What Friday Homes does

Friday Homes, operating as D.M.A.C Homes Limited, is a Wellington, New Zealand-based residential construction company founded in 2006. The company delivers new homes through three core service lines: Design + Build (custom architectural design paired with in-house construction), House + Land Packages (turnkey bundles of pre-selected plans on ready-to-build sections), and Subdivision & Development Services (full project management from feasibility through to construction for multi-home projects). It serves individual homeowners, property developers, and property investors across the Wellington region and claims to be the area's largest home builder, with more than 2,000 homes delivered over 25+ years of operating history.

The product portfolio spans standard Family Home Plans (2-5 bedroom beach-named designs priced NZ$275,100 to NZ$806,536), Townhouse Plans for medium-density developments, Apartment Plans, a Compact Series of sub-70sqm affordable homes, and bespoke Architectural Plans. The technical core is construction craft rather than technology: architectural work is performed in-house using Revit, SketchUp, and Adobe Creative Suite by a design team led by a registered architect with 30+ years experience, and construction is delivered through in-house build crews supplemented by trusted subcontractors.

Friday Homes operates on a fixed-price build contract model, with revenue generated per-project through home construction agreements plus optional specification upgrades (premium appliances such as Fisher & Paykel, bathroom fixtures, lighting, and door upgrades). The go-to-market is sales-led and direct-to-consumer: two New-Build Consultants cover distinct geographic territories (Lower Hutt/Porirua/Kāpiti and Upper Hutt/Wairarapa/Wellington City), supplemented by self-employed contractor sales consultants and a physical network of six showhomes across the Wellington region. A self-serve 'Price Your Plans' online tool captures leads from customers with existing plans. Strategic partnerships with Bunnings, Bosch/Robinhood/Fisher & Paykel, Dominator, and the Certified Builders Association underpin delivery and provide the 10-year Certified Build Guarantee that anchors customer assurance.

Name

Friday Homes

Legal name

D.M.A.C Homes Limited

Website

https://fridayhomes.co.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Friday Homes, a Wellington, New Zealand residential builder (D.M.A.C Homes Limited), designs, builds, and develops new homes via fixed-price contracts. It serves individual homeowners, developers, and investors across the Wellington region through Design + Build, House + Land Packages, and Subdivision services.

Ownership category

akta.pro rank

Product category

Residential Construction

NAICS

Residential Building Construction (23611), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Residential home construction
• Design and build services
• House and land packages
• Subdivision development management
• Custom home building

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Home Construction: Friday Homes builds new residential homes for individual homeowners, ranging from standalone family homes to townhouses. Revenue is generated through fixed-price build contracts where the company serves as the general contractor, managing its own in-house build crews and trusted subcontractors. Base prices for standard plans range from NZ$275,100 to NZ$806,536 before upgrades.
2. House & Land Packages: Friday Homes offers turnkey house and land packages where the company packages together land acquisition/identification with design and construction into a single offering. These are sold as completed or near-completed properties.
3. Design & Build Services: Custom design and build services where the company's in-house architectural designers create bespoke homes tailored to client sections, lifestyles and budgets, which are then constructed by Friday Homes' own build teams.
4. Subdivision & Development Management: Full development management services for landowners and developers, covering feasibility, planning, consents, marketing, on-selling, and construction — turning sections into multi-home projects.
5. Specification Upgrades & Customisation: Additional revenue from specification upgrades including premium kitchen appliances (Fisher&Paykel), upgraded bathroom fixtures, lighting upgrades, and enhanced door/handle options. These are sold as add-ons to the base fixed-price contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Friday Homes is a Wellington-based residential construction company that designs and builds new homes for individual homeowners and property developers. Its core offerings are three integrated service lines: Design + Build (custom in-house architectural design paired with construction), House + Land Packages (turnkey bundles of pre-selected plans on ready-to-build sections), and Subdivision & Development Services (full project management for multi-home developments). The company supports these with a catalog of named standard plans, an in-house sales and build crew, and a regional showhome network across the Wellington region.

Product overview

Friday Homes is a Wellington-based residential construction company offering an integrated suite of home building products and services. The core offering consists of three main service lines: Design + Build (custom in-house architectural design paired with construction), House + Land Packages (turnkey bundles of pre-selected plans on ready-to-build sections), and Subdivision & Development Services (full project management for multi-home developments). Supporting these are multiple plan product lines—Family Home Plans (beach-named designs from 2-5 bedrooms), Townhouse Plans (lake-named multi-unit designs), Apartment Plans, Compact Series (sub-70sqm bird-named affordable homes), and Architectural Plans—each serving different market segments from first-home buyers to property developers. The company also offers standard and upgrade specifications for fixtures, fittings, and finishes, backed by the Friday Promises (fixed pricing, guaranteed timelines, 10-year guarantee), showhome experiences for buyer engagement, free feasibility reports, and a plan pricing service for customers with existing drawings.

Differentiator

Problem solved

Functional benefit

Products and services

• Design + Build End-to-end custom home design and construction service for individual homeowners, where in-house architects shape a home around the client's section, lifestyle, and budget and the company then builds it using its own construction crews.
• House + Land Packages Turnkey home and land packages that bundle ready-to-build sections with predetermined house plans, simplifying entry into new home ownership for first-time buyers and investors.
• Subdivision & Development Services Full development management services for landowners and property developers, covering feasibility, planning, consents, marketing, on-selling, and construction to turn sections into multi-home projects.
• Family Home Plans Catalog of single-storey and multi-storey residential house plans named after New Zealand beaches, ranging from 2 to 5 bedrooms, with base prices from NZ$275,100 to NZ$806,536.
• Townhouse Plans Multi-unit townhouse designs named after New Zealand lakes, offering 2-3 bedroom configurations with footprints from sub-80sqm to 121-160sqm.
• Apartment Plans Compact urban apartment designs for medium-density residential developments, exemplified by the Te Awa Kairangi apartment plan.
• Compact Series Sub-70sqm efficient home designs named after native New Zealand birds, suited to small sections, secondary dwellings, and affordable housing with prices ranging from NZ$0-250k to NZ$251-300k.
• Architectural Plans Bespoke architectural home designs offering greater customization and design flexibility beyond the standard plan catalog, delivered by in-house architectural designers.

Quantifiable outcome

• Over 2,000 homes delivered across the Wellington region over 25+ years
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record.

• BunningsOthersBunnings is described as New Zealand's leading and largest supplier of building materials and hardware. Friday Homes partners with Bunnings as a trusted supplier of building products and materials for their construction projects.
• BoschOthersBosch is the standard appliance supplier for kitchen fitouts across Friday Homes' builds. Bosch stainless steel appliances are included in the standard kitchen package.
• RobinhoodOthersRobinhood is a standard kitchen appliance supplier for Friday Homes' standard kitchen fitout, alongside Bosch, providing mid-range stainless steel appliances.
• Fisher & PaykelOthersFisher & Paykel is offered as a premium kitchen appliance upgrade option for Friday Homes' builds, allowing buyers to upgrade from the standard Bosch/Robinhood package.
• EnglefieldOthersEnglefield is the standard bathroom fixture supplier for Friday Homes' builds, providing standard bathroom fitouts across all plans. An upgrade bathroom package is available as an alternative.
• DominatorOthersDominator supplies garage doors and automatic openers for Friday Homes' builds. They provide a range of garage door styles with Dominator automatic openers.
• PioneerOthersPioneer provides upgraded bathroom tapware and accessories for Friday Homes' builds, available in four colours (brushed stainless steel, black, brushed gold, gun metal) as part of the bathroom upgrade package.
• Certified Builders AssociationOthersFriday Homes' 10-year build guarantee is provided under the Certified Builders Association 10-year guarantee scheme, offering homeowners long-term peace of mind backed by a recognised industry body.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fletcher Living: New Zealand's largest residential developer and builder, including townhouse and apartment developments across Wellington. A much larger incumbent operating broadly in the same space as Friday Homes.

Direct peers

• Jennian Homes: One of New Zealand's largest franchised residential home builders, offering design-and-build services across multiple regions including Wellington. Direct competitor with similar plan-based and custom build offerings.
• Stonewood Homes: NZ home builder with regional presence offering design-and-build and spec home packages. Comparable product mix including townhouse developments.
• G.J. Gardner Homes: Major NZ residential home builder with a national franchise network including Wellington. Competes directly on custom and spec home construction with comparable fixed-price contract structures.
• Universal Homes: NZ home builder focused on affordable and compact homes, including secondary dwellings. Direct overlap with Friday Homes' Compact Series and affordable buyer segments.
• Keith Hay Homes: Established NZ residential home builder operating in Wellington with custom and plan-based builds. Comparable mid-market positioning to Friday Homes.
• Golden Homes: NZ-wide residential home builder with showhome-based sales model and design-and-build offerings. Wellington-region presence makes it a directly comparable builder.
• Mike Greer Homes: NZ residential home builder with showhomes and design-and-build services across multiple regions. Comparable plan catalogue and fixed-price contract model.
• Signature Homes: NZ residential home builder with national network offering custom design and build services with showhome-driven sales. Comparable premium positioning and contractual structure.

Regional players

• Aotea Homes: Wellington-focused residential home builder offering design-and-build and house-and-land packages. Same regional competitive set as Friday Homes in the Wellington market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/friday-homes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friday Homes