East West Trading Corp

Name

East West Trading Corp

Legal name

East West Trading Corporation

Website

https://fujimausa.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Smoking Accessories Wholesale Distribution

NAICS

Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Tobacco Superstores & Warehouse Tobacco Retail (CRANADAG)

akta.pro secondary industries

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Online Tobacco & Nicotine Retail (Delivery/Click & Collect) (CRANADAI), Tobacco & Nicotine Accessories (Filters, Tips, Cases, Lighters) Manufacturing & Brands (CRADAJAK)

Keywords

• Wholesale tobacco accessories
• Smoking accessories distribution
• B2B wholesale distribution
• Smoke shop supplies
• Lighters and pipes wholesale

Headquarters

HQ city

Niles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution: B2B wholesale distribution of smoking products and accessories to retailers, smoke shops, tobacco shops, convenience stores, and wholesalers. Products sold in commercial quantities at wholesale pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

East West Trading Corp operates through its subsidiary Fujima USA as a wholesale distributor of smoking products and accessories to retailers worldwide. The company supplies lighters, cigar accessories, cigarette accessories, ashtrays, roll-your-own products, pipes (traditional, water, and other), storage, hookahs, vaporizers, and related smoking accessories in commercial quantities at wholesale pricing. The portfolio includes its own proprietary brands (Fujima, Lucienne, Diplite) alongside major third-party distributed brands such as Zippo, BIC, and D'Jeep.

Product overview

Fujima USA is a wholesale, global distributor of smoking products and accessories operating as a subsidiary of East West Trading Corp. The company offers a multi-brand portfolio including its own Fujima brand plus sister brands Lucienne and Diplite, along with distributing third-party brands such as Zippo, BIC, D'Jeep, and many others. The product portfolio spans 24 main categories including lighters and accessories, cigar accessories, cigarette accessories, ashtrays, roll your own products, novelty items, C-store products, dispensary supplies, traditional pipes, water pipes, other pipes, storage solutions, growing supplies, odor eliminators, incense and essential oils, electronic accessories, hookah products, pre-pack kits, apparel, art, and spittoons. The company operates primarily as an online wholesale platform enabling businesses to order commercial quantities with dedicated sales and service teams.

Differentiator

Problem solved

Functional benefit

Brands

• Lucienne: Registered trademark of East West Trading Corp, a sister brand of Fujima USA specializing in smoking accessories including lighters, ashtrays and flameless products
• Diplite

Products and services

• Fujima USA Wholesale Distribution Wholesale global distribution service for businesses to purchase smoking products and accessories in commercial quantities with online ordering, dedicated sales support, and account-based wholesale pricing.
• Lucienne Brand Proprietary brand of lighters and smoking accessories (ashtrays, flameless products) sold under the Lucienne trademark through the Fujima USA wholesale platform.
• Diplite Brand Proprietary sister brand offering specialized smoking accessories under the Diplite trademark through the East West Trading Corp wholesale platform.
• Lighters & Accessories Wholesale category offering arc lighters, Bic lighters, butane/fluid, Clipper, disposable, DJeep, electronic lighters, flint refillable, hemp wick, Lucienne lighters, oil lighters, pipe lighters, raw lighters, torches, Zico lighters, and Zippo lighters for retailers.
• Cigar Accessories Wholesale category of cigar accessories including air-tight containers, cigar bags, cases, cutters, folders, holders, humidors, humidity packs, pokers, punches, stands, tubes, and gift sets, supplied to cigar specialty retailers.
• Cigarette Accessories Wholesale cigarette accessories including cases, pack holders, filters, holders, and snuffers for tobacco retailers.
• Roll Your Own Wholesale rolling supplies including cone holders, cutters, electronic machines, flavors, grinders, holders, injector machines, pollen press, pre-roll accessories, cones, roach clips, rolling machines, rolling papers, rolling trays, scales, tips, tobacco pouches, tools, and wraps.
• Water Pipes & Accessories Wholesale water pipes and accessories including adapters, ash catchers, bowls, diffuser beads, downstems, screens, cleaning supplies, hand pipes, silicone pipes, travel kits, beakers, bubblers, gravity rigs, and related products for smoke shops.
• Traditional Pipes & Accessories Wholesale traditional tobacco pipes and accessories including cigarette pipes, displays, pipe cleaners, pipe filters, pipe pouches, and tobacco pipes (briarwood, ceramic, corn, meerschaum, pearwood, rosewood, silicone, wood).
• Hookah & Accessories Wholesale hookah products including carrying cases, bowls, charcoal (natural and quick lighting), charcoal holders, hookahs (clear glass, double hose, electric, mini, mosaic, portable, pumpkin, single hose), hoses, and mouth tips for hookah retailers.
• Electronic Accessories Wholesale vaporizer and electronic smoking accessories including atomizers, batteries (various mAh capacities), chargers, coils, concentrate accessories, nectar collectors, vape batteries, and vaporizers for modern smoking retailers.
• Ashtrays Wholesale ashtrays including displays, car, cement, ceramic, cigar/pipe, clip-on, covered, glass, jumbo, Lucienne, metal, plastic/sandbag, pocket, polystone, set, silicone, smokeless, spinners, spinning, telescopic, and with-lighter-holder variants.
• Storage Wholesale storage products including humidity control, backpacks, ceramic jars, cones cases, glass jars, joint cases, keychains, LED storage, metal storage, padded pouches, pill boxes, polystone, pouches, smellproof storage, stash boxes, stash cans, tins, and zipper bags.
• C-Store Wholesale convenience-store items including bottle openers, business card holders, detox products, flasks, hand sanitizer, love roses, marketing items, money clips, pocket watches, signs, and wine accessories for convenience stores.
• Novelty

Quantifiable outcome

• Over 50 years in business since 1971
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• ZippocoreChannel Partner/ Reseller/ DistributorMajor brand partnership distributing Zippo lighters and accessories. East West Trading Corp and Fujima USA supply Zippo products as authorized distributor alongside other popular smoking brands.
• BICcoreChannel Partner/ Reseller/ DistributorDistribution partnership for BIC lighters and accessories. BIC products are part of the diverse brand portfolio supplied by Fujima USA to retailers.
• D'JeepcoreChannel Partner/ Reseller/ DistributorDistribution partnership for D'Jeep lighters. D'Jeep is featured prominently on Fujima USA's homepage and sold through their wholesale platform.
• LucienneflagshipTechnology or IntegrationProprietary brand of East West Trading Corp including Lucienne lighters, ashtrays, and accessories. Sister brand to Fujima USA with own brand identity and product lines.
• DipliteflagshipTechnology or IntegrationProprietary sister brand of Fujima USA under East West Trading Corp. Extends product portfolio with specialized smoking accessories under company trademark.
• East West Trading CorpflagshipStrategic or Co-development PartnerParent company and founding entity of Fujima USA. Established in 1971, East West Trading Corp began with small list of products serving local Chicago retailers and grew into multi-million dollar global enterprise.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• 4Smokes: Wholesale distributor of smoking accessories serving smoke shops and convenience stores with lighters, pipes, and related inventory — a close analog to Fujima USA's B2B wholesale model.
• Lucky Wholesale: Wholesale smoking accessories distributor supplying glass, vaporizers, rolling papers, and lighters to smoke shops — strongly comparable to Fujima's catalog breadth and B2B customers.
• SMOKEA: Wholesale and retail supplier of smoking accessories including pipes, rolling papers, grinders, and vapes — directly comparable to Fujima USA's product mix and wholesale customers.

Emerging players

• Element Vape: Specialty vape and electronic accessories retailer; an emerging player overlapping with Fujima's electronic accessories and vaporizer categories rather than the full tobacco accessories book.

Broad incumbents

• Holt's Cigar Company: Established wholesale and retail cigar distributor offering humidors, cutters, lighters, and accessories to smoke shops and cigar retailers — directly comparable to Fujima's wholesale channel.
• Thompson Cigar: Heritage US cigar retailer/wholesaler with a broad assortment of smoking accessories, overlapping with Fujima's catalog across cigars, lighters, and accessories.
• Famous Smoke Shop: Long-established US cigar and smoking accessories retailer with a wholesale arm serving retailers; competes directly with Fujima USA on cigar accessories, pipes, and lighters while operating at larger scale.
• JR Cigar: One of the largest US cigar retailers and wholesalers, heavily overlapping with Fujima USA's cigar humidors, cutters, cases, and lighter assortment for cigar shops and smoke shops.
• Cigars International: Large online cigar retailer and wholesaler with an extensive catalog across cigars, lighters, cutters, humidors, and accessories — overlapping directly with Fujima's cigar and accessories categories.

Others

• Clipper: Iconic lighter brand distributed by Fujima and competing lighter OEMs; included as an adjacent ecosystem participant whose lighter products sit alongside Fujima's house lighter brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/east-west-trading-corp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East West Trading Corp