GenSoft ltd
GenSoft Ltd is a Bulgarian private software company that develops and distributes MoneyWorks, a modular ERP system covering warehouse, trade, production, and accounting, sold primarily to 11,000+ SMBs across Bulgaria and select international markets through direct offices and 30+ distributors.
- Company typePrivate
- Founded2003
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GenSoft ltd does
GenSoft Ltd (ГенСофт ЕООД) is a privately held Bulgarian software company founded in 2003 that develops and distributes the MoneyWorks ERP system for small and medium-sized businesses. The product is built on a modular architecture covering four core functional areas (warehouse, trade, production, and accounting) and is delivered through three deployment variants: a feature-rich Windows desktop client, a web-based client-server system with centralized real-time database, and mobile applications for iOS and Android. Specialized compliance versions (MoneyWorks N18 with NRA license 162, MoneyWorks C21, MoneyWorks ERP) address Bulgarian fiscal regulatory requirements, particularly the National Revenue Agency's Ordinance N18/H18 governing sales management software. The company maintains five regional offices across Bulgaria (Sofia headquarters plus Plovdiv, Varna, Burgas, Ruse), a distribution network of 30+ resellers across Bulgarian towns, and an exclusive distributor in North Macedonia, serving a stated customer base of 11,000+ businesses with 17,000+ installed workstations across the USA, Canada, Western Europe, Russia, the Middle East, China, and Japan.
The business model combines one-time perpetual software licenses (500 EUR per Windows workstation, 5,000 EUR for unlimited web access, plus module add-ons of 300-500 EUR) with recurring annual subscriptions (50 EUR per license or 250 EUR per company), technical support services, cloud backup subscriptions (250 EUR annually), and a weekend training and three-tier certification program. GenSoft generates revenue through direct sales for enterprise accounts via regional offices and an extensive channel partner network for SMB customers, with localized product versions in Bulgarian, English, Macedonian, Turkish, and Serbian languages. The company operates without disclosed institutional funding, is managed by Plamen Irinchev, and shows no public financial reporting, public listing, or disclosed revenue figures.
GenSoft ltd firmographics
Firmographics- Name
- GenSoft ltd
- Legal name
- ГенСофт ЕООД (GenSoft Ltd)
- Website
- https://gensoft.bg
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GenSoft Ltd is a Bulgarian private software company that develops and distributes MoneyWorks, a modular ERP system covering warehouse, trade, production, and accounting, sold primarily to 11,000+ SMBs across Bulgaria and select international markets through direct offices and 30+ distributors.
- Ownership category
- akta.pro rank
GenSoft ltd industry classification
Industry- Product category
- Enterprise Resource Planning (ERP) Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industry
- Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)
Keywords
Where GenSoft ltd is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices5 records
Markets served
GenSoft ltd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses: Perpetual software licenses sold for MoneyWorks products. Windows version priced per workstation license. Web version sold with unlimited users. Additional modules sold separately for Production, Market, Accounting, and Mobile.
- Annual Subscriptions: Annual subscription for access to new program versions and improvements. Per-license subscription (50 EUR/year) or whole-company subscription (250 EUR/year).
- Technical Support Services: Monthly subscription for support including on-site visits, free online support, faster response time, and discounted custom modifications. Pay-per-incident online support (35 EUR) and on-site support (50 EUR/hour).
- Cloud Backup Service: Daily database backup to cloud server with 7-archive retention. Installation fee of 50 EUR plus 250 EUR annual subscription. Protection against hacker attacks and cryptoviruses.
- Training and Certification: Weekend training courses held at GenSoft training centers. 2-day courses (4 hours/day) with certification. Three levels: Sales Person, Manager, Expert. Prices in general price list.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | MoneyWorks for Windows - Desktop ERP License |
| One time/ perpetual license | One time/ perpetual license | MoneyWorks for Web - Unlimited Web Access |
| One time/ perpetual license | One time/ perpetual license | Module Production |
| One time/ perpetual license | One time/ perpetual license | Module Market (POS) |
| Per seat | One time/ perpetual license | Module MoneyWorks Mobile |
| Subscription | Annual | Annual Subscription - Per License |
| Subscription | Annual | Annual Subscription - Whole Company |
| Subscription | Pay-as-you-go | Online Support |
| Outcome Based/ Performance | Pay-as-you-go | On-site Support |
| Subscription | Annual | Cloud Backup Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
GenSoft ltd product offering
Product offeringCore offering
GenSoft Ltd develops and sells the MoneyWorks ERP system, a modular business management platform covering four core modules: warehouse, trade, production, and accounting. The product is offered in three deployment variants—MoneyWorks for Windows (desktop), MoneyWorks for Internet (web-based client-server), and MoneyWorks Mobile (iOS/Android)—plus specialized compliance versions (MoneyWorks N18, MoneyWorks ERP, MoneyWorks C21) and a POS system (GenSoft Market). The software is sold primarily to Bulgarian SMB and mid-market businesses across wholesale/retail, manufacturing, supermarkets, store chains, accounting houses, and service industries.
Product overview
GenSoft Ltd offers MoneyWorks as a unified ERP system with modular architecture. The core MoneyWorks platform comprises four main modules (warehouse, trade, production, accounting) available in three deployment variants: MoneyWorks for Windows (desktop), MoneyWorks for Internet (web-based), and MoneyWorks Mobile (iOS/Android). Three specialized versions address specific compliance needs: MoneyWorks N18 (Ordinance N18 compliant sales management with license 162), MoneyWorks ERP (bank-only payments), and MoneyWorks C21 (hybrid). Additional modules including Production, Accounting, Market, Repair Shop, WMS, and CRM extend functionality. The GenSoft Market POS system provides point-of-sale capabilities. Pricing includes base licenses (500 EUR for Windows, 5000 EUR for unlimited web), module add-ons (300-500 EUR), and annual subscription options.
Differentiator
Problem solved
Functional benefit
Brands
- MoneyWorks: ERP system for business management covering warehouse, trade, production, and accounting modules.
- MoneyWorks N18
- MoneyWorks ERP
- MoneyWorks C21
- GenSoft Market
- MoneyWorks Mobile
Products and services
- MoneyWorks N18 Sales management software for commercial establishments compliant with NRA Ordinance N18 (Bulgarian fiscal control). Version 3.0 with license number 162 covering trade operations and online store synchronization. Designed for Bulgarian retail and commercial businesses requiring fiscal cash register management.
- MoneyWorks ERP Business software for commercial operations without cash registers—multifunctional software for various business types where payments are made only by bank transfer and not restricted by Ordinance N18 requirements. Serves businesses operating without fiscal cash registers.
- MoneyWorks C21 Hybrid MoneyWorks version that handles both bank-based sales and operations with cash registers without being classified as SUPTO under Ordinance N18. Suitable as an intermediate version before implementing SUPTO for new cash registers, compliant with VAT Law amendments effective 8 December 2020.
- GenSoft Market POS System Point-of-sale (POS) system for sales through cash desk terminals. Designed for supermarkets and store chains, integrating with cash register terminals for sales transactions.
- MoneyWorks for Windows Main Windows desktop variant of MoneyWorks ERP, the richest in functions. Suitable for all customer types covering warehouse, trade, production, and accounting modules. Priced at 500 EUR per workstation license.
- MoneyWorks for Internet (Web) Web-based MoneyWorks ERP system operating in client-server mode with a centralized real-time database. Accessible via web browser from any location worldwide, requiring only internet connection, static IP, and IIS server. Priced at 5,000 EUR for unlimited workstations.
- MoneyWorks Mobile Mobile application extension of MoneyWorks for iOS and Android. Includes modules for creating new counterparties, customer orders, warehouse stock checks, sales, payments, and returns. Provides WMS (warehouse location tracking) and CRM modules. Integrates with cash registers and mobile printers. Priced at 300 EUR per user.
- GenSoft Cloud Backup Service Daily database backup to external cloud server with 7-archive retention, providing protection against hacker attacks and cryptoviruses (ransomware). Installation fee of 50 EUR plus annual subscription of 250 EUR (approximately 1 EUR per day).
- MoneyWorks Training and Certification Program Weekend training courses held at GenSoft training centers. 2-day courses (4 hours per day) with certification at three levels: Sales Person, Manager, and Expert. Prices specified in GenSoft general price list. Maintains a public register of certified MoneyWorks experts.
Companies that use GenSoft ltd
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
GenSoft ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
GenSoft ltd partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core and minor.
- PolyproektcoreExclusive distributor for North Macedonia. Provides local sales, support and implementation of MoneyWorks ERP in Macedonian market.
- User Service (Bansko)minorLocal distributor providing MoneyWorks sales and support in Bansko region.
- ATA Computers (Botevgrad)minorLocal distributor in Botevgrad.
- Europos (Veliko Tarnovo)minorLocal distributor in Veliko Tarnovo region.
- Leader PC (Vratsa)minorLocal distributor in Vratsa.
- Terabyte (Gabrovo)minorLocal distributor in Gabrovo.
- Inter Power (Gabrovo)minorSecondary distributor in Gabrovo.
- Family (Gotse Delchev)minorLocal distributor in Gotse Delchev.
- Veskom Trade (Gotse Delchev)minorSecondary distributor in Gotse Delchev.
- SISCOM (Dobrich)minorLocal distributor in Dobrich.
- Copy Service (Kazanlak)minorLocal distributor in Kazanlak.
- Enter (Karlovo)minorLocal distributor in Karlovo.
- TASIO/Siti Net (Kresna)minorLocal distributor in Kresna.
- ET Danko - Yordan Manolov (Kardzhali)minorLocal distributor in Kardzhali.
- Viktoria 2006 (Kardzhali)minorSecondary distributor in Kardzhali.
- Koni-Kom (Pazardzhik)minorLocal distributor in Pazardzhik.
- GIMIK.BG (Petrich)minorLocal distributor in Petrich.
- Srebina Prima (Pleven)minorLocal distributor in Pleven.
- Mitkov Consulting (Pleven)minorSecondary distributor in Pleven.
- Slot (Plovdiv)minorLocal distributor in Plovdiv.
- Formula SCH (Ruse)minorLocal distributor in Ruse.
- Marti-Bet (Svoge)minorLocal distributor in Svoge.
- Asta Bulgaria (Sevlievo)minorLocal distributor in Sevlievo.
- Sniteks (Sliven)minorLocal distributor in Sliven.
- Mark Systems (Stara Zagora)minorLocal distributor in Stara Zagora.
- Inkomtel (Targovishte)minorLocal distributor in Targovishte.
- Stankom 2010 (Targovishte)minorSecondary distributor in Targovishte.
- Intersis (Harmanli)minorLocal distributor in Harmanli.
- EGE Group (Shumen)minorLocal distributor in Shumen.
- Tech System Bulgaria (Shumen)minorSecondary distributor in Shumen.
- Max Mira-Net (Yambol)minorLocal distributor in Yambol.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
GenSoft ltd competitors and assessment
Company assessmentEmerging players
- Acumatica: Cloud-native ERP for SMB and mid-market covering financials, distribution, manufacturing, and project accounting. Represents the modern subscription-based architecture that GenSoft's desktop/web stack is competing against.
- ERPNext: Open-source, web-based ERP covering accounting, inventory, manufacturing, sales, and HR. Targets the same modular SMB ERP space as MoneyWorks with a low-cost, cloud-delivered alternative.
Direct peers
- Odoo: Modular open-source ERP covering sales, inventory, manufacturing, accounting, POS, and mobile — the same horizontal scope as MoneyWorks. Competes head-on in the European SMB ERP market with a cloud-native, app-store delivery model.
- Datecs: Bulgarian vendor of fiscal cash registers and integrated POS software. Competes with GenSoft Market on the cash-desk/POS side and shares the Bulgarian NRA fiscal compliance landscape that drives GenSoft's N18 positioning.
- Microinvest: Bulgarian-headquartered developer of Microinvest ERP and POS products for retail, warehouse, and restaurant operations. Directly competes with GenSoft's MoneyWorks and GenSoft Market in the Bulgarian SMB channel.
- Piramida 2000: Bulgarian accounting and business management software vendor serving SMBs and accounting houses. Competes with the MoneyWorks Accounting module and ERP positioning in the same Bulgarian customer base.
Broad incumbents
- SAP Business One: SAP's SMB ERP suite covering financials, purchasing, inventory, and production. Targets the same upper-SMB segment as MoneyWorks but as part of SAP's broader enterprise software portfolio.
- Oracle NetSuite: Cloud-native financial/ERP suite aimed at SMB and mid-market. Represents the upper-bound competitor for larger Bulgarian customers that might otherwise upgrade from MoneyWorks.
- Sage: Global SMB-focused accounting and ERP vendor (Sage 50, Sage Intacct, Sage X3). Competes with MoneyWorks in accounting-heavy SMB segments, particularly in European markets where Sage has strong channel presence.
- Microsoft Dynamics 365 Business Central: Cloud-native Microsoft SMB ERP with financial, supply chain, and operations modules. Competes with MoneyWorks for growing Bulgarian SMBs that prefer Microsoft-stack and subscription pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GenSoft ltd social profiles
Digital presenceGenSoft ltd compliance and trust
Trust signalCompliance2 records
GenSoft ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
GenSoft ltd leadership team
Management profileNumber of profiles
Profiles1 record
GenSoft ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GenSoft ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GenSoft ltd
What does GenSoft ltd do?
GenSoft Ltd develops and sells the MoneyWorks ERP system, a modular business management platform covering four core modules: warehouse, trade, production, and accounting. The product is offered in three deployment variants—MoneyWorks for Windows (desktop), MoneyWorks for Internet (web-based client-server), and MoneyWorks Mobile (iOS/Android)—plus specialized compliance versions (MoneyWorks N18, MoneyWorks ERP, MoneyWorks C21) and a POS system (GenSoft Market). The software is sold primarily to Bulgarian SMB and mid-market businesses across wholesale/retail, manufacturing, supermarkets, store chains, accounting houses, and service industries.
Is GenSoft ltd a public or private company?
GenSoft ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GenSoft ltd founded?
GenSoft ltd was founded in 2003. It employs 1 to 10 people.
Where is GenSoft ltd based?
GenSoft ltd is headquartered in Sofia, Bulgaria, in the Europe region.
How does GenSoft ltd make money?
Five revenue lines are on record. Software Licenses are the primary driver. The others are annual Subscriptions, technical Support Services, cloud Backup Service and training and Certification.
Who are GenSoft ltd's main competitors?
Emerging players on record are Acumatica and ERPNext. Direct peers are Odoo, Datecs, Microinvest and Piramida 2000. Broad incumbents are SAP Business One, Oracle NetSuite, Sage and Microsoft Dynamics 365 Business Central.
Does GenSoft ltd have an API?
No public API is recorded for GenSoft ltd.
What industry is GenSoft ltd in?
GenSoft ltd's product category is Enterprise Resource Planning (ERP) Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAB, Manufacturing ERP (Discrete, Process, Batch). Its NAICS code is 513210 and its SIC code is 7372.