Genyus School

What Genyus School does

Genyus School (legal entity GENYUS MINDS S.L.) is a Spain-based education company founded in 2019 and headquartered in Gijón, Asturias. It develops and distributes a proprietary pedagogical methodology — registered as "Modelo Pedagógico Genyus®" — designed to integrate entrepreneurial competence and life skills into primary and secondary school curricula aligned with the Spanish national education law (LOMLOE). The methodology follows a four-phase pedagogical framework (Activation, Exploration, Reflection, Application) and is delivered through three integrated programs: Genyus Go, a digital and analog classroom platform with gamification, automated competency-based evaluation, and over 70 unique educational contents; Semana del Emprendimiento Colegios (SEM Colegios), a structured week-long Hackathon program for individual schools; and Semana del Emprendimiento Instituciones (SEM Instituciones), a municipal program coordinated across multiple schools within a single territory for ayuntamientos.

The company operates three revenue streams: recurring subscription licensing for the Genyus Go platform, professional services fees for SEM Colegios implementations, and larger municipal contracts through SEM Instituciones. Pricing is not publicly disclosed and follows a contact-based quotation model. Distribution is via direct B2B field sales to educational centers and public administrations across Spain, supplemented by a family referral program that enables bottom-up demand generation. The company reports implementation across 350+ educational centers, 20+ public administrations, and 25,000+ students, supported by a 12-person team. It has not raised external funding and is founder/management-controlled. Strategic positioning was reinforced in 2025 with the "Premio Mejor Proyecto de Educación de España 2025" award and four national awards recognizing educational innovation.

Name

Genyus School

Legal name

GENYUS SCHOOL

Website

https://genyusschool.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Genyus School is a Spain-based education company that delivers a proprietary, LOMLOE-aligned entrepreneurial competence methodology to primary and secondary schools and municipal governments through a digital platform (Genyus Go) and structured Hackathon programs (SEM).

Ownership category

akta.pro rank

Product category

K-12 Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM)

akta.pro secondary industry

Life Transitions & Independence Skills (Middle/High School Readiness) (EDAMAIAK)

Keywords

• Entrepreneurial education programs
• K-12 curriculum services
• Competency-based learning
• Teacher training programs
• Educational methodology consulting

Headquarters

HQ city

Gijón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Genyus Go Program Licensing: Annual or multi-year licensing of the Genyus Go platform and methodology to educational centers, including digital resources, printable materials, pedagogical guides, and teacher training. Programs are aligned to LOMLOE competency framework.
2. Semana del Emprendimiento (SEM) Implementation: One-time or recurring program fees for structured week-long entrepreneurship events for schools or municipalities, including materials, coordination, Hackathon facilitation, and final evaluation reports.
3. SEM Instituciones (Municipal Programs): Municipal implementations covering multiple educational centers within a municipality's territory, including official communications, materials, and cross-school coordination for measurable institutional impact.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Genyus School provides LOMLOE-aligned entrepreneurial competence and life-skills programs for primary and secondary schools in Spain, packaged as week-long Hackathon implementations delivered through the Genyus Go digital platform. The company sells the SEM Colegios program to private educational centers and the SEM Instituciones program to public municipalities, using the registered Modelo Pedagógico Genyus® as the underlying curriculum and competency-evaluation framework.

Product overview

Genyus School operates as a platform-plus-methodology education company offering three main integrated programs: Genyus Go (a comprehensive digital and analog platform for classroom integration of entrepreneurial competence aligned with LOMLOE), Semana del Emprendimiento Colegios (a structured week-long Hackathon program for schools), and Semana del Emprendimiento Instituciones (a municipal coordination program for town councils). These programs share the proprietary Modelo Pedagógico Genyus methodology and include shared components such as competency-based evaluation, teacher accompaniment, gamification (Genyus Coins, sticker systems), and educational resources. The company also hosts private community events under brands like Genyus Angels and Future Minds.

Differentiator

Problem solved

Functional benefit

Brands

• Genyus Go: Educational platform and program designed to integrate entrepreneurial competence in the classroom aligned with LOMLOE, including gamification, printable resources, and digital tools for developing leadership, critical thinking, and responsible action from the classroom.
• SEM Instituciones
• SEM Colegios

Products and services

• SEM Colegios SEM Colegios is Genyus School's program for private K-12 educational centers in Spain, delivering LOMLOE-aligned entrepreneurial competence education through week-long Hackathon implementations supported by the Genyus Go platform and the Modelo Pedagógico Genyus® methodology. It targets primary and secondary private schools seeking a turnkey entrepreneurship curriculum.
• SEM Instituciones SEM Instituciones is Genyus School's program for Spanish municipal and other public administrations, providing LOMLOE-aligned entrepreneurial competence programs that can be deployed at the local level to groups of school-age children. It uses the same Modelo Pedagógico Genyus® and Genyus Go platform as SEM Colegios, adapted for institutional procurement contexts.
• Genyus Go Genyus Go is Genyus School's proprietary interactive, intuitive digital learning platform with a simple design that facilitates the educational experience for both teachers and students. It operationalizes the Modelo Pedagógico Genyus® and the Ruta Espacial gamification framework, enabling competency-based evaluation and Hackathon program delivery for the SEM Colegios and SEM Instituciones offerings.
• Modelo Pedagógico Genyus® Modelo Pedagógico Genyus® is Genyus School's registered, proprietary pedagogical methodology that underpins its SEM Colegios, SEM Instituciones, and Genyus Go platform offerings. It defines the Hackathon program structure, the Ruta Espacial gamification framework, and the competency-evaluation approach aligned with Spain's LOMLOE law and related Real Decreto standards.

Quantifiable outcome

• Over 99% student satisfaction rate
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Newsela: K-12 instructional content platform providing differentiated nonfiction texts and curriculum to schools across the US. Comparable to Genyus in its B2B school sales motion and digital curriculum delivery model, though its content focus is literacy and social studies rather than entrepreneurial competence.
• ClassDojo: Widely adopted K-12 classroom communication and SEL platform used by millions of teachers globally. Comparable to Genyus in K-12 SEL and life-skills focus and digital-first delivery to schools, though its scope extends far beyond entrepreneurship competence into general classroom management and family communication.
• EVERFI: Large K-12 and adult SEL, financial literacy, and college/career readiness digital curriculum platform, now part of Blackbaud. Comparable to Genyus in K-12 SEL and entrepreneurship content delivered to schools, but operates at much greater scale across broader topics and is primarily US-distributed.

Regional players

• Smile and Learn: Spanish K-12 digital content platform offering educational apps and multimedia resources for schools. Comparable to Genyus in its Spanish market focus, B2B school sales motion, and digital learning content approach targeting children from early ages through secondary education.
• Smartick: Spanish K-12 EdTech platform delivering adaptive math and reading programs to schools and families across Spain. Comparable to Genyus in its Spanish market focus, B2B school channel, and digital subscription revenue model, though subject focus is core academics rather than entrepreneurship and life skills.
• Codelearn: Spanish EdTech company teaching programming and computational thinking to children and teens through an online platform and methodology. Comparable to Genyus in its Spanish market presence, K-12 focus on future-oriented skill development, and proprietary supplementary methodology approach.

Direct peers

• BizWorld Foundation: Nonprofit delivering entrepreneurship education programs to elementary and middle school students through structured project-based curriculum. Directly comparable to Genyus in its K-12 focus on practical entrepreneurship skill-building and primary audience, though it operates primarily in the US and lacks a digital platform subscription model.
• Junior Achievement: The world's largest youth entrepreneurship education organization, operating in 100+ countries including Spain via JA España. Directly comparable to Genyus in mission, methodology (experiential entrepreneurship education), and K-12 target audience, though it operates as a global nonprofit rather than a commercial proprietary methodology business.
• NFTE (Network for Teaching Entrepreneurship): US-based nonprofit providing entrepreneurship education curriculum to young people, particularly from underserved communities. Comparable to Genyus in its focus on youth entrepreneurial competence development and K-12 audience, though its geographic base is primarily North American and it lacks a proprietary digital platform component.

Emerging players

• DECA: International student organization preparing high school and college students for careers in marketing, finance, hospitality, and management through competitive events and curriculum. Comparable to Genyus in its youth entrepreneurship and career-readiness focus, though it operates as a US-headquartered student club model rather than a digital curriculum platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/genyusschool

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genyus School