fundoo

What fundoo does

fundoo AG is a Swiss SaaS company founded in 2018 that operates a web-based crowdfunding and sponsorship platform purpose-built for sports clubs, sports federations, and charitable organizations. The platform digitizes the end-to-end sponsorship-run lifecycle — from participant registration and electronic lap counting to online payment collection (Twint, credit cards, QR-bills), email automation, debtor management, differential invoicing, and live result broadcasting. Headquartered in St. Gallen with a team of approximately 12-20 people under CEO Daniel Schmidli, fundoo serves over 500 partner organizations across Switzerland, Germany, and Austria.

The product suite comprises three core offerings — Sponsorenlauf (sponsorship runs), Crowdfunding, and Spendenseiten (donation pages) — supported by modules for member management, donation packages, settlement, and live event broadcasting. Notable proprietary components include an electronic lap counting system designed for large-scale skateathons and the Punktesponsoring model that links sponsor pledges to championship match results. As of 2024, the platform had processed over CHF 25 million in total donations across 2,307 projects with 839,853 recorded supports, and CHF 8 million was processed in 2024 alone.

fundoo monetizes through three primary streams: an 18% commission on donations collected via the platform, an annual subscription license fee (CHF 250 standard, CHF 150 for federation-affiliated clubs), and a premium Full-Service package for end-to-end event execution. The company also generates ancillary revenue through custom software development for external clients. Distribution is driven by direct sales supported by dedicated fundoo coaches, federation channel partnerships (Swiss Handball Federation, Swiss Unihockey), and GTM alliances with corporate sponsors such as CONCORDIA and Zürcher Kantonalbank.

Name

fundoo

Legal name

fundoo AG

Website

https://fundoo.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

fundoo AG is a Swiss SaaS company that runs a crowdfunding and sponsorship-run platform for sports clubs and charitable organizations in Switzerland, Germany, and Austria, processing over CHF 8 million annually through 500+ partner organizations via subscription licensing and donation commissions.

Ownership category

akta.pro rank

Product category

Sports Club Fundraising Software

NAICS

Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industry

Crowdfunding & Fan-Financing (MPADAAAN)

Keywords

• Sports fundraising software
• Sponsorship platform
• Crowdfunding platform
• Donation management
• Club fundraising tools

Headquarters

HQ city

St. Gallen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Commission on Donations / Sponsorship Collections: fundoo charges a commission fee deducted from the collected sponsorship/donation amounts before remitting to the partner club/organization. A variable fee of approximately 18% covers technology, processing, communication, and payment costs. For the fundoo-Run event, a 15% admin fee was applied to the collection result.
2. Annual Subscription License: Clubs pay an annual license fee for access to the fundoo platform. Standard price: CHF 250 per year (reduced to CHF 150 for Swiss Handball and Swiss Unihockey member clubs). CONCORDIA takes over all license fees for qualifying member associations (50+ members).
3. Full-Service Package: fundoo offers a full-service option where they handle the entire event organization, execution, and settlement. This premium service generates additional revenue beyond the standard commission model.
4. Custom Software Development: fundoo leverages its software development capabilities to build custom applications for external clients (e.g., Ticketcorner's starzone.ch music platform), generating additional non-platform revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

fundoo provides a SaaS crowdfunding and sponsorship platform that enables sports clubs, federations, schools, and charitable organizations to run digital sponsor runs, crowdfunding campaigns, and embeddable donation pages. The platform combines participant registration, electronic lap counting, live result broadcasting, online payment processing (Twint, credit cards, QR-bills), automated donor invoicing, and settlement workflows. It also offers a Full-Service event organization package and custom software development services.

Product overview

fundoo is a Swiss crowdfunding and sponsorship platform consisting of three core products (Sponsorenlauf for sponsorship runs, Crowdfunding for donation campaigns, and Spendenseiten for standalone donation pages) supported by multiple modules including participant registration (Anmeldeplattform), member management (Mitgliederverwaltung), email automation, electronic lap counting (Elektronische Rundenzählung), donation package tools, differential settlement (Differenzrechnung), and Live-Screen broadcasting. The platform offers a Full-Service Paket for organizations wanting managed event execution, plus custom software development services. Recent additions include Sofortspende (immediate donations), Spendenziel (goal tracking), and Punktesponsoring (point-based sponsorship) features.

Differentiator

Problem solved

Functional benefit

Brands

• fundoo CDS: fundoo CrowdDonatingSolution - the core software platform for managing sponsor runs and donation collection projects

Quantifiable outcome

• Reduces organizer workload by 90%
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature17 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Swiss Handball Federation (SHV)coreStrategic or Co-development Partner · 1 January 2022SHV partnered with fundoo to offer point sponsorship (Punktesponsoring) to all member clubs. fundoo provides the digital platform and technical infrastructure; SHV covers campaign administration costs and promotes the tool through its channels. Clubs receive a discounted license (CHF 150 vs. CHF 250). A variable commission of 18% is deducted from collected amounts.
• Swiss UnihockeycoreStrategic or Co-development Partner · 1 January 2022Swiss Unihockey partnered with fundoo to offer point sponsorship to all member clubs, similar to the SHV partnership. The campaign is integrated into match centers and promoted via federation channels throughout the season.
• CONCORDIA (Health Insurance)majorGTM or Marketing PartnerCONCORDIA offers its member associations (50+ members) a special package: CONCORDIA covers all fundoo license and setup fees, provides fixed sponsorship support, and helps associations collect more donations via the association platform. Available to associations with at least 50 members.
• Zürcher Kantonalbank (ZKB)minorGTM or Marketing PartnerZKB offers exclusive banking deals for clubs/associations including: partner deals for member management software solutions, free printing of posters/flyers/brochures for clubs, and Twint payment collection support for fundraising events.
• Swiss VolleyminorGTM or Marketing PartnerSwiss Volley member clubs receive a 50% discount on annual fundoo license fees as part of the partnership between Swiss Volley and fundoo.
• HandballworldminorGTM or Marketing PartnerHandballworld, a media outlet covering handball in the DACH region since 1988, partners with fundoo for visibility and content coverage of handball fundraising events.
• benevolpark St. GallenminorStrategic or Co-development Partnerbenevolpark is a service center for associations and non-profits near St. Gallen train station. fundoo is a partner of benevolpark in the fundraising research domain, providing its digital tools to benevolpark's member organizations.
• XLR8 (we-accelerate.ch)coreOthersfundoo is a brand of XLR8 (we-accelerate.ch). XLR8 appears to be the parent company or accelerator behind fundoo, as shown in the website footer: 'Eine Marke von XLR8' (A brand of XLR8).
• Swiss OlympicmajorGTM or Marketing Partnerfundoo displays the Swiss Olympic partner logo on its website, indicating an official partnership or recognition by Swiss Olympic as a trusted sports fundraising partner.

Scale indicators14 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BeMySponsor: Swiss/DACH sports-club sponsorship and fundraising platform. Per company data, fundoo and BeMySponsor combined their offerings for existing partner clubs transitioning between systems — making BeMySponsor the closest historical direct peer and competitor.
• Funraise: Nonprofit fundraising software platform offering donation forms, event management, and donor CRM. Comparable SaaS model targeting nonprofits and charities with integrated payment processing.
• RaiseNow: Swiss digital fundraising platform specializing in online donations for nonprofits. Closest Swiss-headquartered competitor with similar payment-rail expertise (Twint, PostFinance, credit cards) and nonprofit/charity customer base.
• FundraisingBox: German-headquartered online fundraising and donation platform serving nonprofits and charitable organizations across DACH. Directly comparable SaaS donation-management offering with similar payment-integration and donor-communication tooling.
• Donorbox: US-headquartered recurring donation and crowdfunding platform for nonprofits. Comparable donation-page, peer-to-peer fundraising, and event-based campaign features targeting SMB nonprofits and community organizations.
• BetterNow: European crowdfunding platform with strong DACH presence serving nonprofits and individuals. Comparable donation-page and peer-to-peer fundraising functionality.

Emerging players

• SportMember: Club-management SaaS for European amateur sports clubs. Adjacent category — same customer base (sports clubs) but focused on member/fee/admin management rather than fundraising; potential bundling or competitive overlap.
• Givebutter: Modern donor-centric fundraising platform with donation forms, events, and auctions. Comparable in serving SMB nonprofits and community organizations with modern UX and payment integrations.

Broad incumbents

• GoFundMe: Global consumer crowdfunding platform. Comparable project-based donation crowdfunding model, but at consumer/scale rather than SMB club vertical; sets baseline expectations for take-rate and UX.
• Stripe (Donations product): Global payment infrastructure increasingly offering donation and fundraising tooling to nonprofits. Represents the horizontal-platform commoditization risk fundoo faces as payment giants expand upstream into donation workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=o47YzRWEDl0
• Facebookfacebook.com/fundoo.digital
• LinkedInlinkedin.com/company/fundoo-ag
• Instagraminstagram.com/fundoo.digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fundoo