GombaShop

What GombaShop does

GombaShop™ is a Bulgarian SaaS e-commerce platform operated by "Гомба" ООД (Gomba OOD, EIK 202438316), headquartered in Sofia and founded in 2015. The platform enables small and medium-sized businesses, artisans, and manufacturers to create, launch, and operate online stores without technical expertise, offering a visual drag-and-drop store builder, 35+ professionally designed themes, integrated hosting and SSL, and an Appstore with 50+ extensions. Its technology stack bundles a comprehensive set of Bulgarian-localized payment aggregators (ePay, Borica, Fibank, DSK, UBB, Stripe, PayPal, MyPOS, Paysera, Revolut, NewPay, TBI Bank) and courier integrations (Econt, Speedy, BOX NOW, EU Shipments), alongside multi-channel selling (Facebook, Instagram, Google), marketing tools, abandoned-cart recovery, electronic vouchers, and a developer environment for HTML/CSS/JS customization. GombaShop operates on a self-serve PLG model with a 14-day free trial, tiered monthly or annual subscriptions (with 50% off annual), and a two-tier reseller/affiliate program offering up to 50% recurring commissions. Distribution is supplemented by a 50+ agency partner ecosystem and earned media coverage in Bulgarian outlets such as Kapital, Forbes Bulgaria, Manager, and Nova. The platform claims 2,000+ active stores, 4 million+ orders processed, 100M+ BGN in annual merchant turnover, and operations in 4 countries, with full GDPR compliance.

Name

GombaShop

Legal name

„Гомба" ООД

Website

https://gombashop.bg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GombaShop is a Bulgarian SaaS e-commerce platform that enables SMBs, artisans, and manufacturers to create and operate online stores via a visual builder, with local payment and courier integrations, on a self-serve subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: GombaShop operates on a SaaS subscription model where merchants pay a monthly or annual fee based on their chosen plan. Annual subscriptions offer significant discounts (50% off regular price). The platform provides tiered plans that unlock additional features and capabilities.
2. Reseller Commissions: Partners in the Advanced Reseller program earn commissions of up to 50% on merchant subscription fees. Referral partners earn commissions ranging from 20% to 35% based on the number of referred merchants. These commissions are recurring for as long as merchants continue using the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

GombaShop is a cloud-based SaaS e-commerce platform that enables Bulgarian merchants to create, design, and operate online stores without coding. The subscription-based product bundles a visual store builder, 35+ design themes, hosting and SSL, 20+ integrated payment methods, courier integrations, marketing and SEO tools, and an Appstore of 50+ add-ons. Merchants sign up self-serve, start with a 14-day free trial, and choose monthly or 50%-discounted annual subscription plans.

Product overview

GombaShop™ is a unified SaaS e-commerce platform providing a complete ecosystem for online retail. The core GombaShop™ platform serves as the central product, offering store creation, hosting, design, payments, logistics, and marketing in one subscription. The platform is supplemented by the GombaShop Appstore with 50+ extensions, including specialized modules like the Electronic Voucher System, Abandoned Carts Recovery, Liveshopping, and Design Themes. The Developer Environment (for Professional plan) enables custom HTML/CSS/JS modifications. All components are designed for the Bulgarian market with local payment methods, courier integrations, and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• GombaShop SaaS Platform Cloud-based SaaS e-commerce platform that enables merchants in Bulgaria to create and operate online stores end-to-end, including product catalog, design themes, hosting, SSL, integrated payments, courier integrations, marketing/SEO tools, multi-channel selling, and customer management, available via monthly or discounted annual subscription with a 14-day free trial.
• GombaShop Appstore Marketplace of 50+ application extensions that augment the core GombaShop platform, spanning payment gateways, marketing tools, logistics solutions, and business management add-ons, available to merchants through their store admin panel.
• Design Themes Library Library of 35+ ready-made, professionally designed e-commerce storefront themes covering a wide range of store types, built on UX design principles and customizable through the visual site builder; included as part of the GombaShop subscription.
• Advanced Reseller Program Two-tier partner program allowing agencies, web studios, consultants, and freelancers to resell or refer GombaShop subscriptions to merchant clients and earn recurring commissions: Advanced Reseller tier pays up to 50% commission and requires managing a minimum of 5 stores; Referral tier pays 20-35% commission with no minimum.

Quantifiable outcome

• Over 2,000 active online stores using the platform
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

Feature9 records

Partnerships

16 partnerships are on record, tiered major, core and minor.

• NewPaymajorTechnology or Integration · 26 August 2021NewPay is a Buy Now, Pay Later (BNPL) solution integrated with GombaShop. GombaShop was the first SaaS platform in Bulgaria to integrate this type of BNPL solution, allowing customers to purchase with deferred payment up to 400 BGN.
• EcontcoreTechnology or IntegrationEcont is a leading Bulgarian courier service integrated into GombaShop for automated shipping price calculation, zoning for worldwide delivery, and waybill generation.
• SpeedycoreTechnology or IntegrationSpeedy is a Bulgarian courier company integrated with GombaShop for delivery management and automated shipping cost calculation.
• EU ShipmentscoreTechnology or IntegrationEU Shipments is an international fulfillment solution integrated with GombaShop for cross-border shipping and order fulfillment.
• BOX NOWcoreTechnology or IntegrationBOX NOW is a parcel locker network integrated with GombaShop for automated delivery to parcel lockers across Bulgaria.
• StripemajorTechnology or IntegrationStripe is integrated as a modern payment processing solution in GombaShop, enabling card payments for merchants.
• ePay (БОРИКА)majorTechnology or IntegrationePay is a leading Bulgarian payment aggregator integrated with GombaShop. The Borika system is also available for POS terminal integrations with Fibank, DSK Bank, and UBB.
• PayPalmajorTechnology or IntegrationPayPal is available as a payment method integration in GombaShop for merchants accepting international payments.
• MyPOSmajorTechnology or IntegrationMyPOS is a modern payment solution integrated with GombaShop for card payments.
• PayseramajorTechnology or IntegrationPaysera is a payment aggregator integrated with GombaShop for international and local payment processing.
• TBI Bank (TBI FusionPay)majorTechnology or IntegrationTBI Bank provides credit installment solutions and BNPL options integrated with GombaShop, allowing customers to buy on credit from 50 to 10,000 BGN.
• Facebook and InstagrammajorTechnology or IntegrationSocial media integrations allow merchants to sell directly on Facebook and Instagram through their GombaShop stores, with marketing pixel and tracking integrations also available.
• Google (Analytics, Ads, Shopping)majorTechnology or IntegrationGoogle integrations for analytics, advertising pixel tracking, and product listing feeds for Google Shopping.
• RevolutTechnology or IntegrationRevolut payment integration available in GombaShop for card and digital wallet payments.
• Digital Agency Partners (50+)majorChannel Partner/ Reseller/ Distributor50+ partner agencies provide services including graphic design, product photography, digital marketing, legal and accounting services to GombaShop merchants. Partners are listed on the GombaShop website and have access to the merchant ecosystem.
• SEOMAX (Digital Agency)minorChannel Partner/ Reseller/ DistributorSEOMAX is a digital agency partner that expanded its service offerings through partnership with GombaShop, reaching new business niches and serving as a referral partner.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopify: Global SaaS e-commerce platform enabling SMBs and merchants to create, customize, and operate online stores. Closest direct comparable to GombaShop in product category, target SMB customer, and SaaS subscription business model.
• WooCommerce: Open-source e-commerce platform built on WordPress (owned by Automattic), used by SMBs globally to launch online stores. Comparable to GombaShop in serving the SMB merchant segment, though delivered as open-source rather than hosted SaaS.
• BigCommerce: SaaS e-commerce platform targeting SMB and mid-market merchants with API-driven customization and multi-channel selling. Directly comparable to GombaShop in SaaS delivery model, subscription pricing, and merchant-focused feature set.
• PrestaShop: Open-source e-commerce platform popular in European SMB markets. Comparable to GombaShop in SMB merchant focus, multi-language support, and European market presence, though delivered as downloadable software rather than hosted SaaS.
• Ecwid (Lightspeed): SaaS e-commerce solution that allows SMBs to add online stores to existing websites, acquired by Lightspeed. Comparable to GombaShop in SMB self-serve onboarding, subscription pricing, and multi-channel selling features.
• Shift4Shop: SaaS e-commerce platform offering integrated payment processing and store builder functionality for SMBs. Comparable to GombaShop in bundled payments/store platform approach, though operating primarily in the US market.
• Squarespace Commerce: SaaS website builder with strong e-commerce capabilities and design-led positioning, targeting SMBs and creators. Comparable to GombaShop in subscription-based all-in-one commerce model, design template library, and PLG onboarding.
• Wix.com: All-in-one SaaS website builder with integrated e-commerce functionality, serving SMBs and entrepreneurs globally. Direct comparable to GombaShop in PLG self-serve model, visual store builder, and bundled hosting/Subscription pricing approach.

Broad incumbents

• Magento (Adobe Commerce): Enterprise e-commerce platform from Adobe serving mid-market and large merchants globally. Comparable to GombaShop in core e-commerce platform functionality but addresses higher-end of the market and operates as a broad incumbent rather than SMB-focused.

Regional players

• Shopline: Asia-focused (particularly Greater China and Southeast Asia) SaaS e-commerce platform serving SMB merchants with localized payment and logistics integrations. Comparable to GombaShop in regional SMB SaaS commerce model and localization strategy, though operating in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Gombashop
• Facebookfacebook.com/gombashop.bulgaria
• LinkedInlinkedin.com/company/gombashop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GombaShop