Grace Foundation

Name

Grace Foundation

Legal name

GRACE

Website

https://grace.org.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grace Foundation operates Card for GRACE, a free digital visiting card platform that lets individuals, companies, and institutions create shareable one-page digital cards via unique public URLs, distributed entirely through self-serve product-led growth.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Personnel

Revenue model

1. Free Platform: Platform is offered completely free of charge with no hidden costs or subscriptions. Revenue model is not explicitly disclosed in available sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Card for GRACE is a free, self-serve web platform that lets individuals, companies, and institutions create professional digital visiting cards. Each card is assigned a unique public URL that functions as a one-page shareable website, with multiple design templates available and no subscription or hidden fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Card for GRACE

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Broad incumbents

• LinkedIn: LinkedIn is a broad incumbent for professional digital identity and contact exchange between professionals. While not a direct card product, it addresses the same underlying need for shareable, always-accessible professional presence that Card for GRACE targets.

Direct peers

• Kado: Kado (formerly Envoke) provides digital business cards with QR/NFC sharing and enterprise features such as SSO and team admin. It targets the same B2B buyer for employee cards that Card for GRACE lists as a non-primary segment.
• Popl: Popl provides digital business cards with NFC tags, a mobile app, lead-capture, and CRM integrations for individuals and sales teams. It targets the same professionals and SMB customer base that Card for GRACE serves and is one of the most funded players in the category.
• Wave Connect: Wave Connect provides digital business cards and contact-sharing tools with QR codes and analytics for individuals and teams. It is a direct comparable on the core product proposition of replaceable, shareable digital contact cards.
• HiHello: HiHello is a digital business card platform offering free and paid tiers with shareable profiles, QR codes, and team features. It directly competes with Card for GRACE on the same core use case — replacing physical cards with shareable digital profiles for individuals and businesses.
• CamCard: CamCard is a long-standing digital business card app with OCR scanning and contact management. It serves the same professional networking use case through digital sharing and contact capture.
• Blinq: Blinq offers digital business cards with QR/NFC sharing, Apple/Google Wallet support, and team management for businesses. It competes head-to-head with Card for GRACE on the shareable digital profile mechanic for individuals and corporate users.
• Linq: Linq is a digital business card platform focused on individuals, teams, and enterprise customers with CRM integrations. It targets the same horizontal segments and offers comparable shareable profile/URL functionality.

Emerging players

• Carrd: Carrd is a platform for building simple one-page websites with a free tier and paid Pro features. Card for GRACE's product is positioned as 'a one-page website,' making Carrd an adjacent comparable for the one-page personal landing page category.
• About.me: About.me provides personal landing pages with a shareable URL for individuals to showcase a professional profile. It overlaps with Card for GRACE's 'unique public URL' mechanic for personal branding and contact sharing.

Market position

Customer concentration

• LinkedInlinkedin.com/company/grace-foundation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Foundation