Football Agency Network

What Football Agency Network does

Football Agency Network, doing business as Global Football Platform (GFP), operates an online football marketplace that aggregates players, coaches, clubs, academies, and agencies into searchable directories alongside a player–coach matching layer. Founded in 2022 and headquartered in London, the platform is offered in English, Spanish, and Ukrainian with country-specific site variants and claims reach across 30+ countries. Core product surfaces include a player database, coach and job matching, academies/agencies/clubs directories, a FIFA Card Creator built around the EA FC 26 design, and football training courses for D License and C License preparation.

The business model is asymmetric monetization: players aged 16+ pay a €6 one-time registration fee to be listed in the player database, while coaches, clubs, academies, agencies, analysts, scouts, and medical staff access directory listings and matching free of charge. This two-sided structure is intended to maximize supply-side participation while extracting modest per-player ARPU on the demand/listee side. Go-to-market is self-serve and community-led, relying on organic marketplace listings rather than enterprise sales motions, and no funding rounds, enterprise partnerships, or named institutional customers are disclosed.

The platform markets itself as "AI-integrated," with AI-assisted matching cited as the principal intelligent feature, though no proprietary models, data flywheel mechanics, or technical AI infrastructure are described. With 26 employees, no disclosed funding, and an individually-priced consumer revenue model, the company operates as a lean PLG-style marketplace rather than an enterprise platform.

Name

Football Agency Network

Legal name

Global Football Platform

Website

https://footballagencynetwork.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Football Agency Network (DBA Global Football Platform) is a London-headquartered online marketplace, founded in 2022, that aggregates players, coaches, clubs, academies, and agencies into searchable directories across 30+ countries, charging players a €6 registration fee and offering free supply-side listings.

Ownership category

akta.pro rank

Product category

Football Recruitment Marketplace

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Sports and Recreation Instruction (611620)

akta.pro primary industry

Gaming Community, Chat & LFG Platforms (BPAMAKAK)

akta.pro secondary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Football recruitment platform
• Player talent matching
• Football job board
• Sports networking marketplace
• Coach discovery service

Headquarters

HQ city

Not specified

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Player Registration Fees: Players pay 6 euros to create a profile and join the platform (age 16+). One-time registration fee for access to the player database and club matching services.
2. Free Services for Talent Supply: Coaches, academies, and agencies can create profiles and post content for free. This generates user base growth and network effects while keeping supply-side acquisition costs minimal.
3. Free Job Posting: Clubs and organizations can post job vacancies for free, attracting employers to the platform and creating a comprehensive job marketplace.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Global Football Platform (GFP) is an AI-integrated digital marketplace connecting football players, coaches, clubs, academies, and agencies worldwide. The platform enables talent discovery through a searchable player database, coach matching with quote requests, a football job board for industry positions, and a distinctive FIFA-style digital card creation tool for player self-promotion. Players aged 16 and older pay a one-time 6 EUR fee to create a profile, while coaches, academies, agencies, and employers register and post listings for free.

Product overview

Global Football Platform (GFP) is an AI-integrated football network operating as a unified platform connecting players, coaches, clubs, academies, and agencies globally. The platform combines multiple services: a player search database with detailed profiles, a coach discovery network, a football job board, and a FIFA card creator tool. Additionally, GFP operates complementary directories for football academies and agencies, offering services from scouting and recruitment to international transfers. The platform supports all professional levels from amateur to professional, with subscription-based player profiles (6€) and free access for coaches, academies, and agencies to post opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Player Profile Registration One-time paid registration product for football players aged 16 and above that creates a searchable profile in the Global Football Platform database, including stats, videos, achievements, and a FIFA-style digital card. The profile is used by clubs, scouts, and agents worldwide to discover and evaluate talent.
• Coach Profile and Matching Service Free self-serve product that enables football coaches to publish profiles, list individual or group training services, and accept quote requests from players seeking coaching. Targets independent coaches worldwide.
• Football Job Board Self-serve job marketplace where football clubs, academies, and organizations post vacancies for roles such as coaches, scouts, analysts, physiotherapists, sporting directors, and other football specialists. Job seekers can filter by category, job type, level, and location. Free to post.
• FIFA Card Creator Digital card creation tool that generates personalized FIFA-style cards featuring a player photo, statistics, and position. Available in classic FIFA 24/25 FUT design and a new FC 26 design. Used as a self-promotion asset by registered players.
• Football Training Courses Online training courses for players and coaches covering Foundations of Youth Coaching, D license preparation, and C license preparation programs. Targets aspiring and current football coaches seeking formal certification pathways.
• Hire Specialists Service Recruitment product enabling football clubs and organizations to source specialized professionals including directors, head coaches, assistant coaches, goalkeeping coaches, physiotherapists, and other football roles through the GFP platform.

Quantifiable outcome

• Platform connects players, coaches, and clubs across global football markets

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Transfermarkt: Global football player database with market values, statistics, and transfer information. Comparable to GFP's player database and club discovery features, with much larger scale and established web traffic.
• InStat: Football video scouting and analytics platform serving professional clubs and academies. Comparable to GFP as a football talent identification platform, with deeper video and verified scout data.
• BeSoccer: Football statistics, scores, and player database platform with strong presence in Spain and Latin America. Comparable to GFP's digital football catalog and multi-language player/coach directories.
• Wyscout (Hudl): Professional football scouting and video analysis platform used by clubs, agents, and scouts worldwide. Directly comparable to GFP as a football talent discovery and recruitment platform, but focused on elite professional levels with deep video and analytics data.
• Soccerway: Football statistics, scores, and results platform with global coverage. Comparable to GFP's player database and football catalog features, with strong SEO presence in football statistics.

Emerging players

• StatsBomb: Advanced football analytics provider offering data and analysis to clubs, media, and betting companies. Comparable to GFP's serving of football analytics professionals, but focused on elite-level data rather than talent discovery.
• Football Benchmark: Football industry data and insights platform serving clubs, agents, and investors. Comparable to GFP's role serving football industry professionals, but focused on financial benchmarking rather than talent matching.

Broad incumbents

• LinkedIn: Global professional networking and job board platform. Comparable to GFP's job board and professional profile functionality for football industry roles, but serves all professions rather than football-specific verticals.
• Hudl: Sports video analysis and recruiting platform serving multiple sports including football/soccer. Comparable to GFP's recruitment and talent discovery function, but broader in scope and well-funded.
• Indeed: Largest global job search engine. Comparable to GFP's football job board functionality, but lacks domain-specific football talent matching, training courses, and player/coach discovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GlobalFootballPlatform
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/globalfootballplatform
• LinkedInlinkedin.com/company/football-agency-network

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football Agency Network