CoachPro (Formerly Coaches' Coach)

Name

CoachPro (Formerly Coaches' Coach)

Legal name

Life2Live, LLC

Website

https://gocoachpro.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Business Coaching Training and Certification

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Performance & Accountability Coaching (EDABANAD)

Keywords

• Business coach certification
• Coaching training programs
• Sales marketing software
• Appointment setting services
• Off-market deal sourcing

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Business Coaching Mastery Program: Comprehensive certification program with client acquisition system, business coaching framework, and live mentorship. The program progresses through 5 phases (Pre-Launch, Lift-Off, Acceleration, Orbit, Coast) with certification tiers (Certified Business Coach, Certified Senior Business Coach, Certified Master Business Coach, Certified Grandmaster Business Coach).
2. Funnel Boss Software Subscription: All-in-one SaaS subscription for business coach sales and marketing. Month-to-month subscription with automatic renewal. Designed to complement CoachPro IP but requires active IP license through eligible programs.
3. Setter Boss Appointment Setting: Done-with-you (DWY) appointment setting service that outsources lead generation and sales appointment setting to expert appointment setters for business coaches.
4. Deal Hound Deal Sourcing: Finder service for private equity, venture capital, family offices, and acquisition entrepreneurs to discover exclusive, off-market SMB acquisition opportunities.
5. Monthly Membership: Month-to-month membership providing access to CoachPro intellectual property and systems with automatic renewal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CoachPro trains, certifies, and supports aspiring and existing business coaches through a Business Coaching Mastery certification program built on the proprietary 5 Steps to Freedom and 21 Silver Bullets frameworks. The training is paired with Funnel Boss (an all-in-one sales/marketing SaaS), Setter Boss (done-with-you appointment setting), and Deal Hound (off-market SMB deal sourcing) to provide a full-stack platform for building and scaling an independent coaching practice.

Product overview

CoachPro (formerly Coaches' Coach) operates as a multi-product platform centered on a proprietary business coaching methodology. The core offering is the Business Coaching Mastery Program, a certification path that trains and mentors aspiring business coaches. This is supported by Funnel Boss, an all-in-one sales and marketing software platform that serves as the technology backbone for client acquisition, CRM, automation, and payment processing. Additional products include Setter Boss (done-with-you appointment setting service) and Deal Hound (off-market SMB acquisition deal sourcing). The company also offers proprietary frameworks including 5 Steps to Freedom and 21 Silver Bullets. The portfolio ranges from training/certification to software-as-a-service to professional services.

Differentiator

Problem solved

Functional benefit

Brands

• Business Coaching Mastery Program: The core training and certification program for aspiring business coaches, providing client acquisition systems, business coaching framework, and live mentorship through Certified Coaches' Coaches.
• Funnel Boss
• Setter Boss
• Deal Hound
• Coaches' Coach

Products and services

• Business Coaching Mastery Program Comprehensive certification program for aspiring business coaches; includes client acquisition system, business coaching curriculum (8 courses), live mentorship from Certified Coaches' Coaches, Funnel Boss setup, and a progression pathway through four certification tiers from Certified Business Coach to Certified Grandmaster Business Coach.
• Funnel Boss All-in-one SaaS platform for business coaches combining CRM, auto dialer, appointment booking, multi-channel communication (SMS/email/WhatsApp/Facebook Messenger/Google Chat), automated social media posting, client portal, Stripe/Quickbooks payment processing, Silver Bullet Academy LMS, and 30+ automation workflows.
• Setter Boss

Quantifiable outcome

• 23,911 business executives trained through CoachPro graduates
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature9 records

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ClickFunnels: Leading all-in-one sales funnel and marketing automation SaaS. Overlaps with Funnel Boss on CRM, funnel building, and marketing automation for coaches and SMBs, but serves a much broader customer base.
• Keap (Infusionsoft): CRM, marketing automation, and sales platform for small businesses and coaches. Closely comparable to Funnel Boss's CRM, pipeline, and automation workflows for the same coach/SMB persona.
• Kajabi: All-in-one platform for knowledge entrepreneurs to sell courses, coaching, and memberships. Comparable to the Silver Bullet Academy LMS and to CoachPro's broader certification-and-community offer.

Emerging players

• Mindvalley: Personal development and online education platform with a global community and certified trainer programs. Adjacent to CoachPro in delivering premium cohort-based personal and business transformation programs.
• Tony Robbins Business Mastery: Tony Robbins' high-ticket business coaching and mastermind program for entrepreneurs. Competes with CoachPro for the same high-ticket business-owner buyer and similar coaching methodology positioning.

Direct peers

• FocalPoint Business Coaching: Business coaching franchise organization that trains and supports business coaches serving SMB owners. Directly comparable to CoachPro on the certification-plus-mentorship model.
• ActionCOACH: Global business coaching franchise and training organization for aspiring and existing business coaches. Competes directly with CoachPro on the 'become a certified business coach' value proposition and serves a similar SMB owner end-client.
• Consulting.com: Sam Ovens' training platform that teaches individuals to start and grow consulting/coaching practices. Direct competitor in the 'training program for aspiring business coaches' niche with similar high-ticket certification offers.
• Strategic Coach: Dan Sullivan's entrepreneur coaching and mastermind platform. Closely comparable to CoachPro in coaching entrepreneurs and business owners with a structured, tiered membership program.
• The Alternative Board (TAB): Peer advisory and business coaching franchise for SMB owners. Comparable to CoachPro at the coach-training and SMB advisory layer, with a franchise-like global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gocoachpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachPro (Formerly Coaches' Coach)