Fresh Factory

What Fresh Factory does

Fresh Factory Sp. z o.o. is a privately held Polish family trading company headquartered at Śląska 47, 81-310 Gdynia, operating as a B2B fresh produce trading and logistics platform. The company sources fruits and vegetables from certified suppliers in Poland, Greece, Spain, and South American countries, and redistributes them to customers across Europe, Asia, and the Americas. Its product portfolio spans eight fresh produce categories (blueberries, raspberries, apples, plums, asparagus, pears, blackberries, and cherries) across numerous named cultivars, with the primary customer segment being European food retailers and distributors that require consistent supply of quality-certified produce with reliable cold-chain logistics. There are 8 employees and no disclosed subsidiaries, investors, or parent entities.

The operating model is built around three integrated service pillars that wrap the produce trade. Production services cover producer audits and batch-level quality control. Packaging (Konfekcja) services cover sorting, storage, custom packaging and labeling, and fulfillment of non-homogeneous orders. Transport services provide temperature-controlled road, sea, and air freight with real-time temperature and humidity monitoring and cargo insurance. The sourcing network is anchored on suppliers certified to GlobalG.A.P., GRASP, IFS Food, BRC, and Integrowana Produkcja standards, and the company itself holds the IFS Broker certification issued by Lloyd's Register.

Fresh Factory is family-owned and bootstrapped, with no external venture capital or institutional backing disclosed and no funding history. Revenue is generated through transactional fees on produce purchase and resale, with pricing negotiated per transaction and not publicly disclosed. The go-to-market is sales-led direct relationships with enterprise food retailers and distributors. No software platform, mobile app, API, integration suite, or AI/ML capability is documented; the differentiators are certification compliance, multi-region sourcing diversification, and integrated cold-chain execution rather than technology.

Name

Fresh Factory

Legal name

Fresh Factory Sp. z o.o.

Website

https://freshfactory.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Factory is a Poland-based B2B family trading company that sources certified fresh fruits and vegetables from Poland, Greece, Spain, and South America, and distributes them across Europe, Asia, and the Americas with integrated cold-chain logistics services.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Fresh Produce Wholesale Distribution (CRAOAAAC), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh Vegetable Wholesale (AFAIACAB)

Keywords

• Fresh produce trading
• Cold chain logistics
• Fruit wholesale distribution
• Temperature-controlled transport
• Fresh produce sourcing

Headquarters

HQ city

Gdynia

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Trading: FreshFactory generates revenue through the purchase, quality control, sorting, packaging, storage, and redistribution of fresh fruits and vegetables to customers across Europe, Asia, and America. The company sources products from certified suppliers in Poland, Greece, Spain, and South American countries, adding value through quality assurance and logistics services before selling to their customer base.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Fresh Factory is a family-owned B2B trading company that purchases fresh fruits and vegetables (blueberries, raspberries, apples, plums, asparagus, pears, blackberries, and cherries) from certified suppliers in Poland, Greece, Spain, and South American countries. It then performs quality control, sorting, packaging, storage, and temperature-controlled transport (road, sea, air) before distributing the produce to food retailers and distributors across Europe, Asia, and the Americas.

Product overview

Fresh Factory is a family trading company that operates as a single unified offering focused on the full fruit and vegetable supply chain. The portfolio consists of eight fresh produce product categories (blueberries, raspberries, apples, plums, asparagus, pears, blackberries, and cherries) complemented by three integrated service pillars: Production (producer audits and quality control), Packaging (sorting, packaging, storage, and custom labeling), and Transport (temperature-controlled road, sea, and air transport with monitoring and cargo insurance). The products and services work together as an end-to-end solution from sourcing through delivery to customers across Europe, Asia, and America.

Differentiator

Problem solved

Functional benefit

Products and services

• Blueberries (Borówka) Fresh blueberries offered in multiple varieties for B2B food retail and distribution customers; sourced from certified suppliers and delivered with full cold-chain logistics.
• Raspberries (Malina) Fresh raspberries in multiple varieties for B2B food retail and distribution customers.
• Apples (Jabłko) Fresh apples in multiple varieties for B2B food retail and distribution customers.
• Plums (Śliwka) Fresh plums in multiple varieties for B2B food retail and distribution customers.
• Asparagus (Szparagi) Fresh asparagus in multiple varieties for B2B food retail and distribution customers.
• Pears (Gruszka) Fresh pears in Conference and Lucas varieties for B2B food retail and distribution customers.
• Blackberries (Jeżyna) Fresh blackberries in multiple varieties for B2B food retail and distribution customers.
• Cherries (Czereśnia) Fresh cherries in multiple varieties for B2B food retail and distribution customers.
• Production Services (Produkcja) Supplier-side production services including on-site producer audits and quality control of product batches to ensure compliance with international standards. For B2B produce buyers needing verified supply chain integrity.
• Packaging Services (Konfekcja) Sorting, packaging, and storage services including dedicated/custom packaging and labels, and fulfillment of non-homogeneous mixed orders for B2B customers.
• Transport Services (Transport) Multi-modal temperature-controlled freight services including road, sea, and air transport with monitoring of temperature and humidity during transit, plus cargo insurance coverage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• GlobalG.A.P. Certified SupplierscoreOthersFreshFactory works exclusively with verified suppliers holding GlobalG.A.P. certification, which is a globally recognized farm assurance program. These suppliers form the foundation of their sourcing network across Poland, Greece, Spain, and South American countries.
• Lloyd's RegistercoreOthersLloyd's Register awarded FreshFactory the IFS Broker certification, validating their quality management and food safety practices as a trading intermediary in the fresh produce supply chain.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Fyffes: Long-established tropical and off-season fresh produce distributor with European and global reach. Comparable as a multi-region produce trader, though focused on bananas, pineapples, and melons rather than berries and stone fruit.
• Greenyard: One of the largest European fresh, frozen, and prepared produce suppliers. Directly comparable as a multi-category fresh produce distributor serving European retailers, but with vastly greater scale, infrastructure, and breadth.
• Total Produce (now Dole plc): Global fresh produce giant formed by the merger of Total Produce and Dole. Directly comparable fresh produce trading and distribution model serving European and global retailers, but at substantially larger scale.
• Bonduelle: European leader in processed and packaged vegetables (canned, frozen, fresh). Comparable as a vertically integrated fresh and processed produce supplier with strong European retail relationships, though focused on processed rather than fresh trading.

Direct peers

• Special Fruit: Belgium-based fresh produce trader specializing in berries, exotics, and stone fruit, with global sourcing and European retail distribution. Closely comparable business model to FreshFactory, particularly in berry-centric product mix and multi-region sourcing.
• BerryWorld: Specialist berry marketer and distributor with licensed varieties, global grower network, and European retail supply. Closely comparable as a berry-focused fresh produce trader with category-specific breeding and supplier management capabilities.
• SVZ Industrial: Supplier of fruit and vegetable-based ingredients and purees to food and beverage manufacturers. Adjacent but comparable as a fruit/vegetable trading and processing company with global sourcing and quality certification infrastructure.
• Oppenheimer Group (Oppy): North American fresh produce marketer, grower-partner, and distributor sourcing globally and supplying North American retailers. Highly comparable operating model - multi-region sourcing, category breadth, and supply-chain services - though anchored in a different geography.

Emerging players

• GreenFood: Nordic-based fresh produce and food company with vertical sourcing and private-label offerings. Comparable in the trading-and-distribution layer, though focused on Nordic retail and prepared-food adjacencies.
• Frubaca: Portuguese processor of frozen fruits and IQF berries with global sourcing. Adjacent as a fruit sourcing and trading player with European footprint and multi-region supply, though frozen rather than fresh.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freshfactory-sp-z-o-o

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Factory