Fórmula Animal - Farmácia de Manipulação Veterinária

What Fórmula Animal - Farmácia de Manipulação Veterinária does

Fórmula Animal - Farmácia de Manipulação Veterinária is a Brazilian veterinary compounding pharmacy franchise network headquartered in Jaraguá do Sul, Santa Catarina, founded in 2010. It operates 100+ franchise units across Brazil and internationally, supported by 409 employees and a corporate revenue of R$40 million (approximately US$8 million). The company manufactures customized pet medications — including sterile ophthalmic preparations and dermatological formulations — alongside supplements (Linha Conviver) and a vegan cosmetics line for pets (Ser Natural), with products distributed under biodegradable packaging introduced in 2021.

The company's core operations combine a regulated compounding pharmacy (licensed under MAPA, compliant with BPMPVE standards) with a franchise distribution model. Underlying technology includes an integrated ERP, the Universidade Fórmula Animal training platform, and the Espaço Veterinário prescription platform that connects prescribing veterinarians to the network. A 2021 partnership with Elefonte extends educational content distribution. The company has earned five consecutive ABF (Associação Brasileira de Franchising) Excellence in Franchising Seals, the most recent in 2026, validating its franchise-system quality.

Fórmula Animal monetizes through franchise fees, royalties, and product supply to franchisees, plus direct-to-consumer e-commerce sales of Ser Natural and Linha Conviver lines. Customer segments are B2C pet owners purchasing customized or OTC products through franchise or online channels, and B2B veterinarians who prescribe compounded preparations via the Espaço Veterinário platform. Franchisees themselves constitute a third internal customer segment, generating demand for training, ERP services, and proprietary product supply from the corporate entity.

Name

Fórmula Animal - Farmácia de Manipulação Veterinária

Legal name

Fórmula Animal Farmácia & Indústria Ltda.

Website

https://formulanimal.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Fórmula Animal is a Brazilian veterinary compounding pharmacy franchise network founded in 2010, operating 100+ units across Brazil and internationally. It manufactures customized pet medications, sterile ophthalmic preparations, supplements, and natural cosmetics for pet owners and veterinarians.

Ownership category

akta.pro rank

Product category

Veterinary Compounding Pharmacy

NAICS

Veterinary Services (54194), Pet and Pet Supplies Retailers (45991)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Compounding Pharmacies (Veterinary) (HLAMAIAD)

akta.pro secondary industries

Veterinary Pharmacy, Vaccine & Biologics Services (AFAEANAK), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

Keywords

• Veterinary compounding pharmacy
• Compounded pet medications
• Veterinary franchise network
• Pet ophthalmic preparations
• Veterinary nutraceuticals

Headquarters

HQ city

Jaraguá do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalty: Initial franchise investment starting from R$ 300,000 with ongoing royalty fees from 100+ franchise units. Each franchise generates average monthly billing of R$ 100,000.
2. Compounded Veterinary Medications: Sale of personalized veterinary compounded medications including ophthalmic products, oral medications, transdermal preparations, and supplements. Revenue generated through both physical franchise locations and e-commerce platform.
3. Natural and Vegan Pet Cosmetics: Sale of Ser Natural line of natural and vegan cosmetics for pets including shampoos, conditioners, moisturizers, and odor neutralizers. Sold through franchise locations.
4. Nutraceuticals and Supplements: Sale of nutritional supplements and nutraceuticals for pets including the Conviver line of vitamins for dogs and cats and Anethin hepatoprotector.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Fórmula Animal is a Brazilian veterinary compounding pharmacy franchise that custom-manufactures medications for dogs and cats, adjusting dosages, flavors (salmon, beef, etc.), and pharmaceutical formats (biscuits, oral pastes, transdermal gels, capsules, ophthalmic preparations) based on veterinary prescriptions. It also produces sterile ophthalmic products in a MAPA-licensed laboratory following BPMPVE standards, natural/vegan pet cosmetics (Ser Natural line), and nutritional supplements (Conviver line, Anethin hepatoprotector), distributing them through 100+ franchise pharmacies and an online store.

Product overview

Fórmula Animal is a veterinary compounding pharmacy franchise network operating since 2010 with over 100 units across Brazil. The core offering is custom-compounded veterinary medications (medicamentos manipulados) customized to individual pet needs in various pharmaceutical forms. Supporting products include ophthalmic preparations (colírios e pomadas), the Ser Natural vegan/natural cosmetic line, vitamin supplements (Linha Conviver), and specialty items like vegan biscuits for pets with dietary restrictions. The company operates digital platforms including Espaço Veterinário (veterinarian portal), an exclusive prescription platform, Universidade Fórmula Animal (training), and Elefonte (educational content), all built around the core pharmacy manipulation services.

Differentiator

Problem solved

Functional benefit

Brands

• Ser Natural: A line of natural, vegan cosmetics and hygiene products for dogs and cats, free from sulfates, salt, silicones, parabens, and dyes. Products include shampoos, conditioners, moisturizers, and odor neutralizers made with essential oils.

Products and services

• Compounded Veterinary Medications (Medicamentos Manipulados Veterinários) Custom-compounded veterinary medications tailored to individual pet needs (species, weight, condition), available in biscuits, oral pastes, capsules, transdermal gels, suspensions, and ophthalmic preparations, with customized flavors and dosages. Prescribed by veterinarians for dogs and cats.
• Sterile Ophthalmic Products (Eye Drops and Ointments) Sterile ophthalmic preparations including eye drops and ointments for pets, produced in a licensed sterile laboratory following BPMPVE standards and customized for specific veterinary eye conditions in dogs and cats.
• Ser Natural Line (Vegan/Natural Pet Cosmetics) Natural and vegan cosmetic and hygiene product line for dogs and cats, including shampoos, conditioners, moisturizers, and odor neutralizers. Made free from sulfates, parabens, silicones, salts, and artificial colorants, containing essential oils.
• Vegan Pharmaceutical Biscuits (Biscoitos Veganos) Pharmaceutical biscuit form for administering medications to pets, with a vegan variant for animals with dietary restrictions. Made with plant proteins, essential amino acids, vitamins and minerals. Available in savory flavors (corn, popcorn, spinach) and sweet flavors (carrot, banana, strawberry, apple).
• Conviver Line (Vitamins and Supplements for Dogs and Cats) Vitamin and supplement line for dogs and cats designed to support pet health at different life stages, formulated with palatability for easier administration by pet owners.
• Anethin® Natural Hepatoprotector Natural hepatoprotector supplement for dogs and cats with antioxidant properties to support liver health, used to metabolize medications, eliminate toxins, and process fats.
• Flower Remedy for Pet Depression (Floral para Depressão) Flower remedy for treating depression symptoms in pets, supporting emotional well-being in dogs and cats.
• Fórmula Animal Veterinary Compounding Pharmacy Franchise Franchise offering for entrepreneurs to open and operate Fórmula Animal veterinary compounding pharmacy units. Includes initial setup, training (Universidade Fórmula Animal), centralized ERP system, national marketing support, supply chain, and operational guidance. Initial investment from R$ 300,000; franchise units average R$ 100,000/month in billing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ElefonteminorOthersPortal for veterinary students, graduates, and professionals providing educational resources and industry connections. Linked from Fórmula Animal website as a complementary resource for the veterinary community.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Agener União (now Ceva Saúde Animal Brasil): Agener União, now part of Ceva Santé Animale, is a Brazilian veterinary pharmaceutical manufacturer producing therapeutics for companion and production animals. It is a broad incumbent peer given its competing position in Brazilian veterinary pharmaceuticals and direct veterinarian sales channels.
• Ourofino Saúde Animal: Ourofino is one of the largest Brazilian animal health companies, producing pharmaceuticals, vaccines, and specialty products for livestock and companion animals. It is a broad incumbent competitor to Fórmula Animal given its overlapping presence in Brazilian veterinary pharmaceuticals and distribution to veterinarians.
• Zoetis Brasil: Zoetis is the largest global animal health company, with a meaningful Brazilian subsidiary producing pharmaceuticals, vaccines, and diagnostics for companion and production animals. It is a broad incumbent comparable to Fórmula Animal given its dominant veterinarian relationships across the country.
• Vetnil: Vetnil is a Brazilian veterinary pharmaceutical company producing supplements, dermatological products, and therapeutic lines for companion animals. It is a broad incumbent comparable to Fórmula Animal given its portfolio overlap in pet nutraceuticals and supplements (Conviver/Anethin analog categories).
• MSD Saúde Animal (Merck Animal Health) Brasil: MSD Animal Health is a global animal health leader with a substantial Brazilian subsidiary producing vaccines, parasiticides, and pharmaceuticals. It is a broad incumbent peer given its deep veterinarian relationships in Brazil that shape the prescription and dispensing channel in which Fórmula Animal also competes.

Regional players

• Petlove: Petlove is a leading Brazilian pet e-commerce and services platform selling food, medications, and accessories online. It is a regional player peer given its overlap with Fórmula Animal's e-commerce channel for compounded medications, supplements, and cosmetics, and similar Brazilian pet-owner customer base.
• Cobasi: Cobasi is one of Brazil's largest pet retail chains, selling pet food, accessories, and pharmacy-adjacent products through physical stores and e-commerce. It is a regional player comparable to Fórmula Animal given its overlap in Brazilian pet retail and OTC product distribution to pet owners.
• Petz: Petz is a publicly traded Brazilian pet retail chain with stores, veterinary clinics, and e-commerce. It is a regional player comparable to Fórmula Animal given its retail presence to Brazilian pet owners and growing in-house veterinary services that may compete with compounded-medication prescriptions.

Emerging players

• Total Veterinary Compounding (TVC): TVC is a US-based veterinary compounding pharmacy producing customized medications for companion animals. It is an emerging player peer to Fórmula Animal given its focus on the same niche (compounded veterinary medications) and similar B2B prescription-driven model.

Direct peers

• Wedgewood Pharmacy: Wedgewood Pharmacy is the largest veterinary compounding pharmacy in the United States, specializing in customized medications for companion animals. It is a direct peer to Fórmula Animal given both operate prescription-driven, customized veterinary compounding models targeting veterinarians and pet owners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTYhReG7lyd64Gsn3W_fCsw
• Facebookfacebook.com/formulanimal
• LinkedInlinkedin.com/company/f%C3%B3rmula-animal-farm%C3%A1cia-de-manipula%C3%A7%C3%A3o-veterin%C3%A1ria
• Instagraminstagram.com/formula.animal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fórmula Animal - Farmácia de Manipulação Veterinária