WeddingDates

What WeddingDates does

WeddingDates, trading as WedPro, is a B2B SaaS company founded in 2008 and headquartered in Cork, Ireland. It provides a cloud-based CRM and sales pipeline management platform purpose-built for wedding venues, country houses, and hotels operating in the UK and Ireland. The WedPro software automates enquiry handling, booking workflows, and guest communication for hospitality sales teams, and includes email automation (WedMail), SMS and WhatsApp messaging (WedText), a Lead Temperature Meter for prioritising prospective couples, custom enquiry fields, multi-appointment scheduling, checklist templates, and a Microsoft Outlook integration. The platform is delivered as a subscription service with pricing scaled to a venue's annual wedding volume, sold via direct sales rather than self-service sign-up.

The company is led by founder and CEO Ciara Crossan and operates with a small team of approximately 10 employees. It reports serving hundreds of venue customers across the UK and Ireland and has built co-marketing relationships with industry bodies and hotel groups including the Irish Hotels Federation, BWH Hotels GB, PoB Hotels, RBH Hospitality Management, and Classic British Hotels. Surrounding the core SaaS product, WeddingDates operates an ecosystem of complementary assets: the WedPro Academy training platform, a public WeddingDates venue directory, an annual Wedding Industry Report derived from aggregated enquiry data, and the inaugural Wedding Venue Awards and Wed Pros Live Conference launched in 2026. The business is bootstrapped, with no funding rounds disclosed in the available data.

Name

WeddingDates

Legal name

Wedding Dates Ireland LTD

Website

https://getwedpro.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

WeddingDates (WedPro) is an Ireland-based B2B SaaS company providing a cloud CRM and sales pipeline management platform for wedding venues, country houses, and hotels across the UK and Ireland, serving hundreds of customers with volume-tiered subscriptions.

Ownership category

akta.pro rank

Product category

Wedding Venue CRM Software

NAICS

Software Publishers (5132)

akta.pro industry

PRIMARYHSACABAA

Full-Service Wedding Planning

Home & Personal Services/Event & Personal Concierge Services/Wedding Planning & Bridal Services

SECONDARYHSACABAM

Reception Planning & Guest Experience (Seating, Favors, Hospitality)

Home & Personal Services/Event & Personal Concierge Services/Wedding Planning & Bridal Services

Keywords

• Wedding venue CRM
• Sales pipeline software
• Hospitality lead management
• Event venue automation
• Wedding enquiry management

Headquarters

HQ city

Cork, Cork

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. WedPro Software Subscription: WedPro operates as a subscription-based SaaS model providing lead and sales pipeline management software to wedding venues and hotels. The software is offered in packages tailored to business size, with pricing based on wedding volumes. Revenue is generated through recurring subscription fees with dedicated account management and ongoing support included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

WeddingDates sells WedPro, a cloud-based sales pipeline management and CRM platform purpose-built for wedding venues, hotels, and event spaces. The software centralises enquiries from websites, directories, email, and social media, automates follow-ups via WedMail email cadences and WedText SMS/WhatsApp messaging, and provides real-time reporting on conversion and marketing ROI. Revenue is generated through recurring annual subscriptions with custom pricing based on venue size and wedding volume.

Product overview

WeddingDates operates as the parent company offering the WedPro platform, which is a unified sales pipeline management software solution for wedding venues. The core WedPro product combines CRM functionality, automated email communications via WedMail, SMS/WhatsApp messaging through WedText, and comprehensive reporting. Key capabilities include custom enquiry fields, multiple appointment tracking, checklist templates, and website enquiry form integration. WedPro Academy provides training resources, while the Microsoft Outlook integration syncs email communications. The platform is designed to manage the complete enquiry-to-booking journey for hotels and event venues across Ireland and the UK.

Differentiator

Problem solved

Functional benefit

Brands

• WedPro: Lead and Sales Pipeline Management software solution for hotels and event venues
• WedPro Academy
• WedMail
• WedText

Products and services

• WedPro Lead and Sales Pipeline Management software designed exclusively for hotels, wedding venues, and event spaces. Centralises enquiry management from website, email, directories, and social channels, automates follow-ups, tracks bookings from inquiry to confirmation, and provides real-time performance reporting on conversion and marketing ROI.
• WedPro Academy Online training platform providing video courses, ebooks, workbooks, and quizzes to help wedding professionals master WedPro software, with certificates of achievement upon completion.

Quantifiable outcome

• 43% increase in enquiries for Best Western Premier Mount Pleasant Hotel within 9 months
• +3 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature14 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• AIB WIE (Women in Enterprise)minorGTM or Marketing PartnerListed as a supporter/organisation that supports WeddingDates. AIB Women in Enterprise programme provides networking and support for female entrepreneurs.
• Network CorkminorGTM or Marketing PartnerBusiness networking organisation in Cork, Ireland. WeddingDates is a member, providing networking opportunities and local business community integration.
• Cork ChamberminorGTM or Marketing PartnerChamber of commerce membership providing business networking and advocacy support for WeddingDates as a Cork-based company.
• Irish Hotels FederationcoreGTM or Marketing PartnerWeddingDates conducts exclusive webinars for IHF members, providing insights on wedding trends and booking strategies. Hosted webinar 'How to Book More Weddings in 2025' exclusively for IHF members.
• MicrosoftcoreTechnology or IntegrationMicrosoft Outlook integration built into WedPro. Automatically syncs emails from Microsoft 365 inbox into WedPro enquiries, matching emails using couple's email address. Read-only integration.
• Langtons HotelcoreStrategic or Co-development PartnerHost venue for Wed Pros Live 2026 conference and Wedding Venue Awards ceremony. Strategic partnership in hosting industry events for wedding professionals.
• Ailantus Hotels GroupcoreChannel Partner/ Reseller/ DistributorHospitality group operating five hotels across North East and North West of England with 515 combined bedrooms. Uses WedPro to streamline wedding enquiries across all five properties.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tripleseat: Tripleseat is a SaaS CRM and event management platform for venues, hotels, and restaurants hosting private events and weddings. It is the closest direct competitor to WedPro, addressing the same lead-to-booking pipeline for event venues.
• HoneyBook: HoneyBook is an all-in-one business management platform widely adopted by wedding and event professionals for proposals, contracts, invoicing, and client communication. It competes for the same wedding-vertical software wallet with a broader freelancer-focus.
• Aisle Planner: Aisle Planner is wedding planning software for planners, venues, and couples, covering timelines, checklists, vendor collaboration, and guest management. It overlaps directly with WeddingDates on venue-facing planning and pipeline functionality.
• Caterease: Caterease is catering and event management software for hotels, caterers, and venues, covering proposals, BEOs, and client management. It serves overlapping hotel and venue customers managing weddings and private events.
• Planning Pod: Planning Pod is event and venue management software for event spaces, hotels, and conference centers, offering CRM, booking, invoicing, and floor-plan tools. It targets a similar venue customer base to WedPro with broader event use cases.
• Moposa: Moposa is a wedding-venue booking and event management platform. It is explicitly cited in the company data as a system that hotels (e.g., Kinsale Hotel & Spa) migrated away from to adopt WedPro, confirming direct product overlap.

Broad incumbents

• Salesforce: Salesforce is the largest generalist CRM with deep workflow automation, reporting, and AppExchange integrations. While not wedding-specific, enterprise hotel groups evaluating WedPro alternatives may compare against Salesforce as a broad incumbent option.
• HubSpot: HubSpot is a leading generalist CRM and marketing automation platform with workflow, email automation, and reporting features that overlap with WedPro's core capabilities. It represents the broad-incumbent alternative if venues choose a horizontal stack.
• Eventbrite: Eventbrite is a large-scale event ticketing and management platform used by venues and event organizers. While focused on ticketed events rather than wedding enquiries, it competes for the same venue-software wallet and represents a broad incumbent alternative.

Regional players

• SevenRooms: SevenRooms is a guest experience and CRM platform for restaurants, hotels, and venues, primarily serving the North American market. It is comparable on venue CRM functionality but operates in a different geography than WeddingDates' UK/Ireland focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WeddingDates
• Facebookfacebook.com/getwedpro
• LinkedInlinkedin.com/company/weddingdates
• Instagraminstagram.com/getwedpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeddingDates