Golf Premia
- Company typePrivate
- Founded2016
- HeadquartersGuadalajara, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingServices
Golf Premia firmographics
Firmographics- Name
- Golf Premia
- Legal name
- GOLF PREMIA S.C.
- Website
- https://golfpremia.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Golf Premia is headquartered
LocationHeadquarters
- HQ city
- Guadalajara
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Golf Premia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Hole in One Prize Backing: Core service providing financial backing and guarantee for Hole in One prizes at golf tournaments. Pricing based on tournament duration, distance, number of players, and prize value. Process includes contact, evaluation, contract issuance, and prize backing.
- Tournament Management: Full-service tournament organization from planning through award ceremony, including format design, rules, tee times, scoring, and prize coordination.
- Golf Dynamics and Activations: Custom golf dynamics (Closest to the Pin, Longest Drive, Putting Challenge) and brand activation services for tournaments and corporate events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote based on event parameters |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Golf Premia product offering
Product offeringCore offering
Golf Premia specializes in backing and guaranteeing Hole in One prize payouts for golf tournaments, removing the financial risk from event organizers. Beyond prize backing, the company provides full-service tournament logistics, golf challenge activations, and brand activation programs designed for golf clubs, country clubs, corporate sponsors, and tournament organizers across Mexico and Latin America.
Product overview
Golf Premia operates as a service-oriented company offering a portfolio of golf event solutions centered around Hole in One prize backing. The core offering is the Respaldo Hoyo en Uno service, which guarantees and manages Hole in One prizes for tournaments. This is complemented by Torneos Premia for full tournament management and Dinámicas Premia for on-course challenge activities like Closest to the Pin, Longest Drive, and Putting Challenge. The company also provides brand activation services and maintains an editorial platform called Golf 1. The products work together to provide organizers with comprehensive tournament solutions from planning through prize delivery, with services available across the Republic of Mexico and Latin America.
Differentiator
Problem solved
Functional benefit
Brands
- Golf 1: Blog section dedicated to golf news, tournaments, tips, equipment analysis, and exclusive interviews with golf professionals.
- Torneos Premia
- Dinámicas Premia
Products and services
- Respaldo Hoyo en Uno Financial guarantee service that backs Hole in One prizes at golf tournaments, covering the payout to a golfer who hits a hole-in-one during a sponsored event. Targeted at golf clubs, country clubs, and tournament sponsors who want to offer high-value prizes without self-insuring the risk.
- Torneos Premia End-to-end golf tournament management service, handling logistics, rules, scoring, and coordination for golf clubs, corporate sponsors, and event organizers. Allows clients to run professionally executed tournaments without dedicated in-house event staff.
- Dinámicas Premia On-course golf challenges and participant activities designed to increase engagement and excitement at golf events. Used by clubs, sponsors, and corporate hosts to add entertainment value and participation incentives during tournaments.
- Brand Activation Golf Brand activation service that places corporate sponsors inside golf events and tournaments, creating structured opportunities for brands to engage affluent golf audiences. Targeted at marketing teams and brand sponsors seeking access to golf club and country club members.
Quantifiable outcome
- Prize evaluation completed in under 24 hours
- +2 more outcomes
Companies that use Golf Premia
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Golf Premia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Golf Premia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- Club de Golf MéxicocoreGolf Premia backs Hole in One prizes at Club de Golf México events, including high-profile Play Day events featuring golf professionals like Lorena Ochoa and Raúl Pereda.
- Guadalajara Country ClubcoreLong-standing partnership for annual tournaments including the LXXVI and LXXVIII Annual tournaments, backing multiple Hole in One prizes per event.
- Club Campestre de MonterreycorePartnership for annual invitation tournaments, providing prize backing for Hole in One competitions.
- Club de Golf AmanalicoreHost venue for prestigious private tournaments including Grupo Cinco M tournament with Ferrari Portofino as prize.
- Mercedes-Benz (via Mercedes Trophy)flagshipBrand partnership for Mercedes Trophy golf tournament, providing Hole in One prize backing for Mercedes vehicles.
- MaseratiflagshipLuxury automotive sponsor for Akron Experience tournament, with Maserati Levante as Hole in One prize.
- CadillacflagshipSponsor partnership for Días Cadillac tournament in Morelia, backing premium prizes.
- MileniocoreMedia partnership for Gira de Golf Milenio tournament series across Mexican golf clubs.
- American Express (Marcas de Lujo)flagshipExclusive luxury brand tournament with Hole in One prize backing for high-value prizes.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
Golf Premia competitors and assessment
Company assessmentDirect peers
- Hole-In-One International: The largest US-based Hole in One prize insurance and promotion provider, offering prize backing, putting contests, and shootout promotions to golf tournaments nationwide. Directly comparable in core service offering, underwriting methodology, and tournament organizer customer base.
- USA Hole in One: US-based Hole in One prize promotion company providing prize insurance and contest coverage for golf tournaments across the country. Comparable in providing risk-backed prize guarantees to golf tournament organizers.
- Prize Promotions: US-based promotional prize insurance company offering Hole in One coverage, putting contests, and shootout promotions for golf and other events. Directly comparable in underwriting and delivering prize-backed promotions to event organizers.
- Prizewise: UK-based promotional prize insurance company offering prize coverage for Hole in Ones and other contests at golf tournaments, sporting events, and promotions. Comparable in providing underwritten prize guarantees to event organizers.
- American Hole 'n One: US-based Hole in One insurance and promotional prize coverage provider. Competes in the same niche as Golf Premia with similar value proposition: backing and guaranteeing Hole in One prizes at corporate and charity golf tournaments.
Broad incumbents
- Troon: Global golf club management company managing hundreds of golf courses and country clubs worldwide. Operates in the same golf club ecosystem as Golf Premia's customer base and offers a broader suite of services including tournament operations.
- ClubCorp: Large US-based owner and operator of country clubs and golf clubs, serving a similar member/club customer base. While not a prize insurance provider, it operates in the same golf club ecosystem that Golf Premia services.
- Topgolf: Large-scale golf entertainment and venue operator with a broad portfolio of services including events and tournaments. Much larger and broader in scope than Golf Premia, but operates in the same Mexican and global golf event market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Golf Premia social profiles
Digital presenceGolf Premia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golf Premia leadership team
Management profileNumber of profiles
Profiles1 record
Golf Premia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golf Premia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golf Premia
What does Golf Premia do?
Golf Premia specializes in backing and guaranteeing Hole in One prize payouts for golf tournaments, removing the financial risk from event organizers. Beyond prize backing, the company provides full-service tournament logistics, golf challenge activations, and brand activation programs designed for golf clubs, country clubs, corporate sponsors, and tournament organizers across Mexico and Latin America.
Is Golf Premia a public or private company?
Golf Premia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Golf Premia founded?
Golf Premia was founded in 2016. It employs 1 to 10 people.
Where is Golf Premia based?
Golf Premia is headquartered in Guadalajara, Mexico, in the Latin America region.
How does Golf Premia make money?
Three revenue lines are on record. Hole in One Prize Backing is the primary driver. The others are tournament Management and golf Dynamics and Activations.
Who are Golf Premia's main competitors?
Direct peers on record are Hole-In-One International, USA Hole in One, Prize Promotions, Prizewise and American Hole 'n One. Broad incumbents are Troon, ClubCorp and Topgolf.
Does Golf Premia have an API?
No public API is recorded for Golf Premia.