Green Gorilla
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Green Gorilla does
Green Gorilla is a vertically integrated, USDA Certified Organic CBD company founded in 2013 in Malibu, California, by Sir Steven Saxton and Katherine Guevara Saxton. The company operates a farm-to-shelf model through its wholly-owned subsidiary Gorilla FarmCo®, which owns and operates 1,474 acres of USDA certified organic hemp farmland in Arizona with additional farming partners in Arizona, California, Colorado, Nevada, and Oregon. Green Gorilla was the first hemp CBD company in the United States to receive USDA Certified Organic certification, validated by Oregon Tilth, and has maintained an 'A' rating from the Center for Food Safety (one of four of forty CBD companies to achieve this in September 2019).
The product portfolio spans three CBD oil formats (full spectrum, broad spectrum, and pure/isolate at strengths from 450mg to 7500mg), vegan gummies (Gorilla Gummies), targeted CBD capsules (Sleep, Inflamend, Defense, Balance, Relax), topical skincare (body lotion, face crème, lip balm, botanical and rescue relief balms), pet products (oils, balms, freeze-dried treats), and equine oils. Extraction is performed using CO2 supercritical and organic ethanol methods without solvents, and products incorporate the proprietary GG BioEnhanced Complex blend for bioavailability. Each bottle carries a QR code linking to batch-level certificates of analysis from ISO-certified third-party labs (Encore Labs, 374 Labs). The company currently operates as a brand under parent VYRI, with Steve De Forest appointed CEO in April 2023 succeeding the founder.
The business model is a hybrid DTC and wholesale model. Direct-to-consumer e-commerce through ilovegreengorilla.com generates revenue via one-time purchases and a subscription program offering a flat 20% recurring discount and non-expiring rewards points, with products priced from $3.99 (lip balm) to $179.99 (7500mg oil), free shipping over $75, and Sezzle installment financing. Wholesale distribution supplies 5,000+ brick-and-mortar retail locations including grocery chains, pet stores, and CBD specialty shops, complemented by reloadable e-gift cards ($25–$1,000). End customers are individual wellness consumers (stress relief, sleep, muscle recovery), pet owners, and skincare buyers — a horizontally segmented consumer base with no concentration in enterprise accounts.
Green Gorilla firmographics
Firmographics- Name
- Green Gorilla
- Legal name
- Green Gorilla
- Website
- https://ilovegreengorilla.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Green Gorilla industry classification
Industry- Product category
- Organic Hemp CBD Wellness
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp & CBD Product Wholesale Distribution (CRAOAIAG), Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Green Gorilla is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Green Gorilla business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through company website with standard pricing and subscription options. Customers purchase CBD oils, gummies, capsules, topicals, and pet products at listed prices with free shipping over $75.
- Subscription Program: Monthly subscription service delivering products on recurring basis with 20% discount. Points never expire and can be redeemed for additional savings. Free shipping for subscribers.
- Wholesale Distribution: Wholesale program supplying retail stores, grocery chains, and pet stores with CBD products. Products available at 5,000+ retail locations nationwide.
- Gift Cards: E-gift cards ranging from $25 to $1,000 that can be used for any products on the website. Reloadable cards with balance checking available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard retail pricing with subscription option |
| One time/ perpetual license | Pay-as-you-go | Gift cards for gifting |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Green Gorilla product offering
Product offeringCore offering
Green Gorilla is a vertically integrated, farm-to-shelf CBD company that grows USDA Certified Organic hemp on its own farmland and manufactures a broad portfolio of CBD products including oils, gummies, capsules, topicals, and pet/equine formulas. Products are sold direct-to-consumer through ilovegreengorilla.com (with a subscription program) and wholesale to over 5,000 retail locations nationwide. All products are third-party lab tested by ISO-certified facilities with QR-code traceability.
Product overview
Green Gorilla is a vertically integrated, seed-to-shelf CBD company offering USDA Certified Organic CBD products. The portfolio includes three core CBD oil types (Full Spectrum, Pure/Broad Spectrum), edible gummies (Gorilla Gummies), targeted CBD capsules (Sleep, Inflamend, Defense, Balance, Relax), topical CBD products (Body Lotion, Face Crème, Lip Balm, Rescue Relief Balm, Botanical CBD Balm), pet CBD products (oils, balms, treats), and equine CBD oils. The company also offers CBD bundles, gift cards, and accessories. All products are third-party lab tested by ISO-certified facilities and are sourced from company-owned farms in Oregon, Colorado, and Arizona, with extraction using CO2 and organic ethanol methods.
Differentiator
Problem solved
Functional benefit
Brands
- Gorilla FarmCo®: Vertically integrated farm operation owned by Green Gorilla, growing organic hemp for CBD production across farms in Arizona, California, Colorado, Nevada, and Oregon.
- Gorilla Gummies™
- GG BioEnhanced Complex
Products and services
- Full Spectrum CBD Oil Whole plant CBD oil containing a complete extraction of cannabinoids including CBN, CBG, and trace THC (less than 0.3%) for the entourage effect. Available in multiple strengths for individual wellness consumers seeking maximum potency.
- Certified Organic Pure CBD Oil Pure CBD isolate oil with 0% THC, formulated with GG BioEnhanced Complex for rapid absorption. Available in 450mg, 1500mg, 3000mg, and 7500mg strengths for individual wellness consumers seeking THC-free options.
- Broad Spectrum CBD Oil CBD oil containing CBD plus a broad range of other cannabinoids and terpenes but with 0% THC. Positioned between full spectrum and pure CBD for individual wellness consumers.
- Chill Gorilla CBD Gummies Vegan, plant-based CBD gummies made with 0% THC and third-party tested. Available in 300mg and 600mg strengths with 10mg CBD per gummy, for individual wellness consumers seeking an edible format.
- CBD Capsules Vegan CBD capsules in targeted formulations including Sleep, Inflamend, Defense, Balance, and Relax variants for individual wellness consumers seeking daily support.
- CBD Body Lotion Broad spectrum 1000mg CBD cream containing grape cell extract, antioxidants, and organic moisturizing ingredients with 250mg active CBD per application for skincare/beauty consumers seeking deep nourishment and relief.
- CBD Face Crème
Quantifiable outcome
- Received 'A' rating from Center for Food Safety in September 2019 for hemp farming and organic certification, processing, testing, and auditing - one of only 4 of 40 CBD companies to achieve this grade
Companies that use Green Gorilla
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Green Gorilla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Green Gorilla partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Gorilla FarmCo®coreVertically integrated subsidiary responsible for farming operations. Owns and operates 1,474 acres of USDA certified organic hemp farmland in Arizona. Has farming partners in Arizona, California, Colorado, Nevada, and Oregon. Responsible for regenerative and sustainable farming practices.
- Oregon TilthcoreThird-party organic certification body that certifies all Green Gorilla products as USDA Organic. Ensures products are free of GMOs, pesticides, glyphosate, solvents, sulfates, parabens, toxic metals, and synthetic substances.
- Hemp Industries AssociationminorNonprofit trade association membership. Works to advance the hemp economy and educate the public about the benefits of hemp.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Green Gorilla competitors and assessment
Company assessmentDirect peers
- Charlotte's Web: Largest U.S. CBD wellness brand offering full-spectrum hemp extracts, gummies, capsules, and topicals across DTC and major retail. Directly comparable to Green Gorilla in product mix, target consumer, and multi-channel distribution.
- Lazarus Naturals: Vertically integrated CBD brand selling tinctures, capsules, topicals, and pet products DTC and through wholesale. Comparable to Green Gorilla in product breadth, value positioning, and emphasis on internal sourcing/quality control.
- Medterra: CBD brand offering isolate, broad spectrum, and full spectrum oils, gummies, topicals, and pet products. Comparable to Green Gorilla in product portfolio, third-party lab testing emphasis, and DTC-plus-retail GTM.
- CBDistillery: High-volume CBD brand with oils, capsules, gummies, topicals, and pet products sold DTC and through major retailers. Comparable to Green Gorilla on product breadth, retail distribution, and direct-to-consumer focus.
- Joy Organics: USDA Certified Organic CBD brand offering premium tinctures, gummies, topicals, and pet products via DTC. Directly comparable to Green Gorilla in organic certification positioning, premium pricing, and product mix.
- Cornbread Hemp: USDA Certified Organic CBD brand with full-spectrum oils, gummies, topicals, and pet products sold DTC and in retail. Closely comparable to Green Gorilla's organic certification moat and farm-sourced positioning.
- Papa & Barkley: California-based CBD wellness brand with topicals, tinctures, capsules, and pet products. Comparable to Green Gorilla in lifestyle brand positioning, California roots, and focus on solventless/natural extraction.
- Elixinol: Globally distributed CBD brand offering tinctures, capsules, topicals, and pet products. Comparable to Green Gorilla in product mix and emphasis on hemp-sourced, third-party-tested CBD wellness offerings.
Broad incumbents
- cbdMD: Public CBD CPG brand with broad product line (oils, gummies, topicals, pet, sleep, immunity) sold through mass retail, wholesale, and DTC. Comparable to Green Gorilla in channel breadth and product portfolio, but operates at significantly larger scale.
Emerging players
- HempFusion: CBD wellness brand with tinctures, topicals, and pet products distributed through natural and specialty retail channels. Comparable to Green Gorilla in product portfolio and emphasis on retail/wholesale distribution in the U.S. wellness channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Green Gorilla social profiles
Digital presenceGreen Gorilla compliance and trust
Trust signalCompliance4 records
Green Gorilla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Gorilla leadership team
Management profileNumber of profiles
Profiles2 records
Green Gorilla subsidiaries and ownership
Company hierarchySubsidiaries1 record
Green Gorilla funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Gorilla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Gorilla
What does Green Gorilla do?
Green Gorilla is a vertically integrated, farm-to-shelf CBD company that grows USDA Certified Organic hemp on its own farmland and manufactures a broad portfolio of CBD products including oils, gummies, capsules, topicals, and pet/equine formulas. Products are sold direct-to-consumer through ilovegreengorilla.com (with a subscription program) and wholesale to over 5,000 retail locations nationwide. All products are third-party lab tested by ISO-certified facilities with QR-code traceability.
Is Green Gorilla a public or private company?
Green Gorilla is a private company. It is classified as unknown and is currently operating.
When was Green Gorilla founded?
Green Gorilla was founded in 2013. It employs 11 to 50 people.
Where is Green Gorilla based?
Green Gorilla is headquartered in Los Angeles, United States, in the North America region.
How does Green Gorilla make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Program, wholesale Distribution and gift Cards.
Who are Green Gorilla's main competitors?
Direct peers on record are Charlotte's Web, Lazarus Naturals, Medterra, CBDistillery, Joy Organics, Cornbread Hemp, Papa & Barkley and Elixinol. cbdMD is listed as a broad incumbent. HempFusion is listed as an emerging player.
Does Green Gorilla have an API?
No public API is recorded for Green Gorilla.
What industry is Green Gorilla in?
Green Gorilla's product category is Organic Hemp CBD Wellness. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 325411 and its SIC code is 2833.