Game Solution Asia
game solution ag is a Zurich-based, privately held developer founded in 2002 that builds serious games and business simulations for corporate training, government, and education, delivering 100+ proprietary games in physical, hybrid, and digital formats to 300+ customers.
- Company typePrivate
- Founded2002
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Game Solution Asia does
game solution ag is a Zurich-based, privately held developer of serious games, business simulations, and gamified learning solutions, founded in 2002 and operating through two active entities: the Swiss parent in Zurich and game solution asia consultancy ltd in Shanghai, following the liquidation of its German subsidiary game solution gmbh i.L. in Düsseldorf. The company's product portfolio spans more than 100 proprietary titles, including the ÖKONOMIKUS suite of business simulations (banking, finance, sustainability, strategy, sales, hotel), leadership and team games such as Leadershift, The Quest, Pearl Divers, and The Venice Project, and digital simulations such as The Impact Game (ESG) and Play Economics, delivered in three formats — haptic (physical board games), hybrid (physical + digital twin), or fully digital (browser/mobile).
The underlying technology is a proprietary methodology that translates business learning objectives into game mechanics, supplemented by 20 years of accumulated game design IP and debriefing frameworks; the company does not expose an API or SDK and operates without disclosed AI/ML capabilities. Custom and catalog games are delivered via facilitated workshops, perpetual-use licensing for self-deployment, or full custom development projects, with pricing quoted per engagement rather than published.
Revenue mechanics rest on three streams: facilitated workshop and training engagements (half-day to three-day formats), custom individual game development projects, and time-unlimited licensing of catalog games. Go-to-market is sales-led and direct, anchored by a free introductory consultation offer and supported by a LinkedIn presence plus a content-rich website. The customer base of 300+ organizations spans three roughly balanced primary segments — enterprise corporations (notably Swiss banks, insurance, pharma, automotive, and luxury brands), government and public-sector bodies (multiple Swiss cantons), and educational institutions — with marquee logos including UBS, Novartis, Swiss Re, Porsche, Migros, Julius Bär, Hugo Boss, AMAG, IWC, and Swatch.
Game Solution Asia firmographics
Firmographics- Name
- Game Solution Asia
- Legal name
- game solution ag
- Website
- https://gamesolution.ch
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- game solution ag is a Zurich-based, privately held developer founded in 2002 that builds serious games and business simulations for corporate training, government, and education, delivering 100+ proprietary games in physical, hybrid, and digital formats to 300+ customers.
- Ownership category
- akta.pro rank
Game Solution Asia industry classification
Industry- Product category
- Serious Games & Business Simulation Training
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
- akta.pro secondary industry
- Simulation, Scenario & Serious Games Design (EDAGAKAH)
Keywords
Where Game Solution Asia is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Game Solution Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Workshop and Training Services: Facilitated workshops and training sessions using serious games and business simulations. Sessions last from half a day to three days, with workshops designed and run by game solution facilitators.
- Custom Game Development: Individual game development services from adaptation of existing games to completely new game creation. Delivered in haptic, hybrid, or digital formats.
- Game Licensing: Time-unlimited rights to use game products within agreed geographic scope, target audience, and purpose. Licensees receive rights to deploy games but cannot modify game mechanics or sublicense.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom serious game and simulation development projects are priced based on scope and requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Game Solution Asia product offering
Product offeringCore offering
Game Solution Asia develops and delivers serious games, business simulations, and gamified learning solutions for corporate training, leadership development, and educational institutions. Offerings are provided in three formats—haptic (physical board games), hybrid (physical plus digital), and fully digital—and span topics including banking, finance, sustainability, strategy, sales, project management, and public administration. The company runs facilitated workshops and training sessions (half-day to three-day), creates custom games for individual clients, and licenses its proprietary Ökonomikus simulation suite and other serious games for self-deployment.
Product overview
Game Solution Asia offers a comprehensive portfolio of serious games, business simulations, and gamified solutions developed over 20 years of experience. The company provides three main solution types: Business Simulations (including the Ökonomikus family of games covering basics, strategy, hotel, sales, finance, and banking), Serious Games (individual and team development games like The Venice Project, Project GOLD, Pearl Divers, and various industry-specific games), and Digital Games (including The Impact Game, Play Economics, and various mobile/web-based applications). Solutions span topics including business administration, change management, banking and finance, sustainability, project management, agility, communication, leadership, public management, sales, team development, and values and culture. The company also develops customized individual game solutions for specific client needs. All products are designed for corporate training, workshops, and educational contexts, delivered as physical board games, digital games, or hybrid formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Ökonomikus Banking Business simulation that lets participants experience all aspects of general banking operations, used for training banking staff and managers.
- Ökonomikus Sustainability Board-based business simulation teaching sustainable company management by showing that financial success alone is insufficient for a future-proof organization.
- Ökonomikus Basics Business management simulation that teaches entrepreneurial thinking and action, designed to instill foundational business competencies.
- Ökonomikus Strategie Business simulation for mastering complex multi-market, multi-product competitive situations through sophisticated strategy execution.
- Ökonomikus Hotel Business simulation that promotes entrepreneurial thinking and action within a service-business (hotel) context through experiential learning.
- Ökonomikus Sales Business simulation to increase strategic sales management capability and promote sales team performance.
- Ökonomikus Finance Business simulation that enables participants to make and understand simple financial and entrepreneurial decisions.
- Leadershift Multi-module leadership program that creates a shared leadership culture through experienced behavior, for management development and organizational culture change.
- The Quest – A Decision Making Game Serious game that mirrors participants' own personalities in interplay with their team, supporting self-awareness and team dynamics development.
- Pearl Divers – A Decision Making Game Decision-making game that reveals participants' cognitive biases and discusses methods to overcome them for better decisions.
- Swiss Banking Game Computer-based banking simulation that helps participants understand the challenges of leading a bank and making strategic decisions in a competitive environment.
- The Impact Game Digital game that creates understanding for ESG topics and sustainability by showing how different stakeholders evaluate a company's impacts across multiple dimensions.
- Das Venedigprojekt (The Venice Project) Serious game using treasure-hunt expeditions in Venice's catacombs to strengthen team culture and team performance.
- Projekt G.O.L.D. Treasure hunt serious game where participants experience the benefits of cross-team collaboration and effective teamwork under time pressure.
- Play Economics Browser-based digital game that lets participants learn, deepen, and apply entrepreneurial thinking and action in a production company simulation.
- Manage Your Insurance Business simulation that provides an at-a-glance understanding of the insurance business and deepens participant knowledge.
- Manage Your Agency Business simulation for interactive leadership and sales training targeted at health insurance companies and insurers.
- Portfolio Management SIM Computer-based simulation for successfully managing an asset management institution in a challenging market environment.
- Public Management SIM Computer-based simulation for training leadership of a Swiss municipal administration in a realistic government environment.
- Macro Economics Computer-based simulation that helps participants understand the complex interdependencies of macroeconomic decisions under changing economic and social conditions.
- Aftersales Business (Porsche) Custom-developed business simulation for Porsche enabling participants to practice the aftersales process and its many facets using practical examples.
- Kulturspiel – Swissport (Culture Game) Custom serious game for Swissport AG for communicating and embedding company culture and its interplay with daily business operations.
- Swatch Happy Nessie Hybrid game (haptic plus digital twin) developed for Swatch to accompany the move to new headquarters, covering rules, infrastructure, and facilities knowledge.
- LAByrinth Viollier Custom business simulation developed for Viollier laboratory to promote and establish entrepreneurial and strategic thinking within the organization.
- Condair-Quiz Custom digital quiz game (mobile app) developed for Condair to anchor topics ranging from sales to finance to project management in an entertaining way.
- Kanton Bern Spiel Custom serious game developed to improve internal communication of the Canton Bern administration and understanding of products, projects, and processes.
- Workshop and Training Facilitation Services Facilitated workshop and training service in which game solution facilitators design and run sessions (half-day to three days) using serious games and business simulations for enterprise, government, and education clients.
- Custom Game Development Bespoke game development service ranging from adaptation of existing games to completely new game creation, delivered in haptic, hybrid, or digital formats for individual client needs.
- Game Licensing Time-unlimited license to use game solution's serious games and simulations within an agreed geographic scope, target audience, and purpose; licensees may deploy the games but cannot modify game mechanics or sublicense.
Quantifiable outcome
- Active engagement time significantly increased compared to traditional training formats (supported by Weinert 1996 research on learning effectiveness)
- +1 more outcomes
Companies that use Game Solution Asia
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles3 records
Game Solution Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Game Solution Asia partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Game Solution Asia competitors and assessment
Company assessmentBroad incumbents
- Kahoot!: Kahoot! is a publicly listed game-based learning platform widely used in education and corporate training. While broader and primarily consumer/education-led, it competes for the same "gamified corporate learning" wallet and shapes buyer expectations in this category.
- Cegos Group: Cegos is one of the largest global corporate training and leadership development providers, with a portfolio that includes business simulations and gamified learning. It is a much larger, broader incumbent that competes for the same enterprise training budgets as game solution but as part of a wider portfolio.
Direct peers
- BreakAway Games: BreakAway Games is a US-based serious games studio developing custom games and simulations for corporate, government, and educational clients (including defense and healthcare training). It is a direct peer in the "serious-games development studio for enterprise" category.
- Celemi: Celemi is a Sweden-based business simulation and serious-games provider for corporate training, with a comparable business model (off-the-shelf business simulations, custom development, facilitator-led workshops) and similar blue-chip enterprise customer base. It is the closest direct competitor in the niche serious-games-for-learning space.
- Gamelearn: Gamelearn is a Spain-based vendor of serious games and game-based training courses for soft skills and management development, sold to enterprise L&D buyers. It overlaps directly with game solution's serious-games-for-corporate-training offering and competes for similar enterprise budgets.
- Elgood Effective Learning: Elgood Effective Learning is a UK-based provider of business simulations and management training games used by corporates and business schools. It operates in the same niche as game solution with a comparable workshop-plus-licensing model.
- STRATFORD Managers: Stratford Managers is a Canadian/European business-simulation provider offering off-the-shelf and custom management simulations for corporate training. It overlaps with game solution's ÖKONOMIKUS-style business simulations and competes for similar enterprise L&D budgets.
Emerging players
- Mursion: Mursion provides AI- and VR-enabled simulation training for soft skills, leadership, and customer-facing roles. It targets the same enterprise training outcomes as game solution (experiential practice of conversations and decisions) but via a different delivery medium, representing an emerging technology alternative.
- Simformer: Simformer provides a cloud-based business simulation platform used for corporate training and entrepreneurship education. It competes with the ÖKONOMIKUS suite for management and business administration training buyers, though with a SaaS delivery model rather than hybrid haptic formats.
- Talespin: Talespin builds immersive XR/VR-based learning content for workforce development, leadership, and soft-skills training. It serves enterprise L&D buyers with the same experiential learning value proposition as game solution but through emerging immersive technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Game Solution Asia social profiles
Digital presenceGame Solution Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Game Solution Asia leadership team
Management profileNumber of profiles
Profiles7 records
Game Solution Asia subsidiaries and ownership
Company hierarchySubsidiaries2 records
Game Solution Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Game Solution Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Game Solution Asia
What does Game Solution Asia do?
Game Solution Asia develops and delivers serious games, business simulations, and gamified learning solutions for corporate training, leadership development, and educational institutions. Offerings are provided in three formats—haptic (physical board games), hybrid (physical plus digital), and fully digital—and span topics including banking, finance, sustainability, strategy, sales, project management, and public administration. The company runs facilitated workshops and training sessions (half-day to three-day), creates custom games for individual clients, and licenses its proprietary Ökonomikus simulation suite and other serious games for self-deployment.
Is Game Solution Asia a public or private company?
Game Solution Asia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Game Solution Asia founded?
Game Solution Asia was founded in 2002. It employs 11 to 50 people.
Where is Game Solution Asia based?
Game Solution Asia is headquartered in Zürich, Switzerland, in the Europe region.
How does Game Solution Asia make money?
Three revenue lines are on record. Workshop and Training Services are the primary driver. The others are custom Game Development and game Licensing.
Who are Game Solution Asia's main competitors?
Broad incumbents on record are Kahoot! and Cegos Group. Direct peers are BreakAway Games, Celemi, Gamelearn, Elgood Effective Learning and STRATFORD Managers. Emerging players are Mursion, Simformer and Talespin.
Does Game Solution Asia have an API?
No public API is recorded for Game Solution Asia.
What industry is Game Solution Asia in?
Game Solution Asia's product category is Serious Games & Business Simulation Training. Its primary akta.pro industry code is MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise), with a secondary code of EDAGAKAH, Simulation, Scenario & Serious Games Design. Its NAICS code is 5132 and its SIC code is 7371.