Fort Wayne Nissan/ Infiniti

What Fort Wayne Nissan/ Infiniti does

Fort Wayne Nissan/Infiniti is a franchised Nissan automobile dealership operating from a single location at 4909 Lima Rd., Fort Wayne, Indiana. The dealership is a wholly owned subsidiary of the Rohrman Automotive Group, a diversified dealer network. It carries the complete Nissan vehicle lineup including compact and mid-size sedans (Sentra, Altima, Versa), crossovers and SUVs (Rogue, Rogue PHEV, Rogue Rock Creek, Kicks, Murano, Pathfinder, Armada), the LEAF electric vehicle, the Frontier midsize pickup, and the Z sports car. Beyond new vehicle sales, the dealership offers certified pre-owned vehicles, a full-service maintenance and parts department, and financing and leasing through Nissan Motor Acceptance Corporation (NMAC).

The business operates a traditional direct-to-consumer franchised retail model with revenue derived from four principal streams: new and used vehicle sales (one-time transactions), service and parts (transaction fees on maintenance, repairs, and Genuine Nissan parts), financing and leasing (transaction fees arranged through NMAC and other lenders), and trade-in vehicle resale. The dealership serves primarily individual consumers in the Fort Wayne and broader Northeast Indiana region, with secondary reach into commercial and fleet customers. It markets through its own website, blog content, social media, local SEO, and email campaigns, and is supported by Nissan North America's manufacturer marketing and incentive programs.

The dealership competes on its franchise authorization, brand recognition, factory-backed warranty and certified pre-owned program, factory-trained technicians, and competitive OEM financing offers. With 27 employees, it is a small single-rooftop operation within a larger dealer group, leveraging group-level scale for inventory financing, marketing, and back-office operations. Geographic marketing extends to Muncie, Warsaw, Indianapolis, South Bend, Marion, Noblesville, and Lima, Ohio, signaling regional rather than purely local competitive ambitions.

Name

Fort Wayne Nissan/ Infiniti

Legal name

Fort Wayne Nissan

Website

https://fortwaynenissan.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fort Wayne Nissan/Infiniti is a franchised Nissan dealership in Fort Wayne, Indiana, owned by Rohrman Automotive Group, selling new and used Nissan vehicles, service, parts, and financing to individual consumers across Northeast Indiana.

Ownership category

akta.pro rank

Product category

Automotive Retail and New Car Dealership

NAICS

Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• New vehicle sales
• Used car dealership
• Automotive service
• Vehicle financing
• Certified pre-owned

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue generated from selling new Nissan vehicles, certified pre-owned vehicles, and used vehicles from various makes. The dealership operates as a Nissan franchise dealer.
2. Service and Parts: Revenue from vehicle maintenance, repairs, and Genuine Nissan parts sales including oil changes, brake service, battery replacement, and tire services.
3. Financing and Leasing: Revenue from arranging vehicle financing and leasing through Nissan Motor Acceptance Corporation (NMAC) and other lenders, including loyalty cash incentives.
4. Trade-in Services: The dealership purchases customer vehicles as trade-ins and resells them through their pre-owned inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fort Wayne Nissan is an authorized Nissan and Infiniti franchise dealership that sells new Nissan vehicles, certified pre-owned vehicles, and used vehicles from various makes. The dealership also provides factory-trained vehicle maintenance and repair services using Genuine Nissan parts, sells tires and batteries, and arranges vehicle financing and leasing through Nissan Motor Acceptance Corporation (NMAC) and other lenders, including trade-in appraisal and loyalty cash programs.

Product overview

Fort Wayne Nissan is a Nissan automobile dealership offering a comprehensive lineup of new and certified pre-owned Nissan vehicles, along with full-service maintenance, parts, and financing capabilities. The dealership carries the complete Nissan model range including compact cars (Sentra, Altima, Versa), crossovers and SUVs (Rogue, Rogue PHEV, Kicks, Murano, Pathfinder, Armada), trucks (Frontier), sports cars (Z), and electric vehicles (LEAF). The portfolio is unified by Nissan's technology ecosystem including Safety Shield 360, ProPILOT Assist driver assistance, NissanConnect telematics, and compatibility with Apple CarPlay, Android Auto, and Google built-in. Beyond vehicle sales, the dealership provides certified service operations, parts supply, and financial services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Nissan Vehicles (Full Lineup) New Nissan sedans (Sentra, Altima, Versa), crossovers/SUVs (Rogue, Rogue PHEV, Kicks, Murano, Pathfinder, Armada), trucks (Frontier), sports cars (Z), and the all-electric LEAF sold to individual retail buyers, with manufacturer-backed warranties and incentives.
• Certified Pre-Owned Vehicles Pre-owned Nissan vehicles that have passed a thorough inspection, accompanied by a CARFAX Vehicle History Report and a factory-backed limited warranty with a protection plan, sold to consumers seeking added peace of mind.
• Pre-Owned (Used) Vehicles Used vehicles from various makes, including a dedicated selection of vehicles priced under $15,000, sold to budget-conscious buyers and trade-in resale customers.
• Vehicle Service and Maintenance Factory-trained maintenance and repair services including oil changes, brake service, battery replacement, tire rotation and balance, and Nissan-recommended scheduled maintenance performed by certified technicians using Genuine Nissan parts, with an Express Service lane that does not require an appointment.
• Vehicle Financing and Leasing Auto loan and lease arrangements facilitated through Nissan Motor Acceptance Corporation (NMAC) and other lenders, including promotional APR offers (0% APR, 2.9% APR, 4.9% APR for 60 months), NMAC loyalty cash for current Nissan owners/lessees, and dedicated programs for college graduates and military personnel.
• Genuine Nissan Parts and Tires Sale of Genuine Nissan parts and OEM tires (including Bridgestone and Hankook), with online parts ordering and a 24-month complimentary battery replacement with 84-month limited warranty offer.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nissan North AmericacoreChannel Partner/ Reseller/ DistributorFort Wayne Nissan is an authorized Nissan franchise dealer operating under a franchise agreement with Nissan North America. The dealership sells new Nissan vehicles, uses Nissan branding and marketing, participates in manufacturer incentive programs, and accesses factory training, Genuine Nissan parts, and warranty support.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Andy Mohr Automotive Group: Indianapolis-based multi-brand dealer group with multiple franchises in Indiana. Comparable as a regional dealership group operating franchised sales, service, and parts across multiple rooftops.
• Ray Skillman Auto Group: Indianapolis-based multi-brand dealer group with multiple Indiana rooftops. Comparable as a regional competitor operating franchised sales, service, and parts across the state.
• Tom Wood Automotive Group: Large Indiana-based multi-brand dealer group operating multiple franchises. Comparable as a regional dealership network also serving Indiana customers with similar franchise sales, service, and financing operations.

Direct peers

• Lockhart Nissan: Franchised Nissan dealer in Indianapolis competing in the same state. Comparable business model offering new Nissan vehicles, certified pre-owned, financing through NMAC, and full-service operations.
• Ray Skillman Nissan: Franchised Nissan dealer in Indianapolis, part of the Ray Skillman Auto Group. Direct comparable operating as a Nissan franchise with new and used vehicle sales, certified service, and OEM-backed financing.
• Ed Martin Nissan: Franchised Nissan dealer in Anderson, Indiana, part of the Ed Martin Automotive Group. Direct peer offering the Nissan lineup with similar sales, service, and parts operations within the Indiana market.
• Tom Wood Nissan: Franchised Nissan dealer in Indianapolis competing for the same Indiana Nissan customers. Directly comparable as another Nissan franchise retailer with full new/used vehicle sales, service, parts, and financing operations.
• Andy Mohr Nissan: Franchised Nissan dealer in the Indianapolis area, part of the Andy Mohr Automotive Group. Direct competitor carrying the full Nissan lineup with similar sales, service, and financing offerings to Fort Wayne Nissan.

Broad incumbents

• AutoNation: Largest US automotive retailer with hundreds of franchises across multiple brands. Comparable as a broad incumbent in franchised auto retail, though at significantly larger scale and national footprint.

Others

• CarMax: Largest US used vehicle retailer with national footprint. Comparable as a competitor for used vehicle sales and increasingly for service, though operates a no-haggle model that differs from the traditional franchise dealership approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fwnissan
• LinkedInlinkedin.com/company/fort-wayne-nissan-infiniti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fort Wayne Nissan/ Infiniti