GeoCatch

What GeoCatch does

GeoCatch (legally Geographe Catchment Council Inc) is a community-led, incorporated non-profit catchment management organisation founded in 1997 and headquartered in Busselton, Western Australia. It operates across the 200,000-hectare Geographe Catchment surrounding Geographe Bay, delivering four program pillars: Sustainable Agriculture (soil testing, nutrient management, stream restoration, Grazing Matcher rotational-grazing program with Western Beef Association), Protecting Biodiversity (seagrass monitoring in partnership with Edith Cowan University, Western Ringtail Possum conservation, feral-animal control), Urban Environment / Bay OK (low-nutrient, waterwise gardening for residents) and Pets at Home (responsible pet ownership including catios and dog-wildlife interaction programs). Operations are supported by 9-10 core staff plus a Board comprising community members, local government (City of Busselton, Shire of Capel) and Western Australian and Australian government agency representatives (DBCA, DWER, DPIRD, Water Corporation).

The business model is grant-funded community service delivery rather than commercial revenue. Programs, workshops, soil testing, equipment loans, and catio rebates are provided free of charge. Primary funding sources are the Australian Government's National Landcare Program and Natural Heritage Trust (Climate-Smart Agriculture, responsible pet ownership), the Western Australian Government's State NRM Program, Healthy Estuaries WA and Revitalising Geographe Waterways, with additional contributions from Water Corporation, City of Busselton, Busselton Water and corporate sponsors. Distribution is direct on-ground delivery (workshops, planting days, farm visits, school programs) plus digital self-service via geocatch.asn.au, Facebook and Instagram. The organisation is not a technology company, has no proprietary software product and does not employ any disclosed AI/ML capability.

Quantified outcomes to date include: approximately 1,500 tonnes of phosphorus fertiliser reduction over the past decade with average farmer savings of A$8,700/farm/year in the Geographe Fertiliser Management Program; over 500 km of riparian fencing and revegetation completed across 20+ years; 40%+ catchment farmer participation in soil testing since 2010; 12,100 native animals saved annually via catios; ongoing seagrass monitoring at eight Geographe Bay sites; and a Ringtail Tally citizen science dataset for the critically endangered Western Ringtail Possum that has been adopted by neighbouring regional catchment groups since 2016.

Name

GeoCatch

Legal name

Geographe Catchment Council Inc

Website

https://geocatch.asn.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

GeoCatch is a non-profit community catchment council founded in 1997 in Busselton, Western Australia, delivering free sustainable agriculture, biodiversity, urban environment and responsible pet ownership programs across the 200,000-hectare Geographe Catchment, funded primarily by Australian and WA government grants.

Ownership category

akta.pro rank

Product category

Environmental Catchment Management Services

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (115310), Administration of Conservation Programs (924120)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH)

akta.pro secondary industries

Watershed Protection & Water Quality Services (AFAMAMAB), Riparian & Watershed Reforestation (Streambank Stabilization) (AFAMACAK), Forest Ecosystem Services & Carbon/Conservation Programs (AFAMAAAJ)

Keywords

• Catchment management services
• Sustainable agriculture programs
• Biodiversity conservation services
• Community environmental engagement
• Waterway restoration programs

Headquarters

HQ city

Busselton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Program Funding: GeoCatch's primary funding comes from government programs including the Australian Government's National Landcare Program, Natural Heritage Trust, Climate-Smart Agriculture Program, and the Western Australian Government's State NRM Program, Healthy Estuaries WA, and Revitalising Geographe Waterways initiatives. The organization also receives project-specific funding from Water Corporation, City of Busselton, Busselton Water, and other government agency partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

GeoCatch delivers community-led environmental catchment management programs across the 200,000-hectare Geographe Catchment in South-West Western Australia. Its offerings span four core program areas: sustainable agriculture support for farmers (soil testing, nutrient management, stream restoration, grazing programs), biodiversity protection (habitat enhancement, Western Ringtail Possum conservation, feral animal control), urban environment stewardship (Bay OK low-nutrient gardening), and responsible pet ownership (catio rebates, pet-wildlife safety education). All programs are delivered free of charge to participants, funded by government grants and partner contributions.

Product overview

GeoCatch operates as a catchment management organization offering a portfolio of environmental programs rather than a commercial software product. The core offerings include the Bay OK Program (urban sustainability), Sustainable Agriculture Programs, Protecting Biodiversity Programs, and Pets at Home Program. These are complemented by specialized modules including Soil Health assessment, Seagrass Monitoring (Keep Watch), Stream Restoration, Western Ringtail Possum protection, catio rebates, and Grazing Matcher. The organization also provides citizen science initiatives like the Ringtail Tally, equipment loan services, and community events/workshops. Programs are delivered in partnership with government agencies, local farmers, community groups, and schools.

Differentiator

Problem solved

Functional benefit

Brands

• Bay OK: Flagship sustainability program that promotes practices to protect Geographe Bay and waterways within the Geographe Catchment, focusing on low nutrient, waterwise, and biodiverse gardening practices.
• Pets Away, Possums Play
• Ringtail Tally
• Keep Watch

Products and services

• Bay OK Program GeoCatch's flagship urban sustainability program promoting low-nutrient, waterwise, and biodiverse gardening practices to protect Geographe Bay and waterways; delivered to urban and peri-urban residents, community groups, schools, agencies, and businesses through workshops, native plant guidance, and the Bay OK Garden Assessment Tool.
• Sustainable Agriculture Programs Portfolio of programs working with commercial farmers (dairy, beef, sheep, viticulture, horticulture) to adopt sustainable farming practices including soil testing, nutrient management, stream restoration, dung beetle management, and farm dam enhancement to increase productivity while protecting waterways.
• Protecting Biodiversity Programs Conservation initiatives protecting native flora and fauna in the Geographe Catchment including habitat enhancement, tree planting, Western Ringtail Possum protection, and feral animal management delivered in partnership with DBCA and the Undalup Association.
• Pets at Home Program (Responsible Pet Ownership) Initiative promoting responsible pet ownership to protect native wildlife, particularly the critically endangered Western Ringtail Possum, through cat containment (catios), possum avoidance training for dogs, and community education.
• Geographe Fertiliser Management Program Whole-farm soil testing, agronomic advice, and paddock-specific fertiliser plans for farmers in the Geographe Catchment; supported more than 40% of catchment farmers since 2010 and is credited with average savings of $8,700/farm/year on phosphorus fertiliser.
• Grazing Matcher Program 12-month rotational grazing program helping graziers enhance productivity and profitability through pasture management, rotational grazing planning, and livestock condition assessment while minimising environmental impacts.
• Stream Restoration Program Funding and support program for livestock farmers to install stock-proof fencing along waterways, with optional revegetation and off-stream watering points, delivered in partnership with Healthy Estuaries WA.
• Keep Watch Seagrass Monitoring Annual monitoring program tracking seagrass health and distribution in Geographe Bay, measuring Posidonia sinuosa shoot density at multiple sites as an indicator of bay health, coordinated with Edith Cowan University scientists.
• Western Ringtail Possum Protection (Nguraren) Species-specific conservation initiative protecting the critically endangered Western Ringtail Possum (Nguraren) through habitat planting, nest boxes, population surveys, and community awareness in partnership with DBCA.
• Building a Catio (Catio Rebate Initiative) Initiative offering $300 rebates for cat owners to install cat enclosures (catios), promoting responsible pet ownership while protecting native wildlife from cat predation; equated to 12,100 native animals saved annually from installed catios.
• Protecting Broadwater Wetlands from Feral Animals Three-year biodiversity project (2026-2028) focused on monitoring and managing feral animals (rabbits, foxes, feral cats) to protect the Broadwater Wetlands ecosystem, delivered in partnership with Leschenault Biosecurity Group Inc.
• Soil Health Program Regenerative agriculture initiative offering soil health assessment kits, soil microscopy, and education on soil biology to help farmers evaluate and improve soil function, supported by the Climate Smart Program.
• Equipment for Loan Loan program providing soil health kits, soil testing kits, microscopes, forage corers, planting tools, and fox traps to community members and farmers at no cost.
• Events and Workshops Over 30 annual community events including Bay OK garden workshops, tree planting days, possum night walks, school visits, awareness workshops, science seminars, and citizen science events, delivered free of charge.

Quantifiable outcome

• Farmers in the Geographe Fertiliser Management Program have reduced phosphorus applications by almost 1,500 tonnes over the past 10 years and save an average of $8,700 per farm per year on phosphorus fertiliser alone.
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and supporting.

• Edith Cowan UniversitycoreStrategic or Co-development PartnerScientific partner for the Keep Watch seagrass monitoring program, with ECU scientists undertaking annual monitoring of seagrass health and distribution at eight key sites in Geographe Bay and preparing annual reports. Also provides academic expertise for wetland science updates and biodiversity research.
• Department of Biodiversity, Conservation and Attractions (DBCA)coreStrategic or Co-development PartnerGovernment agency partner providing expertise in feral animal management, Western Ringtail Possum conservation, and Tuart Forest management. DBCA staff contribute to community events and provide regulatory guidance on wildlife protection and environmental management.
• City of BusseltoncoreStrategic or Co-development PartnerLocal government partner endorsing GeoCatch's responsible pet ownership program and co-sponsoring community events including tree planting days, Bay OK Native Open Gardens, and Broadwater Wetlands initiatives. City representatives sit on the GeoCatch Board.
• Water CorporationmajorStrategic or Co-development PartnerFunder and partner for the Keep Watch seagrass monitoring program and Bay OK Native Open Gardens event. Water Corporation representatives sit on the GeoCatch Board, and the organization co-supports community events and environmental programs.
• South West Catchments CouncilmajorStrategic or Co-development PartnerPartner in the delivery of the Responsible Pet Ownership program, collaborating on community environmental initiatives in the South West region of Western Australia.
• RSPCA and SAFEsupportingStrategic or Co-development PartnerEndorsing organizations for the Responsible Pet Ownership program, providing animal welfare expertise and support for the Pets Away Possums Play campaign and catio initiatives.
• Busselton Vet Hospital, Heritage Vets, GeoVet, Vasse VetssupportingStrategic or Co-development PartnerVeterinary partners endorsing responsible pet ownership and supporting initiatives such as the possum avoidance training for dogs and catio programs. Busselton Vet Hospital has installed an on-site catio demonstration.
• Nature Conservation Margaret River, Leschenault Catchment Council, Oyster Harbour Catchment Group, Wirambi LandcaresupportingStrategic or Co-development PartnerRegional catchment and environmental organizations now running the Ringtail Tally citizen science project with their local communities, expanding the program beyond the original Geographe Catchment area since 2016.
• Western Beef Association Inc and South West NRMsupportingStrategic or Co-development PartnerFounding partners who initiated the Grazing Matcher program in 2017 in southern WA. The program is supported by Meat & Livestock Australia's Profitable Grazing Systems program.
• Regen WAsupportingStrategic or Co-development PartnerCollaborating partner in the Make Your Hectare Count project, delivered with support from the Western Australian Government's State NRM Program and GeoCatch's Climate Smart Program.
• Mulloon InstitutemajorStrategic or Co-development PartnerGeoCatch partnered with The Mulloon Institute to deliver the Rehydrating Farm Landscapes Program in 2026, including introductory field days and a two-day boot camp on restoring landscape function and improving water retention.
• Undalup AssociationmajorStrategic or Co-development PartnerGeoCatch works in partnership with the Undalup Association to deliver cultural burning workshops integrating Noongar cultural knowledge with contemporary fire science for fire management on farms and bushland. The Association's cultural custodians lead on-country demonstrations.
• Healthy Estuaries WAcoreStrategic or Co-development PartnerState Government initiative that funds GeoCatch's Stream Restoration Program and supports soil testing and fertiliser management programs to improve water quality in Geographe waterways and estuaries.
• Vasse Taskforce / Geographe Catchment CouncilcoreStrategic or Co-development PartnerGeoCatch Council forms part of the Vasse Taskforce alongside other key agencies, providing a link between the community and water asset managers to improve waterway health in the Vasse-Wonnerup system.
• Department of Water and Environmental Regulation (DWER)coreStrategic or Co-development PartnerGovernment agency partner with staff representation on the GeoCatch Board. DWER staff contribute water quality expertise including presentations at community science updates on the Vasse Wonnerup Wetlands.
• Department of Primary Industries and Regional Development (DPIRD)coreStrategic or Co-development PartnerGovernment agency partner with representation on the GeoCatch Board. DPIRD involvement includes nutrient management projects and land use planning commentary. Also a partner in the Soils – New Horizons bilateral agreement supporting the Geographe Soil Testing Program.
• Busselton WatersupportingStrategic or Co-development PartnerLocal government-owned water utility co-sponsoring community tree planting events and Bay OK programs. Also provides educational resources on waterwise gardening.
• Leschenault Biosecurity Group IncsupportingStrategic or Co-development PartnerBiosecurity organization providing expertise and imagery for feral animal management education and the Broadwater Wetlands biodiversity project.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Regional players

• South West Catchments Council: Regional NRM umbrella for South-West WA; operates the same kind of state-funded catchment programs as GeoCatch and is a formal partner on the Responsible Pet Ownership program.
• Leschenault Catchment Council: Neighbouring NRM/catchment council in South-West WA delivering community and agricultural programs; comparable in mission, funding model, and program structure to GeoCatch and already a collaborating partner on the Ringtail Tally.
• Peel-Harvey Catchment Council: WA-based catchment council focused on the Peel-Harvey estuary system; offers an almost identical model of community-led, government-funded NRM program delivery and is structurally a near-direct peer.
• Oyster Harbour Catchment Group: WA-based catchment group delivering community NRM programs; comparable in scope, volunteer-led delivery model, and now operating the Ringtail Tally in partnership with GeoCatch.
• Healthy Land & Water: Queensland-based NRM body delivering catchment-scale water quality, biodiversity, and sustainable agriculture programs; functionally a like-for-like peer operating at larger scale in a different state.
• Nature Conservation Margaret River Region: Adjoining environmental NRM organization in the Margaret River region; runs citizen science and conservation programs with comparable funding sources and is now delivering the Ringtail Tally beyond the Geographe Catchment.

Broad incumbents

• Greening Australia: National conservation organization delivering large-scale revegetation, landscape restoration, and carbon programs; operates at much greater scale than GeoCatch but shares the riparian restoration and biodiversity mission.
• Landcare Australia: National umbrella organization supporting community Landcare groups across Australia; an adjacent peer that provides funding, networks, and brand infrastructure for groups like GeoCatch.
• Hunter Local Land Services: NSW government-backed regional land services provider delivering agricultural advice, biosecurity, and natural resource management; comparable in mission and target segments to GeoCatch but operating as a larger statutory body.

Emerging players

• The Mulloon Institute: Australian landscape rehydration research and training institute; a current GeoCatch partner delivering the Rehydrating Farm Landscapes Program and a peer in regenerative agriculture and catchment restoration.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GeoCatch
• Instagraminstagram.com/geographecatchmentcouncil
• LinkedInlinkedin.com/company/geocatch

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GeoCatch