Grandview Farms

What Grandview Farms does

Grandview Farms is a privately held, family-owned farm operation based in Mount Joy, Pennsylvania, that runs two business lines off a single 60+ acre historic property in Lancaster County. Its primary line is the production and direct-to-consumer sale of 100% grass-fed beef, offered in three portion sizes — Quarter Steer ($1,250), Half Steer ($2,500), and Full Steer ($5,000) — with cattle raised exclusively on the farm's own pastures using traditional methods and no antibiotics or hormones. Sales are processed through a WooCommerce-powered e-commerce site that supports deposits, full payment, and Buy Now Pay Later options via Stripe, Klarna, Affirm, and Cash App Pay.

The company's secondary line is a luxury farm stay vacation rental listed on the same property, with nightly rates starting at $1,395 and amenities including a heated pool, 8-person hot tub, steam sauna, and two private par-3 golf holes. The property was recently restored in a multi-million dollar renovation and is also distributed through the PaluxuryRentals.com marketplace. The team is six people, essentially the Usner family in operating (Jeff Usner as Chief Cattle Officer, Joshua Usner as Cattleman) and commercial (Joel Usner handling website, email, and marketing) roles.

The business model is purely direct-to-consumer with no retail, wholesale, or foodservice distribution. Marketing is concentrated on organic social channels (Facebook, Instagram, Twitter), an email newsletter for beef offers, and on-site customer testimonials. There is no disclosed revenue, no outside funding, and no third-party validation beyond anonymous 5-star website reviews; the company operates as a lifestyle business that monetizes both the agricultural output and the underused real estate of its historic farm.

Name

Grandview Farms

Legal name

Grandview Farms

Website

https://grandviewfarms.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grandview Farms is a family-owned Pennsylvania farm that sells 100% grass-fed beef (Quarter, Half, and Full Steer) direct-to-consumer online and operates a luxury farm stay vacation rental on its 60+ acre historic Lancaster County property.

Ownership category

akta.pro rank

Product category

Grass-fed Beef Production

NAICS

Beef Cattle Ranching and Farming, including Feedlots (11211), Cattle Ranching and Farming (1121)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic Beef Cattle Production (AFAEAMAA)

akta.pro secondary industry

Cow-Calf Operations (Breeding Herds) (AFAEABAA)

Keywords

• Grass-fed beef
• Pasture-raised cattle
• Farm stay rental
• Organic beef production
• Direct-to-consumer meat

Headquarters

HQ city

Mount Joy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beef Sales - Quarter Steer: One-time purchase of approximately 100lbs-120lbs packaged weight of grass-fed beef including various steaks, roasts, and ground beef. Deposit required at checkout.
2. Beef Sales - Half Steer: One-time purchase of approximately 180lbs-220lbs packaged weight of grass-fed beef. Deposit required at checkout.
3. Beef Sales - Full Steer: One-time purchase of approximately 380lbs-420lbs packaged weight of grass-fed beef. Deposit required at checkout.
4. Luxury Farm Stay Rental: Vacation rental of historic organic farm property on 60+ acres in Lancaster County. Nightly rates starting from $1,395/night with amenities including pool, hot tub, and private par 3 golf.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Grandview Farms raises 100% grass-fed cattle on its own pastures in Lancaster County, Pennsylvania using traditional farming methods without antibiotics or hormones, and sells the beef directly to consumers in Full Steer, Half Steer, and Quarter Steer portion sizes through its website. The farm also operates a luxury farm stay vacation rental on its 60+ acre historic property, with nightly rates starting at $1,395.

Product overview

Grandview Farms operates as a dual-offering farm business: (1) Premium beef products sold in portions (Full Steer, Half Steer, Quarter Steer) with deposit and direct purchase options, featuring 100% grass-fed, traditionally raised cattle with no antibiotics or hormones, and (2) luxury farm vacation rental accommodation on a historic 60+ acre organic farm in Lancaster County, PA. The beef products are sold through an e-commerce platform with WooCommerce, offering customers various portion sizes and payment options including deposits and buy-now-pay-later services. The farm stay is a separate premium hospitality offering featuring luxury amenities including a pool, hot tub, sauna, and private golf holes.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Steer Complete whole steer (~380-420 lbs packaged weight) of 100% grass-fed beef, including 18-22 New York Strip Steaks, 18-22 Rib Steaks, 18-22 Filet Mignon, 18-22 Sirloin Steaks, 18-22 Sirloin Tip Steaks, 8 Chuck Roasts, 8-10 assorted Roasts, 2 Briskets, 2 Flank Steaks, 4 Skirt Steaks, 8-12 Cube Steaks, Stew Meat, plus ground beef and pre-made burger patties. Total $5,000 with $1,500 deposit.
• Half Steer Half portion of a steer (~180-220 lbs packaged weight) of 100% grass-fed beef, including 8-12 New York Strip Steaks, 8-12 Rib Steaks, 8-12 Filet Mignon, 8-12 Sirloin Steaks, 8-12 Sirloin Tip Steaks, 4 Chuck Roasts, 4-6 assorted Roasts, 1 Brisket, 1 Flank Steak, 2 Skirt Steaks, 4-6 Cube Steaks, and Stew Meat. Total $2,500 with $1,000 deposit.
• Quarter Steer Quarter portion of a steer (~100-120 lbs packaged weight) of 100% grass-fed beef, including 4-6 New York Strip Steaks, 4-6 Rib Steaks, 4-6 Filet Mignon, 4-6 Sirloin Steaks, 4-6 Sirloin Tip Steaks, 2 Chuck Roasts, 2-4 assorted Roasts, 1 Half Brisket, 1 Half Flank Steak, 1 Skirt Steak, 2-3 Cube Steaks, and Stew Meat. Total $1,250 with $500 deposit.
• Grandview Farm Vacation Rental Luxury short-term vacation rental on a 60+ acre historic organic farm in Lancaster County, PA, with 5 bedrooms (2 King, 1 Queen, 2 Twin, 1 Sleeper Sofa), heated swimming pool, 8-person hot tub, private steam sauna, two private par-3 golf holes, row boat, canoe/kayak, and high-end amenities. Nightly rates from $1,395.

Quantifiable outcome

• 100% grass-fed, organic beef with no antibiotics or hormones

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• PaluxuryRentalsminorChannel Partner/ Reseller/ DistributorGrandview Farm vacation rental is listed on PaluxuryRentals.com marketplace, which provides marketing exposure and booking infrastructure for luxury rental properties. The listing includes a virtual tour link and downloadable brochure.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crowd Cow: DTC marketplace delivering individual cuts and subscription boxes of grass-fed beef and other meats from partner farms. Comparable as a grass-fed, ethically-raised beef brand with a direct farm-to-consumer narrative.
• ButcherBox: Subscription-based DTC company delivering 100% grass-fed, grass-finished beef and other proteins directly to consumers. Directly comparable as a premium DTC grass-fed beef brand targeting health-conscious households.
• Fossil Farms: Pasture-raised, heritage-breed meat producer (beef, bison, lamb, poultry) selling DTC and to chefs. Comparable in farm-direct, pasture-raised, antibiotic-free positioning for premium consumers.
• Thousand Hills Cattle Company: Lifetime grazed, grass-fed beef producer selling directly to consumers and select retailers. Comparable in grass-fed-only sourcing and DTC marketing focus.
• US Wellness Meats: Long-standing grass-fed beef producer selling individual cuts and bundles directly to consumers online. Comparable for its 100% grass-fed, no-antibiotic positioning and online-first distribution.
• Alderspring Ranch: Family-owned Idaho ranch producing certified organic, grass-fed beef sold directly to consumers, including bulk portion options. Highly comparable in family-ranch heritage, pasture-raised organic practices, and DTC bulk-beef model.

Broad incumbents

• Snake River Farms: Premium American Wagyu and Black Angus beef brand selling DTC and through foodservice. Comparable in premium beef DTC positioning, though not exclusively grass-fed.
• Omaha Steaks: Established broad-line DTC and retail mail-order beef brand offering grass-fed and conventional options. Comparable as a major DTC beef incumbent, but at much larger scale and with a much broader assortment.

Emerging players

• Holy Cow Grass Fed Beef: Small grass-fed beef ranch selling bulk portions (quarter/half/whole) directly to consumers online. Closely matches Grandview's bulk-portion DTC format and grass-fed production model.

Others

• Canopy Growth / general farm-stay platforms: Luxury short-term rental platforms (e.g., PaluxuryRentals, Vrbo, Airbnb Luxe) host farm-stay listings like Grandview's $1,395+/night rental. Relevant as a distribution/competitive benchmark for the farm-stay revenue stream rather than the beef business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grandviewfarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grandview Farms