GORILLA Marketing & Events Ltd

What GORILLA Marketing & Events Ltd does

GORILLA Marketing & Events Ltd is a UK-based B2B live event production company headquartered in Chalfont St. Giles, Buckinghamshire, just outside London. Founded in 2008, the company delivers end-to-end live event and brand activation services for international brand agencies, energy drink and beverage brands (Corona, Red Bull, Monster Energy), premium consumer brands (Oakley, Dr. Martens, Patagonia, Jamie Oliver), and government/event organizers (Isle of Man Government, Rat Race Events). The offering is organised across four core service lines — Storage, Structures, Vehicles, and Live Events — covering concept development, design, fabrication, logistics, on-site management, and ongoing equipment storage between events. Notable operational capabilities include bespoke temporary structure fabrication (e.g., 7,000m2 temporary beach installation for Corona SunSets), promotional vehicle conversion (e.g., Oakley retail trailers deployed for over seven years), in-house CAD site design, HGV and plant operation, and health and safety planning.

The company operates a project-based revenue model, charging customised fees for full-service live event delivery, complemented by recurring revenue from equipment/asset rental and ongoing storage/logistics contracts with brand clients. Its go-to-market is event-driven and reputation-led: marketing is conducted primarily through detailed website case studies showcasing work with named major brands, supplemented by direct phone and email contact, plus a newsletter subscription channel. There is no disclosed proprietary technology platform; the technical moat is operational rather than software-based, anchored by in-house fabrication, warehousing, and a multi-disciplinary crew. The broader Gorilla Group umbrella extends the addressable market into third-party logistics (Gorilla 3PL), self-service and managed storage (Bucks Storage), removal services (Handy Van and Man), and eco-conscious fulfilment (Green Gorilla). The company is privately held, UK-incorporated, and operates without disclosed venture capital or private equity investment; revenue is not publicly disclosed.

Name

GORILLA Marketing & Events Ltd

Legal name

Gorilla Marketing & Events Ltd.

Website

https://gorillauk.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

GORILLA Marketing & Events Ltd is a UK-based B2B live event production company that designs, fabricates, and delivers brand events, temporary structures, promotional vehicles, and equipment storage/logistics for international brand agencies, beverage and consumer brands, and government event organizers.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industries

Event Power, Electrical Distribution & Temporary Utilities (Generators, Distro, Cabling) (THAHAEAF), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Live event production
• Promotional vehicle fabrication
• Temporary structures
• Brand activation services
• Event logistics storage

Headquarters

HQ city

Chalfont St. Giles

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Live Event Production Services: Project-based fees for full-service live event conceptualization, design, production, and on-site management. Services include event management, site design, temporary structure fabrication, promotional vehicle conversion, and crew provision. Revenue is generated through one-time project contracts with brand agencies, event organizers, and brand owners.
2. Equipment and Asset Rental: Rental of temporary structures, marketing equipment, and event assets to clients. Includes storage and logistics services for marketing equipment between events, generating recurring revenue from ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GORILLA Marketing & Events Ltd is a UK-based live event and brand asset production company that delivers end-to-end live events, temporary structures, promotional vehicles, and event storage/logistics for brand agencies, energy drink and consumer brands, and government bodies. Its offering spans concept development, CAD site design, fabrication, vehicle conversion, crew provision, on-site production management, and post-event equipment storage, with operations delivered through in-house teams and warehouses located just outside London.

Product overview

GORILLA Marketing & Events Ltd operates as a live event and brand asset production company offering four core service lines: Storage, Structures, Vehicles, and Live Events. These services are unified under an in-house delivery model encompassing bespoke design and build, marketing equipment hire, logistics, and storage. The company also operates The Gorilla Group, which spans additional brands including Gorilla 3PL (logistics), Bucks Storage (warehousing), Handy Van and Man (removal services), and Green Gorilla (eco-conscious fulfilment). The core portfolio works as an integrated offering—the company manages the full lifecycle from concept through on-site execution, with storage and logistics providing operational support across all event and vehicle services.

Differentiator

Problem solved

Functional benefit

Brands

• Gorilla 3PL: Storage and logistics service tailored to business needs
• Bucks Storage
• Handy Van and Man
• Green Gorilla

Quantifiable outcome

• Seven consecutive years (2013-2019) retained by Isle of Man Government for TT Mayhem production
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Green GorillacoreOthersGreen Gorilla is a subsidiary within The Gorilla Group focused on sustainable warehousing and fulfilment services. It represents the company's ESG initiative to provide eco-conscious logistics operations.
• Gorilla 3PLcoreOthersPart of The Gorilla Group offering storage and logistics services tailored to business needs. Represents the group's expansion beyond events into broader logistics operations.
• Bucks StorageminorOthersContainer, warehouse and outdoor storage offering managed and self-service options at secure locations in Buckinghamshire.
• Handy Van and ManminorOthersQuick pick-up and removal service with emphasis on rapid deployment and quick turnaround for logistics needs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MKG: Independent experiential marketing agency specializing in live brand experiences, mobile tours and event production for global brands — direct competitive overlap on enterprise event work.
• Trojan Events: UK event management and brand activation agency delivering corporate and consumer live events — comparable UK-focused B2B event services portfolio.
• Sterling Event Group: UK live event production company offering staging, AV, production and event services — overlapping with Gorilla's Structures and Live Events service lines.
• Hotcow: UK-based creative event production agency delivering live brand events and experiential campaigns — comparable size, geography and client base to Gorilla.
• DRPG: UK-headquartered live event, video and communication agency delivering brand experiences, similar in size and service mix to Gorilla and competing for the same B2B experiential budgets.
• Mobile Promotions (UK): UK specialist in promotional vehicles, mobile marketing tours and experiential roadshows — directly competing with Gorilla's Vehicles and touring activation capability.
• Sparks: Experiential marketing agency focused on live brand experiences, pop-ups and event production, serving similar consumer brand clients with comparable end-to-end event services.

Broad incumbents

• Pico Group: Global brand activation and event services group offering design, fabrication and event management at scale — broader incumbent with overlapping services including custom structures and event logistics.
• Jack Morton Worldwide: Global brand experience agency within the IPG network producing live events, experiential activations and sponsorship programs for major brands — competing for the same enterprise clients at larger scale.
• George P. Johnson Experience: Large global experiential marketing agency producing live brand events, brand activations and trade shows — overlapping significantly with Gorilla's service portfolio but at materially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gorilla-marketing-&-events-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GORILLA Marketing & Events Ltd