United Way of North Central New Mexico

What United Way of North Central New Mexico does

United Way of North Central New Mexico is a 501(c)(3) nonprofit organization founded in 1934 that operates across Bernalillo, Sandoval, Torrance, and Santa Fe counties. It mobilizes charitable resources to address community needs through a portfolio of direct-service programs and grantmaking, with the 211 Free Referral Helpline serving as the primary public-access intake channel connecting residents to health, human-service, and emergency resources. Core programs include the Family Advocacy Center (victim advocacy), Free Tax Prep (IRS VITA), Ride United Transportation Access (non-emergency medical and essential transport), Rising Together (youth education), and DEI UNITED (equity and inclusion initiative).

The organization sustains operations through a diversified philanthropic model: corporate workplace-giving campaigns supported by 30+ cornerstone partners spanning banking, healthcare, and utilities; individual giving routed through six structured donor affinity groups (Tocqueville Society, Women United, Young Leaders Society, Hispano Philanthropic Society, Guys Give, Retire United); and an Impact Investors giving circle. The ALICE in New Mexico research initiative — producing proprietary data on asset-limited, income-constrained, employed households — functions as both a programmatic asset and a donor-reporting/advocacy tool. No direct revenue figures, headcount, or campaign totals are disclosed in available materials, and no AI/ML capabilities are referenced.

Name

United Way of North Central New Mexico

Legal name

United Way of North Central New Mexico

Website

https://give.uwncnm.org

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

United Way of North Central New Mexico is a 90-year-old 501(c)(3) nonprofit serving Bernalillo, Sandoval, Torrance, and Santa Fe counties through the 211 Helpline, Family Advocacy Center, Free Tax Prep, Ride United transportation, youth education, and donor-mobilized grantmaking funded by 30+ corporate partners and six donor affinity groups.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Community social services
• Nonprofit fundraising
• Health human services referral
• Donor workplace giving
• Community grantmaking

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations and Campaign Giving: Primary revenue from individual donors through annual campaigns, including workplace giving programs where employees donate through payroll deduction. Also includes direct individual contributions via the website donation portal.
2. Corporate Partnerships and Sponsorships: Revenue from corporate cornerstone partners who sponsor UWNCNM programs and events. Corporate partners include major employers like Presby, Lovelace Health Systems, PNM, Blue Cross Blue Shield NM, Bank of America, Wells Fargo, and others.
3. Donor Affinity Groups (Tocqueville Society, Women United, etc.): Philanthropic giving circles and societies that engage specific donor segments with premium engagement and recognition, including major gift programs.
4. Event-Based Fundraising: Revenue from signature events including MoSAIC Celebration and Day of Caring volunteer events that drive both donations and community engagement.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

UWNCNM provides free community-based social services and programs across North Central New Mexico, anchored by the 211 Free Referral Helpline that connects residents to health, human, and government services. The organization operates direct service programs including the Family Advocacy Center, Free Tax Prep, Ride United transportation access, and youth education initiatives, while also functioning as a fundraising intermediary that channels individual donations and corporate workplace giving toward community grants for vetted local nonprofits.

Product overview

United Way of North Central New Mexico operates as a community services nonprofit offering a portfolio of interconnected social service programs. The core offerings include the 211 Free Referral Helpline (a free hotline connecting residents to health, human, and social services), the Family Advocacy Center (supporting survivors), Free Tax Prep (providing free tax preparation), and Rising Together (youth education initiatives). The organization mobilizes community support through various donor groups including Women United, Young Leaders Society, Hispano Philanthropic Society, Retire United, and Tocqueville Society. Additional programs include Ride United Transportation Access, DEI UNITED, ALICE in New Mexico research initiative, and annual volunteer events like Day of Caring and the Mosaic Celebration donor recognition event.

Differentiator

Problem solved

Functional benefit

Brands

• 211 Free Referral Helpline: A free hotline connecting individuals to health and human services, government agencies, and community-based organizations for basic needs, mental health, senior services, and family crises.
• Family Advocacy Center
• Free Tax Prep
• Rise United
• Rising Together
• DEI UNITED
• Tocqueville Society
• Women United
• Young Leaders Society
• Day of Caring
• MoSAIC Celebration

Products and services

• 211 Free Referral Helpline A free, 24/7 telephone-based referral service for North Central New Mexico residents needing connections to local health, human, and government services including basic needs, mental health, senior services, and family crisis support.
• Family Advocacy Center Survivor support services for individuals and families affected by domestic violence and abuse, including advocacy, resources, and case coordination for residents of North Central New Mexico.
• Free Tax Prep Free tax preparation services for low-to-moderate income individuals and families in New Mexico, with specific outreach and program presence in tribal communities.
• Ride United Transportation Access Transportation assistance program providing rides to essential services, healthcare appointments, and employment opportunities for North Central New Mexico residents facing transportation barriers.
• Rising Together Youth education and development initiative expanding educational access, mentorship, and career pathway support for young people in North Central New Mexico.
• DEI UNITED Diversity, equity, and inclusion program promoting inclusive practices, leadership development, and community engagement, with emphasis on Hispanic community leadership.
• ALICE in New Mexico Research, data, and advocacy initiative focused on ALICE (Asset Limited, Income Constrained, Employed) households in New Mexico, producing reports and resources to inform policy and program support for working families who struggle financially despite employment.
• Community Grants Program Grantmaking program that distributes donated funds to vetted local nonprofit organizations to deliver community services across North Central New Mexico.
• Day of Caring Annual community-wide volunteer service event mobilizing volunteers and corporate teams to fill community needs such as food pantries and neighborhood improvement projects across North Central New Mexico.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

30 partnerships are on record, tiered core and minor.

• Presbyterian Healthcare Services (Presby)coreGTM or Marketing PartnerCorporate cornerstone partner. Major healthcare system in New Mexico providing community support and employee giving programs.
• Lovelace Health SystemscoreGTM or Marketing PartnerCorporate cornerstone partner. Regional healthcare provider supporting UWNCNM programs and workplace giving campaigns.
• PNM ResourcescoreGTM or Marketing PartnerCorporate cornerstone partner. Major utility company providing energy services and employee giving program participation.
• Blue Cross Blue Shield of New MexicocoreGTM or Marketing PartnerCorporate cornerstone partner. Major health insurer supporting community health initiatives and wellness programs.
• New Mexico Gas CompanycoreGTM or Marketing PartnerCorporate cornerstone partner. Natural gas utility company supporting regional community investments.
• Sandia National LaboratoriescoreGTM or Marketing PartnerCorporate cornerstone partner. Federal research laboratory operated by Honeywell for the Department of Energy, supporting regional STEM and community programs.
• AlbertsonscoreGTM or Marketing PartnerCorporate cornerstone partner. Major grocery retailer supporting food security and community giving programs.
• Bank of AlbuquerquecoreGTM or Marketing PartnerCorporate cornerstone partner. Regional bank supporting financial security initiatives and employee giving.
• Bank of AmericacoreGTM or Marketing PartnerCorporate cornerstone partner. National bank with regional operations supporting community development and financial literacy programs.
• Wells FargocoreGTM or Marketing PartnerCorporate cornerstone partner. National bank with regional presence supporting housing and financial security programs.
• US BankcoreGTM or Marketing PartnerCorporate cornerstone partner. National bank supporting regional community investments.
• WAFD BankminorGTM or Marketing PartnerCorporate cornerstone partner. Regional bank supporting local community initiatives.
• US Eagle Federal Credit UnioncoreGTM or Marketing PartnerCorporate cornerstone partner. Regional credit union supporting financial wellness programs.
• Sunward Credit UnionminorGTM or Marketing PartnerCorporate cornerstone partner. Regional credit union supporting community financial programs.
• Kirtland Federal Credit UnionminorGTM or Marketing PartnerCorporate cornerstone partner. Federal credit union supporting regional community investments.
• Morgan StanleycoreGTM or Marketing PartnerCorporate cornerstone partner. Financial services firm supporting community investment and workforce development programs.
• New Mexico MutualminorGTM or Marketing PartnerCorporate cornerstone partner. Workers compensation insurance provider supporting regional community programs.
• Klinger LLCminorGTM or Marketing PartnerCorporate cornerstone partner. Regional business supporting community initiatives.
• BNSF RailwaycoreGTM or Marketing PartnerCorporate cornerstone partner. National freight railroad with regional operations supporting community investments.
• Brycon CorporationminorGTM or Marketing PartnerCorporate cornerstone partner. Construction and engineering company supporting regional community programs.
• Chalmers FordminorGTM or Marketing PartnerCorporate cornerstone partner. Regional automotive dealership supporting community initiatives.
• Enterprise HoldingsminorGTM or Marketing PartnerCorporate cornerstone partner. Vehicle rental company supporting community transportation access programs.
• J.B. HendersonminorGTM or Marketing PartnerCorporate cornerstone partner. Construction company supporting regional community investments.
• Albuquerque JournalcoreGTM or Marketing PartnerCorporate cornerstone partner. Major regional newspaper supporting community awareness and media partnerships.
• KOAT-TVminorGTM or Marketing PartnerCorporate cornerstone partner. Regional television station providing media support and community coverage.
• Tricore Reference LaboratoriesminorGTM or Marketing PartnerCorporate cornerstone partner. Regional medical laboratory supporting health initiatives.
• French FuneralsminorGTM or Marketing PartnerCorporate cornerstone partner. Regional funeral home supporting community memorial programs.
• Pulakos Real EstateminorGTM or Marketing PartnerCorporate cornerstone partner. Regional real estate company supporting community housing programs.
• Sandia PeakminorGTM or Marketing PartnerCorporate cornerstone partner. Regional ski resort and recreation area supporting community outdoor programs.
• FSL (Foundation for Sustainable Living)minorGTM or Marketing PartnerCorporate cornerstone partner. Organization supporting sustainable community development initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• United Way of Greater Philadelphia and Southern New Jersey: Larger regional United Way chapter operating workplace giving campaigns, donor affinity programs, and direct service programs across a multi-county region; directly comparable peer in federated structure and community services portfolio.
• United Way of Central Ohio: Mid-sized regional United Way chapter serving a comparable multi-county metropolitan area with workplace giving campaigns, donor affinity groups, and community grantmaking—directly comparable peer in structure, scale, and program mix.
• United Way of Greater Kansas City: Regional United Way chapter covering a multi-county bi-state area with similar 211 referral, workplace giving, and community impact focus; highly comparable operating model and regional scope.
• United Way of New Mexico (state chapter): Sibling United Way organization operating at the broader state level across New Mexico; directly comparable peer in mission, model, and fundraising approach.

Regional players

• Santa Fe Community Foundation: Local community foundation serving the same North Central New Mexico geography with grantmaking and donor services; competes for the same regional donor pool and serves overlapping nonprofit partners.
• Albuquerque Community Foundation: Regional community foundation operating in the same Bernalillo County market as UWNCNM, competing for corporate and individual philanthropic dollars targeting New Mexico community needs.

Broad incumbents

• United Way Worldwide: Global federation of nearly 1,800 United Way organizations including UWNCNM as a local chapter; directly comparable as the parent brand and operating model that UWNCNM replicates locally with shared workplace giving, 211, and donor affinity frameworks.
• Salvation Army (Southwest Division): Federated human services nonprofit operating regional service units across New Mexico with comparable focus on family support, emergency assistance, and community resilience programs.
• American Red Cross (New Mexico Region): Federated disaster relief and human services nonprofit serving the same geography with comparable fundraising model (workplace giving, donor recognition societies) and emergency response focus.

Emerging players

• Habitat for Humanity International (New Mexico affiliates): Federated nonprofit with local New Mexico affiliates addressing financial security and housing stability for working families—overlapping mission with UWNCNM's ALICE and financial security programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/united-way-of-north-central-new-mexico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of North Central New Mexico