What Wave - Digital Business Card does

Wave Connect Inc., operating as Wave, is a Montreal-based SaaS company founded in 2020 that provides a digital business card and contact management platform aimed at sales professionals, recruiters, and teams. The core product enables users to create electronic business cards shareable via QR code, NFC tap, Apple Wallet, Google Wallet, or URL, with recipients able to view details in a browser without downloading an app. The platform is built on Google Cloud Platform with iOS and Android applications, and integrates natively with Salesforce, HubSpot, Pipedrive, and Outlook to sync captured contacts directly into downstream CRM workflows. Supporting features include AI-powered scanning of physical paper business cards and event badges, automatic contact enrichment with LinkedIn profile data, notes/tags/reminders for follow-up, and offline capture for events.

The company's revenue model combines tiered software subscriptions (Free for individuals, Teams at $5/user/month for 3–100 seats, and quote-based Enterprise contracts for 100+ users), hardware sales of NFC-enabled physical products (metal and custom cards, bracelets, phone tap stickers priced $23–$145), and an affiliate program offering 30% commissions on Pro Plan referrals. Wave operates a hybrid go-to-market combining product-led freemium acquisition at the individual/team level with a dedicated enterprise field-sales motion for larger deployments, supported by SOC 2 Type II, GDPR, UK GDPR, CPRA, PIPEDA, and CSA Star Level 1 compliance. The platform reports 150,000+ users across 170+ countries with a 4.8/5 user rating and logo relationships with enterprises including Salesforce, KPMG, Mercedes-Benz, Google, Pepsi, Amazon, HubSpot, and BNP Paribas, though actual revenue, funding history, and customer concentration figures are not disclosed in available data.

Name

Wave - Digital Business Card

Legal name

Wave Connect Inc.

Website

https://wavecnct.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Wave is a Montreal-based SaaS platform that lets professionals and teams create, share, and capture digital business cards via QR codes, NFC, and Apple/Google Wallet, with AI-powered scanning and one-click sync to Salesforce, HubSpot, Pipedrive, and Outlook.

Ownership category

akta.pro rank

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Software Subscriptions: Tiered subscription model with Free (individuals), Teams ($5/user/month, 3 minimum), and Enterprise plans. Revenue comes from monthly/annual subscription fees with volume discounts for larger teams.
2. Hardware Sales: Sale of NFC-enabled physical products including business cards, phone taps, bracelets, and bundles. Products range from $23 to $145 depending on material and customization.
3. Affiliate/Referral Program: Partners earn 30% commission on Pro Plan referrals and commissions on Teams Plan referrals (capped at $1,000 per customer lifetime).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wave provides a cloud-based digital business card SaaS platform that lets individuals and teams create, share, and manage electronic contact cards via QR code, NFC, Apple Wallet, or Google Wallet, with AI-powered scanning of paper cards and event badges and one-click sync into major CRM systems. The company also sells physical NFC-enabled products such as metal business cards, standard NFC cards, bracelets, and phone-tap stickers that complement the software.

Product overview

Wave Connect is a digital business card platform offering a unified product portfolio centered around its core Digital Business Card software with integrated Event Lead Capture and Email Signature modules. The platform supports physical product extensions including NFC Business Cards (standard, custom, metal variants), NFC Bracelets, and Phone Tap accessories available in multiple form factors and finishes. Pricing tiers span Free (individuals), Teams ($5/user/month for 3-100 users), and Enterprise (100+ users with SSO/SCIM), enabling scalable deployment from personal use to global enterprise management.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Business Card Electronic business card platform that enables users to create, share, and manage digital contact cards via QR code, NFC, Apple Wallet, or Google Wallet. Recipients view card details instantly in a browser without needing an app.
• Event Lead Capture Badge scanning solution for events and conferences that enables users to scan attendee badges and sync leads directly to their CRM in seconds, supporting offline capture.
• Email Signature Branded email signature generator for Gmail, Outlook, and Apple Mail that allows professionals to include their digital business card information in every email.
• Custom Metal Digital Business Card (Laser Engraved) Premium laser-engraved metal NFC business card available in black, silver, and 24k gold finishes. Features an NFC chip and QR code for sharing contact information with a single tap or scan.
• Custom NFC Business Card Custom-printed NFC business card with a dynamic QR code on the back. Available in matte white, bamboo, blue, and black finishes with unlimited sharing capability.
• NFC Bracelet NFC-enabled wristband for hands-free contact sharing. Available in white, blue, and black with a QR code on the back for compatibility with all smartphones.
• Custom Phone Tap NFC-enabled sticker that attaches to the back of a smartphone for instant contact sharing via tap. Features a dynamic QR code and high-quality adhesive for durability.
• Wave Phone Tap NFC-enabled phone tap accessory that adheres to the back of a smartphone for tap-to-share functionality.
• Metal NFC Business Card Stainless steel NFC business card with Wave branding and a QR code for dual-method contact sharing.

Quantifiable outcome

• 10x free paper & badge scans included in free tier
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationSalesforce is a key CRM integration partner. Wave provides one-click sync to push contacts directly into Salesforce CRM, eliminating manual data entry for sales teams.
• HubSpotcoreTechnology or IntegrationHubSpot CRM integration allows automatic contact synchronization from Wave to HubSpot. Used for customer service communication as well.
• PipedrivecoreTechnology or IntegrationCRM integration enabling one-click contact sync from Wave to Pipedrive for sales pipeline management.
• Google (Cloud Platform)coreTechnology or IntegrationWave Connect services operate on Google Cloud Platform (GCP) with data hosted in GCP data centers. Backups are globally replicated for resiliency.
• Apple (Wallet)coreTechnology or IntegrationApple Wallet integration allows users to add their digital business card directly to Apple Wallet for easy offline access on iOS devices.
• Google (Wallet)coreTechnology or IntegrationGoogle Wallet integration enables users to add digital business cards to Google Wallet for quick access on Android devices.
• StripecoreTechnology or IntegrationPayment processing partner for handling credit card and debit card transactions on the e-commerce platform.
• Twilio SendGridcoreTechnology or IntegrationSMS and email delivery service provider for transactional and marketing communications.
• VercelcoreTechnology or IntegrationHosting service provider for Wave's web application infrastructure.
• ShopifycoreTechnology or IntegrationE-commerce platform provider for Wave's product store and NFC card sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesforce: Salesforce is a global CRM incumbent and a listed Wave customer/integration partner. It is a broad incumbent because its sales cloud and AppExchange ecosystem could natively absorb contact capture and digital business card workflows, posing both a partnership and a substitution risk to Wave.
• HubSpot: HubSpot is a CRM and marketing platform, a Wave customer, and a one-click integration partner. As a broad incumbent with built-in contact management, it competes at the platform layer where Wave sits, while also serving as a distribution channel.

Direct peers

• Popl: Popl sells NFC-enabled digital business cards, phone taps, and accessories alongside a SaaS profile and lead-capture platform. It competes head-to-head with Wave across consumer/team hardware SKUs and enterprise lead capture, including event badge scanning.
• HiHello: HiHello is a venture-backed digital business card platform offering freemium and enterprise tiers with QR codes, NFC, Apple/Google Wallet, and CRM sync. It is the closest direct competitor to Wave, sharing target personas (sales, recruiting, networking professionals) and the same freemium-to-enterprise GTM motion.
• Blinq: Blinq is a digital business card and NFC card provider targeting sales, recruiting, and business development professionals with a freemium app and team/enterprise plans. It is a direct peer in product surface area, persona, and PLG-led go-to-market.
• V1CE: V1CE sells premium metal NFC business cards alongside a digital profile platform with QR sharing and lead capture. It is a direct peer on the hardware-plus-software digital business card proposition.
• Mobilo: Mobilo provides NFC business cards, smart buttons, and a lead-capture SaaS platform with CRM sync and team analytics. It targets the same sales-and-marketing persona as Wave and competes in both software subscriptions and physical NFC hardware.
• Linq: Linq offers a digital business card platform with NFC tags, QR sharing, and CRM integrations aimed at professionals and teams. It overlaps directly with Wave's core offering, particularly on networking-driven contact capture.

Emerging players

• CamCard: CamCard is an AI business card scanner and contact management app, originally focused on OCR-based card capture. It overlaps with Wave's AI scanner capabilities but lacks Wave's native CRM sync and team admin depth, making it a partial / emerging peer.
• Tenzo / Dot: Dot (formerly Tenzo) is an NFC digital business card startup targeting consumers and teams with tap-to-share profiles. It is an emerging peer in the same digital business card category with overlapping use cases but smaller enterprise footprint than Wave.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@waveconnect
• Facebookfacebook.com/waveconnectt
• LinkedInlinkedin.com/company/wavecnct
• Instagraminstagram.com/waveconnectt

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wave - Digital Business Card