Great Southern Publishers, Inc.

What Great Southern Publishers, Inc. does

Great Southern Publishers, Inc., doing business as 365 Degree Total Marketing, is a privately held, founder-owned integrated marketing agency headquartered at 153 Follins Lane, St. Simons Island, Georgia. Founded in 1994 by Mark and Linda Mosely, the firm has operated for over 30 years and employs more than 25 in-house creative professionals spanning graphic design, writing, photography, videography, publishing, and administration. The business is led by CEO Linda Mosely, with no evidence of external institutional investment, parent company, or M&A activity.

The company's core offering is a full-stack marketing services platform delivered through project-based, multi-year contracts. Service lines include branding and logo development, custom website design with SEO/SEM, digital marketing (social media, email, paid advertising, reputation management), video production, professional photography, print marketing (magazines, visitors guides, community guides), interactive maps, digital kiosks, mobile apps, promotional products, and a recurring digital tourism platform branded 'Town Tripping.' Underlying technology is conventional web/digital infrastructure — no proprietary AI, APIs, SDKs, or patents are disclosed — supplemented by domain-specialized capabilities in interactive mapping and destination-marketing content.

Revenue is generated through three streams: marketing services (the primary professional-services stream), custom publishing (35 magazines and visitors guides annually), and promotional products. The go-to-market is sales-led and consultative, with founders engaging directly with economic development organizations, CVBs, chambers, and private businesses across the southeastern US and increasingly nationwide. Customer base is diversified across approximately 168 communities, with primary verticals in destination marketing, economic development, and chamber marketing, and secondary exposure to small/midsize business, technology, and municipal clients. Pricing is quote-based and not publicly disclosed.

Name

Great Southern Publishers, Inc.

Legal name

365 Degree Total Marketing

Website

https://greatsouthernpublishers.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

365 Degree Total Marketing is a founder-owned integrated marketing agency on St. Simons Island, GA, providing branding, digital, print, video, and web services to destination marketing organizations, EDAs, chambers, and businesses across 168 communities nationwide.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Periodical Publishers (513120)

SIC

Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAM

Business, Finance & Industry Trade Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAKAH

Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print & Digital Distribution (Wholesalers, Subscription/Newsstand)

Keywords

• Integrated marketing services
• Destination marketing
• Economic development marketing
• Custom publishing services
• Branding and design

Headquarters

HQ city

St. Simons Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service integrated marketing agency providing branding, digital marketing, print marketing, photography, videography, and website development services to government, tourism, and business clients
2. Custom Publishing: Magazine and visitors guide publishing producing 35 magazines and visitors guides annually
3. Promotional Products: Sale and distribution of promotional products for clients

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Great Southern Publishers, Inc. (operating as 365 Degree Total Marketing) is an integrated marketing agency providing branding, digital marketing, print marketing, custom publishing (magazines and visitors guides), website design, photography, videography, interactive maps, digital kiosks, mobile apps, and promotional products to destination marketing organizations, economic development agencies, chambers of commerce, small businesses, and government clients throughout the United States. The agency produces 35 magazines and visitors guides annually and has developed 127+ websites for 168+ communities.

Product overview

365 Degree Total Marketing is an award-winning integrated marketing agency offering a comprehensive suite of marketing services. The company operates as a service-based agency rather than a software product platform, providing website design and development, print marketing (including community guides, magazines, and visitors guides), video production, photography, branding and logo development, digital marketing (SEO, social media, email, paid advertising), interactive maps, promotional products, digital kiosks, mobile apps, and reputation management services. The portfolio serves destination marketing organizations, economic development agencies, chambers of commerce, small businesses, and government clients throughout the United States.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Increased visitor traffic from 73,358 to 96,382 (31% growth) for City of Covington tourism department in one year
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jackson Spalding: Jackson Spalding is an integrated marketing, PR, and communications agency headquartered in Atlanta, GA with strong public-sector and travel/tourism practice. It is a directly comparable regional peer to 365 Degree Total Marketing, serving similar destination marketing and government clients in the Southeast.
• Development Counsellors International (DCI): DCI is a leading economic development marketing firm that helps cities, regions, and EDAs attract investment and talent. It directly competes with 365 Degree Total Marketing's economic development segment through branding, websites, and lead-generation campaigns.
• Tempest: Tempest is a full-service digital marketing agency providing branding, web design, video, and content strategy to mission-driven organizations. It is comparable to 365 Degree Total Marketing as an integrated agency with destination/place-based and public-sector engagements.
• Miles Partnership: Miles Partnership is a destination marketing agency serving CVBs, DMOs, and tourism boards with branding, digital, and media services. It is the closest direct competitor to 365 Degree Total Marketing in the destination marketing niche, offering overlapping capabilities across branding, web, and content.
• Rawle Murdy Associates: Rawle Murdy is a Southeast-based integrated marketing agency serving tourism, economic development, and consumer brands with advertising, branding, digital, and PR. It is comparable in size and geography to 365 Degree Total Marketing, with overlapping destination marketing and chamber-of-commerce clientele.
• Ologie: Ologie is an integrated branding and marketing agency serving higher education and association clients. It is comparable to 365 Degree Total Marketing as a mid-sized, founder-led integrated agency offering similar branding, content, and digital capabilities for mission-driven clients.
• Simpleview: Simpleview is a destination marketing organization (DMO) technology and services partner providing CRM, websites, and digital marketing tools to tourism boards. It competes with 365 Degree Total Marketing for DMO website, digital marketing, and content engagements.
• Lewis Communications: Lewis Communications is a Southeast-based integrated marketing agency offering branding, advertising, digital, and content services. It is comparable to 365 Degree Total Marketing in size, region, and full-service agency model, with overlapping destination and tourism work.

Broad incumbents

• Barkley: Barkley is a large independent integrated marketing agency offering branding, advertising, digital, and media services. While it is broader and much larger than 365 Degree Total Marketing, it competes for many of the same brand-driven and digital engagements across consumer and public-sector clients.

Emerging players

• Stratasan: Stratasan provides data analytics and marketing intelligence tools for hospitals, EDAs, and tourism organizations. While not a full-service agency, it is an emerging player that increasingly competes for the analytics-driven portions of destination marketing engagements that 365 Degree Total Marketing delivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/365degreetotalmarketing
• Facebookfacebook.com/365dtm
• LinkedInlinkedin.com/company/great-southern-publishers-inc.
• Instagraminstagram.com/365dtm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Southern Publishers, Inc.