What Fyr does

Fyr is a marketing analytics and automation platform that consolidates data from disparate digital marketing channels — including Google Ads, Meta, TikTok, LinkedIn, Snapchat, DV360, GA4, BigQuery, and major social networks — into a single dashboard for marketing teams and agencies. The product is modular: Connect handles no-code data integration across 20+ channels; Understand delivers automated dashboards and visualizations; Automate layers in AI-powered recommendations, generative content creation, and SEO optimization (marketed as "Automagic Marketing"); and Collaborate provides team workspaces with role-based permissions. Additional modules include Share of Search (market-share visibility tracking), Competitor Monitoring, Content Lab, Budget Management, and a UTM Builder. Development releases new features on a weekly cadence.

Fyr operates on a SaaS subscription model with quote-based pricing — no public tiers or price points are disclosed, and all evaluations are gated behind a sales-led demo booking. The go-to-market combines direct enterprise sales, inside sales for inbound demo requests, content marketing (blog, SEO, gated white papers), and a channel partner ecosystem comprising a Solution Partner Program (for agencies and consultancies) and a Reseller Partner Program offering up to 50% recurring commission on referred clients.

The company is headquartered in Trondheim, Norway, with additional offices in London and Sydney, and claims 500+ brand and agency customers. Named logos span Nordic enterprise retail (Plantasjen, Jernia, Hemtex, Devold), financial services (Danske Bank), and major agency groups including TRY (Norway's largest agency, 400+ employees, WPP strategic alliance) and NØRR3 (Finnish Agency of the Year 2022-2023). Fyr is privately held with no disclosed funding rounds, headcount, or revenue figures in the available source material.

Name

Fyr

Legal name

Fyr

Website

https://fyr.ai

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Fyr is a marketing analytics and automation platform that unifies advertising, social media, and web analytics data into a single dashboard with AI-powered recommendations, serving marketing teams and agencies across the Nordics, UK, and Australia.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Marketing analytics platform
• Marketing data integration
• Automated marketing reporting
• Marketing intelligence software
• Campaign performance tracking

Headquarters

HQ city

Trondheim, Sør-Trøndelag

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Platform Subscription: Fyr operates on a SaaS subscription model where customers pay for access to the marketing analytics and automation platform. The platform offers multiple tiers with different feature sets, and pricing is quote-based requiring customers to contact sales for specific plan details. The subscription includes access to Connect, Understand, Automate, and Collaborate modules along with integrations and support.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fyr is a SaaS marketing intelligence platform that unifies advertising, web analytics, social media, e-commerce, and search data from 20+ channels into a single dashboard. It provides no-code data integration, AI-driven recommendations, automated reporting, and team collaboration tools aimed at marketing agencies and in-house marketing teams. The platform is marketed as 'Automagic Marketing' and combines generative AI, predictive analytics, and process automation to reduce manual reporting and unify cross-channel performance.

Product overview

Fyr is a unified marketing intelligence platform delivered as a single integrated system combining multiple modules: the core Fyr Platform provides centralized data consolidation; Connect enables no-code integration with 20+ ad and social channels; Dashboards & Reports delivers dynamic visualization and automated reporting; Content Lab powers AI-driven content creation with UTM building; Insights provides AI recommendations for optimization; Budget Management enables spend tracking; Collaborate facilitates team workflows; and Share of Search / Competitor Monitoring tools support market intelligence. The platform is marketed as 'Automagic Marketing,' combining generative AI, predictive analytics, and process automation into one seamless experience for marketing teams and agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Fyr Platform Unified marketing intelligence SaaS platform that consolidates advertising, web analytics, social media, e-commerce, and search data from 20+ channels into a single dashboard with AI-powered recommendations, automated reporting, and team collaboration tools for marketing agencies and in-house marketing teams.
• Share of Search

Quantifiable outcome

• 50% less time spent on reporting
• +7 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Solution Partners (Agencies)coreChannel Partner/ Reseller/ DistributorFyr's Solution Partner Program is a community for agencies, consultancies, and organizations providing marketing, consulting, and related services. Partners help their clients get more out of marketing budgets by leveraging Fyr's platform. The program ensures partners receive extra support to take their business to the next level, whether winning new clients, improving customer retention, or expanding services. Designed for customer-centric agencies that want to learn, grow their business, and use best technology.
• Reseller PartnerscoreChannel Partner/ Reseller/ DistributorFyr's Reseller Partner Program allows businesses to recommend, refer, or resell Fyr products to their clients, vendors, or contacts. Resellers earn up to 50% recurring commission for every client successfully referred. Comprehensive and tailored onboarding process provided to ensure success. Partners develop their own recurring revenue stream through successful referrals.
• NØRR3minorStrategic or Co-development PartnerFinnish media agency using Fyr as a customer case study. NØRR3 was recognized as 'Agency of the Year' in 2022 and 2023 and works with brands like St1, Sambla Group, Terveystalo, Kiinteistömaailma, and Resurs Bank. Fyr's integration has enabled NØRR3 to integrate all channels into a single source of truth.
• TRY (Try Apt)minorStrategic or Co-development PartnerNorway's largest agency group, named 'Agency of the Year' for 22 consecutive years with over 400 employees. Strategic alliance with WPP and founding partner of The Independent Nordic Network. Uses Fyr as a technology platform and has provided testimonials and case study content.
• StratitudeminorStrategic or Co-development PartnerSouth African marketing agency using Fyr platform. Managing Director Sylvia Zanetti has provided testimonial quotes for Fyr marketing materials, describing Fyr as a 'game-changer' that streamlined operations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Funnel: Funnel is a marketing data hub that connects ad platforms, analytics, and CRM systems into a single reporting destination. Closely comparable to Fyr in targeting marketing teams and agencies with cross-channel data unification and reporting.
• Adverity: Adverity is an enterprise marketing analytics platform that unifies marketing data sources and provides AI-powered insights and automated reporting. Closely matches Fyr's positioning as an AI-native martech consolidation platform.
• Improvado: Improvado is a marketing data aggregation and ETL platform built for enterprises and agencies, with AI-driven analytics and no-code dashboards. Highly comparable to Fyr across both the data integration and reporting use cases.
• Dashthis: DashThis is a marketing reporting tool that consolidates data from multiple channels into automated dashboards. Overlaps with Fyr's automated reporting and dashboard capabilities for agencies and in-house teams.
• OWOX BI: OWOX BI provides marketing analytics and data pipeline solutions for advertisers and agencies, including Google BigQuery integrations. Comparable to Fyr in the data unification and analytics use case.
• Whatagraph: Whatagraph is a marketing reporting and data visualization platform primarily targeting agencies. Direct overlap with Fyr's agency-focused reporting and dashboard offering.
• Databox: Databox is a dashboarding platform for marketing and sales KPIs that integrates with dozens of marketing and sales tools. Comparable to Fyr's Understand module for marketing team reporting and KPI tracking.
• Klipfolio: Klipfolio is a cloud-based dashboarding platform connecting marketing, sales, and operations data sources for live KPI monitoring. Comparable to Fyr's real-time dashboard and reporting features.
• Supermetrics: Supermetrics is a marketing data pipeline platform that pulls data from ad, analytics, and social platforms into destinations like Google Sheets, BigQuery, and BI tools. Direct competitor to Fyr's Connect module for marketers seeking multi-channel data unification.

Broad incumbents

• HubSpot Marketing Hub: HubSpot Marketing Hub is a broad marketing automation and CRM platform with analytics, reporting, and AI features. A larger incumbent with overlapping analytics and reporting functionality that competes with Fyr at the in-house marketing team level, but as part of a much wider product suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fyr-ai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fyr