Golf de Saint-Jean-de-Monts

What Golf de Saint-Jean-de-Monts does

Golf de Saint-Jean-de-Monts is an independent French golf club located in Saint-Jean-de-Monts, Vendée, operating under an association sportive structure since 1988. Its core asset is an 18-hole Scottish-style links course (par 72, 5,896 metres) routed through pine and oak forest on the front nine and alongside the Atlantic Ocean on the back nine, with views of Île d'Yeu. A 6-hole Pitch & Putt, a practice range, and a clubhouse with restaurant and pro shop complete the on-site facility. Sandy subsoil and the mild Vendée coastal climate enable year-round play, a structural differentiator versus inland French courses.

The club monetises the course through a diversified revenue stack: seasonal green fees (€43–€86 for 18 holes), individual and couple annual memberships (€490–€2,780), equipment and cart rental, individual/group lessons and summer camps delivered by two resident PGA-qualified professionals, on-site F&B and retail, and corporate group bookings with dedicated seminar space. Customer acquisition is primarily direct-to-consumer via the club website and third-party tee-time platform netgolf.fr, supplemented by the Golfy loyalty programme, hotel/accommodation referral partnerships (Valdys Thalasso, Belambra, Hôtel le Robinson, campsites), and the Challenge des Partenaires local-business sponsorship network. The club is regularly ranked among the 30 most beautiful golf courses in France and holds the Welcome Label (2023) and Best Golf 2025 designations.

Name

Golf de Saint-Jean-de-Monts

Legal name

Golf de Saint-Jean-de-Monts

Website

https://golfsaintjeandemonts.fr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent French golf club in Saint-Jean-de-Monts, Vendée, operating an 18-hole Scottish-style links course and 6-hole Pitch & Putt since 1988, serving recreational golfers, members, corporate groups, and hotel stay-and-play guests with year-round play, tuition, hospitality, and competitions.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course operations
• Golf membership services
• Golf tuition programs
• Recreational golf facilities
• Sports club management

Headquarters

HQ city

Saint-Jean-de-Monts

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Per-play green fee charges for 18-hole and 9-hole rounds, varying by season (low, medium, high) and player category (public, FFGolf licensees, Golfy card holders).
2. Annual Memberships: 12-month and 10-month subscription memberships for individuals, couples, and students, with tiered pricing. Includes membership benefits such as complimentary green fees, Golfy Indigo card, and discounts at partner golf courses.
3. Equipment Rental: Cart, trolley, club, and bag rentals for round duration. Also practice range ball buckets and seminar room hire.
4. Golf Tuition: Individual and group lessons, coaching programmes, and summer golf camps delivered by two resident golf professionals.
5. Restaurant & Clubhouse: On-site restaurant and clubhouse open 7:30 am to 7:30 pm serving food and beverages to golfers and visitors.
6. Pro Shop: Retail sales of golf equipment, clothing, and accessories on-site.
7. Group Bookings & Seminars: Corporate and group event packages including competition organisation and seminar room hire.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Golf de Saint-Jean-de-Monts operates an 18-hole Scottish-style links golf course (5,896 metres, par 72) opened in 1988 on the Atlantic coast of Vendée, France, playable year-round due to sandy subsoil. The club sells green fees, annual and 10-month memberships, equipment rental (carts, trolleys, clubs), individual and group golf tuition by two resident professionals, a 6-hole Pitch & Putt, a youth Golf School (École de Golf), and on-site clubhouse services including a restaurant and pro shop. It also hosts corporate group events, a full annual competition calendar, and seminar room hire.

Product overview

Golf de Saint-Jean-de-Monts operates as a single golf resort facility offering a comprehensive golf experience centered around its 18-hole links course (5896m, par 72) set between forest and Atlantic Ocean. The facility provides a complete golf ecosystem including a 6-hole Pitch & Putt, professional tuition services, practice facilities with equipment hire, a pro shop, clubhouse with restaurant, youth golf school, and organized competitions. Revenue streams include green fees, annual memberships (individual and couple plans), equipment rental, tuition fees, and venue hire for seminars. The operation is integrated with the Golfy loyalty program for bookings and discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Links Golf Course Core 18-hole, 5,896-metre, par 72 Scottish-style links course set between forest and Atlantic Ocean. Open to individual golfers, FFGolf licence holders, Golfy cardholders, groups, and members. Year-round playability due to sandy subsoil.
• Pitch & Putt (6-Hole) 6-hole pitch and putt course for short-game practice, beginners, and Pitch & Putt membership holders. Day-rate and annual subscription available.
• Annual Golf Memberships Annual and 10-month subscription memberships for individuals, couples, and students. Includes complimentary green fees, Golfy Indigo card, partner-course discounts, and pro shop benefits.
• Equipment Rental and Practice Range Cart, trolley, club, and bag rentals for round duration, plus driving range ball buckets sold individually or in bundles (recharge cards and carnet bundles available).
• Golf Tuition Lessons Individual and group golf lessons, coaching programmes, and summer camps delivered by two resident professionals (Brice Chanfreau and Maxime Capelle). Open to golfers of all levels.
• École de Golf (Golf School) Structured youth golf programme for children and teenagers (from age 7) with free equipment loan, practice balls, FFGolf licence, and access to all practice areas. Includes progression to competition play.
• Clubhouse and Restaurant On-site clubhouse facility with restaurant open 7:30 am to 7:30 pm, serving food and beverages to golfers and visitors.
• Pro Shop On-site retail of golf equipment, clothing, and accessories, with member discounts. Equipment also supplied via Eurogolf Nantes partner.
• Group Bookings and Corporate Events Group golf outings and corporate events for companies and associations, including competition organisation and the Challenge des Partenaires event series. Tiered group pricing for 12+ and 40+ players.
• Seminar Room Hire Meeting room and seminar space available for half-day (€150) or full-day (€250) hire, suitable for corporate meetings and group outings.

Quantifiable outcome

• Regularly ranked among the top 30 most beautiful golf courses in France
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

36 partnerships are on record, tiered core, minor and major.

• GolfycoreChannel Partner/ Reseller/ DistributorGolfy is a French golf loyalty and discovery platform. The partnership provides discounted green fee rates for Golfy Indigo and Platine cardholders at the club, and offers Golfy Indigo card membership as a complimentary benefit to annual subscribers. Golfy mailings and correspondence are directed to club members.
• Valdys Thalasso & Spa Hôtel Les PinscoreGTM or Marketing PartnerOn-site hotel (1 minute from the course) offering 20% discount on 18-hole green fees for hotel guests outside school holidays. Joint stay-and-play promotion for visiting golfers.
• Belambra Club de Vacances Saint-Jean-de-MontsminorGTM or Marketing PartnerHoliday club located 2 minutes from the golf course offering 10% discount on 18-hole green fees for guests outside July and August.
• Hôtel le RobinsonminorGTM or Marketing PartnerLocal hotel 4 minutes from the golf course included in the accommodation referral listings.
• FFGolf (Fédération Française de Golf)coreOthersThe national French golf federation. Club licence management, competition regulation, and youth golf school certification. Students and members require FFGolf licences to access the 18-hole course.
• Ligue des Pays de la Loire (Golf)coreOthersRegional golf league for the Pays de la Loire region, organising inter-regional team competitions in which the club participates.
• Comité de Golf de VendéecoreOthersDepartmental golf committee for Vendée, organising CSV (Challenge Sportif Vendée) competitions. The club hosts departmental team competitions.
• Sporting Golf (Club Section)coreStrategic or Co-development PartnerSporting Golf is the sports section of the club association, managing competitive teams, youth training (investing over €6,000/year), interclub competitions, and club life. Listed as a sponsor on the club website.
• Volvo (Automotive)majorGTM or Marketing PartnerTitle sponsor of the Volvo Golf Trophy competition series at the club, a flagship annual event with multiple formats.
• Ville de Saint-Jean-de-Monts (Municipality)majorOthersThe town hall of Saint-Jean-de-Monts is a sponsor and supports the golf school and club. The municipality co-finances youth golf development and provides support for the École de Golf.
• Canal+majorGTM or Marketing PartnerSponsor of the Trophée Canal+ L'Occitane Aquarelle competition event at the club.
• Super U Saint-Jean-de-MontsmajorGTM or Marketing PartnerLocal supermarket chain sponsor, associated with the 'U des Pays de Monts' competition series and Challenge des Partenaires.
• Eurogolf NantesminorGTM or Marketing PartnerGolf equipment retailer and sponsor. Also provides equipment supply through Eurogolf retail network.
• Valdys Resort (Thalasso & Spa)majorGTM or Marketing PartnerSponsorship of club competitions and partner hotel for the Valdy's Resort competition series. Valdys also offers 20% green fee discount for hotel guests.
• HomkiaminorGTM or Marketing PartnerSponsor of the Open de l'Océan Homkia competition at the club.
• Le ConservateurminorGTM or Marketing PartnerInsurance company sponsor associated with Le Conservateur competition series at the club.
• TéléthonminorGTM or Marketing PartnerCharitable partner for the annual Téléthon Cup (Coupe du Téléthon) competition event, a fundraising golf day.
• Artisans ArtipôleminorGTM or Marketing PartnerSponsor from the artisanal trade sector, listed on the club's sponsors page.
• Digital (Group)minorGTM or Marketing PartnerSponsor associated with the Digital Golf Tour competition series at the club.
• Optique Viguié Saint-Jean-de-MontsminorGTM or Marketing PartnerOptician sponsor, partnered with Optique Bello (Noirmoutier) and Audition Dyapason (Challans) for the Viguié-Bello-Bressolette competition series.
• Maison et ServicesminorGTM or Marketing PartnerHome services company and Challenge des Partenaires sponsor with contact Marie Mauvoisin.
• La Cave de RolyminorGTM or Marketing PartnerWine merchant and Challenge des Partenaires sponsor, contact Roland Bourguignon.
• Le Comptoir St JeanminorGTM or Marketing PartnerRestaurant/bar and Challenge des Partenaires sponsor, contact Yann Lerasle.
• Art caféminorGTM or Marketing PartnerCafé and Challenge des Partenaires sponsor, contact Yann Lerasle.
• Château d'AxminorGTM or Marketing PartnerFurniture/home goods sponsor for Challenge des Partenaires, contact Marc Riviere.
• Baril Pro&CieminorGTM or Marketing PartnerHardware/building supplies retailer sponsor for Challenge des Partenaires, contact Elodie.
• CoaxialminorGTM or Marketing PartnerTechnology services company and Challenge des Partenaires sponsor, contact Marie Blanche Pennington.
• Besseau AutomobilesminorGTM or Marketing PartnerAutomobile dealership and Challenge des Partenaires sponsor, contact Tristan Besseau.
• Thelem AssurancesminorGTM or Marketing PartnerInsurance company sponsor for Challenge des Partenaires, contact Pascal Girardin.
• GastromerminorGTM or Marketing PartnerFood/gastronomy supplier and Challenge des Partenaires sponsor, contact Françoise Grous.
• Champagne Rémy-CollardminorGTM or Marketing PartnerChampagne producer and Challenge des Partenaires sponsor, contact Fabrice Rémy.
• Solus RénovationminorGTM or Marketing PartnerRenovation/construction company and Challenge des Partenaires sponsor, contact Laurent Lartigue.
• Expert LitierminorGTM or Marketing PartnerBedding/furniture specialist and Challenge des Partenaires sponsor, contact Marc & Elodie Rivière.
• Partner Golf Courses (Golf Barrière La Baule, Golf de la Bretesche, Golf de Nantes-Vigneux)minorChannel Partner/ Reseller/ DistributorReciprocal discount arrangements: annual subscribers receive 30% discount on green fees at Golf Barrière La Baule, Golf de la Bretesche, and Golf de Nantes-Vigneux. Complimentary green fee offered at Dinard Golf.
• Bonjour GolfminorChannel Partner/ Reseller/ DistributorListed on the Bonjour Golf platform for golf course discovery and booking.
• GolfstarsminorChannel Partner/ Reseller/ DistributorListed on the Golfstars platform for tee-time booking and course discovery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Open Golf Club: Major French golf course management and ownership network with multiple partner courses across France. Competes with independents for member acquisition, corporate events, and tourism-driven rounds at a national level.
• UGOLF: Leading French network operator of public and private golf courses with broad geographic coverage. Represents a structural competitor with greater capital, marketing scale, and pricing power versus an independent single-course club.
• Golf de Chantilly: One of the oldest and most prestigious French golf venues, hosting French Opens and major national competitions. Comparable positioning as a high-end French club with multiple courses, tournaments, and corporate events.
• Le Golf National: France's flagship golf venue near Paris, host of the Ryder Cup 2018. Sets national pricing benchmarks and brand expectations; functions as an aspirational peer for any ranked French course.
• Golf de Fontainebleau: Historic and prestigious French golf course near Paris with a long-established reputation. Comparable in caliber of offering and pricing tier to a top-30 French course such as Golf de Saint-Jean-de-Monts.

Direct peers

• Golf Barrière La Baule: Atlantic-coast French golf course operating as part of the Lucien Barrière casino-resort portfolio. Direct competitor for the same stay-and-play and tourism clientele as Golf de Saint-Jean-de-Monts, and an existing reciprocal-discount partner.
• Dinard Golf: Atlantic-coast links course in Brittany targeting visiting golfers and members. Offers a complimentary green fee to Golf de Saint-Jean-de-Monts members, indicating direct overlap in the touring-golfer segment.
• Golf de Nantes-Vigneux: Regional 18-hole golf course near Nantes serving the same Pays de la Loire golfer base as Golf de Saint-Jean-de-Monts. Also a reciprocal-discount partner with overlapping corporate and member audiences.
• Golf de la Bretesche: Premium 18-hole golf course in Brittany, comparable in scale and Atlantic-coast positioning to Golf de Saint-Jean-de-Monts. Listed as a reciprocal-discount partner, indicating direct overlap in target market and price point.

Emerging players

• Golf Bluegreen Rennes-Saint-Grégoire: French regional golf course operated by the Bluegreen chain, comparable in size and member offering to Golf de Saint-Jean-de-Monts. Represents chain-based competition for memberships and tourism-driven rounds in western France.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/golfsaintjeandemonts
• LinkedInlinkedin.com/company/golf-de-saint-jean-de-monts

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf de Saint-Jean-de-Monts