GPS DataViz

Name

GPS DataViz

Legal name

Whistle Performance

Website

https://gpsdataviz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Performance Analytics Software

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Professional and Management Development Training (61143)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Policy Management, Training & Ethics/Whistleblowing (BPAEAPAI)

Keywords

• Sports performance analytics
• Athlete monitoring software
• GPS data integration
• Wearable data platform
• Injury risk prediction

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: AI-driven performance intelligence platform delivered as a subscription service, likely tiered by team size or feature access. The "Book a Demo" and enterprise sales motion suggests custom pricing for professional and collegiate sports organizations.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Whistle Performance is an AI-driven sports and human performance intelligence platform that aggregates data from GPS trackers, wearables, force plates, and wellness systems into a single system. It automatically interprets that data and delivers predictive injury risk insights, automated coach-ready reports, a conversational AI analyst, and a mobile athlete app, reducing manual analysis work for coaching and sports science staff.

Product overview

GPS DataViz operates Whistle Performance, a unified AI-driven Sports and Human Performance Platform. The core offering consists of the Whistle Performance Platform with integrated modules including Predictive Analytics (for risk/readiness forecasting), Whistle AI (conversational data querying), Mobile Athlete Access (athlete-facing mobile app), Automated Insights (instant analysis reporting), and Injury Risk Flags & Alerts (anomaly-based injury prevention). The platform is hardware-agnostic and metric-agnostic, supporting 80+ integrations with GPS, wellness, force plates, and wearable devices, scaling from high school programs to professional teams including NFL organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Whistle Performance Platform

Quantifiable outcome

• Report generation in 90 seconds from GPS wearable upload
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• GPS SystemscoreTechnology or IntegrationHardware-agnostic platform integrating with various GPS tracking systems used in sports performance monitoring. Supports existing GPS setups without requiring customers to change their measurement tools.
• Heart Rate and Wearable DevicescoreTechnology or IntegrationIntegration with heart rate monitors and wearable technology devices that athletes use for performance tracking, allowing data from these sources to be aggregated into the Whistle Performance platform.
• Force PlatescoreTechnology or IntegrationConnects with force plate systems used for measuring power, jumping ability, and biomechanical metrics in strength and conditioning environments.
• Wellness Monitoring SystemscoreTechnology or IntegrationIntegration with wellness tracking systems that monitor athlete recovery, sleep, and subjective wellness data to provide comprehensive readiness assessment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hawk-Eye Innovations (Sony): Sony-owned sports tracking and officiating technology deployed across tennis, soccer, NFL, and other leagues. Operates broadly in sports tracking and visualization rather than specializing in GPS athlete workload analytics, but overlaps in performance data capture.
• Zebra Technologies: Provides RFID-based player tracking and location analytics for the NFL via Zebra's player tracking platform. Broad enterprise technology incumbent with a sports analytics footprint that overlaps Whistle's elite-pro customer segment.
• Polar Electro: Established heart rate monitor and GPS sports watch manufacturer with team-sport analytics offerings. Comparable as a wearable-plus-software player in the same endurance and team-sport data ecosystem where Whistle operates.

Direct peers

• STATSports: GPS vest and team-sport analytics provider with strong presence in soccer, football, and field sports. Competes head-to-head in the same elite-team analytics category with a similar hardware-plus-software bundle.
• Zone7: AI-based injury risk prediction platform used by professional clubs across soccer, football, and other sports. Overlaps directly with Whistle's Predictive Analytics and injury risk flag modules for the same pro-team buyer.
• Catapult Sports: Leading GPS athlete tracking and performance analytics vendor serving elite pro and collegiate teams worldwide. Closely comparable as it sells subscription analytics software layered on GPS/wearable hardware to the same coaching and sports science buyer.
• Kitman Labs: Sports intelligence platform focused on injury prevention and athlete performance analytics for pro and collegiate organizations. Highly comparable as a software-first competitor targeting the same sports science workflow with AI-driven insights.
• KinaTrax: Markerless 3D player tracking and biomechanical analytics for professional baseball and other sports. Comparable as a performance analytics data layer consumed by coaching staffs for in-game and training decisions.

Emerging players

• Kinduct Technologies: Athlete management system (AMS) used by professional and collegiate teams to centralize performance, medical, and wellness data. Overlaps with Whistle's wellness monitoring integrations and centralization value proposition.
• AthleteMonitoring: Wellness and readiness monitoring platform used by collegiate and pro teams to track subjective wellness, workload, and recovery. Overlaps with Whistle's wellness and injury risk modules for similar coaching and S&C buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/gps-dataviz
• Instagraminstagram.com/whistleperformanceai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPS DataViz