GearUP Performance GmbH

Name

GearUP Performance GmbH

Legal name

GearUP Performance GmbH

Website

https://gearup-performance.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

GearUP Performance GmbH is an owner-managed affiliate marketing agency based in Gaggenau, Germany, offering strategic programme management, analysis, and tracking services to e-commerce and retail clients primarily across the DACH region.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Services

akta.pro primary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Affiliate marketing management
• Affiliate program analysis
• Affiliate tracking services
• Partner program management
• Performance marketing agency

Headquarters

HQ city

Gaggenau, Baden-Württemberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Affiliate Management Services: Professional affiliate management services including strategy development, campaign management, publisher acquisition and management, and ongoing programme optimisation with monthly reporting.
2. Affiliate Marketing Consulting: Consulting services covering performance monitoring, campaign planning and execution, publisher management, and affiliate strategy development tailored to individual client needs.
3. Programme Analysis Services: Comprehensive programme analysis including KPI analysis, competitor analysis, publisher analysis, tracking analysis, and fraud analysis with actionable recommendations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

GearUP Performance GmbH is an owner-managed affiliate marketing agency that delivers strategic affiliate programme management, comprehensive programme analysis, and affiliate tracking services for businesses. The agency manages partner relationships, plans and executes campaigns, monitors performance, detects fraud, and maintains tracking infrastructure on third-party affiliate networks such as Awin, Webgains, Partnerize, and RetailAds. Services are sold on a custom-quoted, multi-year contract basis with free initial consultation.

Product overview

GearUP Performance GmbH is an affiliate-only marketing agency offering three interconnected core services: Affiliate Management (strategic programme management and partner relationship handling), Affiliate Marketing Analyse (comprehensive programme analysis covering KPI, competitor, publisher, tracking, and fraud analysis), and Affiliate Tracking (technical setup, integration, and maintenance of tracking systems). The agency positions itself as a full-service affiliate marketing partner operating on a service-based model rather than a software product model.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Management Strategic and proactive management of client affiliate programmes, including partner relationship management, campaign planning and execution, performance monitoring, and ongoing optimization with regular reporting. Designed for e-commerce companies and online retailers seeking to expand reach and sales through affiliate marketing partnerships.
• Affiliate Marketing Analyse Comprehensive analysis service covering KPI analysis, competitor analysis, publisher analysis, tracking analysis, and fraud detection to optimize affiliate programme performance. Includes actionable recommendations based on sales figures, competitor insights, publisher performance, and tracking verification.
• Affiliate Tracking Setup, integration, and maintenance of affiliate tracking systems, including tracking analysis, cookie management, consent banner evaluation, and regular tracking maintenance to ensure accurate conversion attribution and prevent channel overlaps. Workshops covering tracking topics, cookies, and consent banners are also offered.

Quantifiable outcome

• 81% of brands use affiliate marketing to increase sales
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Awin AGcoreTechnology or IntegrationAwin is a major affiliate network platform that GearUP uses to manage client affiliate programmes. GearUP holds certified agency status with Awin, enabling them to manage merchant programmes and access tracking tools, reporting, and commission processing capabilities through the network.
• WebgainscoreTechnology or IntegrationWebgains is an affiliate network providing tracking, reporting, and affiliate management tools. GearUP maintains certified agency status with Webgains for managing client affiliate programmes on the platform.
• PartnerizecoreTechnology or IntegrationPartnerize is an affiliate marketing platform with GearUP holding Gold Agency status. The partnership enables access to the platform's tracking, publisher management, and commission processing features.
• RetailAdscoreTechnology or IntegrationRetailAds is an affiliate network offering tracking and affiliate programme management tools. GearUP is a certified agency partner providing services to clients on the RetailAds platform.
• Bundesverband Digitale Wirtschaft (BVDW)coreStrategic or Co-development PartnerBVDW is the German Digital Economy Association. GearUP maintains membership and certification with BVDW, demonstrating commitment to industry standards and professional affiliate marketing practices in the German market.
• Search Engine Advertising (SEA) PartnersminorStrategic or Co-development PartnerPartnership network covering Search Engine Advertising (SEA) expertise to complement affiliate marketing services. Together with partners, GearUP forms an experienced expert network in SEA, Product Data Marketing (PDM), Product Listing Advertising (PLA), and Affiliate Marketing.
• Product Data Marketing (PDM) PartnersminorStrategic or Co-development PartnerPartnership network covering Product Data Marketing expertise to complement affiliate marketing services. Part of the expert network providing comprehensive digital marketing capabilities alongside affiliate marketing.
• Product Listing Advertising (PLA) PartnersminorStrategic or Co-development PartnerPartnership network covering Product Listing Advertising expertise to complement affiliate marketing services. Part of the integrated expert network offering multi-channel digital marketing support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rakuten Advertising: Rakuten Advertising is a global affiliate network offering affiliate, programmatic, and performance marketing solutions under the Rakuten ecosystem. As a broad incumbent, it competes for affiliate budget alongside GearUP's clients and provides parallel platform infrastructure for European advertisers.
• CJ Affiliate: CJ Affiliate (formerly Commission Junction) is one of the longest-established global affiliate networks, owned by Publicis Groupe, serving advertisers and publishers worldwide. It represents the scale platform layer in the affiliate marketing industry alongside which GearUP operates and competes for client mindshare.
• Partnerize: Partnerize is a global affiliate SaaS platform where GearUP holds Gold Agency status, offering end-to-end partner management technology including tracking, payments, and publisher discovery. It operates as both an enabling partner for GearUP's services and an adjacent incumbent whose self-serve platform competes for the same advertiser budgets.
• Tradedoubler: Tradedoubler is a European-headquartered affiliate and performance marketing network with strong DACH presence, operating in the same geographic market as GearUP. It serves as both an enabling partner option for clients and a broad incumbent competitor for affiliate programme business in German-speaking markets.
• Awin: Awin is one of the world's largest affiliate marketing networks with global operations, providing the tracking and reporting infrastructure that GearUP uses as a certified agency partner. As both an enabling partner and broad ecosystem incumbent, Awin represents the platform layer that defines the broader affiliate marketing category in which GearUP operates.
• impact.com: impact.com is a global partner management SaaS platform covering affiliate, influencer, and B2B partnerships with enterprise-grade technology. It represents the broader technology platform layer against which GearUP's service-only model must differentiate and increasingly competes for the same client budgets.
• Webgains: Webgains is an established European affiliate network (now part of Awin) where GearUP maintains certified agency status. It provides tracking and publisher recruitment infrastructure that complements GearUP's management services, while operating as part of the broader affiliate platform layer that competes for advertiser relationships.

Others

• Admitad: Admitad is a global affiliate network with operations across Europe, Asia, and Latin America, providing cashback and loyalty programme infrastructure. It is part of the broader affiliate ecosystem that includes GearUP and offers alternative network infrastructure for affiliate programmes in the DACH region.
• Refersion: Refersion is an affiliate and influencer marketing SaaS platform providing tracking and program management technology for direct-to-consumer brands. As part of the broader affiliate platform ecosystem, it represents adjacent technology that competes for the same client budgets GearUP serves in mid-market e-commerce.
• financeAds: financeAds is a German affiliate network specializing in finance, insurance, and telecom verticals, operating in the same DACH market as GearUP. It serves as part of the affiliate ecosystem infrastructure for advertisers and publishers in the German-speaking region and represents an alternative network option for clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gearup-performance-gmbh
• Instagraminstagram.com/gearup_performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GearUP Performance GmbH