GetOnYoga

What GetOnYoga does

GetOnYoga Private Limited is a Kochi, India-based technology company founded in 2020 that builds domain-specific software and marketplace infrastructure for the Yoga ecosystem. The company operates two B2B SaaS products, GetOnYoga: Connect for Yoga centres (class scheduling, payment management, and member communication) and GetOnYoga: Explore for Yoga institutes (verified teacher profile presentation), alongside consumer-facing course and centre discovery platforms at connect.getonyoga.com and exploreyoga.in. The technology stack is built on WordPress for institute websites and proprietary SaaS front-ends for Connect and Explore, integrated with Razorpay for payments, Cloudflare for delivery, Cloudinary for media, and Mailgun for email.

GetOnYoga monetizes through three streams: B2B SaaS subscriptions to Yoga centres and institutes, transaction fees or commissions on course bookings facilitated through its marketplace, and professional services including WordPress website development, social media marketing, and online ad management. Its go-to-market combines a product-led self-serve posture on its consumer platforms with partnership-driven distribution anchored by a flagship relationship with Sivananda Yoga Vedanta Centres, India, operational since 2020. Sivananda contributes curriculum, teachers, and certification while GetOnYoga provides technology, payments, marketing, and support.

The company operates with a 6-person team, is privately held, appears bootstrapped with no disclosed institutional funding, and serves customers across India and globally through its web platforms. Pricing on consumer courses is localized (e.g., Sivananda Yoga Foundations at INR 7,500 for India and USD 100 for the US), while B2B SaaS pricing is not publicly disclosed.

Name

GetOnYoga

Legal name

GetOnYoga Private Limited

Website

https://getonyoga.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

GetOnYoga is a Kochi-based B2B SaaS and marketplace operator founded in 2020, serving Yoga centres, institutes, and practitioners with scheduling software, verified teacher profiles, and curated course listings anchored by its Sivananda partnership.

Ownership category

akta.pro rank

Product category

Yoga Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Yoga management software
• Yoga studio SaaS
• Yoga course marketplace
• Wellness platform solutions
• Yoga center operations

Headquarters

HQ city

Kochi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B SaaS Subscriptions (Connect & Explore): GetOnYoga provides SaaS solutions to Yoga centres and institutes for operational management (scheduling, payments, communications) and teacher/student discovery. Revenue likely generated through subscription fees from Yoga centres using the platforms.
2. Course Registration & Transaction Fees: Platform facilitates course bookings between students and Yoga institutes (partner organizations like Sivananda). GetOnYoga collects payments on behalf of organizers and earns revenue through booking fees or commissions on course fees.
3. Professional Services (Website & Marketing): GetOnYoga offers specialized website development and social media marketing services to Yoga institutes for additional fees. These are one-time or project-based professional services engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

GetOnYoga provides B2B SaaS platforms (Connect and Explore) that help Yoga centres and institutes manage operations such as class scheduling, payment management, communications, and verified teacher profiles. It also operates consumer-facing course marketplace (connect.getonyoga.com) and a directory of verified Yoga centres in India (exploreyoga.in), and offers professional services including WordPress website development, social media marketing, and online ad management for Yoga institutes.

Product overview

GetOnYoga is a technology platform connecting the Yoga community with authentic Yoga experiences. The company operates two core products: GetOnYoga: Connect, a B2B SaaS solution for Yoga centres that handles class scheduling, payment management, and communication; and GetOnYoga: Explore, a platform for Yoga institutes to showcase certified teachers through verified profiles. Supporting these core offerings are digital marketing services (website development using WordPress, social media marketing, and online ad management). The company also partners with Yoga institutes like Sivananda to offer online courses through its connect.getonyoga.com platform.

Differentiator

Problem solved

Functional benefit

Brands

• GetOnYoga: Connect: A B2B SaaS solution for Yoga centres that streamlines class scheduling, payment management, and communication.
• GetOnYoga: Explore
• connect.getonyoga.com
• exploreYoga.in

Products and services

• GetOnYoga: Connect B2B SaaS solution for Yoga centres that streamlines class scheduling, payment management, and communication, enabling centres to focus on practice and community.
• GetOnYoga: Explore Advanced software solution for Yoga institutes to present their certified teachers through detailed, verified profiles, fostering trust, credibility, and visibility within the Yoga community.
• connect.getonyoga.com Course Marketplace Consumer-facing curated platform presenting a vetted selection of Yoga courses from esteemed institutes across the globe, including foundation, teacher training, meditation, and wellness programs.
• exploreYoga.in Directory Trusted directory of verified Yoga centres in India, connecting practitioners with authentic locations ranging from traditional Ashrams to modern studios.
• Website Development Services Specialized WordPress website development services for Yoga institutes, creating visually compelling, SEO-friendly sites that reflect the unique essence and values of each institute.
• Social Media Marketing Services Strategic social media marketing services for Yoga institutes, including content creation, engagement strategies, and targeted campaigns across major social media platforms.
• Online Ad Management Services Online advertising management services to help Yoga institutes expand their reach through targeted campaigns promoting their courses and offerings.

Quantifiable outcome

• Enhanced reach and productivity for partner Yoga organizations

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• Sivananda Yoga Vedanta Centres, IndiacoreStrategic or Co-development Partner · 1 January 2020GetOnYoga has forged a strong strategic partnership with Sivananda Yoga Vedanta Dhanwantari Ashram Trust. GetOnYoga provides and maintains the online platforms for registration and course delivery, facilitates communication and support, assists with marketing and outreach, and collects payments on behalf of Sivananda. Sivananda provides curriculum design, qualified teachers, and certification. This is a flagship partnership that has been operational since 2020, enhancing Sivananda's offerings, reach, and productivity through innovative technology solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ClassPass: ClassPass is a global subscription marketplace for fitness and Yoga studio classes. It is comparable to GetOnYoga as a Yoga-class discovery and booking platform, but operates at consumer subscription scale rather than the B2B SaaS + institute partnership model.
• Mindbody: Mindbody is a large-scale SaaS platform serving fitness, wellness, and beauty studios with scheduling, payments, and marketing tools. It is directly comparable to GetOnYoga's Connect SaaS as an incumbent addressing Yoga centres among many other verticals, but at vastly greater scale.

Regional players

• Cult.fit (Cure.fit): Cult.fit is an India-centric fitness and Yoga super-app offering online classes, studio access, and trainer-led content. It is a direct Indian-market analogue to GetOnYoga's wellness booking/course delivery model, competing for the same Indian Yoga practitioner demand.
• Fitternity: Fitternity is an Indian online fitness and wellness aggregator offering class bookings, memberships, and trainer discovery. It is comparable to GetOnYoga's marketplace function but is broader (gym + Yoga) and more consumer-focused than GetOnYoga's institute-partnership model.

Direct peers

• Acuity Scheduling: Acuity Scheduling is a booking and class-scheduling SaaS used by fitness studios, instructors, and small wellness businesses. It overlaps with GetOnYoga's Connect scheduling and payment functionality and serves similar Yoga centre and solo-teacher buyers.
• BookRetreats: BookRetreats is a global online marketplace for booking Yoga and wellness retreats and teacher trainings. It mirrors GetOnYoga's connect.getonyoga.com model of aggregating Yoga courses from institutes worldwide and serves the same end consumer (Yoga practitioners seeking authentic training).
• WellnessLiving: WellnessLiving provides all-in-one business management SaaS (scheduling, payments, marketing) for fitness and wellness SMBs. It competes head-to-head with GetOnYoga: Connect for the Yoga centre SaaS buyer and shares the same SMB wellness-studio customer profile.
• Yoga International: Yoga International is an online subscription platform offering Yoga classes, courses, and teacher training from experienced instructors. It competes with GetOnYoga's connect.getonyoga.com for online Yoga learners seeking structured, traditional-style content.

Emerging players

• Wanderlust: Wanderlust operates Yoga festivals, retreats, and an online learning platform focused on authentic traditional Yoga teachers. It is comparable to GetOnYoga's partnerships with traditional institutes like Sivananda and overlaps on the authentic-Yoga discovery and content side.

Others

• Calendly: Calendly is a widely used scheduling and appointment-booking SaaS. While not Yoga-specific, it competes for the scheduling workflow within Yoga centres and represents the generic-tool alternative GetOnYoga's Connect platform must differentiate against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/getonyoga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GetOnYoga