MTrack by ITBinder

What MTrack by ITBinder does

ITBinder GmbH, trading as MTrack by ITBinder, is an Austrian family-owned fleet management software and telematics hardware provider founded in 1996 and headquartered in Feistritztal, Steiermark. The company serves 1,500+ customers with 45,000+ equipped vehicles, offering a proprietary in-house telematics platform (MTrack) hosted on servers located in Austria for data sovereignty and GDPR compliance. Its software is delivered in three tiers (Basic, Business, Professional) with modular add-ons including electronic logbooks compliant with Austrian tax authority requirements, EU tachograph and driver card download, driver recognition with immobilizer, temperature monitoring, tire pressure monitoring, BLE beacon and battery tracker asset tracking, and trailer detection. The portfolio also includes MTrack Time (time and attendance combining indoor and outdoor service time) and the MTrack Go employee mobile app, with API integration to Austrian payroll systems (Sage, BMD, RZL, Ally Lohn) and transport management platforms.

The company's technology stack centers on proprietary GPS telematics software developed in-house since 2012 (when son Michael Binder joined as software developer), paired with matching telematics hardware (GPS modules, sensors, IoT beacons, battery trackers) installed in vehicles. Field installation is performed by the company's own technicians or by a network of certified installation partners across Austria, and remote tachograph downloads are supported across Europe. The platform differentiates on Austrian tax/FDA-compliant electronic logbook functionality, full data residency in Austria, and end-to-end hardware-software ownership enabling rapid customer-specific customizations.

MTrack operates a hybrid direct-sales and channel-partner go-to-market model led by CEO/Head of Sales Sebastian Binder, with revenue generated through annual software subscriptions (MTrack Basic/Business/Professional), hardware sales, in-house professional installation services, and API/integration licensing. Pricing is quote-based and not publicly disclosed, depending on selected features and fleet size. The Benelux region (Belgium, Netherlands, Luxembourg) is served exclusively through a sales partnership with Fleets-Online B.V. in Breda, Netherlands, while the core market remains Austria. The company is 100% family-owned by the Binder family with no external equity funding, has organically grown to roughly 20 team members, and in 2022 acquired Trans-IT GmbH (SATMAX tachograph software) to absorb complementary customers.

Name

MTrack by ITBinder

Legal name

ITBinder GmbH

Website

https://fuhrpark.at

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

MTrack by ITBinder is an Austrian family-owned telematics and fleet management software provider, serving 1,500+ customers and 45,000+ equipped vehicles with proprietary GPS tracking, electronic logbooks, tachograph compliance, and IoT asset tracking across Austria and Benelux.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Computer Communications Equipment (3576)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

ELD/HOS Compliance & Tachograph Services (TLABAJAB), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Telematics Hardware, Sensors & Installation Services (TLABAJAL)

Keywords

• Fleet management software
• GPS vehicle tracking
• Telematics solutions
• Electronic driver logbook
• Tachograph compliance

Headquarters

HQ city

Feistritztal (Hirnsdorf)

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions (MTrack Basic, Business, Professional): Three-tier software solution (Basic, Business, Professional) with varying feature sets. Subscription-based software licensing for fleet management, tracking, and telematics services. Includes online-based software access with personal login credentials.
2. GPS Telematics Hardware: Sale of tracking hardware including GPS modules, antennae, and associated mounting equipment. Hardware enables data collection and transmission to MTrack servers.
3. Professional Installation Services: In-house technician installation services performed on-site at customer locations. Can also be performed by installation partners or customer-selected workshops.
4. API and Interface Integration Services: Custom integration with customer ERP, CRM, payroll accounting systems. Standard interfaces to Sage, BMD, RZL, Ally Lohn payroll systems and various fleet management platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

MTrack by ITBinder develops, sells and supports a proprietary in-house telematics software platform called MTrack that provides real-time GPS vehicle tracking, electronic driver logbooks, tachograph and driver card management, fleet administration, time tracking, and reporting for business vehicle fleets. The software is offered under annual subscription tiers (Basic, Business, Professional), bundled with matching GPS telematics hardware that the company's own technicians install in customer vehicles. Servers are hosted in Austria, and the platform integrates with payroll, ERP, and CRM systems via API for both compliance (tax logbook, EU tachograph) and operational efficiency.

Product overview

MTrack by ITBinder is a fleet management platform comprising three software tiers (MTrack Basic, MTrack Business, and MTrack Professional) built on a proprietary in-house telematics platform. The platform is offered as a modular solution where the core GPS tracking, fleet management, electronic logbook, tachograph management, and reporting modules form the foundation, while optional add-on modules including MTrack Time (time and attendance), MTrack Go (employee mobile app), driver recognition, temperature monitoring, tyre pressure monitoring, BLE beacon/object tracking, battery tracker, trailer detection, and API integration extend the system's capabilities. The software is paired with matching GPS telematics hardware installed in vehicles. The entire software suite runs on servers hosted in Austria.

Differentiator

Problem solved

Functional benefit

Brands

• MTrack Basic: Entry-level fleet management software tier offering core GPS tracking, electronic logbook, and basic reporting functionalities.
• MTrack Business
• MTrack Professional
• MTrack Time
• MTrack Go

Quantifiable outcome

• Significant time savings in payroll accounting through automatic working time and allowance calculations
• +5 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Trans-IT GmbHcoreStrategic or Co-development Partner · 1 March 2022Company acquisition in spring 2022. Trans-IT was a software company with SATMAX product that some customers were transitioned from to MTrack.eu in summer 2022. Acquisition enabled expansion of customer base and product capabilities.
• SalusminorChannel Partner/ Reseller/ DistributorInstallation partner for vehicle hardware installation in Austria.
• Warscher AlexanderminorChannel Partner/ Reseller/ DistributorInstallation partner for vehicle hardware installation in Austria.
• Falch Car-ServiceminorChannel Partner/ Reseller/ DistributorInstallation partner for vehicle hardware installation in Austria.
• KumpfmüllerminorChannel Partner/ Reseller/ DistributorInstallation partner for vehicle hardware installation in Austria.
• Petschl WerkstättenminorChannel Partner/ Reseller/ DistributorInstallation partner for vehicle hardware installation in Austria.
• Fleets-Online B.V.coreChannel Partner/ Reseller/ DistributorSales Benelux partner serving Belgium, Netherlands, and Luxembourg markets. Located in Breda, Netherlands. Represents MTrack for sales activities in the Benelux region.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Verizon Connect: Verizon Connect provides fleet management software, GPS tracking, and telematics for SMB to enterprise fleets. Offers overlapping functionality to MTrack including electronic logbook, route optimization, and driver behavior monitoring, but at much larger scale with global reach.
• Webfleet (Bridgestone): Webfleet, owned by Bridgestone, is a global fleet telematics incumbent serving commercial fleets across Europe. Comparable GPS tracking, tachograph compliance, and fleet management software, but operates at significantly larger scale with a broader geographic footprint than MTrack's Austrian-centric focus.
• Geotab: Geotab is one of the largest commercial telematics providers globally, offering GPS fleet tracking, driver behavior analytics, and integrations with major vehicle OEMs. Directly comparable product functionality to MTrack with deeper R&D resources and an established European partner channel.
• Trimble Transportation: Trimble's Transportation segment provides fleet management, telematics, and supply chain visibility solutions. Overlaps with MTrack on fleet tracking and compliance but addresses larger enterprise and logistics customers with broader product portfolio.

Direct peers

• Teltonika Telematics: Teltonika Telematics is a European (Lithuania-based) GPS telematics hardware and platform provider with comparable vehicle tracking and fleet management products. Like MTrack, it combines proprietary hardware manufacturing with software; competes in similar mid-market fleet verticals.
• Powerfleet (formerly Masternaut): Powerfleet (which absorbed Masternaut) provides connected fleet solutions across Europe including GPS tracking, vehicle data, and asset tracking. Comparable SMB-to-mid-market fleet telematics offering with stronger presence in UK/France than Austria.
• GPS Insight: GPS Insight provides GPS fleet tracking, fleet management software, and telematics solutions for commercial fleets. Directly comparable in product (GPS tracking, driver behavior, reporting) and target customer (SMB/mid-market fleets), but serves North America primarily.
• ABAX (Bridgestone): ABAX, now part of Bridgestone alongside Webfleet, is a European fleet telematics specialist with comparable GPS tracking, electronic logbook, and fleet management offerings. Strong Northern European footprint; directly comparable in product positioning to MTrack.
• Ctrack (now part of Inseego): Ctrack is MTrack's direct historical counterpart: MTrack founder Hans Binder became Ctrack's Austrian representative in 2000 before launching the proprietary MTrack platform. Ctrack now operates under Inseego and serves fleet telematics customers globally with comparable GPS tracking and fleet management offerings.

Emerging players

• PTV Group: PTV Group is a listed integration partner of MTrack providing route planning and logistics optimization software. While more focused on planning than live telematics, PTV overlaps in fleet optimization use cases and serves similar European mid-market logistics customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=F1dwUOKu1K0
• Facebookfacebook.com/MTrackAustria
• LinkedInlinkedin.com/company/itbinder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTrack by ITBinder