Basilic & Co
- Company typePrivate
- Founded2007
- HeadquartersChâteauneuf-sur-Isère, France
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Basilic & Co does
Basilic & Co is a French pizza restaurant franchise founded in 2007 by Laurent Bassi, headquartered in Châteauneuf-sur-Isère (Drôme) and operating as SAS BASILIC & CO DÉVELOPPEMENT. The company sells a "terroir pizza" concept built around 100% house-made dough prepared daily on-site, topped with rigorously selected regional French ingredients — AOP/IGP cheeses (Roquefort, Maroilles, Saint-Marcellin, Corsican tome), heritage cured meats, and seasonal produce sourced from named producers. Each restaurant operates three simultaneous channels (dine-in with open kitchen, take-away, and third-party delivery via Uber Eats and Deliveroo), serving fast-casual diners in cities across France with a minimum catchment threshold of 15,000 inhabitants. The franchise network reached 63 restaurants (58 franchised, 5 corporate pilot locations) by mid-2026, with stated network turnover of 37.2M€ HT in 2025.
Basilic & Co firmographics
Firmographics- Name
- Basilic & Co
- Legal name
- BASILIC & CO DÉVELOPPEMENT
- Website
- https://franchise.basilic-and-co.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Basilic & Co industry classification
Industry- Product category
- Pizza Restaurant Franchise
- NAICS
- Restaurants and Other Eating Places (72251)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Basilic & Co is headquartered
LocationHeadquarters
- HQ city
- Châteauneuf-sur-Isère
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Basilic & Co business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Franchise fees: One-time franchise entry fee of 28 K€ charged to new franchisors. This covers onboarding, territory reservation, and access to the brand system.
- Royalty fees (redevance d'exploitation): 5% ongoing royalty on franchisor revenue, standard franchise fee model. Contributes to network support, training, marketing, and operational animation.
- Communication royalties: 2% communication royalty on franchisor revenue, funding national marketing campaigns and brand development.
- Franchise restaurant sales (same-store): Each of the 63+ restaurants generates revenue through three channels: dine-in, take-away, and delivery. Average annual revenue per restaurant is approximately 621 K€ (2025 potential). The concept targets above-market-average revenue in the fast casual and pizza sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | 28 K€ one-time franchise entry fee |
| Unit Pricing | Multi-year contract | Minimum personal contribution: 50 K€ |
| Unit Pricing | Multi-year contract | Average total investment: 350 K€ |
| Subscription | Annual | 5% exploitation royalty on annual revenue |
| Subscription | Annual | 2% communication royalty on annual revenue |
| Outcome Based/ Performance | Annual | Potential annual CA: 621 K€ after 2 years of activity |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Basilic & Co product offering
Product offeringCore offering
Basilic & Co operates a franchise network of pizzerias selling "Pizzas de Terroir" — pizzas made with regionally sourced French ingredients — through four seasonal menu cards per year. In parallel, the company licenses its brand, operating model, and training program to franchisee entrepreneurs who open and run their own restaurants under the Basilic & Co banner.
Product overview
Basilic & Co is a French pizza restaurant franchise founded in 2007 that operates a multi-format, multi-channel offering across its network. The core product is Pizzas de Terroirs — hand-stretched, slow-fermented, 100% house-made dough topped with rigorously selected regional French ingredients — complemented by seasonal salads, focaccias, pizzettes, and artisan desserts. Each restaurant serves customers through three simultaneous channels: dine-in (warm, open-kitchen setting with 28–40 covers), takeout, and third-party delivery (Uber Eats and Deliveroo). The franchise offer includes four seasonal menu cards per year, each featuring 3 new seasonal recipes inspired by a specific French region's terroir (e.g., Lyon, Corsica, Savoie, Ardèche, North), sourced from named local artisan producers. The business also markets limited-time ephemeral recipes and its own-brand desserts made by a Drôme-based artisan pastry chef. The franchise arm provides end-to-end support including development, Qualiopi-certified training, marketing, and ongoing animation services to its network of ~63 franchisees.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizzas de Terroir Signature pizza range made with regionally sourced French terroir ingredients, offered year-round and rotated through four seasonal menu cards; sold to individuals and families at company-owned and franchised restaurants, for dine-in, takeaway, and home delivery.
- Seasonal Menu Cards Quarterly-rotating menu offerings that update the pizza and side-item lineup across all Basilic & Co restaurants; targeted at existing and new diners.
- Own-brand Desserts Proprietary dessert offerings sold alongside pizzas across the restaurant network, either to complement individual meals or as takeaway items.
- Franchise Development Program Licensed franchise offering for entrepreneurs to operate a Basilic & Co pizzeria, including use of the brand, operating procedures, supply network, and access to a Qualiopi-certified training program.
Quantifiable outcome
- 76% gross margin for franchised restaurants (among the highest in the sector)
- +4 more outcomes
Companies that use Basilic & Co
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Basilic & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Basilic & Co partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Fromageries PapilloncorePartnership for the Roquefort AOP centenary celebration in summer 2025. Basilic & Co featured Fromageries Papillon's Roquefort (the only producer cultivating its own Penicillium roqueforti strain) in multiple original recipes on the summer menu. Illustrates deep collaboration on terroir product development.
- Costa & Fils (Charcuterie)coreFamily business founded in 1905 producing coppa fumée (smoked coppa) using artisanal methods with beech-wood smoking and hand-tying. Featured in the Corsican summer 2026 menu. Represents Basilic & Co's approach to sourcing from named, heritage producers.
- Fromagerie PieruccicoreTraditional Corsican sheep's milk cheese maker with over a century of operation. Featured on the Corsican summer 2026 menu. Selected by Basilic & Co teams during a terroir immersion trip across Corsica.
- Fromagers de ThiérachecoreCheese makers producing Maroilles AOP, the emblematic cheese of Thiérache (Northern France). Featured on the autumn 2025 menu in recipes including Pizza Ch'ti, Focaccia Maroilles & Jambon, and Gratin de Ravioles au Maroilles.
- Maison MeneauminorArtisanal producer of bio juices and nectars (e.g., peach nectar, Corsican clementine juice, grape juice). Featured across multiple seasonal menus as a branded beverage partner. Supplied across the restaurant network.
- Terre AdéliceminorFamily artisanal producer of bio sorbets (e.g., chestnut sorbet, strawberry sorbet). Featured as a seasonal dessert across multiple seasonal menus (autumn 2025, spring 2025) in Basilic & Co restaurants.
- Coopérative Vercors-LaitcoreLongstanding partner supplying dairy products (Saint-Félicien, Saint-Marcellin IGP) for the Vercors region. Featured in the 3 Fromages du Vercors recipe and other terroir pizzas. A historical supplier of the Basilic & Co network.
- Fromagerie de l'ÉtoileminorSpecialized cheese aging (affinage) facility visited by Basilic & Co teams during terroir immersion trips. Hosts cheese aging in a former 450m railway tunnel at 10-11°C with 90% humidity. Used to educate Basilic & Co teams and franchisors on cheese quality determinants.
- OVHminorOVH SAS provides web hosting services for franchise.basilic-and-co.com. SAS with capital of 10,059,500 €, headquartered at 2 rue Kellermann, 59100 Roubaix.
- EverFruit (website developer)minorDigital agency credited as the website developer for the franchise portal. The company's footer credits EverFruit for site design and development.
- E-cone (webmaster)minorSARL E-cone, capital 5,000 €, based at 3 rue de Funas, 38300 Bourgoin Jallieu, is listed as the webmaster responsible for technical maintenance of the site.
- Fédération Française de la Franchise (FFF)minorFFF is the French franchise industry federation. Basilic & Co franchisors Antoine Moran and Sébastien Bourgoin were awarded the Ruban d'Argent de la Franchise at FFF's Salon Franchise Expo Paris 2025.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Basilic & Co competitors and assessment
Company assessmentBroad incumbents
- Pizza Hut: Global pizza chain with dine-in and delivery presence in France; competes on occasion and brand awareness but does not target the same terroir/premium niche as Basilic & Co.
- Léon: Established French brasserie chain with broad menu and dine-in focus; comparable to Basilic & Co on French casual dining heritage and dine-in service model, though not pizza-specific.
- Domino's Pizza: Global pizza QSR incumbent with material French footprint; competes with Basilic & Co on the delivery and takeout channels but at a lower price point and broader menu.
- Flunch: French family casual restaurant chain with broad menu and value positioning; comparable to Basilic & Co on French mid-market casual dining but not on pizza specialization or premium terroir positioning.
Direct peers
- Pizza Sprint: Long-standing French pizza delivery and takeout franchise with a broad national footprint; comparable on customer-facing pizza category and franchise-driven distribution in France.
- La Pizza de Nico: French pizza franchise with a dine-in, takeout and delivery model targeting mid-sized French cities, very similar unit economics and franchise development motion to Basilic & Co.
- Speed Rabbit Pizza: French pizza delivery chain with national franchise presence, directly comparable to Basilic & Co's delivery and takeout channels in the French market.
- Pizza Paï: French pizza fast-casual franchise with a network of restaurants across France, competing in a similar positioning tier to Basilic & Co on artisanal dough and quality ingredients.
- Pizza Cosy: French pizza fast-casual franchise operating a network of owned and franchised restaurants across France, directly comparable to Basilic & Co on geography, format, and franchise-led growth model.
Emerging players
- Bistrot Régent: French fast-casual bistro franchise expanding across France; comparable to Basilic & Co on the franchise growth model and the positioning of a premium-affordable casual dining experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Basilic & Co social profiles
Digital presenceBasilic & Co compliance and trust
Trust signalCompliance3 records
Basilic & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basilic & Co leadership team
Management profileNumber of profiles
Profiles7 records
Basilic & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basilic & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basilic & Co
What does Basilic & Co do?
Basilic & Co operates a franchise network of pizzerias selling "Pizzas de Terroir" — pizzas made with regionally sourced French ingredients — through four seasonal menu cards per year. In parallel, the company licenses its brand, operating model, and training program to franchisee entrepreneurs who open and run their own restaurants under the Basilic & Co banner.
Is Basilic & Co a public or private company?
Basilic & Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Basilic & Co founded?
Basilic & Co was founded in 2007. It employs 251 to 500 people.
Where is Basilic & Co based?
Basilic & Co is headquartered in Châteauneuf-sur-Isère, France, in the Europe region.
How does Basilic & Co make money?
Four revenue lines are on record. Franchise fees are the primary driver. The others are royalty fees (redevance d'exploitation), communication royalties and franchise restaurant sales (same-store).
Who are Basilic & Co's main competitors?
Broad incumbents on record are Pizza Hut, Léon, Domino's Pizza and Flunch. Direct peers are Pizza Sprint, La Pizza de Nico, Speed Rabbit Pizza, Pizza Paï and Pizza Cosy. Bistrot Régent is listed as an emerging player.
Does Basilic & Co have an API?
No public API is recorded for Basilic & Co.
What industry is Basilic & Co in?
Basilic & Co's product category is Pizza Restaurant Franchise. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 72251.