Grupo de Interesse Ambiental - GIA

What Grupo de Interesse Ambiental - GIA does

Grupo de Interesse Ambiental (GIA) is a Brazilian environmental non-governmental organization headquartered in the Coc\u00f3 neighborhood of Fortaleza, Cear\u00e1, founded in 2014. Its mission is to articulate environmental education, cultural activity, and community action to protect local ecosystems and strengthen socio-environmental awareness across Cear\u00e1. The organization conducts experiential learning, exhibitions, and volunteer mobilization in schools, communities, and public events, supported by a network of more than 20 partners including Enel, SEBRAE, Grupo J. Macedo, FUNBIO, Instituto Verdeluz, and local institutes.

GIA\u2019s commercial sustainability arm, Logia Socioambiental, transforms solid waste streams \u2014 specifically discarded fishing nets, banners and canvas, mesh fabrics, and denim \u2014 into a ten-SKU artisanal product line of reusable bags, backpacks, beach and crossbody bags, cosmetic and pencil cases, and keychains. Manufacturing is manual craftsmanship rather than industrial; products are handmade with reinforced zippers and nylon stitching, and unit pricing ranges from R$8.50 (keychain) to R$28 (beach bag), with two higher-end launches (\u201cLan\u00e7amento\u201d) priced upon inquiry.

The go-to-market is community-led: GIA drives awareness through Instagram, Facebook, and in-person events, and converts demand through a personal WhatsApp ordering channel. An integrated virtual store on gia.eco.br is explicitly described as forthcoming (\u201cEm breve\u201d). The organization runs with a headcount of 7, has no disclosed funding rounds, no patents or trademarks, and no AI or software integrations. Founded date discrepancy in the source (1998 vs 2014) is resolved to 2014, which is consistent with the organization\u2019s own \u201c+10 anos de atua\u00e7\u00e3o\u201d claim relative to the 2026-dated catalog.

Name

Grupo de Interesse Ambiental - GIA

Legal name

Grupo de Interesse Ambiental

Website

https://gia.eco.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

GIA is a Brazilian environmental non-profit in Fortaleza, Cear\u00e1, that runs environmental education and community programs and operates the Logia Socioambiental sub-brand, which upcycles fishing nets, canvas, and denim into artisanal reusable bags, backpacks, and accessories sold via WhatsApp.

Ownership category

akta.pro rank

Product category

Environmental Services and Sustainable Consumer Goods

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

akta.pro secondary industries

Circular Economy & Resource Efficiency (BPADALAM), Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Environmental education
• Circular economy products
• Waste upcycling
• Artisanal eco bags
• Community mobilization

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Artisanal ecological product sales: GIA's Logia brand generates revenue through the sale of handmade ecological products (ecobags, backpacks, bags, cosmetic bags, pencil cases, keychains) manufactured from repurposed materials. Sales are conducted via WhatsApp orders and an upcoming integrated virtual store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GIA is a Brazilian environmental NGO that conducts environmental education, community mobilization, and cultural programming in Ceará, while operating the Logia Socioambiental brand that upcycles solid waste (fishing nets, canvas, mesh, jeans) into artisanal ecological consumer products. Revenue is generated through per-unit sales of handmade eco-bags, backpacks, toiletry bags, pencil cases, and keychains ordered via WhatsApp, supplemented by partner support and donations.

Product overview

GIA operates as an environmental organization that includes the Logia Socioambiental product line — a sub-brand focused on transforming solid waste into ecological products. The Logia portfolio consists of reusable bags (Ecobag, Sacolas, Mochila Drawstring), beach bags, crossbody bags (Bolsa de Renda, Transversal), and accessories (Necessaire, Estojo, Chaveirinho). All products are artisanal, handmade from repurposed materials including fishing nets, mesh fabrics, canvas/banners, and jeans. The company operates an online store for WhatsApp orders, with plans for a virtual store integration.

Differentiator

Problem solved

Functional benefit

Brands

• Logia Socioambiental: The sustainability arm of GIA that transforms solid waste (fishing nets, canvas, jeans) into ecological products with design and functionality

Products and services

• Ecobag Logia Reusable artisanal tote bag with long handles, made from fishing net fabric and canvas lining. Dimensions: 35×36×13 cm with 65×4 cm handles. Sold at R$ 25 per unit.
• Mochila Drawstring Logia Drawstring backpack made from fishing net fabric with a 165 cm cord. Lightweight, resistant, and ecological. Dimensions: 32×39 cm. Sold at R$ 23 per unit.
• Sacola Supermercado M Medium reusable shopping bag in resistant canvas, made from 100% reused canvas. Dimensions: 40×46×12 cm with 59×3 cm handles. Sold at R$ 15 per unit.
• Sacola Supermercado G Large reusable shopping bag in canvas with reinforced handles and unique visual design. Dimensions: 49×46×12 cm with 59×3 cm handles. Sold at R$ 18 per unit.
• Bolsa de Praia Logia Artisanal beach bag with colorful and exclusive design, made from fishing net fabric with mesh, viscose, or canvas lining. Sold at R$ 28 per unit.
• Bolsa de Renda Logia Artisanal crossbody bag with zipper and chrome buckle, featuring exclusive sustainable design. Dimensions: 43×27 cm with 103×4 cm strap. Pricing on inquiry (sob consulta).
• Transversal de Renda Logia Artisanal crossbody bag with zipper closure and decorated chrome buckle. Dimensions: 23×21×5 cm with 105×4 cm strap. Pricing on inquiry (sob consulta).
• Necessaire Logia Compact toiletry bag with reinforced #8 zipper, made from net/mesh/canvas. Ideal for cosmetics, hygiene products, or accessories. Dimensions: 37.5×7×10 cm with 25 cm handle. Sold at R$ 18 per unit.
• Estojo Logia Artisanal pencil case with reinforced #8 zipper and nylon stitching, available in exclusive patterns. Dimensions: 34×6×7.5 cm with 25 cm handle. Made from net/mesh/canvas with canvas lining. Sold at R$ 16 per unit.
• Chaveirinho Logia Artisanal keychain made from fishing net threads in diverse colors with steel carabiner. Lightweight, resistant, and ecological. Sold at R$ 8.50 per unit.
• Environmental Education Programs Experiences, exhibitions, and awareness sessions delivered to schools, communities, and public events in Ceará, forming transformation agents in environmental education.
• Community Mobilization and Volunteer Programs Volunteer mobilization, social articulation, and field actions for local ecosystem preservation and community engagement in Ceará.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered minor.

• Fill SetminorOthersListed as a current partner in GIA's network of supporters. Nature of partnership not specified in detail.
• Escola VilaminorOthersListed as a current partner in GIA's network of supporters. Nature of partnership not specified in detail.
• Angélica ArtesanatosminorOthersListed as a current partner in GIA's network of supporters. Nature of partnership not specified in detail.
• Enel (ex-Coelce)minorOthersListed as a current partner in GIA's network. Enel is a major energy company operating in Ceará (formerly Coelce). Nature of partnership not specified in detail.
• VIDA BRminorOthersListed as a current partner in GIA's network of supporters. Nature of partnership not specified in detail.
• SEBRAEminorOthersListed as a current partner. SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) is a Brazilian government agency supporting small businesses, which may provide business development support to GIA's circular economy operations.
• SINDREDEminorOthersListed as a current partner in GIA's network of supporters. SINDREDE appears to be a local union or association in Ceará.
• Grupo J. MacedominorOthersListed as a current partner. Grupo J. Macedo is a food and agribusiness group operating in northeastern Brazil.
• YBYminorOthersListed as an impact partner in GIA's network. Nature of YBY's involvement not specified in detail.
• MarquiseminorOthersListed as an impact partner in GIA's network. Nature of Marquise's involvement not specified in detail.
• Avalue ConsultoriaminorOthersListed as an impact partner. Avalue Consultoria is a consulting firm that may provide advisory support to GIA.
• Instituto AtlânticominorOthersListed as an impact partner. Instituto Atlântico is a technology institute that may provide technical or innovation support.
• FunpecminorOthersListed as an impact partner. Funpec (Fundação Norte-Nordeste de Pesquisa) is a research foundation that may support GIA's environmental initiatives.
• Instituto VerdeluzminorOthersListed as an impact partner. Instituto Verdeluz is an environmental institute aligned with GIA's mission.
• BERMA MaracanaúminorOthersListed as an impact partner. BERMA is an organization based in Maracanaú, Ceará.
• Transforme VerdeminorOthersListed as an impact partner. Transforme Verde appears to be an environmental transformation organization.
• Rede CucaminorOthersListed as an impact partner. Rede Cuca is a cultural network in Ceará.
• Instituto IracemaminorOthersListed as an impact partner. Instituto Iracema is a local institute in Ceará.
• FUNBIOminorOthersListed as an impact partner. FUNBIO (Fundo Brasileiro para a Biodiversidade) is a major Brazilian biodiversity fund that may provide funding or project support for conservation initiatives.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• WWF-Brasil: Major Brazilian environmental NGO with overlapping conservation mission, education programs, and corporate-partnership model. Not a commercial peer but a relevant adjacent/comparable Brazilian environmental organization working with similar partner ecosystems (corporates, biodiversity funds).
• Hope Lingerie: Brazilian fashion brand with established sustainability credentials and impact-partnership programs. Comparable as a Brazilian consumer-fashion brand integrating social and environmental impact, though operating in a different product category (lingerie).
• FUNBIO (Fundo Brasileiro para a Biodiversidade): Brazilian biodiversity fund and ecosystem partner of GIA. Comparable as an enabling funder in the Brazilian environmental impact space; not a commercial peer but a relevant ecosystem participant and potential funding counterpart for GIA's programs.

Broad incumbents

• Havaianas (Alpargatas): Brazilian footwear icon under Alpargatas with a sustainability line (Havaianas Sustainability) using recycled rubber and bioplastic. Comparable as a large Brazilian consumer-goods brand pursuing circular-economy initiatives, though at enterprise scale.
• Natura &Co: Major Brazilian cosmetics and personal-care conglomerate with extensive sustainability programs including packaging from recycled materials and Amazon socio-biodiversity supply chains. Comparable as a Brazilian impact-oriented incumbent, though operating in a different product category at much larger scale.
• Malwee: One of Brazil's largest fashion groups with an established sustainability program including textile reuse and recycled-content lines. Comparable as a broader incumbent operating sustainable fashion programs but at vastly greater scale and as one initiative among many.

Direct peers

• Insecta Shoes: Brazilian sustainable fashion brand producing footwear and accessories from upcycled materials (textile waste, vintage fabrics). Directly comparable as a Brazilian circular-economy consumer-goods brand using waste streams as core inputs, with similar artisanal-to-commercial positioning.
• EcoSimple: Brazilian fashion brand built around textile upcycling and circular production. Closely comparable business model: transforming discarded fabrics into consumer fashion goods with an impact narrative.
• Carola Brasil: Brazilian sustainable bag brand using upcycled materials. Comparable as a Brazilian circular-economy accessories company with a similar product category (bags) and impact-driven positioning.

Regional players

• Botticelli Shoes: Brazilian footwear brand with sustainability positioning and a Southern Brazil manufacturing footprint. Comparable as a Brazilian consumer fashion brand in the broader sustainable-accessories category, with similar artisanal heritage, though primarily serving a different region than Ceará.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Giambiental
• Instagraminstagram.com/giambiental
• LinkedInlinkedin.com/company/giambiental

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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