Nature Conservation Margaret River Region

What Nature Conservation Margaret River Region does

Nature Conservation Margaret River Region is a community-based non-profit conservation organization founded in 1999 and headquartered at the Community Resource Centre in Margaret River, Western Australia, operating as the peak regional body for environmental protection in one of the world's 36 Global Biodiversity Hotspots. The organization serves rural and semi-rural landholders, local residents, school students (Years 3-6), wineries, hospitality businesses, ecotourism operators, and government agencies across the Capes region of South West WA, delivering a portfolio of programs focused on invasive weed control (Arum Lily Blitz, Woody Weeds Campaign), biodiversity restoration (Cape Naturaliste Conservation Enterprise, Protect Wooditjup Bilya, Caring for Coast), environmental education (Our Patch, Adopt a Spot, Waatu Kaatijin), and volunteer engagement (Friends of Wooditjup Bilya).

The organization's technology footprint centers on the Fieldbook citizen science mobile application, developed in partnership with Fieldwork Labs and launched in May 2024, which enables community members to record and geo-locate 13+ invasive weed species across bushland, national parks, and road reserves, accumulating over 11,000 individual weed records from 50+ regular users. The 16-person staff team operates programs that combine grassroots volunteer mobilization, professional fee-for-service Bush Regeneration Team contracts, expert Biodiversity Assessments for private properties, and integrated Traditional Owner knowledge through the Undalup Association partnership with Wadandi custodians.

Revenue is generated through a diversified non-profit model: tax-deductible individual donations ($20-$1,000+ tiers, plus monthly recurring options), annual memberships ($25 individual, $50 family), fee-for-service Bush Regeneration contracts with wineries and landholders (all profits reinvested in community programs), merchandise sales (organic cotton T-shirts at $50 featuring local artist artwork), government grants (WA State NRM Program, Shire of Augusta-Margaret River, City of Busselton), philanthropic foundation funding (Paskeville Foundation, Line in the Sand), and bequest legacy giving. The organization reports no publicly disclosed revenue figures and operates with no parent company, governed by a board chaired by Dr Ann Ward with Aaron Jaggar serving as CEO since June 2025.

Name

Nature Conservation Margaret River Region

Legal name

Nature Conservation Margaret River Region

Website

https://natureconservation.org.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Nature Conservation Margaret River Region is a community-based non-profit founded in 1999 serving landholders, schools, wineries, and government in the Margaret River region of Western Australia, delivering invasive weed control, biodiversity restoration, citizen science, and environmental education programs as the area's peak conservation body.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (11531)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Invasive Species & Vegetation Management (Woody Plants) (HSAIADAI), Water Resources & Watershed Protection (BPAGAGAK), Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH)

Keywords

• Environmental conservation services
• Invasive weed control
• Biodiversity assessment
• Community conservation programs
• Bush regeneration services

Headquarters

HQ city

Margaret River

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Donations: Tax-deductible donations from individuals supporting conservation work. Donation options range from one-time gifts to recurring contributions at various levels ($20, $50, $100, $300, $1000).
2. Membership: Annual membership program at $25/year for individuals, providing credibility and support base for the organization. Family membership available at $50/year.
3. Bush Regeneration Services: Fee-for-service environmental services including environmental weed control, revegetation, planting, seed collecting, and species selection. All profits reinvested in community-based environmental programs.
4. Merchandise Sales: Sale of merchandise including organic cotton T-shirts with local artist artwork. T-shirts priced at $50, with proceeds supporting on-ground conservation projects.
5. Grants and Philanthropy: Funding from government programs (WA Government's State NRM Program), foundations (Paskeville Foundation, Line in the Sand), and business sponsors. Includes grants for specific programs like Arum Lily Blitz, Protect Wooditjup Bilya, and Cape Naturaliste Conservation Enterprise.
6. Bequests: Legacy giving program allowing supporters to leave gifts in their Will to support future conservation work.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Nature Conservation Margaret River Region delivers community-based environmental conservation services in the Margaret River region of Western Australia. Its core offerings are a portfolio of conservation programs (Arum Lily Blitz, Woody Weeds Campaign, Friends of Wooditjup Bilya, Caring for Coast, Cape Naturaliste Conservation Enterprise, Protect Wooditjup Bilya), fee-for-service Bush Regeneration and Biodiversity Assessment contracts for landholders, school environmental education programs (Our Patch, Adopt a Spot, Waatu Kaatijin), advocacy, citizen-science weed mapping through the Fieldbook mobile app, and membership/donation/merchandise fundraising.

Product overview

Nature Conservation Margaret River Region operates as a community-based non-profit offering a diverse portfolio of conservation programs and environmental services. The organization functions as a platform of interconnected initiatives including: (1) landholder support programs such as the Arum Lily Blitz and Woody Weeds Campaign for invasive weed control; (2) fee-for-service offerings through the Bush Regeneration Team for on-ground conservation work; (3) expert services including Biodiversity Assessments for property owners; (4) youth education programs Our Patch, Adopt a Spot, and Waatu Kaatijin for environmental learning; (5) community volunteer programs like Friends of Wooditjup Bilya; (6) landscape-scale initiatives including Cape Naturaliste Conservation Enterprise and Protect Wooditjup Bilya; and (7) citizen science tools such as the Fieldbook app. The organization also sells merchandise (Nature Conservation T-Shirts) to support fundraising. All services are coordinated to protect and enhance biodiversity in one of the world's 36 Global Biodiversity Hotspots.

Differentiator

Problem solved

Functional benefit

Brands

• Arum Lily Blitz: Community-powered initiative to combat invasive arum lilies in the Margaret River region, providing free herbicide, training and cost-sharing support to landholders.
• Friends of Wooditjup Bilya
• Our Patch
• Waatu Kaatijin
• Adopt a Spot
• Bush Regeneration Team
• Cape Naturaliste Conservation Enterprise (CNCE)
• Environmental Sundowner Series

Quantifiable outcome

• 2,272 landholders registered across 26,189 hectares for Arum Lily Blitz since 2019
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered core and minor.

• Shire of Augusta-Margaret RivercoreStrategic or Co-development PartnerKey local government partner supporting multiple programs including Our Patch, Friends of Wooditjup Bilya, coastal conservation, and Environmental Sundowner series. Provides funding through Environmental Management Fund.
• Leeuwin EstateminorChannel Partner/ Reseller/ DistributorPremium winery that has hired the Bush Regeneration Team for conservation work on their property, demonstrating environmental commitment.
• Voyager EstateminorChannel Partner/ Reseller/ DistributorWinery client using Bush Regeneration Team services for professional weed management and environmental services.
• Undalup AssociationcoreStrategic or Co-development PartnerCultural partner providing Wadandi custodians for programs including Friends of Wooditjup Bilya, Our Patch, and Waatu Kaatijin. Enables integration of Traditional Owner knowledge in conservation work.
• National Trust WAminorStrategic or Co-development PartnerPartner for Bioblitz at Ellensbrook Homestead, providing cultural heritage interpretation alongside environmental education.
• BirdLife WAminorStrategic or Co-development PartnerExpert presenters for Bioblitz educational event, providing birdlife education and identification activities for students.
• Water CorporationminorStrategic or Co-development PartnerGovernment utility partner participating in Bioblitz, delivering water education activities for students.
• Murdoch UniversityminorStrategic or Co-development PartnerResearch partner for snake-necked turtle conservation, providing turtle ecologist Anthony Santoro and PhD student Kiera Gordon for population surveys and monitoring.
• Saving Our Snake Necked Turtle (SOSNT)minorStrategic or Co-development PartnerConservation project partnership for turtle tracking citizen science program, providing expertise and training for volunteers.
• RiverFresh IGAminorGTM or Marketing PartnerLocal retailer providing support for Friends of Wooditjup Bilya program through in-kind sponsorship.
• World Surf LeagueminorGTM or Marketing PartnerInternational surfing organization supporting coastal conservation forum and beach restoration efforts in partnership with conservation group.
• Friends of MeelupcoreStrategic or Co-development PartnerCommunity group leading Cape Naturaliste Conservation Enterprise in partnership with Nature Conservation, driving landscape-scale conservation across Cape Naturaliste.
• City of BusseltoncoreStrategic or Co-development PartnerLocal government partner for Cape Naturaliste Conservation Enterprise and coastal conservation initiatives.
• Yallingup Land Conservation District CommitteecoreStrategic or Co-development PartnerLandcare group partner for CNCE and woody weed control programs, enabling cross-tenure collaboration.
• Department of Biodiversity, Conservation and AttractionscoreStrategic or Co-development PartnerState government department partner for national park conservation, species protection, and regulatory collaboration.
• Tangaroa Blue FoundationminorStrategic or Co-development PartnerMarine debris organization coordinating annual WA Beach Clean-Up with local support from Nature Conservation.
• Cape MentelleminorGTM or Marketing PartnerGold sponsor and iconic wine producer supporting Nature Conservation's work.
• Clairault StreickerminorGTM or Marketing PartnerGold sponsor wine producer supporting conservation efforts.
• Cape to Cape Explorer ToursminorGTM or Marketing PartnerEcotourism operator turning every journey into a direct investment in conservation, supporting Protect Wooditjup Bilya program.
• Main RoadsminorStrategic or Co-development PartnerState government road authority committed to ongoing arum lily control on Caves Road and woody weed management in road reserves.
• Olio BellominorChannel Partner/ Reseller/ DistributorOlive farm committed to controlling feral olives along Cowaramup Brook as part of woody weeds campaign.
• Australian Wildlife ConservancyminorStrategic or Co-development PartnerConservation organization whose senior wildlife ecologist Dr Sophia Callander spoke at Environmental Sundowner series.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Greening Australia: National-scale restoration and revegetation non-profit focused on large-scale ecosystem restoration. Comparable in bush regeneration and revegetation activities but operates nationally with broader scope.
• Australian Wildlife Conservancy: Major national conservation organization managing wildlife sanctuaries and conducting landscape-scale conservation science. Has direct program overlap (already partnered via Sundowner speaker) but operates at far greater scale.
• WWF-Australia: Major international conservation NGO with Australian operations focused on species, habitat, and climate. Overlapping mission in biodiversity protection but vastly larger scale, global brand, and corporate partnership base.
• Landcare Australia: National umbrella body supporting thousands of community Landcare groups across Australia. Closely comparable grassroots conservation model but at a much larger national coordination scale.
• Bush Heritage Australia: National non-profit that acquires and manages conservation reserves for native species protection. Comparable in biodiversity mission and partnership-driven approach but with a national land acquisition model.

Direct peers

• Tangaroa Blue Foundation: Marine debris and coastal conservation organization already partnering with Nature Conservation on the WA Beach Clean-Up. Directly comparable in coastal conservation focus and community mobilization.
• South West Catchments Council: Regional NRM (Natural Resource Management) body for the South West of WA, coordinating biodiversity and sustainable agriculture programs. Closely comparable in geography, stakeholder mix, and government funding model.
• Conservation Volunteers Australia: National volunteer-based conservation organization running hands-on environmental projects across Australia. Highly comparable in volunteer mobilization, citizen science, and project-based service delivery.
• Cape to Cape Catchments Group: Regional catchment and biodiversity group operating in the same Margaret River geography, focused on waterways and landscape-scale conservation. Directly comparable in mission, volunteer model, and small-team structure.

Regional players

• Perth NRM: Natural Resource Management body for the Perth region delivering community-based biodiversity, waterway, and coastal programs. Comparable NFP operating model but in an adjacent Western Australian region rather than overlapping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/natureconservationmargaretriver
• Instagraminstagram.com/natureconservation.mr
• LinkedInlinkedin.com/company/nature-conservation-margaret-river-region

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature Conservation Margaret River Region