Global Forest Generation
Global Forest Generation is a US 501(c)(3) nonprofit running Acción Andina, restoring native Polylepis forests across six Andean countries with 16 local partners. It blends traditional ecological knowledge with a Salesforce-based MRV system, satellite monitoring, and an interactive impact map, funded by donations and corporate partnerships.
- Company typePrivate
- Founded2017
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Global Forest Generation does
Global Forest Generation (GFG) is a US 501(c)(3) nonprofit founded in 2017 and headquartered in Arlington, Virginia, that builds the strategic, technological, and financial scaffolding for large-scale ecosystem restoration rather than executing field projects directly. Its flagship program, Acción Andina, is a continental-scale community-led initiative partnering with 16 local conservation organizations—co-led with Asociación Ecosistemas Andinos (ECOAN), led by Constantino Aucca Chutas—to restore high-Andean native Polylepis forests and watersheds across six countries: Argentina, Bolivia, Chile, Colombia, Ecuador, and Peru, working through 102 community-run native tree nurseries and engaging 150 local communities.
The organization blends traditional ecological knowledge from Indigenous and local partners with a modern data and monitoring stack: a Salesforce-based Measurement, Reporting and Verification (MRV) platform, the Water Impact Monitoring Framework (WIMF) piloted with FONAG, Faunagua, and ECOAN, and a public interactive Impact Map launched in 2025 that exposes hectares restored, trees planted, species, and project-level data. It also employs drone technology and satellite monitoring alongside the 2025–2030 Acción Andina Phase 2 strategic plan to extend work from forest restoration into wetlands, peatlands, and broader watershed protection, anchoring its work to biodiversity outcomes (e.g., Spectacled Bear monitoring) and water security for over 90 million downstream users.
Revenue is generated entirely through charitable channels: individual donations (including $26/month for 200 trees/year and $167/month to restore one hectare, plus legacy giving and stock gifts), corporate partnerships (Patagonia, Lacoste, Textil del Valle, Webpuccino, and inclusion in Mastercard's Priceless Planet Coalition) with structures ranging from tree-planting commitments to round-up campaigns, and grants from multilaterals, foundations, and peer funders (Earthshot Prize, Avery Dennison Foundation, The Coca-Cola Foundation, Milkywire, Ecologi, Plant for the Planet, One Tree Planted, Arup, Salesforce, Google Arts and Culture). In FY2024-25 the organization disbursed $3.2M for conservation, held $3.9M of net assets, ran a 13.4% overhead ratio, and reported a $3.53 social return on investment per $1 invested, with nearly 15 million native trees planted cumulatively across the initiative.
Global Forest Generation firmographics
Firmographics- Name
- Global Forest Generation
- Legal name
- Global Forest Generation
- Website
- https://globalforestgeneration.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Global Forest Generation is a US 501(c)(3) nonprofit running Acción Andina, restoring native Polylepis forests across six Andean countries with 16 local partners. It blends traditional ecological knowledge with a Salesforce-based MRV system, satellite monitoring, and an interactive impact map, funded by donations and corporate partnerships.
- Ownership category
- akta.pro rank
Global Forest Generation industry classification
Industry- Product category
- Conservation and Ecosystem Restoration Services
- NAICS
- Support Activities for Forestry (11531), Support Activities for Forestry (115310), Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industries
- Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits) (AFAMACAO), Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM), Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH), Site Assessment, Planning & Permitting (Reforestation Plans) (AFAMACAC)
Keywords
Where Global Forest Generation is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Global Forest Generation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Direct donations from individuals through the organization's website, including one-time gifts, monthly recurring contributions, legacy gifts (bequests, trusts, IRAs), and gifts in honor or memory of individuals.
- Corporate Partnerships: Partnerships with forward-thinking brands to support restoration projects. Companies can plant specific numbers of trees, protect hectares, donate portions of sales, or hold 'round up' campaigns at checkout.
- Government and Multilateral Funding: Collaborations with local, national, and international governments and multilateral institutions to advance long-term ecosystem restoration efforts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly giving - $26/month plants 200 trees annually |
| Subscription | Monthly | Monthly giving - $167/month restores and protects one hectare |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Global Forest Generation product offering
Product offeringCore offering
Global Forest Generation operates the flagship Acción Andina initiative, a continental-scale, community-led ecosystem restoration program restoring native Polylepis forests and watersheds across six Andean countries (Argentina, Bolivia, Chile, Colombia, Ecuador, Peru). The organization builds strategy, monitoring systems, and funding pipelines that channel donor and grant capital to 16 local conservation partners and 150+ Indigenous and local communities to plant native trees, protect watersheds, and secure water for downstream users. Supporting offerings include the Salesforce-based MRV platform, the Water Impact Monitoring Framework, and the public interactive Impact Map for transparent impact reporting.
Product overview
Global Forest Generation operates as a nonprofit organization focused on large-scale ecosystem restoration rather than a traditional software product company. Its primary offering is Acción Andina, a movement to restore Andean forest ecosystems across six South American countries through community-led conservation combining traditional ecological knowledge with modern science. Supporting infrastructure includes the Impact Map (interactive data visualization tool for tracking restoration progress), a Salesforce-based MRV (Measurement, Reporting and Verification) system for monitoring restoration outcomes, and the Water Impact Monitoring Framework for assessing watershed benefits. The organization does not offer a commercial software product with modules or integrations; its services are charitable programs aimed at forest restoration, water security, and climate resilience.
Differentiator
Problem solved
Functional benefit
Products and services
- Acción Andina A flagship, continent-spanning ecosystem restoration initiative led by Global Forest Generation in partnership with ECOAN, focused on restoring high-Andean forest ecosystems across six countries (Argentina, Bolivia, Chile, Colombia, Ecuador, and Peru). It combines traditional ecological knowledge with modern science to plant native trees (particularly Polylepis), protect watersheds, support local communities, and build climate resilience.
- Impact Map (Restoration Scope) An interactive mapping tool that illustrates the growth and scale of Acción Andina's restoration activities across the Andes. Enables users to explore restoration locations country by country, view data on hectares restored, trees planted, and native tree species, learn about local projects led by Indigenous and local partners, and track verified progress across the region.
Quantifiable outcome
- 3.53x social return on investment for every $1 invested
- +5 more outcomes
Companies that use Global Forest Generation
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Global Forest Generation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Global Forest Generation partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship and core.
- Textil del ValleflagshipPartnership with sustainable textile leader to restore wetlands, peatlands, and native forests in Peru's Chincha Watershed. Initial goal of 32,000 native trees to secure water for 250,000 downstream users and TDV's supply chain.
- Priceless Planet Coalition (Mastercard, Conservation International, World Resources Institute)flagshipAcción Andina was selected as a restoration project in the Priceless Planet Coalition, a partnership aiming to rehabilitate 100 million trees worldwide. Five local partners planted 579,306 trees by end of 2024 as part of the PPC across 11 projects.
- PatagoniacoreSupporting the Textil del Valle partnership in the Chincha Valley restoration project.
- LacostecoreSupporting the Textil del Valle partnership in the Chincha Valley restoration project.
- Google Arts and CulturecoreFeatured in 'World Wide Wood' exhibition, an interactive collection of stories from 113 tree partners in 32 countries highlighting tree restoration for biodiversity and community wellbeing.
- SalesforcecoreSalesforce featured Acción Andina in Ecopreneurs series. Organization uses Salesforce-based impact management platform for MRV data tracking.
- The Earthshot PrizeflagshipOngoing collaboration following 2023 Earthshot Prize win, providing continued support and platform for restoration messaging.
- Asociación Ecosistemas Andinos (ECOAN)flagshipCo-lead implementing partner for Acción Andina. Led by Constantino Aucca Chutas, ECOAN has been building community relationships in Peru for nearly two decades and is President of Acción Andina.
- Fundación Ecotropics ColombiacoreNew partner in 2024-25, first partner in Colombia. Led by professional scientists focused on restoring rare Polylepis frontinensis tree and protecting Spectacled Bear habitat.
- PROMETA (Tarija Environmental Protection)coreNew partner establishing over 1.8 million hectares of conservation areas across Bolivia. Contributions include creating a new 30,000-hectare protected area and planting 15,000 native trees.
- FaunaguacoreBolivian conservation partner implementing restoration work and community-led fire brigades. Supported Warmi Kewiñas women's restoration group.
- Conservación AmazónicacorePartner conducting wildlife monitoring in Q'ero, Peru. Identified 21 individual Andean bears including mothers with cubs within restored corridors.
- FONAG (Fondo Nacional del Ambiente)coreEcuadorian partner participating in Water Impact Monitoring Framework pilot phase for restoration water monitoring.
- Aves y ConservacióncoreEcuadorian partner working on mortiño (Andean blueberry) cultivation and biodiversity surveys in restored areas.
- ArupcoreEngineering firm partnering with GFG on building frameworks for nature-based water infrastructure, supported by The Earthshot Prize.
- BlueriskcoreWater data expert partnered for mapping analysis identifying 11.5 million hectares of high-priority Andean ecosystems for restoration.
- ChangeNOWcoreWorld's largest climate solutions event where CEO delivered keynote on forests as solution for water security in 2025.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
Global Forest Generation competitors and assessment
Company assessmentDirect peers
- Plant-for-the-Planet: Direct peer youth-led reforestation nonprofit; five-year+ financial partner of GFG but also an active competitor for youth-driven restoration funding and corporate partnerships in the global tree-planting market.
- Ecologi: Direct peer climate-action platform offering subscription-based tree planting and carbon offsetting to individuals and businesses. Long-term financial partner of GFG but also a competing platform for the same SMB and consumer climate-subscription wallet.
- One Tree Planted: Direct peer reforestation nonprofit operating across North America, Latin America, Asia, and Africa. Already a financial partner of GFG, but also competes for the same retail individual-donor and corporate "round-up" funding pool in Latin America.
- Eden Reforestation Projects: Direct peer nonprofit that runs large-scale reforestation employing local community labor in multiple countries. Uses site-based planting model similar to Acción Andina and competes for the same pool of corporate tree-planting partnerships (Eden is on the Priceless Planet Coalition platform alongside GFG).
- WeForest: Direct peer nonprofit focused on restoring degraded forest landscapes at scale through community-based projects. Operates a similar science-plus-traditional-knowledge restoration model in tropical and subtropical regions and competes for the same corporate restoration partnerships.
Broad incumbents
- Conservation International: Broad incumbent global conservation NGO and co-founder of the Priceless Planet Coalition. Competes with GFG for the same multilateral funding streams and corporate restoration partnerships, but offers a much wider portfolio of programs (marine, policy, climate).
- World Resources Institute: Broad incumbent research and policy organization also a co-founder of the Priceless Planet Coalition. Overlaps with GFG on forest monitoring (Global Forest Watch) and convenes similar funder networks, but focuses on policy/analytics rather than ground-level planting.
- Arbor Day Foundation: Broad incumbent tree-planting nonprofit with a long-running corporate partnership program (similar brand-partner logo model to GFG). Larger scale and broader geographic reach than GFG, but a direct competitor for retail individual donor attention and corporate planting commitments.
- The Nature Conservancy: Broad incumbent global conservation organization running reforestation programs across dozens of countries. Directly comparable in scope of forest restoration work and corporate partnership model, though at a substantially larger scale.
Others
- Mastercard Priceless Planet Coalition: Adjacent funder/platform rather than direct competitor. The Priceless Planet Coalition is a corporate coalition (led by Mastercard, Conservation International, and WRI) that has selected Acción Andina as a restoration partner; GFG both benefits from and competes with other coalition grantees for the next round of corporate planting commitments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Global Forest Generation social profiles
Digital presenceGlobal Forest Generation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global Forest Generation leadership team
Management profileNumber of profiles
Profiles8 records
Global Forest Generation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global Forest Generation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global Forest Generation
What does Global Forest Generation do?
Global Forest Generation operates the flagship Acción Andina initiative, a continental-scale, community-led ecosystem restoration program restoring native Polylepis forests and watersheds across six Andean countries (Argentina, Bolivia, Chile, Colombia, Ecuador, Peru). The organization builds strategy, monitoring systems, and funding pipelines that channel donor and grant capital to 16 local conservation partners and 150+ Indigenous and local communities to plant native trees, protect watersheds, and secure water for downstream users. Supporting offerings include the Salesforce-based MRV platform, the Water Impact Monitoring Framework, and the public interactive Impact Map for transparent impact reporting.
Is Global Forest Generation a public or private company?
Global Forest Generation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Global Forest Generation founded?
Global Forest Generation was founded in 2017. It employs 11 to 50 people.
Where is Global Forest Generation based?
Global Forest Generation is headquartered in Arlington, United States, in the North America region.
How does Global Forest Generation make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships and government and Multilateral Funding.
Who are Global Forest Generation's main competitors?
Direct peers on record are Plant-for-the-Planet, Ecologi, One Tree Planted, Eden Reforestation Projects and WeForest. Broad incumbents are Conservation International, World Resources Institute, Arbor Day Foundation and The Nature Conservancy. Mastercard Priceless Planet Coalition is listed as an others.
Does Global Forest Generation have an API?
No public API is recorded for Global Forest Generation.
What industry is Global Forest Generation in?
Global Forest Generation's product category is Conservation and Ecosystem Restoration Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of AFAMACAO, Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits). Its NAICS code is 11531 and its SIC code is 800.