FOOD TRUCK AGENCY

What FOOD TRUCK AGENCY does

Food Truck Agency (FTA), operating as The Food Truck Agency SAS, is a Bordeaux-based B2B marketplace founded in 2015 that connects corporate clients with a curated network of food truck operators for workplace catering and corporate events. The company serves large enterprises across France, Belgium, Luxembourg, and Switzerland — with a publicly named customer roster that includes L'Oréal, AWS, EDF, BNP Paribas, SNCF, Accor, HP, Geodis, Lynred, Ramsay, Lacoste, Valeo, Edenred, Assemblée Nationale, and Thalys — addressing workplace meal monotony through curated variety and a Quality of Life at Work (QVT) value proposition. Service formats span corporate breakfast, lunch, brunch, snacks/treats, afterworks, and full event catering.

FTA's core product is the proprietary Food Truck Agency Click & Collect web platform (app.foodtruckagency.com), which enables corporate clients to browse menus from 3,535+ partner food trucks spanning 30+ culinary styles, place advance orders the day before service, and receive automated SMS notifications when orders are ready — eliminating the typical lunch-queue wait time. A separate partner platform and mobile application serve food truck operators for menu management, scheduling, and order tracking. All partner food trucks are required to hold HACCP food safety certification and adhere to a quality charter emphasizing local/short-circuit sourcing, organic, and homemade products.

The business model combines placement commissions from food truck partners (free to join, paid by corporate clients), turnkey corporate catering service fees structured in three pricing tiers (ECO, STANDARD, PREMIUM), and managed employer meal subsidy administration. Distribution is quote-based via a dedicated enterprise sales team with personalized account management, supported by 30+ city-specific SEO landing pages, a content blog, and earned media coverage in French business outlets (Ze Pros, BSmart, Sud Ouest, BFM Business, France Bleu, France 3, Radio O2). The company operates with approximately 21 employees, has organized over 8,500 events cumulatively since founding, and is bootstrapped with no disclosed external funding.

Name

FOOD TRUCK AGENCY

Legal name

The Food Truck Agency SAS

Website

https://foodtruckagency.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Food Truck Agency is a B2B marketplace connecting corporations with 3,535+ food trucks across France, Belgium, Luxembourg, and Switzerland. It serves enterprises like L'Oréal, EDF, and BNP Paribas with workplace catering, corporate events, and meal subsidy management via a proprietary Click & Collect platform.

Ownership category

akta.pro rank

Product category

Corporate Catering Services

NAICS

Mobile Food Services (72233), Food Service Contractors (722310), Caterers (722320)

akta.pro industry

PRIMARYHSACAGAG

Food Truck & Mobile Catering Coordination

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYTHAFAHAJ

Mobile Catering Trucks (On-Site Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Food Trucks, Street Food & Mobile Vendors

SECONDARYTHAFAIAJ

Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

SECONDARYTHAFAIAH

Contract Foodservice Management (Outsourced Catering)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

Keywords

• Corporate food truck catering
• Event catering services
• Click and collect ordering
• Employer meal subsidies
• Street food marketplace

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food Truck Placement Commission: FTA acts as intermediary between companies seeking food truck services and food truck operators. The company takes a commission/placement fee from food truck partners in exchange for providing exclusive business locations and customer acquisition. Free for food trucks to join; compensated by companies.
2. Corporate Catering Services: Turnkey catering solutions for enterprises including recurring lunch services, breakfast, brunch, snacks, afterwork events, and special corporate events. Pricing varies by formula (ECO, STANDARD, PREMIUM) and customization level. Managed service with single point of contact for planning, logistics, and invoicing.
3. Employer Meal Subsidy Management: FTA centrally manages employer meal contributions, collecting subsidy amounts and consolidating billing for enterprises. Simplifies administrative burden for HR and accounting departments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Food Truck Agency is a B2B catering intermediary that places quality-verified food trucks at corporate sites across France, Belgium, Luxembourg, and Switzerland. It supplies turnkey recurring lunch services, breakfast, brunch, snacks, afterwork, and full event catering, supported by a proprietary Click & Collect ordering platform, employer meal-subsidy management, and consolidated invoicing.

Product overview

Food Truck Agency is a B2B catering platform that connects corporations with a network of 3,535+ food truck partners across France, Belgium, Luxembourg, and Switzerland. The core Food Truck Agency Platform serves as the central web application enabling companies to browse food truck options, place Click & Collect orders, and manage employer meal contributions. The ecosystem comprises service offerings for corporate catering occasions including breakfast (Petit-déjeuner), lunch (Repas du midi), dinner (Repas du soir), brunch, snacks/treats (Collation & Pause Gourmande), and afterwork events. Additional services include food trucker partner registration and operational logistics management with consolidated billing. The platform also offers a dedicated app for food truck operators to manage their menus and service schedules.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Truck Agency Platform (Click & Collect) B2B web application connecting companies with 3,535+ partner food trucks; offers Click & Collect advance ordering, menu browsing, SMS pickup notifications, weekly schedules, and employer meal-subsidy management for corporate catering.
• Corporate Lunch Catering (Repas du midi) Recurring or one-off lunch catering for companies with 12 to 30 culinary styles available, offered in three tiers (ECO, STANDARD, PREMIUM).
• Corporate Breakfast Catering (Petit-déjeuner) Breakfast catering for companies featuring viennoiseries, barista coffee and tea service, and fresh juices, available in three tiers (traditional, standard, premium).
• Corporate Brunch Catering Brunch catering combining breakfast and lunch offerings with sweet and savory options, fully customizable to company preferences.
• Snacks & Treats (Collation & Pause Gourmande) Afternoon snack catering for companies featuring artisanal pastries, waffles, crêpes, donuts, and healthy alternatives such as fresh fruit and smoothies.
• Afterwork & Apéritif Dînatoire Post-work corporate events with charcuterie boards, hot and cold options, drinks, and full dinner plates, available in three budget tiers.
• Corporate Event Services (turnkey management) Full-service corporate event catering including briefings, food truck sourcing, logistics management, day-of coordination, and an anti-cancellation guarantee with backup food truck replacement.
• Food Trucker Partner Program Recruitment and onboarding program for food truck operators offering access to exclusive corporate locations, menu and order management through a dedicated application, and a network of verified clients.

Quantifiable outcome

• Employees save approximately 20 minutes per lunch break by eliminating wait times through advance ordering
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Fooda: US-based platform that brings rotating restaurants and food trucks into workplaces, very similar in concept to FTA's Click & Collect model. Geographic and stage differences, but a strong functional analogue for the platform thesis.
• Popchef: B2B catering platform offering on-demand corporate meals and events. Overlaps with FTA's event catering and group order motions, with a tech-forward marketplace approach.
• CaterTrax: SaaS and marketplace provider for corporate catering programs at universities, hospitals, and businesses. Comparable in solving the operational complexity of corporate meal programs, though primarily software infrastructure.
• ezCater: US corporate catering marketplace connecting businesses with restaurants and caterers for group orders. Similar two-sided marketplace dynamic targeting enterprise food spend, but with restaurants rather than food trucks.
• ZeroCater: US corporate catering platform focused on recurring workplace meal programs. Closely comparable recurring-corporate-meal use case to FTA's employer-subsidy lunch service, though operating from a different geography.

Broad incumbents

• Sodexo: Global corporate food services and facilities management major, operating workplace cafeterias and meal programs at the same French enterprises FTA serves. Overlaps with FTA's corporate catering mission but at vastly larger scale and via owned infrastructure.
• Aramark: Global contract food services and uniform provider with significant French corporate presence. Competes for the same enterprise catering budgets but with a different (in-house cafeteria) delivery model.
• Compass Group: One of the largest contract foodservice and support services groups worldwide, serving corporate clients in France and across Europe. Comparable end customer base but delivers via managed cafeterias rather than food truck marketplace.

Regional players

• Traiteur.com: French online directory and request-for-quote platform for caterers and event services. Adjacent competitor in lead generation for corporate and private event catering in France, though not a managed marketplace.

Direct peers

• Foodtruck Compagnie: French agency that books and coordinates food trucks for corporate and private events, with a similar B2B sales motion and curated truck network. Most directly comparable peer in France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/food-truck-agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOOD TRUCK AGENCY