GENESIS COUNSELING SERVICES, LTD

What GENESIS COUNSELING SERVICES, LTD does

Genesis Counseling Services, Ltd is a privately held outpatient mental health and substance abuse treatment clinic headquartered in Janesville, Wisconsin. Founded in 1988, the clinic is state certified and ranks among the three largest mental health facilities in Rock County. With 14 employees, it delivers individual, couples, and family counseling, psychiatric assessments, and medication management through a team of licensed psychologists, licensed professional counselors, licensed clinical social workers, and Advanced Practice Nurse Prescribers.

The clinic's core offerings include counseling care services, psychiatric assessments and medication management, specialized therapy programs (such as Exposure and Ritual Prevention, Habit Reversal Training, Behavior Therapy, Trauma-Focused CBT, and EMDR), supervision services for clinicians pursuing certification, and downloadable intake packets for adult and child clients. Its dominant clinical orientation is cognitive-behavioral therapy, supplemented by trauma-focused, mindfulness-based, and strengths-based approaches. The clinic operates from a single downtown Janesville location (1 S. Main St., second floor of Johnson Bank) and serves Rock County.

Genesis generates revenue through insurance-based billing for outpatient mental health and psychiatric services. It accepts numerous commercial insurance plans, HMOs, Medicare, Medicaid/Forward/Badgercare, private pay arrangements, and multiple Employee Assistance Program (EAP) contracts. Distribution is direct via phone-based appointment scheduling at (608) 757-0404, with extended weekday hours and Saturday hours scheduled as needed. The company's go-to-market relies on its local reputation, professional website, and organic social channels (Facebook, LinkedIn, and a legacy Google Plus page). No partnerships, acquisitions, or capital-raising activity are documented.

Name

GENESIS COUNSELING SERVICES, LTD

Legal name

Genesis Counseling Services, Ltd

Website

https://genesiscounselingservices.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Genesis Counseling Services is a privately held outpatient mental health and substance abuse treatment clinic in Janesville, Wisconsin, founded in 1988 and serving Rock County with individual, couples, and family counseling, psychiatric assessments, medication management, and specialized therapy delivered by licensed clinicians.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)

Keywords

• Outpatient mental health
• Substance abuse treatment
• Psychiatric medication management
• Cognitive behavioral therapy
• Behavioral health counseling

Headquarters

HQ city

Janesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Outpatient Mental Health Services: The clinic generates revenue through outpatient counseling, psychological, and psychiatric care services. Accepts numerous insurance plans, HMOs, Medicare, Medicaid/Forward/Badgercare, and offers private pay arrangements. Also accepts numerous EAP (Employee Assistance Program) programs.
2. Psychiatric Services: Medication and medication management services provided by Advanced Practice Nurse Prescribers, generating revenue through healthcare billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Genesis Counseling Services operates as a state-certified outpatient mental health and substance abuse treatment clinic that delivers individual, couples, and family counseling, psychological care, psychiatric assessments, and medication management. Services are provided by licensed counselors, psychologists, Advanced Practice Nurse Prescribers, and supervised student professionals using evidence-based modalities such as CBT, TF-CBT, EMDR, Exposure and Ritual Prevention, Motivational Interviewing, and mindfulness-based approaches. The clinic also offers professional supervision for clinicians pursuing state or national certification in Wisconsin.

Product overview

Genesis Counseling Services offers a single integrated outpatient mental health and substance abuse treatment clinic providing comprehensive counseling, psychological, and psychiatric care. The core service portfolio includes individual, couples, and family counseling; psychiatric assessments and medication management; specialized therapy programs such as exposure and ritual prevention, habit reversal training, and behavior therapy; and professional supervision services. The company operates as a unified practice with no modular product architecture—all services are delivered through their licensed clinical staff at their Janesville, Wisconsin facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling Care Services Individual, couples, and family counseling services provided by licensed mental health professionals using therapeutic approaches including cognitive-behavioral therapy, serving patients across the Rock County, Wisconsin area.
• Psychiatric Assessments and Medication Management Psychiatric evaluation services and ongoing medication management for mental health conditions, delivered by licensed Advanced Practice Nurse Prescribers board certified to treat adults and children.
• Specialized Therapy Programs Targeted therapeutic interventions including Exposure and Ritual Prevention, Habit Reversal Training, Behavior Therapy, and Parent Training, addressing specific mental health conditions across children, adolescents, and adults.
• Professional Supervision Services Clinical supervision services for mental health professionals pursuing state or national certification, leveraging the clinic's state-certified status and licensed clinical staff to provide required supervised hours.

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• BetterHelp: Largest direct-to-consumer online counseling platform. Competes with traditional outpatient clinics for mild-to-moderate mental health cases through a fully digital, subscription-based model.
• Geode Health: Multi-state outpatient mental health platform combining in-person and virtual care with therapy and psychiatry. Comparable integrated outpatient service model but with hybrid delivery and capital backing.
• Talkspace: Online therapy platform delivering outpatient mental health counseling via telehealth. Competes for the same patient demand for counseling services but via a digital-only delivery model.
• Headway: Network and software platform that enables independent mental health clinicians to accept insurance and grow their practices. Relevant comparison as a potential technology partner or competitive threat to small clinics.

Broad incumbents

• LifeStance Health: Large, publicly traded outpatient mental health platform offering therapy and psychiatric services across 30+ states. Comparable service model and payer mix but at vastly greater scale than Genesis.

Direct peers

• Rogers Behavioral Health: Wisconsin-headquartered behavioral health system providing outpatient mental health and substance abuse treatment across multiple locations. Highly comparable in service mix and regional footprint to Genesis.
• Sand Ridge Mental Health Services: Wisconsin-based outpatient mental health provider offering therapy, psychiatry, and substance abuse services. Comparable outpatient clinic model serving similar patient populations in Wisconsin.

Regional players

• Cornerstone Counseling Services: Wisconsin-based outpatient mental health provider with multiple clinic locations offering counseling and psychiatry. Directly comparable service portfolio and regional mid-market positioning.
• Samaritan Counseling Center of Wisconsin: Faith-affiliated outpatient counseling provider operating multiple sites in Wisconsin with a comparable mix of individual, couples, and family therapy services.

Others

• Catholic Charities of the Diocese of Madison: Regional nonprofit social services organization offering outpatient counseling and behavioral health programs across southern Wisconsin. Comparable outpatient counseling services and patient overlap in the Janesville/Rock County region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gencounseling
• LinkedInlinkedin.com/company/genesis-counseling-services-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GENESIS COUNSELING SERVICES, LTD