Gossip Fashionstore

What Gossip Fashionstore does

Gossip Fashionstore is a privately-held Dutch omnichannel women's fashion retailer headquartered in Roosendaal, Netherlands, operating a direct-to-consumer model that combines a full e-commerce platform (gossipfashionstore.nl) with three physical retail locations: two full-service stores in Roosendaal (Passage 33) and Bergen op Zoom (Zuivelplein 4), plus a 400m² outlet store in Etten-Leur opened in June 2024 in partnership with Mervo Sport & Koncept. The retailer targets fashion-conscious Dutch women seeking trendy clothing, jewelry, shoes, accessories, and beauty products at accessible price points (clothing €24–€50, jewelry €4.99–€30+, beauty €6.95–€70), with a secondary customer segment of young girls served through the Gossip Girls jewelry line. The assortment spans women's apparel, jewelry, footwear, accessories, and beauty, plus curated use-cases such as wedding, festival, tall, and office collections.

The company curates more than 30 third-party brands including YAYA, MSCH Copenhagen, Nukus, Neo Noir, Via Vai, Rino & Pelle, Rosefield, and OGB (Olcay Gulsen Beauty), alongside proprietary private-label lines (Gossip, Gossip Girls, Gossip the Label), with the Gossip jewelry collection alone exceeding 399 SKUs. Underlying technology consists of an e-commerce platform built and maintained by third-party developer Factif; no proprietary AI/ML capabilities, APIs, SDKs, or app are disclosed. Distribution is supported by a Vinted Go logistics partnership for sustainable shipping and returns, free in-store pickup and returns, free gift wrapping, and an ear-piercing service. Marketing is conducted through weekly Instagram style videos (Sundays 19:00), seasonal lookbooks and campaigns, an email newsletter with a €5 signup incentive, and in-store personal/private shopping services.

The revenue model relies on one-time retail product sales across clothing, jewelry, shoes, accessories, and beauty categories, supplemented by gift card sales and professional-services revenue from personal and private shopping. The customer base spans women consumers as the primary segment, a secondary segment of young girls via the Gossip Girls jewelry line, and accessories buyers seeking complete outfit complements. A spaarsysteem (savings/loyalty) Member Card program supports repeat purchasing. No institutional funding, acquisitions, parent-company structures, or detailed founding history are disclosed; the company is independently owned with a small core marketing/creative team of four named individuals (Annabel, Chelsey, Rhode, Esmee) covering marketing, online, design/photography, and influencer functions.

Name

Gossip Fashionstore

Legal name

Gossip Fashionstore

Website

https://gossipfashionstore.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gossip Fashionstore is a privately-held Dutch omnichannel women's fashion retailer operating three physical stores across Roosendaal, Bergen op Zoom, and Etten-Leur plus an e-commerce platform, serving Dutch women with curated third-party brands and private-label clothing, jewelry, accessories, and beauty.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Jewelry Retailers (458310), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAABAB

Women’s Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

SECONDARYCRAAABAH

Fast Fashion & Trend-led Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Women's apparel retail
• Fashion ecommerce
• Private label clothing
• Omnichannel fashion
• Jewelry accessories

Headquarters

HQ city

Roosendaal

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Retail product sales: Direct sales of women's clothing, jewelry, shoes, accessories, and beauty products through physical stores and e-commerce website. Revenue generated from individual consumer purchases at various price points.
2. Gift cards: Gossip Giftcards sold to customers for gifting purposes.
3. Personal shopping services: Personal shopping and private shopping services offered to customers in-store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gossip Fashionstore is a Dutch omnichannel women's fashion retailer that sells clothing, jewelry, shoes, accessories, and beauty products through three physical stores (Roosendaal, Bergen op Zoom, Etten-Leur) plus a nationwide e-commerce webshop. The assortment combines more than 30 curated third-party brands (YAYA, MSCH Copenhagen, Nukus, OGB, Neo Noir, Freebird, Via Vai, Rino & Pelle, etc.) with the company's own private-label lines (Gossip, Gossip Girls, Gossip the Label).

Product overview

Gossip Fashionstore is a Dutch women's fashion e-commerce platform and retailer operating both online (webshop) and through physical stores in Roosendaal, Bergen op Zoom, and Etten-Leur. The company offers its own branded products including Gossip jewelry (399+ articles), Gossip Girls jewelry for young girls, and also carries external fashion brands such as YAYA, MSCH Copenhagen, OGB (beauty), Nukus, Neo Noir, Via Vai, and more. Product categories span clothing (tops, jeans, blouses, jackets, dresses), shoes (loafers, heels, sneakers, boots), accessories (scarves, bags, tights, belts), jewelry (earrings, bracelets, necklaces, rings), and beauty (makeup, skincare, perfume). The company provides services including personal shopping, private shopping, giftcards, loyalty program (Member Card), Vinted Go collection service, ear piercing, and an outlet store for discounted items. Free shipping is available from €100.

Differentiator

Problem solved

Functional benefit

Brands

• Gossip Girls: Jewelry line for young girls featuring colorful beads, cute pendants, and child-friendly designs including bracelets, necklaces, and earrings.
• Gossip the Label

Products and services

• Gossip Jewelry Collection Own-label jewelry brand offering earrings, bracelets, necklaces, rings, brooches, charms, and anklets. The collection includes over 399 articles including bead bracelets, charm bracelets, chain necklaces, stud earrings, and statement pieces priced from €4.99 to €30+.
• Gossip Girls Own jewelry brand line for young girls featuring colorful beads, charming pendants, and child-friendly designs. Includes bracelets with cute words, beaded bracelets, lockets, chains with hangars, and child earrings.
• Gossip the Label Own clothing brand sub-line operating under the Gossip Fashionstore umbrella, featured in lookbooks and campaigns alongside external brands and sold through the webshop and physical stores.
• OGB (Olcay Gulsen Beauty) Beauty brand by Olcay Gulsen offering face and lip makeup, eye makeup, makeup accessories, skincare, and perfume. Products include Miracle Blur 2.0 foundation, Glow Palette, Rescue Serum, Lip Oil, SPF50 Sun Spray, and Vivre Eau de Parfum.
• MSCH Copenhagen Danish fashion brand with modern, minimalist Scandinavian design. Offers knitwear, pants, comfortable basics, and stylish tops suitable for capsule wardrobes, with focus on sustainable production and carefully selected materials.
• Nukus Fashion brand known for refined appearance and wearability, offering stylish tops, blouses, dresses, and coordinated sets designed for endless combinations. Features summer chic designs with elegant items, soft colors, and comfortable fits.
• YAYA Featured external fashion brand with a new collection of 35+ items available at Gossip Fashionstore, prominently promoted on the homepage and in campaigns.
• Personal Shopping Service In-store personal shopping assistance for customers seeking personalized fashion guidance at Gossip's physical store locations.
• Private Shopping Service Private, undisturbed shopping experience available at physical store locations for customers seeking exclusive assistance.
• Gossip Giftcards Gossip Giftcards available for purchase as digital or physical gift cards for use on the Gossip webshop and in physical stores.
• Gossip Member Card Loyalty Program Spaarsysteem (savings/loyalty program) rewarding customers with benefits for repeat purchases across physical stores and e-commerce.
• Ear Piercing Service Gaatjes schieten (ear piercing) service available at physical store locations for customers purchasing earrings.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Mervo Sport & KonceptcoreStrategic or Co-development Partner · 1 June 2024Partnership for outlet store in Etten-Leur. Opened June 2024, 400m2 space featuring multiple brands. Gossip contributes fashion items including Gossip the Label while Mervo contributes sports brands like Adidas, Asics, Nike.
• Vinted GominorOthersVinted Go logistics partnership for sustainable shipping and returns options offered to customers.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Steps: Steps is a Dutch women's apparel and footwear retailer with a network of physical stores and online webshop, focusing on trendy, accessible fashion. Directly comparable in assortment mix, price band and Dutch omnichannel model to Gossip.
• Lucardi: Lucardi is a Dutch jewellery retail chain with a strong physical-store presence and online webshop, including ear-piercing services in stores. Directly comparable to Gossip on the jewellery category, omnichannel model and in-store services such as ear piercing.
• DIDI: DIDI is a Dutch multi-store women's fashion retailer with its own e-commerce platform, selling a curated assortment of in-house and third-party brands to a similar Dutch female customer. Closely comparable business model to Gossip on omnichannel, positioning and target market.
• Otrium: Otrium is a Dutch digital outlet marketplace for fashion, selling past-season and excess inventory from 1,000+ brands. Directly comparable to Gossip's outlet proposition in Etten-Leur, addressing the same discounted-branded-apparel shopper.

Broad incumbents

• C&A: C&A is a European fashion retailer with Dutch roots and a substantial store and online footprint in the Netherlands, covering women's, men's and kids' apparel. Comparable to Gossip as a Dutch-rooted, family-oriented apparel incumbent, though at much broader scale.
• Wehkamp: Wehkamp is a long-standing Dutch online department store for clothing, shoes, beauty and home. A broad Dutch incumbent that competes with Gossip on women's apparel, jewellery and accessories through a much larger online assortment.
• Mango: Mango is a global fast-fashion retailer with a significant Dutch store and online presence in women's apparel and accessories. Competes with Gossip on trend-led, mid-priced women's fashion and complements the brand mix Gossip carries.
• Zalando: Zalando is Europe's largest online fashion platform with a major Dutch operation, selling women's apparel, shoes and accessories. A broad incumbent competing for the same Dutch women's fashion customer Gossip targets, though Zalando operates at pan-European scale.
• H&M: H&M is a global fast-fashion incumbent with strong Dutch store density and online presence, targeting trend-led women's apparel at accessible prices. Overlaps with Gossip on price band, customer and trend-led cycle, but at vastly larger scale.

Emerging players

• Vinted: Vinted is the leading European peer-to-peer second-hand fashion marketplace, whose “Vinted Go” shipping service Gossip already offers customers. Adjacent to Gossip's first-party retail via a partnership relationship, and competes for share of the Dutch fashion wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gossip-fashionstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gossip Fashionstore