Global Employment Innovation Organization

What Global Employment Innovation Organization does

Global Employment Innovation Organization (GEIO) is a non-profit trade association incorporated on October 12, 2022 and headquartered at 401 Edgewater Place, Suite 600, Wakefield, MA 01880. The organization was created to mature, elevate, and expand the global employment services and Employer of Record (EOR) ecosystem, which McKinsey estimates has potential exceeding $100 billion globally and which NelsonHall projects to grow at a 34% CAGR between 2021 and 2026. GEIO serves as the first-of-its-kind international consortium dedicated to this sector, convening EOR vendors, HR and payroll platforms, recruiting firms, accounting and benefits companies, insurance brokerages, HR consultancies, global law firms, and immigration consultants.

GEIO does not develop or sell technology products. Its core offerings are structured around four functional pillars: providing leadership to the global employment environment, setting standards and sharing best practices, building awareness through government relations and policy advocacy, and creating opportunities through shared insights. The organization operates four committees — Content Working Group, Government Affairs Committee, Membership Task Force, and Core Principles/Standards/Best Practices — and publishes industry reference documents covering due diligence, sanctions adherence, employment benefits, payroll tax, data protection, and compliance. Founding and Strategic members include G-P/Globalization Partners, Papaya Global, Velocity Global, Safeguard Global, Deel, Rippling, Oyster HR, Remote, Justworks, Pebl, Atlas HXM, and CXC Global Management, with the law firm Gesmer Updegrove LLP and association management firm Virtual Inc as supporting partners.

The business model is a tiered membership subscription with annual dues: Strategic Membership at $25,000 (invitation-only, includes Board candidacy, committee chair rights, voting in standards committees, Government Affairs participation, and enhanced visibility), Committee Membership at $15,000 (includes Board candidacy, voting in standards committees, and member visibility), and Advisory Membership at $5,000 (observer-level participation only). The organization employs approximately 9 staff and distributes content through its website (geioglobal.org), LinkedIn presence, email newsletters, educational webinars, and in-person industry events. It is governed by a Board of Directors comprising representatives of member organizations and is member-controlled with no parent company, private equity, or venture capital ownership.

Name

Global Employment Innovation Organization

Legal name

Global Employment Innovation Organization

Website

https://geioglobal.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Employment Innovation Organization (GEIO) is a non-profit trade association founded in 2022 that convenes EOR vendors, HR and payroll platforms, law firms, and adjacent professional service providers to set standards, advocate for policy, and share best practices in the global employment ecosystem.

Ownership category

akta.pro rank

Product category

Industry Trade Association / Standards Body

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

Keywords

• Global employment standards
• Employer of record association
• Industry trade association
• EOR consortium advocacy
• Remote work policy

Headquarters

HQ city

Wakefield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: GEIO generates revenue through annual membership dues at three tiers: Strategic Membership ($25,000/year, by invitation only), Committee Membership ($15,000/year, available to all organizations), and Advisory Membership ($5,000/year). Higher tiers provide greater benefits including Board candidacy eligibility, committee chair positions, and enhanced company visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GEIO is a nonprofit trade association that operates a tiered membership program for organizations in the global employment and Employer of Record (EOR) ecosystem. It provides industry leadership, standards development, government affairs advocacy, educational programming, and networking opportunities for member companies such as employment service providers, payroll companies, law firms, HR consultancies, and recruiting firms. Membership is sold at three annual tiers ranging from $5,000 to $25,000.

Product overview

GEIO is a nonprofit trade association, not a product company. It does not offer commercial products or services. The organization provides membership-based programs including committees (Content Working Group, Government Affairs Committee, Membership Task Force, Core Principles/Standards/Best Practices), industry advocacy, standards development, education, and joint research for the global employment and Employer of Record (EOR) ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Membership Annual membership tier priced at $25,000/year, by invitation only, for global market leaders in the global employment and EOR ecosystem. Includes Board candidacy eligibility, ability to chair committees, voting-level participation in standards committees, Government Affairs committee participation, company logo placement, news sharing, event promotion, networking, expert learning, and access to all member meetings.
• Committee Membership Annual membership tier priced at $15,000/year for organizations committed to industry growth. Includes Board candidacy eligibility, voting-level participation in standards committees, company profile visibility, networking, expert learning, and access to all member meetings.
• Advisory Membership Annual membership tier priced at $5,000/year for organizations interested in observing industry work. Includes observer-level participation in standards committees without voting rights, company profile visibility, networking, expert learning, and access to all member meetings.
• Core Principles and Standards Program Standards development initiative covering due diligence, sanctions adherence, employment benefits, payroll tax, data protection, and compliance for the global employment and EOR ecosystem. Open to member organizations through the Core Principles/Standards/Best Practices committee.
• Government Affairs Committee Standing committee providing regulatory advocacy and policy engagement for the global employment ecosystem. Equips member government relations teams to drive policy changes.

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered strategic, core, supporting and executive.

• CXC Global ManagementstrategicStrategic or Co-development Partner · 25 March 2024Scott Aicher from CXC Global Management serves on the GEIO 2024 Board of Directors. CXC Global Management provides global contractor and employer of record services.
• G-P (Globalization Partners)coreStrategic or Co-development Partner · 8 March 2023Founding member and co-creator of GEIO. G-P is a leading Employer of Record (EOR) company. Adrienne Drew from G-P serves as Chair of GEIO's Board of Directors. G-P's Associate General Counsel co-founded the organization and has been instrumental in developing commercial and privacy practices.
• Papaya GlobalcoreStrategic or Co-development Partner · 8 March 2023Founding member of GEIO consortium. Papaya Global is a global employment and EOR platform. Noor Gidwani represents Papaya Global on the GEIO Board of Directors.
• Velocity GlobalcoreStrategic or Co-development Partner · 8 March 2023Founding member of GEIO consortium. Velocity Global is a global employment solutions provider. Aubrie Ekman represents Velocity Global on the GEIO Board of Directors.
• Safeguard GlobalcoreStrategic or Co-development Partner · 8 March 2023Founding member and featured in GEIO's first member spotlight. Safeguard Global provides technology and local market expertise for global workforce management. Jen Grunewald serves as a GEIO Board Member.
• Gesmer Updegrove LLPsupportingStrategic or Co-development Partner · 8 March 2023Partnered with EOR industry leaders and Virtual Inc to create GEIO. Gesmer Updegrove is a law firm that contributed to establishing the consortium.
• Virtual IncsupportingStrategic or Co-development Partner · 8 March 2023Partnered with EOR industry leaders and Gesmer Updegrove LLP to create GEIO. Virtual Inc provides association management services and hosts the membership application platform.
• DeelstrategicStrategic or Co-development PartnerStrategic member of GEIO. Nick Catino from Deel serves on the Board of Directors as Global Head of Policy. Deel is a leading global HR and payroll platform.
• RipplingstrategicStrategic or Co-development PartnerStrategic member of GEIO. Caroline Esser from Rippling serves on the Board of Directors as Associate General Counsel. Rippling provides integrated HR, IT, and payroll solutions.
• Oyster HRstrategicStrategic or Co-development PartnerStrategic member of GEIO. Miranda Zolot from Oyster serves on the Board of Directors. Larissa de Araújo serves as Global Compliance Officer. Oyster HR is a global employment platform.
• RemotestrategicStrategic or Co-development PartnerStrategic member of GEIO. Farah Mourad from Remote serves on the Board of Directors as Associate General Counsel for Regulatory and Business Affairs.
• JustworksstrategicStrategic or Co-development PartnerStrategic member of GEIO. Mario Salamanca Smith from Justworks serves on the Board of Directors as Lead Counsel, International.
• PeblexecutiveStrategic or Co-development PartnerExecutive member of GEIO. Aubrie Ekman, now Deputy General Counsel at Pebl, represents on the Board of Directors. Pebl is a global employment platform.
• Atlas HXMstrategicStrategic or Co-development PartnerMember represented on GEIO Board. Chelsey Griggs serves as Board member representing Atlas HXM.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SHRM (Society for Human Resource Management): The largest global HR professional association. While broader in scope than GEIO, SHRM is comparable as a member-driven organization shaping HR policy, standards, and education — and a competitor for attention and dues from HR-adjacent members.
• International Bar Association (IBA): Global legal profession association. Comparable as an international professional body that engages regulators and sets practice standards, and serves global law firm members that GEIO also targets as members.
• Association of International Certified Professional Accountants (AICPA): Major accounting/finance professional body. Comparable as a standards-setting association whose members include global accounting firms — a member segment GEIO explicitly courts — but broader in scope than GEIO.

Emerging players

• The International Association of Workforce Solutions (IACPR): Industry group serving workforce solutions providers. Comparable to GEIO in serving overlapping member segments (employment services, EOR, payroll) but with a more narrowly defined remit.

Regional players

• World Federation of People Management Associations (WFPMA): Global federation of national HR management associations. Comparable to GEIO as a higher-order industry association but focused on people management/HR leadership rather than the EOR/PEO industry specifically.
• European Employment Services Association (EURES): European-level employment services coordination body. Comparable to GEIO as a regional industry association serving employment/EOR-adjacent firms, but with a geographic focus (Europe) that does not overlap with GEIO's North America-heavy operations.

Direct peers

• World Employment Confederation: Global trade body for the employment services industry, covering staffing, recruitment, and EOR. Comparable to GEIO as an international association representing the same industry verticals and engaging regulators across multiple jurisdictions.
• American Staffing Association (ASA): U.S. trade association for the staffing and recruitment industry. Comparable to GEIO in structure and member-funded advocacy model, with overlapping target members among staffing, recruiting, and workforce solutions firms that GEIO also serves.
• PayrollOrg (formerly American Payroll Association): Trade association for payroll professionals. Directly comparable as a member-funded organization setting standards and providing education for the payroll function — a vertical that GEIO also addresses through its payroll-company members.
• National Association of Professional Employer Organizations (NAPEO): U.S. trade association for the PEO/EOR industry. Directly comparable as a member-funded association representing employers of record, with a Government Affairs focus and PEO-specific advocacy and standards work — the closest analog to GEIO at the U.S. level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/global-employment-innovation-organization

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Employment Innovation Organization