Gallerix
Gallerix is a Swedish home decor and art e-commerce retailer founded in 1974, operating direct-to-consumer localized websites across 24 European countries and serving individual consumers with home furnishings, wall art, and decor products.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gallerix does
Gallerix is a Swedish home decor and art e-commerce retailer operating under the tagline "Love your Home." Founded in 1974 and headquartered in Växjö, Småland, the company runs a direct-to-consumer online storefront model serving individual consumers across 24 European countries, including Sweden, Germany, Denmark, the United Kingdom, Finland, the Netherlands, Austria, Poland, France, Spain, Italy, the Czech Republic, Ireland, Belgium, Hungary, Slovakia, Switzerland, Portugal, Luxembourg, Norway, Estonia, Latvia, Lithuania, and Romania. Each market is reached through its own country-specific localized website using the relevant ccTLD (e.g., gallerix.se, gallerix.de, gallerix.co.uk), enabling per-market localization of language, currency, and assortment within a single brand.
The underlying platform is a multi-country e-commerce architecture supporting 24 parallel localized front-ends, operated by a lean team of 23 employees — implying centralized merchandising, content, and back-office functions serving all markets from Sweden. The source data does not disclose specific product taxonomies, proprietary technology components, integrations, AI/ML features, mobile applications, or third-party platform dependencies; the only technical artifact surfaced is the company logo asset and the country-selector navigation on the homepage.
Gallerix's business model is direct-to-consumer e-commerce with no disclosed B2B channel, named enterprise customers, partnerships, or funding rounds. Pricing, average order value, take-rate, and unit economics are not publicly disclosed. There is no public ticker, no parent company, no disclosed subsidiaries, no management team data, and no certifications, awards, patents, or regulatory actions in the source material. The company is privately held and self-funded, with growth implied by geographic expansion rather than by disclosed financial metrics.
Gallerix firmographics
Firmographics- Name
- Gallerix
- Website
- https://gallerix.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gallerix is a Swedish home decor and art e-commerce retailer founded in 1974, operating direct-to-consumer localized websites across 24 European countries and serving individual consumers with home furnishings, wall art, and decor products.
- Ownership category
- akta.pro rank
Gallerix industry classification
Industry- Product category
- Home Decor & Art E-commerce
- NAICS
- Art Dealers (45992), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Gallerix business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Distribution channels1 record
Gallerix product offering
Product offeringCore offering
Gallerix operates an online e-commerce platform selling home decor, wall art, and home furnishings to consumers across Europe. The company runs country-specific localized websites for 24 European markets under the tagline "Love your Home," providing tailored storefronts per country/region. The product catalog focuses on wall art and decor items for residential interiors.
Product overview
Gallerix is a home decor and art e-commerce platform operating across multiple European markets (Sweden, Germany, Denmark, UK, Finland, Netherlands, Austria, Poland, France, Spain, Czech Republic, Italy, Ireland, Belgium, Hungary, Slovakia, Switzerland, Portugal, Luxembourg, Norway, Estonia, Latvia, Lithuania, Romania). The company tagline is "Love your Home," suggesting a focus on home furnishings, wall art, and decor products. The source data provides only the homepage with country/region navigation and does not include specific product/module details, pricing information, or detailed service descriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Gallerix e-commerce store
Companies that use Gallerix
Customer profileIdeal customer profiles1 record
Gallerix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gallerix partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights2 records
Gallerix competitors and assessment
Company assessmentDirect peers
- Hovia: UK-based wall art and murals e-commerce brand selling customizable prints and wallpaper directly to consumers. Closely comparable on wall art category, DTC delivery model, and European customer base.
- Poster Store: Nordic poster and wall art retailer with pan-European DTC delivery. Directly comparable on product category (wall art/posters), customer base (decor-focused European consumers), and pure-play e-commerce go-to-market.
- JUNIQE: Berlin-based online retailer specializing in art prints, wall art, and design-led home accessories. Comparable on curated art/wall decor assortment and European DTC e-commerce model targeting design-conscious consumers.
- Desenio: Swedish-founded poster and wall art e-commerce company selling directly to consumers across Europe. Closest direct competitor: same Scandinavian origins, same wall-art-led assortment, similar DTC e-commerce model, and overlapping European country footprint.
Broad incumbents
- Wayfair: Global online home goods and furniture marketplace with significant European operations. Overlaps with Gallerix on home furnishings retail and direct-to-consumer e-commerce, but operates at vastly greater scale across furniture, decor, and home improvement.
- Westwing Group: European DTC home and living e-commerce platform operating across multiple countries. Comparable business model (online-first home decor retail) and overlapping European geographic reach, but with broader assortment and significantly larger scale.
- IKEA: Global home furnishings retailer with strong European presence and rapidly expanding e-commerce channel. Overlaps with Gallerix on home decor and wall art at the value end of the market and represents the dominant offline/online competitor for European home goods spend.
Emerging players
- Society6: Global online marketplace selling art prints, wall art, and home decor from independent artists. Comparable on art-led home decor assortment and DTC e-commerce model, though marketplace structure rather than single-brand retail.
- IXXI: Dutch design-led wall art brand specializing in modular poster systems sold online across Europe. Comparable on art/wall decor category and DTC e-commerce model, though narrower product range and smaller geographic footprint than Gallerix.
- Fy! (formerly Find Your Ink): UK-based online marketplace for art prints, wall decor, and home accessories from independent artists. Comparable on art/wall decor category and pan-European DTC fulfillment, though with a marketplace model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Gallerix social profiles
Digital presenceGallerix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gallerix leadership team
Management profileNumber of profiles
Gallerix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gallerix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gallerix
What does Gallerix do?
Gallerix operates an online e-commerce platform selling home decor, wall art, and home furnishings to consumers across Europe. The company runs country-specific localized websites for 24 European markets under the tagline "Love your Home," providing tailored storefronts per country/region. The product catalog focuses on wall art and decor items for residential interiors.
When was Gallerix founded?
Gallerix was founded in -1. It employs 11 to 50 people.
Who are Gallerix's main competitors?
Direct peers on record are Hovia, Poster Store, JUNIQE and Desenio. Broad incumbents are Wayfair, Westwing Group and IKEA. Emerging players are Society6, IXXI and Fy! (formerly Find Your Ink).
Does Gallerix have an API?
No public API is recorded for Gallerix.
What industry is Gallerix in?
Gallerix's product category is Home Decor & Art E-commerce. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 45992 and its SIC code is 5700.