GONNA Studios

What GONNA Studios does

GONNA Studios is a privately held, B2B creative agency and production studio headquartered in Newport Beach, California with a secondary office in Los Angeles. The firm delivers full-service creative production, including advertising, branded content, athlete storytelling, photography, team and league content, and post-production, for sports brands, leagues, athletes, and sports-adjacent fitness and wellness companies. It operates a project-based professional services model with quote-based engagements, sourcing clients primarily through direct outreach, reputation, and a publicly visible portfolio of work across Instagram, TikTok, YouTube, and its website.

Named clients in the input data include Easton (softball/baseball product launches including Ghost OG, Ghost Unlimited, Hype Fire, and ROPE), Franklin Sports (Spring Training 2024 and an expanded 2025 multi-market engagement), OKC Thunder (season-long championship-ticketing campaign), Therabody (NFL MVP Josh Allen multi-channel campaign), HOKA x Foot Locker (Cross Country Nationals collaboration), and Tracy Anderson (Heartstone App launch post-production). The studio reports being trusted by 50+ clients. Operational evidence shows coast-to-coast production capabilities (e.g., Spring Training shoots across Florida and Arizona) and multi-format deliverables spanning broadcast, social, retail, and athlete-owned channels.

The team is described as roughly 5 people, structured around named creative leads (Director Jesse Paz, Executive Producer Hanna Sprague across multiple projects). GONNA describes itself as "scrappy, strategic, and relentlessly committed to craft," with no red tape or slow-moving hierarchy. There is no disclosed ownership beyond founder/team control, no parent company, no funding rounds, no subsidiaries, no patents or trademarks, no API or software products, and no public pricing, ARR, or revenue figure. The company has no disclosed AI/ML capabilities and operates purely as a creative services provider rather than a technology platform.

Name

GONNA Studios

Legal name

GONNA Studios

Website

https://gonnastudios.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GONNA Studios is a privately held, California-based creative agency and production studio serving sports brands, leagues, athletes, and fitness brands with full-service advertising, branded content, athlete storytelling, photography, and post-production on a project-based model.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPAAAHAD

Content & Creative Studio for Creators (Concepting/Production)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

Keywords

• Creative production studio
• Sports content production
• Athlete storytelling
• Branded content agency
• Video production services

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Full-service creative agency providing advertising, branded content, athlete storytelling, photography, team & league content, and post-production services to sports brands, leagues, athletes, and teams. Revenue generated through project-based creative engagements and production partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GONNA Studios is a creative agency and production studio delivering advertising, branded content, athlete storytelling, photography, team & league content, and post-production services to sports brands, leagues, athletes, and teams. Engagements span concept, production, and post-production phases for campaign launches, product storytelling, ticketing/community spots, and season-long content systems delivered across broadcast, social, retail, and athlete channels.

Product overview

GONNA Studios is a creative agency and production studio offering integrated creative services rather than a modular product platform. The company provides a unified suite of services spanning advertising, branded content, athlete storytelling, photography, team and league content, and post-production. All offerings are delivered as professional creative services rather than standalone software products, modules, or subscription offerings. The company serves brands, leagues, athletes, and teams, creating campaigns that include video production, photography, social content, and post-production work.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Production Services Full-service creative agency and production studio services spanning advertising, branded content, athlete storytelling, photography, team & league content, and post-production for sports brands, leagues, athletes, and teams. Deliverables include campaign launches, product storytelling, ticketing/community spots, and season-long content systems delivered across broadcast, social, retail, and athlete channels.

Quantifiable outcome

• 50+ social assets delivered per season campaign (Spring Training 2024)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• OKC ThundercoreStrategic or Co-development Partner · 1 January 2025GONNA partnered with OKC Thunder to create a ticketing spot powered by championship city heartbeat. The campaign featured fans, community leaders, and team members, honoring the community that carried the franchise to its 2025 NBA Championship. Ran across broadcast all season long.
• TherabodycoreStrategic or Co-development Partner · 1 January 2025Therabody tapped GONNA to develop and produce a campaign with NFL MVP Josh Allen. Created a performance-driven world anchored in power, precision, and elite mindset. Delivered 30+ assets across national broadcast, organic social, paid digital, retail, and athlete channels.
• EastoncoreStrategic or Co-development Partner · 1 January 2025Easton partnered with GONNA for multiple product launches including Ghost OG with Megan Grant, Ghost Unlimited with Olympian Haylie McCleney, Hype Fire with 15 athletes, and ROPE campaign spanning engineering to field. GONNA serves as ongoing creative partner for Easton's softball and baseball product storytelling.
• Tracy AndersoncoreStrategic or Co-development Partner · 1 January 2025GONNA served as post-production partner for Tracy Anderson's Heartstone App launch, shaping 15 videos across routines, promos, and custom feature pieces. Built cohesive content system to introduce platform and elevate visual language from launch onward.
• Franklin SportscoreStrategic or Co-development Partner · 1 January 2024Franklin Sports partnered with GONNA for Spring Training 2024 with coast-to-coast production spanning seven shoots across Florida and Arizona. Worked with 20 MLB athletes, creating campaign from Opening Day through World Series with 50+ social assets. Expanded partnership for Spring Training 2025 with multi-market production and scalable content formats.
• HOKA x Foot LockercoreStrategic or Co-development Partner · 1 January 2023HOKA and Foot Locker partnered with GONNA on a spot celebrating their collaboration for High School Cross Country Nationals. Featured three professional HOKA athletes and a student chasing qualification. Production spanned four days across two states with final spot launching across both brands' platforms.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• 72andSunny: Mid-to-large creative agency with notable sports and lifestyle brand work (Nike, NFL, ESPN). Comparable to GONNA as a creative-led production partner for sports brands, but with substantially larger headcount and global footprint.
• Octagon: Large global sports marketing agency that produces creative campaigns, athlete endorsements, and event content for major brands and rights holders. Directly comparable to GONNA's sports/athlete storytelling proposition but with significantly broader service lines and global reach.
• VaynerMedia: Digital-first creative and media agency with significant sports, entertainment, and athlete social content work. Comparable to GONNA in producing social-first athlete and sports brand content, but operates at much larger scale with full media capabilities.
• Wasserman: Global sports marketing, entertainment, and creative agency serving leagues, teams, athletes, and brands. Comparable to GONNA as a sports-focused creative and athlete storytelling partner, but operates at vastly larger scale with integrated media, PR, and consulting capabilities.

Emerging players

• Bodega Studios: Boutique creative studio focused on culturally-driven branded content and short-form production. Comparable to GONNA in boutique scale and creator-led production, though less concentrated in the sports/athlete vertical.
• Psyop: Creative production and animation studio producing premium branded content, commercials, and campaigns. Comparable to GONNA in director-led production craft, though with a stronger VFX/animation specialization than athlete storytelling.

Direct peers

• Bullion Productions: Boutique production studio producing brand films, sports, and athlete content with multi-format distribution. Directly comparable to GONNA in end-to-end production of premium athlete and sports brand storytelling.
• Tool of North America: Independent creative production company producing commercials, branded content, and digital campaigns for brands and agencies. Comparable to GONNA as a director-led production house handling concepting through post-production for major brands.
• Arts&Science: Boutique creative agency and production company producing premium film, branded content, and campaigns. Comparable to GONNA's end-to-end concept-through-delivery workflow for premium clients, operating at similar boutique scale.
• Translation LLC: Independent creative agency known for culturally-driven campaigns with deep sports and entertainment work (e.g., NBA, Apple Music). Comparable to GONNA in brand-led storytelling with athlete/league clients, though at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gonnastudios
• YouTubeyoutube.com/@gonnastudios
• Instagraminstagram.com/gonnastudios
• TikToktiktok.com/@gonnastudios
• LinkedInlinkedin.com/company/gonna-studios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GONNA Studios