Fooveo

What Fooveo does

Fooveo is a Ghana-based video production agency operating as a subsidiary brand of Cayda Ltd, founded in 2021. The company specializes in product marketing videos for small and medium-sized businesses, offering six service formats: 360 Video, Explainer/How-to Video, Recipe Video, Stop Motion, Info Motion, and Product Showcase. Its visible client base is concentrated in the Ghanaian food and beverage sector and includes Beejelly, Kabi, Yaka, Ayekoo, and Waw.

Fooveo executes projects through a proprietary three-stage methodology branded as the "Fooveo Recipe," covering Discovery, Concepting, and Production. It also operates a sub-brand called Launchpad by Fooveo, which appears aimed at early-stage or pre-launch product companies. The company does not publish technical platform components, proprietary tooling, or AI-driven capabilities, positioning Fooveo as a craft-led service business rather than a software-enabled one.

Commercially, Fooveo sells one-time project engagements starting from GHS 350 for social media product videos, with go-to-market conducted via direct inside-sales channels including WhatsApp, email, and website contact forms. All pricing, currency, and contact signals are Ghana-anchored, with no disclosed geographic expansion beyond the domestic market. There is no publicly disclosed information on headcount, leadership, funding, revenue, or partnerships.

Name

Fooveo

Legal name

Fooveo, A Cayda Ltd Company

Website

https://fooveo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Fooveo is a Ghana-based video production agency, founded in 2021 as a subsidiary of Cayda Ltd, that produces product marketing videos across six formats for small and medium-sized businesses, primarily in the food and beverage sector, via a fixed three-step process.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPADAEAD

Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs)

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

SECONDARYMPADAEAE

Retail & Ecommerce Video (Product Pages, Shoppable, Amazon/DTC)

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

Keywords

• Product video production
• Video marketing services
• E-commerce video content
• Social media video production
• Brand video creation

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Video Production Services: Project-based video production for product marketing. Customers submit project inquiries for custom video content. Pricing starts at GHS 350 for social media product videos. Revenue is generated through one-time project fees rather than recurring contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fooveo produces specialized product marketing videos for small businesses and e-commerce sellers, offering six video formats (360 Video, Explainer/How to Video, Recipe Video, Stop Motion, Info Motion, and Product Showcase). Each project follows a three-step process — Discovery (intake form), Concepting (style and music samples), and Production (first draft within two days, final HD deliverable) — and is sold as a project-based service with entry pricing starting at GHS 350.

Product overview

Fooveo is a video production and marketing services company offering a portfolio of specialized video formats for product promotion. The core offering consists of six distinct video service types: 360 Video, Explainer/How to Video, Recipe Video, Stop Motion, Info Motion, and Product Showcase—all delivered through a standardized 3-step process called The Fooveo Recipe (Discovery, Concepting, Production). The company also operates Launchpad by Fooveo as a sub-brand program. Fooveo is operated by Cayda Ltd and serves businesses seeking to leverage video for increased sales, with pricing starting as low as GHS 350 for social media product videos.

Differentiator

Problem solved

Functional benefit

Brands

• Launchpad by Fooveo: A program or initiative mentioned on the website for launching video projects.

Products and services

• 360 Video A product video format that showcases the design, packaging, and general aesthetics of a product in a simple yet effective rotating view, designed for e-commerce sellers and brands wanting to communicate visual appeal.
• Explainer/How to Video A product video format that gives customers firsthand information on how to best use a product and the benefits derived from it, communicating when, where, and how to use the product.
• Recipe Video A product video format designed for food-related products that clearly communicates how to use a product in preparing its own dish or how it can be incorporated into other dishes.
• Stop Motion A fun, attention-grabbing video format that showcases product packaging and aesthetics in a unique way using stop motion techniques.
• Info Motion An effective video format that quickly shows a product and its related details in a fun, unique way, incorporating text information as part of the video composition.
• Product Showcase An engaging, captivating, detailed video presentation of a product, ideal for in-depth product presentations.
• Launchpad by Fooveo A sub-brand program by Fooveo for launching video projects, referenced in the website navigation as part of their service offerings.

Quantifiable outcome

• 76% of businesses that use video see increased sales volume and revenue

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Cayda Ltdparent_companyOthersFooveo is described as 'A Cayda Ltd Company', indicating Fooveo is a subsidiary or brand under Cayda Ltd.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lemonlight: Lemonlight is a commercial video production agency producing branded, product, and social-media videos for businesses. It is comparable to Fooveo in delivering product-focused video for marketing, but at higher production values and price points aimed at mid-market and enterprise clients.
• Wyzowl: Wyzowl is an explainer and product-video production agency that produces animated and live-action marketing videos for brands. It mirrors Fooveo's specialization in product/explainer video formats and SMB-to-mid-market customer focus, with a broader global footprint.
• Demo Duck: Demo Duck is a product- and explainer-video production agency that creates custom videos for brands to showcase their products and services. It is directly comparable to Fooveo in service category (specialized product/explainer video production) and target buyer (businesses seeking marketing videos), though it operates at a larger, US-based scale.
• Thinkmojo: Thinkmojo is a product video and motion-graphics studio creating explainer and product-demo content for tech and consumer brands. Comparable to Fooveo in the product-video/explainer category, though serving larger brand budgets.
• Epipheo: Epipheo is an explainer-video studio that creates short-form product and brand videos for businesses. It directly parallels Fooveo's emphasis on explainer-style, product-marketing video formats and project-based service delivery.

Broad incumbents

• Animoto: Animoto is an online video creation platform used by SMBs and marketers to produce product, social, and explainer-style videos. It is a potential substitute for Fooveo's service among cost-sensitive SMB sellers, since it lets buyers create product videos themselves with templates.
• Wistia: Wistia is a video hosting, creation, and marketing platform for businesses. It is comparable to Fooveo as a video-for-business-marketing brand, but operates as a software platform rather than a custom production agency, and targets a different scale of buyer.
• Vidyard: Vidyard is a video creation and hosting platform for business marketing, sales, and communications. It overlaps with Fooveo's product-video marketing use case as a broader incumbent offering self-serve tools rather than a custom production service.

Regional players

• Motion The Agency: Motion The Agency is a video and animation production company producing branded and product videos for businesses. It is comparable to Fooveo in offering product-style and explainer videos, though it serves a different geographic market (primarily UK/Europe).
• Sandbox Studios (Africa): Sandbox Studios is an Africa-based creative and video production agency serving brands across the continent. It is a regional peer to Fooveo operating in the same commercial/product video category for African SMB and brand clients, but at a broader pan-African scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fooveo.fooveo
• Instagraminstagram.com/fooveo
• LinkedInlinkedin.com/company/fooveo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fooveo