Game in Frame

What Game in Frame does

Game in Frame is a privately held US soccer media company founded in 2020 and headquartered in New York, NY. It operates a dual product line centered on semi-professional and grassroots soccer: (1) premium livestreaming services delivered with full commentary and customizable multi-camera setups (up to three angles), covering events including National Finals and Open Cup Qualifiers, and (2) college recruitment highlight reels offered as one-time purchases or annual subscriptions, designed to help aspiring players secure NCAA placements. The firm self-describes as the leading soccer livestreaming company in the Northeast, broadcasting more than 400 games per year across a footprint spanning New York to Pennsylvania, while its highlight reel service addresses individual players nationwide.

The company employs approximately 14 people supplemented by a media team of more than 30 soccer production specialists (likely a mix of staff and contracted crew). Core technology is conventional live-video broadcast production rather than a disclosed proprietary software platform; the firm's website is built on Squarespace and broadcast content is distributed primarily via a YouTube channel (@gameinframe_soccer). The product surface integrates third-party AI-enabled camera inputs as footage sources, but no proprietary AI/ML pipeline is described. There is no public mobile app, SDK, or API offering.

Game in Frame's go-to-market is sales-led and direct, with custom-priced livestream packages negotiated with soccer clubs and quote-based highlight reel sales to individual players via the website contact form and [email protected]. Revenue mechanics combine project-based professional services (livestreaming) with a recurring subscription component (annual highlight reel packages). Distribution channels are direct outreach to regional clubs plus YouTube for viewer acquisition; Instagram is used for community engagement. No funding rounds, institutional investors, parent company, or M&A activity are disclosed in the source data, indicating organic, bootstrapped growth to date.

Name

Game in Frame

Legal name

Game in Frame

Website

https://gameinframe.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Media and Broadcasting Services

NAICS

Broadcasting and Content Providers (516), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI)

akta.pro secondary industry

Sports Highlights, Clips & VOD Libraries (MPAKAOAF)

Keywords

• Soccer livestreaming
• Sports video production
• Highlight reel services
• College recruitment videos
• Sports broadcasting media

Headquarters

HQ city

Northeast Region

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Livestreaming Services: Fully commented soccer livestreaming services with custom packages including multi-camera setups (up to 3 angles). Covers National Finals and Open Cup Qualifiers. Revenue appears to be service-based, likely project fees or subscription arrangements for recurring broadcast partnerships with clubs.
2. College Recruitment Highlight Reels: Premium player highlight reels for aspiring college athletes. Offers one-time reel purchases as well as annual subscription packages to ensure players have continuous video material for college coach recruitment. Revenue model combines one-time license fees with recurring subscription components.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Game in Frame produces and broadcasts premium, fully commented soccer livestreams with multi-camera setups (up to 3 angles) for semi-pro and grassroots clubs and tournaments, and creates premium player highlight reels for aspiring college soccer athletes pursuing NCAA recruitment. The company delivers content via its YouTube channel and offers highlight reels as one-time purchases or annual subscriptions.

Product overview

Game in Frame operates as a dual-offering soccer media company consisting of two core products: (1) Premium Livestreaming services delivering fully commented, industry-leading broadcasts with customizable multi-camera setups (up to 3 angles), and (2) College Recruitment Highlight Reels that help aspiring players create quality video materials for NCAA college recruitment. The company serves semi-pro and grassroots soccer organizations, broadcasting over 400 games annually across the Northeast region (New York to Pennsylvania), while also supporting player recruitment nationwide through video highlight services.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Livestreams Fully commented, industry-leading soccer livestreaming service with custom packages including multi-camera setups of up to three angles, covering National Finals, Open Cup Qualifiers, and regular season games for semi-pro and grassroots soccer clubs across the Northeast US (New York to Pennsylvania). Broadcasts are delivered via the company's YouTube channel @gameinframe_soccer.
• College Recruitment Highlight Reels Premium edited highlight reel service for aspiring college soccer players pursuing NCAA recruitment. Accepts any footage including AI camera input and is offered as one-time purchases or annual subscription packages to provide continuous video material for outreach to college coaches. Claimed to have helped hundreds of players earn recruitment at top NCAA D1 programs.

Quantifiable outcome

• Hundreds of players recruited at top NCAA D1 programs using company's highlight reels

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Soccer ClubscoreChannel Partner/ Reseller/ DistributorGame in Frame maintains partnerships with various soccer clubs in the Northeast region for livestreaming coverage. The company broadcasts over 400 games annually including National Finals and Open Cup Qualifiers. Club logos are displayed on the website under 'Partner Clubs' section, indicating an established network of club relationships. The company also maintains a sponsors document available via Google Drive link.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sport cinematographer / local operators (e.g., local videographers for select leagues): Regional soccer media operators and freelance videographers serve semi-pro and grassroots clubs in markets outside the Northeast. They are weaker competitors but illustrate the fragmented nature of the space Game in Frame competes in.

Direct peers

• BallerTV: BallerTV livestreams youth and amateur sports, including soccer tournaments, directly to families. It competes with Game in Frame in semi-pro and grassroots soccer broadcasting and shares a similar YouTube/social distribution model.
• Veo Technologies: Veo provides AI-powered cameras and automated broadcast/editing tools for amateur and semi-pro sports teams. It directly competes with Game in Frame's grassroots soccer livestreaming and highlight reel offering by enabling clubs to self-serve capture and share.
• Pixellot: Pixellot offers AI-automated sports video capture, livestreaming, and highlight generation for amateur leagues. It serves the same semi-pro and grassroots customer base as Game in Frame with a tech-driven, self-serve model.

Emerging players

• Klipps: Klipps (formerly Veo partner network) provides AI-driven highlight creation for amateur players, similar to Game in Frame's recruitment reel service. It targets the same youth/collegiate recruiting use case.
• Trace: Trace (formerly Trace Inc.) is a youth sports media platform producing highlight reels and storytelling content for young athletes. It overlaps with Game in Frame's recruitment highlight reel service.

Others

• NCSA (Next College Student Athlete): NCSA is a major college sports recruiting platform that connects high school athletes with college coaches. It competes with Game in Frame's highlight reel offering as part of the recruiting tooling ecosystem.
• SportsRecruits: SportsRecruits is a college athletic recruiting platform used by high school athletes. While not a media producer, it operates in the same recruitment funnel and competes for visibility with Game in Frame's highlight reel service.

Broad incumbents

• FloSports: FloSports operates subscription streaming services across dozens of sports, including soccer. While it focuses on higher-tier competition, it is a broad incumbent that could expand downstream into semi-pro and grassroots if the segment proves attractive.
• Hudl: Hudl is a leading sports video analysis and sharing platform at the high school and club level. Its focus on team-driven video workflows overlaps with Game in Frame's coach-recruitment and highlight reel use cases, though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gameinframe_soccer
• Instagraminstagram.com/gameinframe
• LinkedInlinkedin.com/company/game-in-frame

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game in Frame