Grace Belgravia

What Grace Belgravia does

Grace Belgravia is a UK-based influencer marketing SaaS platform operated by LOXA HOLDINGS LTD, a private limited company incorporated in England and Wales. Founded in 2012 and headquartered in London (with an operating office in Kingston upon Thames), the platform connects brands with vetted creators across Instagram, TikTok, YouTube, and Facebook using manual creator vetting, automated contract activation, and documented UGC ownership. The stated footprint is 2,000+ vetted creators, 150+ brand partners, and a 98% campaign delivery rate.

The core product is a cloud-based marketplace with several differentiated modules: Grace Discovery (creator listing and search with performance-based ranking), UGC Vault (centralised reusable content library), and real-time analytics dashboards tracking reach, engagement, clicks, and ROI. The platform integrates official APIs from Meta, TikTok, and YouTube for creator data ingestion and supports Google OAuth for authentication.

Commercially, Grace Belgravia operates a tiered SaaS and managed services model: a Freemium tier, Self Service at £149/month, Growth at £499/month with proactive creator sourcing, and Concierge from £1,500/month with a three-month minimum for fully managed campaigns including a dedicated account manager. The go-to-market is multi-motion — product-led self-service, enterprise field sales for Concierge, and community-led creator acquisition — targeting SMB e-commerce and DTC brands primarily in the UK, with documented campaign delivery extending into the US and France. The company is privately held with no disclosed external investors.

Name

Grace Belgravia

Legal name

LOXA HOLDINGS LTD

Website

https://gracebelgravia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grace Belgravia is a UK-based SaaS influencer marketing platform that connects vetted creators with brands on Instagram, TikTok, YouTube, and Facebook, serving primarily SMB e-commerce and DTC clients through tiered subscriptions and managed services.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPACAGAA

Influencer Marketing Platforms (Discovery/Search/CRM)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Influencer Marketing & Creator Marketplaces

SECONDARYMPACAFAG

Creator Sponsorship & Brand Deal Monetization Tools

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

SECONDARYBPAFAHAF

Influencer Campaign Operations & Managed Services

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

SECONDARYMPAAAHAA

Influencer Strategy & Campaign Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

SECONDARYMPACAGAL

Influencer Gifting, Seeding & Sampling Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Influencer Marketing & Creator Marketplaces

Keywords

• Influencer marketing platform
• Creator discovery tools
• UGC content management
• Campaign performance tracking
• Brand creator collaboration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly or annual subscription plans providing access to platform features including campaign creation, creator discovery, and analytics. Annual plans offer 2 months free with double monthly creator outreach capacity.
2. Concierge Managed Services: Fully managed service with 3-month minimum commitment at £1,500/month, including up to 10 secured creator collaborations per month at approximately £150 per secured creator.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Grace Belgravia operates a cloud-based SaaS influencer marketing platform that connects brands with manually vetted Instagram, TikTok, and UGC creators. Campaigns run on structured agreements with automated contract activation, documented content usage rights, and real-time performance tracking, supplemented by an optional fully managed Concierge service for end-to-end campaign execution. The platform is offered on a B2B basis with freemium, monthly subscription, and managed-service tiers.

Product overview

Grace Belgravia is a structured influencer marketing platform connecting ambitious brands with vetted creators. The platform operates as a unified ecosystem with the core Grace Belgravia Platform at its centre, supplemented by creator discovery tools (Grace Discovery), content management (UGC Vault), and social media account connections. The service is offered across four pricing tiers: Freemium (free exploration), Self Service (£149/month for independent campaign management), Growth (£499/month adding proactive creator sourcing), and Concierge (£1,500+/month for fully managed campaigns with dedicated account management).

Differentiator

Problem solved

Functional benefit

Products and services

• Grace Belgravia Influencer Marketing Platform A cloud-based SaaS influencer marketing platform that connects brands with manually vetted Instagram, TikTok, and UGC creators, featuring structured agreements, automated contract activation, documented UGC usage rights, and real-time performance analytics.

Quantifiable outcome

• 98% campaign delivery rate
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature7 records

Partnerships

One partnership is on record.

• Robert Harper ArchiveminorStrategic or Co-development PartnerContent collaboration partnership providing historical British editorial photography for platform imagery. Images capture London's cultural nightlife and British editorial photography heritage to inspire and connect with today's visual creators. Used for platform branding and marketing materials.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Influencer.com: AI-powered influencer marketing platform with creator discovery, marketplace, managed services and analytics. Direct competitor offering hybrid SaaS + agency model similar to Grace Belgravia's Concierge.
• Upfluence: Influencer marketing software with creator discovery, outreach, campaign management and analytics. Comparable SMB-to-enterprise SaaS model with marketplace-style creator access.
• Traackr: Influencer marketing platform focused on creator discovery, performance benchmarking and campaign analytics. Direct competitor in the SaaS influencer platform category with enterprise-oriented positioning.
• Klear: Influencer marketing platform offering creator discovery, campaign management and analytics with strong social listening capabilities. Comparable SMB/enterprise SaaS model, recently acquired by Meltwater.
• Aspire (formerly AspireIQ): Influencer marketing platform offering creator discovery, campaign management, UGC content tools and affiliate integrations. Direct competitor with comparable SMB and mid-market positioning and similar SaaS + services model.
• GRIN: Creator management platform with discovery, CRM, UGC rights management and ROI tracking — overlapping heavily with Grace Belgravia's value proposition, particularly around UGC content licensing and usage rights.
• CreatorIQ: Enterprise influencer marketing platform with creator discovery, CRM, workflow automation and analytics. Most direct comparable in SaaS influencer marketing category, though serves larger enterprise accounts than Grace Belgravia's SMB focus.

Broad incumbents

• LTK (formerly rewardStyle): Largest creator-driven shopping platform with influencer marketplace and brand tools. Overlaps with Grace Belgravia's brand-creator matching value prop but adds commerce/affiliate infrastructure at much larger scale.
• Tagger (by Sprout Social): Influencer marketing platform acquired by Sprout Social, offering discovery, campaign management and analytics integrated with social media management. Broader incumbent now bundling influencer tools with enterprise social suites.

Emerging players

• HypeAuditor: AI-driven influencer analytics and fraud detection platform. Complementary rather than head-to-head competitor, but increasingly expanding into campaign management, posing overlap risk with Grace Belgravia's analytics features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grace-belgravia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Belgravia