Greenhome Solutions LLC

What Greenhome Solutions LLC does

Greenhome Solutions LLC is a family-owned specialty retailer and distributor of sustainable green building materials, founded circa 2004 and headquartered at a Seattle showroom at 1210 W. Nickerson St. The company curates and sells eco-friendly flooring (cork via Wicanders and Amorim WISE waterproof lines, Bjelin hardened wood with Valinge Woodura technology, and Forbo Marmoleum linoleum), countertops (Pacific Northwest butcher block, PaperStone recycled-paper composite, Caesarstone quartz), decking (Lunawood thermally modified wood, Kebony, Accoya), wool carpet, plus natural finishes and eco-friendly cleaners. Products carry third-party certifications relevant to the green-building market, including FSC chain-of-custody and Greenguard Gold on Wicanders cork lines. The firm holds an exclusive or primary North American distribution role for the Lunawood North America Collection of thermally modified decking and siding, giving it access to a differentiated product line not broadly stocked by generalist competitors.

Greenhome generates revenue through one-time product sales priced per square foot for flooring and countertops, supplemented by professional installation services. Pricing is transparent and posted online (most cork flooring $3–$8.65/SF; PaperStone countertops approximately $75–$125/SF installed), with free sample shipping and periodic sale pricing used as conversion tools. The go-to-market model is multi-channel: an e-commerce storefront at ghsproducts.com launched in April 2017, a single physical showroom in Seattle, toll-free and local phone sales, and quote-request workflows for larger trade orders.

The company serves four primary customer segments — DIY and contractor-assisted homeowners, architects and designers specifying sustainable materials, professional contractors and builders (including multi-unit residential developers), and institutions such as churches and nonprofits. All sales associates are described as knowledgeable and non-commissioned, positioning consultative expertise and product curation rather than price competition as the principal value driver. The company is privately held with no institutional investors, 14 employees, and operates primarily within the Pacific Northwest with sample shipping extended nationally.

Name

Greenhome Solutions LLC

Legal name

Greenhome Solutions LLC

Website

https://ghsproducts.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenhome Solutions LLC is a family-owned Seattle-based retailer and distributor curating sustainable green building materials — flooring, countertops, decking, finishes — for homeowners, architects, contractors, and institutions across the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Sustainable Building Materials

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Bamboo, Cork & Eco Flooring Retail (CRAIAGAG)

akta.pro secondary industries

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF), Green/Eco-Certified Cleaning Products Distribution (CRAOAGAN)

Keywords

• Sustainable flooring materials
• Eco-friendly countertops
• Green building products
• Natural wood decking
• Recycled paper surfaces

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Greenhome Solutions generates revenue through the direct sale of sustainable building materials including flooring, countertops, cabinetry, carpet, decking, paneling, siding, stains, finishes, and cleaners. Products are sold through e-commerce (ghsproducts.com) and physical showroom locations. The company also offers professional installation services in addition to product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Greenhome Solutions LLC is a family-owned Seattle-based retailer and distributor of sustainable green building materials. The company sells eco-friendly flooring (cork, hardened wood, marmoleum, wool carpet), countertops (butcher block, PaperStone recycled paper composite, Caesarstone quartz), decking and paneling/siding (Lunawood thermally modified wood, Kebony, Accoya), cabinetry, and natural finishes and cleaners. Products are sold via an e-commerce site (ghsproducts.com), a Seattle showroom, and phone/quote sales, with professional installation services available.

Product overview

Greenhome Solutions LLC is a family-owned sustainable building materials supplier offering a curated portfolio of eco-friendly flooring, countertops, decking, and finishing products. The product line centers on cork flooring (Wicanders and Amorim WISE brands), hardened real wood flooring (Bjelin/Viken with Woodura technology), and natural linoleum (Forbo Marmoleum) in the flooring category. Countertop offerings include butcher block in Pacific Northwest wood species, PaperStone recycled paper composites, and Caesarstone quartz. Decking products feature thermally modified wood (Lunawood), Kebony modified real wood, and Accoya. The portfolio is complemented by wool carpet, natural finishes (RMP Finishes, Seal-Once), and eco-friendly cleaners. Products are available through their Seattle showroom and e-commerce platform, with many stocked for immediate availability alongside custom ordering options.

Differentiator

Problem solved

Functional benefit

Products and services

• Cork Flooring (Wicanders) Cork flooring line from Wicanders offered in floating and glue-down formats, featuring Corktech technology for comfort, warmth, durability, and acoustic insulation; marketed to homeowners and contractors seeking sustainable, sound-dampening flooring.
• Amorim WISE Waterproof Cork Flooring Waterproof cork flooring with rigid-core construction made without PVC, suitable for bathrooms, laundry rooms, and other moisture-prone areas; targeted at homeowners wanting sustainable waterproof flooring.
• Bjelin/Viken Hardened Wood Flooring Real wood hardened flooring using Woodura technology, rated 3x stronger than traditional wood, water-resistant, with a 5G Dry fold-down locking system; sold to homeowners, contractors, and developers (e.g., 8-unit townhome spec).
• Forbo Marmoleum Flooring Natural linoleum flooring from Forbo offered in click-floating, sheet-glue-down, and tile-glue-down formats; made from renewable materials and used by homeowners, churches, and institutions for healthy interior spaces.
• Butcher Block Countertops Solid wood countertops in side grain, end grain, and plank styles; stocked in Pacific Northwest species such as Douglas Fir, Big Leaf Maple, Pacific Madrone, Myrtlewood, Walnut, and Tanoak; custom orders available by phone.
• PaperStone Recycled Paper Countertops Countertop and surface material made from 100% post-consumer recycled paper with non-petroleum resin; sustainable alternative to stone with warm, smooth feel and high compressive strength.
• Caesarstone Quartz Countertops Engineered quartz countertop surfaces that are nonporous, scratch resistant, and maintenance-free without sealants or waxes; sold to homeowners and design professionals.
• Lunawood Thermally Modified Wood Decking and Siding Thermally modified wood decking and siding from sustainably managed forests; Lunawood North America Collection features White Ash and Spruce for low-maintenance exterior applications.
• Kebony Modified Wood Decking Real wood decking with permanently enhanced cell structure, FSC-certified, low maintenance, 30-year warranty against rot, no plastic or PVC.
• Accoya Wood Sustainably sourced modified wood for decking and siding applications, marketed as a durable, low-maintenance alternative to conventional lumber.
• Wool Carpet Natural textile flooring including Unique Carpets, Whitfield Natural Textiles, and Cavan Carpets brands; offered as a healthier alternative to synthetic carpet.
• Cabinetry Sustainable cabinetry category offered alongside flooring and countertops for kitchen and bath remodels; further product detail not specified in the input.
• RMP Finishes (Natural Wood Finishes) Natural finishes including Half & Half Pure Tung Oil blend, Wood Wax (walnut oil and carnauba wax), and Soapstone Sealer for wood surfaces; sold to homeowners finishing butcher block and wood installations.
• Seal-Once Finishes Penetrating wood finishes and sealers for decks, fences, and outdoor wood surfaces.
• Eco-Friendly Floor Cleaners

Quantifiable outcome

• Cork flooring can reduce foot traffic sound by up to 53%
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LunawoodcoreChannel Partner/ Reseller/ DistributorLunawood is a thermal wood product (thermally modified wood) manufacturer. Greenhome Solutions serves as the exclusive or primary North America distributor for Lunawood's North America Collection of thermally modified decking and siding products. Lunawood products are sustainably sourced and provide low-maintenance alternatives to traditional wood.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Floor & Decor: National specialty flooring retailer with hundreds of stores and a broad assortment including tile, wood, and vinyl. Represents scale competition but lacks the dedicated eco/sustainable specialty depth.
• Lowe's: National home improvement retailer with sustainability initiatives including FSC and Greenguard assortments, plus pro-contractor pricing programs. Comparable incumbent pressure to Home Depot on the specifier and DIY segments.
• Home Depot: Largest home improvement retailer with expanding eco-certified assortments and pro-contractor programs. The dominant incumbent whose breadth and supply-chain scale form the primary competitive ceiling.
• LL Flooring: National flooring retailer (formerly Lumber Liquidators) carrying hardwood, bamboo, cork, and vinyl. Closest scale comparable in flooring category but serves mass-market channel, not specialty eco-vertical.

Emerging players

• BuildDirect: Online marketplace and wholesaler of flooring and building materials with strong eco and hardwood assortments. Comparable e-commerce-first model with broader catalog and supplier relationships.
• Ambient Bamboo Floors: Online-direct retailer of bamboo and eco-friendly flooring. Competes in the eco-flooring niche with a narrower category focus and pure online model.

Direct peers

• The Green Design Center: Specialty retailer offering sustainable flooring, cabinetry, and countertops with a similar consultative, education-led approach. Comparable curated assortment and customer base.
• Green Building Supply: Online and showroom retailer specializing in eco-friendly, non-toxic building materials including flooring, finishes, and insulation. Closest direct competitor with overlapping sustainable flooring, finishes, and healthy-home product positioning.
• Sustainable Lumber Company: Wholesale distributor of FSC-certified and reclaimed lumber and decking. Comparable sustainable wood positioning with overlapping decking/siding products (e.g., thermally modified, Kebony-style offerings).
• EcoHome Center: Retailer of green building products including flooring, decking, and finishes targeted at eco-conscious homeowners and contractors. Directly comparable business model and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreenhomeSolutionsLLC
• Instagraminstagram.com/ghsproducts
• LinkedInlinkedin.com/company/greenhome-solutions-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenhome Solutions LLC