What GoAnalytics does

GoAnalytics is a privately held, founder-led fleet analytics software company that builds a unified analytics and safety platform layered on top of the Geotab telematics ecosystem. The platform aggregates telematics data, video dashcam footage (via integrations with Lytx/Surfsight and SmarterAI), and vehicle diagnostics into a customizable dashboard used by fleet operators for safety monitoring, driver risk scoring, preventative maintenance, and asset utilization. Its core product suite comprises the GoAnalytics Platform itself, the Case Center coaching/case-management automation module, and the GoAnalytics Drive App for driver self-monitoring. Commercial customers span construction, retail trucking, telecom/utilities, pest control, logistics, real estate, and broader commercial vehicle operations.

The business operates as a subscription SaaS, distributing primarily through the Geotab Marketplace (where it ranks among the most downloaded Order Now solutions), with parallel direct sales and a Geotab Reseller channel. Go-to-market leans heavily on the Geotab partnership for distribution and on a growing set of integration partners (Xirgo, Lifesaver, Predictive Coach, SmarterAI, Xtract) to extend the platform's data inputs without building them in-house. The company is headquartered in Bradenton, FL with a presence in Cambridge, ON, and operates in the US, Canada, the UK, and Latin America. Recognition includes the 2024 PMTC AVIVA Private Fleet Safety Award, achieved through customer Giant Tiger.

Customer evidence indicates traction across diverse industries with named enterprise logos, but the company provides no disclosed funding history, revenue figures, or headcount figures, which limits insight into scale and capital position. Approximately 8 leaders are publicly identified, suggesting a relatively compact organization for the breadth of verticals and geographies served.

Name

GoAnalytics

Legal name

GoAnalytics

Website

https://goanalyticsapp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GoAnalytics is a subscription SaaS platform that integrates Geotab telematics, video dashcams, and vehicle diagnostics into a unified fleet analytics and safety dashboard. It serves commercial fleet operators across construction, trucking, utilities, pest control, and logistics in North America, the UK, and Latin America.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)

Keywords

• Fleet analytics software
• Telematics integration
• Driver coaching automation
• Video telematics
• Fleet safety platform

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: GoAnalytics operates as a subscription-based software platform that enhances the Geotab experience. The platform is available through Geotab Marketplace, suggesting a recurring revenue model based on software subscriptions.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

GoAnalytics sells a subscription-based fleet analytics SaaS platform that integrates Geotab telematics, third-party video dashcam feeds, and engine diagnostics into a unified, customizable dashboard for fleet operators. The product line comprises the core GoAnalytics Platform, the Case Center automated driver-coaching module, and the GoAnalytics Drive App that lets drivers monitor their own performance and rankings.

Product overview

GoAnalytics is a fleet safety and analytics platform built as a unified product architecture centered on Geotab integration. The core GoAnalytics Platform aggregates telematics, video dash cam footage, and vehicle diagnostics into customizable dashboards, providing fleet-wide visibility. Two key add-on modules extend the platform: Case Center automates driver coaching workflows by creating customizable coaching cases from exception events, while the GoAnalytics Drive App empowers drivers with self-monitoring tools. Together, these products enable data-driven fleet safety management from a single interface.

Differentiator

Problem solved

Functional benefit

Brands

• GoAnalytics Case Center: A coaching module that automates and customizes coaching cases, eliminating the need for managers to sift through endless exception events and enabling them to focus on building a culture of safety and improving driver behavior.
• GoAnalytics Drive App

Products and services

• GoAnalytics Platform A unified, subscription-based fleet analytics SaaS platform that integrates Geotab telematics, third-party video dashcam feeds, and engine diagnostics into customizable dashboards for commercial fleet operators of any size.
• Case Center Coaching automation module that automatically creates and customizes coaching cases from fleet exception events, allowing managers to focus on driver improvement rather than manual event review.
• GoAnalytics Drive App Mobile application that lets drivers track their own driving performance, monitor key events and risk levels, and see how they rank within the company and their designated groups.

Quantifiable outcome

• Improved safety records reported by clients
• +3 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• GeotabcoreTechnology or IntegrationGeotab is the primary technology integration partner. GoAnalytics is designed specifically to enhance the Geotab experience by integrating telematics data from Geotab's platform. GoAnalytics is available on the Geotab Marketplace as one of the most downloaded Order Now software solutions. Geotab processes billions of data points hourly from more than 4 million vehicles across 160 countries.
• Lytx (Surfsight)coreTechnology or IntegrationLytx is a video solution integration partner providing dashcam technology. GoAnalytics integrates with Lytx Surfsight dash cams to combine video insights with telematics data for incident analysis and driver coaching. The partnership enables operations teams to monitor driver behavior, analyze incidents with video and telematics data, and proactively coach drivers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Verizon Connect: Large incumbent fleet management platform offering telematics, asset tracking, and driver behavior analytics. Targets the same enterprise fleet customers, often with bundled pricing that competes against best-of-breed Geotab add-ons.
• Geotab: Core platform partner and direct ecosystem risk—Geotab's own MyGeotab analytics, mobile apps, and growing marketplace strategy could compete with GoAnalytics as the platform operator expands native capabilities.
• Lytx: Video telematics and driver safety market leader (parent of Surfsight). Competitor and partner—GoAnalytics integrates Lytx Surfsight video data, but Lytx's own analytics and coaching offerings compete for the same use cases.
• Samsara: Public, well-funded connected operations platform offering fleet telematics, video-based safety, and analytics as a unified suite. Competes for the same fleet operators as GoAnalytics but at much greater scale and with native integrations rather than as a Geotab add-on.
• Trimble Transportation: Enterprise transportation and fleet management suite including telematics, driver safety, and analytics modules. Competes for large enterprise fleets in trucking and logistics where GoAnalytics also has marquee customers.
• Webfleet (Bridgestone): Bridgestone-owned fleet management SaaS offering telematics, video, and driver behavior tools. Competes for global enterprise fleets with an integrated platform that competes with GoAnalytics' analytics and coaching module offer.
• Motive: AI-powered fleet and operations platform bundling telematics, video telematics, driver coaching, and spend management. Targets the same mid-market and enterprise fleets with an integrated offering that overlaps directly with GoAnalytics' analytics and coaching modules.

Direct peers

• Azuga (Bridgestone): Geotab Marketplace solution and GPS fleet tracking provider with driver behavior and video telematics features. Most directly comparable as a fellow Geotab-ecosystem add-on targeting the same SMB/mid-market fleet segment.

Emerging players

• Platform Science: Telematics and fleet management platform offering tablet-based driver apps and an app marketplace for fleets. Provides an alternative distribution channel that competes with Geotab for third-party fleet software integrations.
• Fleetio: Fleet maintenance and operations software that complements telematics platforms including Geotab. Adjacent to GoAnalytics' preventative maintenance and utilization modules, targeting the same fleet operations buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoAnalytics_app
• Facebookfacebook.com/goanalytics-app
• LinkedInlinkedin.com/company/goanalyticsapp
• Instagraminstagram.com/goanalytics.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoAnalytics