Digital Group
Digital Group is an independent full-service digital marketing agency headquartered in Madrid, founded in 2008, serving medium and large enterprises across Spain and Portugal through in-house paid media, SEO, social media, eCommerce, analytics, and marketing automation services.
- Company typePrivate
- Founded2008
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Digital Group does
Digital Group is a privately held, independent digital marketing agency headquartered in Madrid, Spain, founded in 2008 and operating as DIGITAL GROUP Branch, S.L. It serves medium and large enterprises in Spain and Portugal through a full-service consultancy model that positions itself as the client's embedded marketing team rather than a single-channel vendor. The company delivers a comprehensive portfolio of digital marketing services spanning paid media (SEM, Display & Programmatic, Paid Social, Affiliate), organic channels (SEO, Social Media strategy, Inbound Marketing), eCommerce and marketplace management (including Amazon Partner Reseller status), analytics, UX and conversion rate optimization, advertising design, marketing automation, and digital transformation consulting. A dedicated 'Agente Digitalizador' offering under Spain's Kit Digital program extends the firm's reach into the SME segment with subsidized engagements.
The agency's underlying technology stack combines standard third-party platforms — HubSpot, Mailchimp, WooCommerce, PrestaShop, WordPress, and major ad networks — with two proprietary methodologies: the 36-point Improvement Methodology for paid media optimization and the Display Performance Branding Methodology (created in 2010) for 360-degree performance branding. All execution is performed by 100% in-house specialist teams with no outsourcing. The firm operates from four offices (Madrid, Barcelona, Faro, Lisbon) and reports 300+ specialists across its group entities. Named clients include Cesur, Binter, Mapfre, Securitas Direct, Vaughan, Carristur, Imaginarium, and Small World, spanning insurance, education, tourism, retail, telecommunications, and financial services.
The business model is professional services: project-based pricing ranging from €1,000 to €20,000 for discrete deliverables, monthly retainers from €2,000 for social media management, and enterprise-level annual retainers implied by anchor accounts such as the €1M+ Mapfre engagement. Go-to-market is hybrid — direct enterprise sales supported by inbound marketing (blog, industry studies, masterclasses such as 'The 10 Laws of Change', client case studies, and SEO) — with no self-serve or productized SaaS distribution. The company was acquired by WeRock in 2022, returned to independence in 2024, and subsequently joined Dall International as Spain and Portugal's representative in a European independent agency network.
Digital Group firmographics
Firmographics- Name
- Digital Group
- Legal name
- DIGITAL GROUP Branch, S.L.
- Website
- https://digitalgroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Digital Group is an independent full-service digital marketing agency headquartered in Madrid, founded in 2008, serving medium and large enterprises across Spain and Portugal through in-house paid media, SEO, social media, eCommerce, analytics, and marketing automation services.
- Ownership category
- akta.pro rank
Digital Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Digital Group is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Digital Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Marketing Consultancy and Professional Services: Full-service marketing consultancy providing a comprehensive suite of digital marketing services to medium and large enterprises, including strategy, media buying, SEO, social media, analytics, UX/CRO, creative design, and marketing automation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full-service agency retainer |
| Unit Pricing | One time/ perpetual license | Website Development via Kit Digital |
| Unit Pricing | One time/ perpetual license | Online Store (Basic - Template) |
| Unit Pricing | One time/ perpetual license | Online Store (Custom) |
| Unit Pricing | Monthly | Social Media Management (Kit Digital) |
| Unit Pricing | One time/ perpetual license | Customer Management Digitization (Kit Digital) |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Digital Group product offering
Product offeringCore offering
Digital Group is a full-service digital marketing consultancy that plans and executes integrated digital marketing strategies for medium and large enterprises in Spain and Portugal. The agency delivers SEO, paid media (SEM, Display, Programmatic, Paid Social, Affiliate), Social Media, eCommerce & Marketplace (including Amazon), Analytics, UX & CRO, advertising design, offline advertising, Inbound Marketing, Marketing Automation, and Digital Transformation consulting. All capabilities are executed by in-house specialist teams (no outsourcing) under proprietary methodologies, positioning the firm as an embedded marketing partner rather than a project-only vendor.
Product overview
Digital Group is a full-service digital marketing consultancy for medium and large enterprises, operating primarily in Spain and Portugal. The company offers a comprehensive portfolio of 12 distinct marketing services organized into digital advertising media (SEO, Social Media, Media/PPC including SEM, Display, Paid Social, and Affiliate), e-commerce solutions, analytics, UX & CRO, creative design, offline advertising, and specialized services (Inbound Marketing, Marketing Automation, Digital Agent/Kit Digital, and Digital Transformation Consulting). These services function both independently and as an integrated full-service offering, allowing clients to access specialized capabilities or a complete 360-degree marketing strategy from a single agency.
Differentiator
Problem solved
Functional benefit
Products and services
- Media / PPC Services Paid media services including SEM, Display & Programmatic advertising, Paid Social, and affiliate marketing, executed using a proprietary 36-point optimization methodology. Targeted at medium and large enterprises seeking integrated paid media management.
- SEO Services Search engine optimization covering technical SEO, on-page optimization, link building, and content strategy to increase organic traffic and brand visibility for medium and large enterprise clients.
- Social Media Services Social media management covering strategy, content planning, community management, influencer marketing, and social care for enterprise brands across Spain and Portugal.
- eCommerce & Marketplace Services E-commerce optimization and marketplace management including Amazon (Amazon Partner Reseller), catalog management, Amazon Ads, and performance analysis for online retailers.
- Analytics Services Data analytics and web analytics services including audits, data visualization dashboards, and strategic action plans for digital performance optimization across paid, owned, and earned media.
- UX & CRO Services User experience design and conversion rate optimization covering website analysis, conceptualization, design, development, and ongoing optimization to lift conversion performance.
- Advertising Design Services Digital advertising design including banner and landing page development (static and dynamic), HTML5 creative production, and downloadable asset design for paid campaigns.
- Offline Advertising Services Traditional media advertising including TV, outdoor/billboard, press, and radio with exclusive media network partnerships for integrated cross-channel campaigns.
- Inbound Marketing Services Inbound and content marketing services covering strategy audits, content creation, and implementation for automated lead generation. Service integrated in 2017.
- Marketing Automation Services Marketing automation and lead management including CRM optimization (HubSpot, Mailchimp), email marketing, campaign automation, lead nurturing, and dashboard analytics.
- Digital Agent / Kit Digital Services Official Kit Digital 'Agente Digitalizador' providing subsidized digital solutions to Spanish SMEs including website development (WordPress from 5,000 EUR), online stores (1,000–20,000 EUR), social media management (from 2,000 EUR/month), and CRM/digitization packages (2,000–4,000 EUR), with government aid up to 2,000–4,000 EUR.
- Digital Transformation Consulting Strategic digital transformation consulting aligning business objectives with digital marketing and media campaigns, covering audit, planning, and execution across channels.
Quantifiable outcome
- 33% reduction in cost-per-lead (CPL) in fundraising campaigns
- +4 more outcomes
Companies that use Digital Group
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Digital Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Digital Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Dall InternationalcoreIn 2024, Digital Group joined Dall International, one of the most prominent independent digital agency networks in Europe, representing the Spanish and Portuguese markets. This network membership positions the agency within a broader ecosystem of independent agencies across Europe.
- WeRock Advertising GroupminorIn 2022, Digital Group became part of the WeRock advertising group. The agency later returned to independence in 2024.
- KanllicoreDigital Group purchased the established digital agency Kanlli in 2021, strengthening its portfolio of analytics, SEO, Social Strategy, digital transformation services, and digital production department (design and programming).
- Optimus Union GroupcoreIn 2019, Digital Group formed the Optimus Union Group, integrated by 6 companies providing a real 360-degree service offering.
- FanquimiacoreDigital Group acquired the Social Media agency Fanquimia in 2017 to deepen development of its Paid Social department, becoming the agency with one of the largest Social Media departments with a 100% in-house team.
- Gear Link (Mexico)minorIn 2016, Digital Group started operations in Mexico through its integration in the Mexican agency group Gear Link, enabling the agency to serve clients in the Latin American market.
- InestingcoreDigital Group acquired Inesting, a Portuguese digital media agency, as part of its Iberian expansion strategy in 2015. This acquisition expanded the agency's footprint in Portugal.
- Brandits GroupcoreIn 2015, Digital Group formed Grupo Brandits together with 3 important digital design, strategic design, and research companies. Digital Group & Brandits Group opened new offices in Madrid at Calle de Alcalá 21.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Digital Group competitors and assessment
Company assessmentDirect peers
- Making Science: Spanish-headquartered digital marketing and ad-tech agency with operations across Europe and the Americas. Comparable to Digital Group as a full-service digital agency serving enterprise clients across paid media, SEO, analytics, and eCommerce, with a stronger tech/AI orientation.
- Good Rebels: Independent Spanish digital agency offering digital strategy, transformation, content, and media services. Comparable to Digital Group in targeting Spanish enterprise clients with integrated digital capabilities and similar Iberian concentration.
- T2O media: Spanish digital media agency specializing in performance marketing, programmatic, and data-driven campaigns. Comparable to Digital Group's Media/PPC and analytics services for enterprise clients, with similar focus on outcome-based delivery.
- The Cocktail: Spanish digital consultancy combining strategy, design, technology, and data. Comparable to Digital Group as a full-service digital transformation partner for enterprise clients in Spain, with comparable mix of consulting, creative, and media offerings.
- Elogia: Spanish digital marketing agency offering eCommerce, digital media, content, and social media services. Comparable to Digital Group's eCommerce/Marketplace and Social Media practices, serving Spanish and Latin American enterprise clients.
- Cyberclick: Barcelona-based digital marketing agency specializing in performance advertising, programmatic, and lead generation. Comparable to Digital Group's paid media and CPL-reduction outcomes for mid-market and enterprise clients in Spain.
- Flat 101: Spanish data-driven digital marketing agency focused on analytics, CRO, and performance. Comparable to Digital Group's Analytics and UX/CRO services, with similar mid-market enterprise targeting in Spain.
Broad incumbents
- Havas Media Spain: Spanish arm of global Havas Media network offering integrated media planning and buying. Comparable as a competitor for the same Spanish enterprise media budgets, but with global scale, cross-market capabilities, and holding-company resources Digital Group lacks.
- GroupM Spain: WPP's media investment group operating in Spain (Mindshare, Wavemaker, Essence, mSix&Partners). Comparable as a competitor for Spanish enterprise media accounts, but with global scale and multinational client servicing Digital Group cannot match.
- Publicis Spain: Spanish operations of Publicis Groupe, offering creative, media, digital, and consulting. Comparable as a competitor for top-tier Spanish enterprise clients, with broader service portfolio and global capabilities than Digital Group's independent model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Digital Group social profiles
Digital presenceDigital Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Group leadership team
Management profileNumber of profiles
Digital Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Digital Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Group
What does Digital Group do?
Digital Group is a full-service digital marketing consultancy that plans and executes integrated digital marketing strategies for medium and large enterprises in Spain and Portugal. The agency delivers SEO, paid media (SEM, Display, Programmatic, Paid Social, Affiliate), Social Media, eCommerce & Marketplace (including Amazon), Analytics, UX & CRO, advertising design, offline advertising, Inbound Marketing, Marketing Automation, and Digital Transformation consulting. All capabilities are executed by in-house specialist teams (no outsourcing) under proprietary methodologies, positioning the firm as an embedded marketing partner rather than a project-only vendor.
Is Digital Group a public or private company?
Digital Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Group founded?
Digital Group was founded in 2008. It employs 51 to 100 people.
Where is Digital Group based?
Digital Group is headquartered in Madrid, Spain, in the Europe region.
How does Digital Group make money?
One revenue line is on record: marketing Consultancy and Professional Services.
Who are Digital Group's main competitors?
Direct peers on record are Making Science, Good Rebels, T2O media, The Cocktail, Elogia, Cyberclick and Flat 101. Broad incumbents are Havas Media Spain, GroupM Spain and Publicis Spain.
Does Digital Group have an API?
No public API is recorded for Digital Group.
What industry is Digital Group in?
Digital Group's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.