FoodFight

What FoodFight does

FoodFight, Inc. is a Chicago-based, Delaware-incorporated private company that operates a free-to-play mobile sports prediction platform connecting sports fans with sports bars, restaurants, and entertainment venues. Fans check in at a partner venue via a QR code, predict outcomes of live sporting events, and win real food and drink prizes redeemed on-premise through unique digital vouchers validated by venue staff. The product surface consists of a consumer iOS app, a venue analytics dashboard tracking real-time revenue, redemptions, and active promotions, a separate Partner Dashboard for venue operations, a staff referral module, and supporting onboarding tooling for new venue partners.

The business runs a B2B2C model across three sides: free-to-play fans who provide demand and engagement, venue partners who host activations at no cost in exchange for incremental traffic and dwell time, and F&B brand sponsors — including Constellation Brands, White Claw, Sazerac, Boston Beer Co., and Carbliss — that fund prizes and pay for gamified, measurable on-premise activations. FoodFight monetizes primarily through brand sponsorship and activation fees, capturing first-party fan consumption data in the process; there are no disclosed fees charged to fans or venues. The company is small (9 employees, founded 2022), operates a single domestic market (the United States, with state-level restrictions in 13 states), and has no disclosed institutional funding.

Name

FoodFight

Legal name

FoodFight, Inc.

Website

https://getfoodfight.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FoodFight operates a free-to-play mobile sports prediction platform that connects sports fans with sports bars and entertainment venues, enabling F&B brands to sponsor on-premise activations and capture first-party consumer data at point of redemption.

Ownership category

akta.pro rank

Product category

Sports Engagement Platform

NAICS

Spectator Sports (71121)

akta.pro primary industry

Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)

akta.pro secondary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Gamified sports engagement
• Venue marketing platform
• Brand activation campaigns
• Free-to-play contests
• On-premise promotional tools

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brand Sponsorship & Activations: F&B brands (beverage companies, spirits, beer brands) pay to sponsor gamified promotions and contests at partner venues. Brands fund prizes (free products, samples) in exchange for on-premise presence, first-party data capture, and measurable ROI on marketing spend.
2. Venue Network Value: Venues pay zero upfront costs and receive increased foot traffic, longer dwell times (~30+ min), and incremental revenue from brand-funded customer engagements. Revenue generated from increased customer spend rather than platform fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

FoodFight operates a free-to-play mobile platform that connects sports fans with sports bars, restaurants, and entertainment venues through gamified live sports prediction contests and brand-sponsored promotions. Fans check in via QR code at partner venues, make predictions on live games, and win real food and drink prizes redeemable at the bar, while venues access a real-time dashboard to launch promotions and track redemptions, and F&B brands sponsor activations to capture on-premise presence and first-party fan data.

Product overview

FoodFight is a free-to-play sports prediction platform connecting sports fans with bars, restaurants, and entertainment venues through gamified competitions. The product portfolio consists of the FoodFight Mobile App (iOS) for fans to make live sports predictions and win prizes, the Venue Dashboard for partner analytics and promotion management, the Partner Dashboard for venue operations, the Staff Referral Program for incentivizing venue employees, and the core platform infrastructure enabling QR-based check-ins, real-time contest tracking, and brand-sponsored promotions across 100+ partner venues. The platform operates on a B2B2C model serving three distinct audiences: fans (free players), venues (partner network), and brands (sponsors and marketers).

Differentiator

Problem solved

Functional benefit

Products and services

• FoodFight Mobile App Free-to-play iOS mobile application that enables sports fans at partner venues to make predictions on live games, compete with fellow fans, and win real food and drink prizes redeemable at the bar.
• Venue Dashboard Real-time analytics and management platform for venue partners to track revenue, redemptions, active promotions, and customer engagement.
• FoodFight Platform Core platform connecting sports fans with bars and restaurants through gamified promotions, live sports contests, and brand-sponsored rewards.
• Staff Referral Program Referral program enabling venue employees to earn rewards (paid via CashApp, Venmo, or direct deposit) by signing up customers to the FoodFight platform.

Quantifiable outcome

• 30% revenue increase for venues
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Constellation BrandsflagshipGTM or Marketing PartnerFlagship brand partner featuring detailed case study. Activated 30+ venues across college football, NFL, March Madness and cultural events. 10,000+ unique patrons participating, 5,000+ samples deployed, 5 brands promoted. Reported >20% users played from home and redeemed at partner venue within 72 hours.
• White ClawcoreGTM or Marketing PartnerHard seltzer brand partner listed in Trusted By section. Uses FoodFight platform for in-venue brand activations and sponsored promotions.
• SazeraccoreGTM or Marketing PartnerSpirits brand partner listed in Trusted By section. Uses FoodFight platform for in-venue brand activations and sponsored promotions.
• Boston Beer Co.coreGTM or Marketing PartnerBeer brand partner listed in Trusted By section. Uses FoodFight platform for in-venue brand activations and sponsored promotions.
• CarblisscoreGTM or Marketing PartnerLow carb beer brand partner listed in Trusted By section. Uses FoodFight platform for in-venue brand activations and sponsored promotions.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Thanx: Thanx is a digital loyalty and customer data platform for restaurants, including sports bar concepts. Overlaps with FoodFight on restaurant customer engagement and brand-funded promotion mechanics, but does not offer live sports prediction contests.
• Prizeout: Prizeout powers digital prize and reward fulfillment for brands and gaming operators, including gift card and promotional payout infrastructure. Adjacent to FoodFight's prize redemption mechanics and could integrate directly or compete for brand spend.

Broad incumbents

• Toast: Toast is a leading restaurant point-of-sale and operations platform used by sports bars and entertainment venues. Represents a potential integration partner — and a competitive threat if it bundles its own gamified promotions or loyalty features into its venue SaaS suite.
• DraftKings: DraftKings operates a large free-to-play product suite alongside its real-money sportsbook and could replicate FoodFight's on-premise activation model given its brand budget and existing sportsbook partnerships with beverage brands.
• Genius Sports: Genius Sports provides sports data, technology and media services to sportsbooks, leagues and media companies. Like Sportradar, it is a broad incumbent in the sports engagement stack that could move into venue-based fan activation at scale.
• Sportradar: Sportradar is a global sports data, odds and content provider serving sportsbooks, media and leagues. Operates upstream of FoodFight in the same sports engagement ecosystem and could plausibly expand downstream into venue-based engagement products.

Direct peers

• Epoxy.ai: Epoxy.ai builds free-to-play sports prediction and trivia games for sportsbooks and media partners — directly analogous to FoodFight's venue-based prediction contest model, but distributed through sportsbook operators rather than sports bars. Most directly comparable product mechanic in the market.
• Venuetize: Venuetize is a mobile engagement platform for sports and entertainment venues (arenas, stadiums, theaters, theme parks), offering loyalty, mobile ordering and gamified experiences. Same venue-partner sales motion and category of venue-side product, but with broader vertical scope than FoodFight's sports-bar focus.
• PrizeLogic: PrizeLogic runs promotional games, sweepstakes, and instant-win campaigns for major CPG and F&B brands. Competes with FoodFight for the same brand activation budgets and offers comparable first-party data capture, but focuses on digital/retail channels rather than on-premise sports venues.
• Boom Entertainment: Boom Entertainment creates free-to-play, real-money and social casino-style games for sports, media and gaming operator clients. Operates the same category of "engagement layer" products that compete for the same brand and operator dollars as FoodFight.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foodfight-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoodFight