Green & Human
- Company typePrivate
- Founded2021
- HeadquartersPalma, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
Green & Human firmographics
Firmographics- Name
- Green & Human
- Legal name
- Asociación Green & Human
- Website
- https://greenandhuman.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Green & Human industry classification
Industry- Product category
- Sustainable Tourism Services
- NAICS
- Environmental Consulting Services (54162)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Sustainability & ESG Consulting (BPAHACAK)
- akta.pro secondary industry
- ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ)
Keywords
Where Green & Human is headquartered
LocationHeadquarters
- HQ city
- Palma
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Green & Human business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Dues: Green & Human is a non-profit association (Asociación sin ánimo de lucro) funded primarily through membership fees from companies and entities that join as founders, large impulsors, or associate members. The association channels these contributions into collaborative sustainability projects, training programs, and NEST ESG hub operations across destinations.
- Collaborative Project Funding: The association participates in publicly funded projects co-financed by the European Union (e.g., FSE+ through Empleaverde+ via Fundación Biodiversidad) and national/regional government programs, channeling these funds into NEST ESG initiatives and sustainability training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership tiers (specific pricing not publicly disclosed) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Green & Human product offering
Product offeringCore offering
Green & Human is a non-profit association that operates a collaborative sustainability platform for the Spanish tourism sector. It runs NEST ESG territorial hubs (Mallorca, Costa Daurada) where member companies, public administrations, and knowledge entities co-create ESG projects; delivers the (in)fórmate micro-training program; administers Galardones Green & Human awards; and provides members with access to a private resource area, EU funding opportunities, and regulatory guidance.
Product overview
Green & Human is a non-profit association (Asociación sin ánimo de lucro) founded in 2021 that promotes sustainability in tourist destinations. Rather than a unified software product, it operates as a collaborative platform offering multiple programs and initiatives: (in)fórmate provides micro-training sessions on sustainability tools; Nest ESG establishes sustainability centers/hubs in destinations (Mallorca and Costa Daurada); the Galardones Green & Human awards recognize sustainable tourism leadership; and the Private Area provides restricted member resources. The organization connects tourism companies, institutions, and local communities to drive ESG adoption.
Differentiator
Problem solved
Functional benefit
Brands
- NEST ESG Mallorca: Sustainability culture center for the tourism sector in Mallorca, promoting ESG practices through public-private collaboration, training and local impact projects
- NEST ESG Costa Daurada
- (in)fórmate
- Galardones Green & Human
Products and services
- (in)fórmate by Green & Human
Quantifiable outcome
- Over 130 organizations affiliated to Green & Human, committed to sustainability
- +6 more outcomes
Companies that use Green & Human
Customer profileNamed customers38 records
Segments4 records
Ideal customer profiles4 records
Green & Human technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Green & Human partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor, core and moderate.
- La Unió de PagesosminorAgricultural union joins as Institutional Ally of Green & Human to strengthen NEST Costa Daurada hub. Collaboration focuses on promoting local product in the tourism value chain, circular economy in food, and territorial regeneration. A collaborative working group addresses three themes: km0 product promotion, food circular economy, and land regeneration.
- TuristeccoreStrategic collaboration agreement signed by Jaume Monserrat (President of Turistec) and Ginés Martínez (President of Green & Human) to develop joint sustainable tourism technology projects. Turistec brings over 100 tourism and technology companies. The collaboration includes exchange of information and documentation, joint organization of seminars, conferences, scientific-technical events, training, and specific cooperation projects. Special focus on TIC technologies for sustainability implementation.
- NEST Costa Daurada (PortAventura World, Vandellòs municipality)coreSecond NEST ESG hub launched in March 2025 in Vandellòs, co-founded by PortAventura World. Co-financed by the European Social Fund Plus (FSE+) through the Empleaverde+ program of Fundación Biodiversidad. Collaborating entities include Ajuntament de Vandellòs i l'Hospitalet de l'Infant, Idetsa, FEHT, Eurecat, Generalitat de Catalunya, Grupo Blasi, and LC Paper.
- Fundación ASPAScoreCo-creator of +ASPASTourism, the first training and skills center for people with disabilities and/or social exclusion in the tourism sector. The project aligns with SDGs 4, 8, 10, 11, and 17. ASPAS is also an active member of Green & Human.
- Cruz Roja EspañacoreInstitutional partnership to develop a sustainable tourism roadmap. Cruz Roja's Employment Plan facilitates integration of vulnerable populations into the tourism workforce. Both entities align with international humanitarian law and the UN Sustainable Development Goals. A joint monitoring committee meets annually to oversee collaboration.
- Biosphere (Instituto de Turismo Responsable)coreBiosphere is the methodological partner of Green & Human, providing the Biosphere certification methodology for tourism entities worldwide. Both organizations are aligned with the UN Global Compact and Agenda 2030. Biosphere and WTTC collaborate on Hotel Sustainability Basics to standardize international sustainability criteria in the hotel industry.
- SchôolerscoreCo-developer of the NEST ESG methodology alongside Green & Human. CEO Bernat Cañellas serves as Director of NEST ESG Mallorca. Schôolers brings expertise in sustainability education and training to the NEST ESG hub model.
- Casa EsmentcoreHosts NEST ESG Mallorca; referred to as 'the cradle of sustainability in Mallorca.' Provides facilities and integrates social sustainability through training and labor insertion programs for people with disabilities.
- EMC2 CalidadminorQuality management consultancy partner in NEST ESG Mallorca contributing expertise in quality standards and ESG compliance frameworks.
- éticominorSustainability consulting firm and founding partner of NEST ESG Mallorca contributing ESG strategy expertise to the hub.
- LladopolminorCleaning products supplier for the hotel sector in Mallorca; major sponsor of NEST ESG Mallorca. Pioneer in Mallorca with ISO 9001, ISO 14001, green energy certification, circularity plan, and carbon footprint measurement. Leading adoption of Smart Packaging by DINO (LC Paper) — 100% plastic-free packaging.
- WTTC (World Travel & Tourism Council)moderateBiosphere (Green & Human's methodological partner) signed a collaboration agreement with WTTC to promote sustainability criteria in the hotel industry under the Hotel Sustainability Basics initiative, benefiting over 2,500 hotels globally.
- ANBE (Asociación Nacional de Barcos Eléctricos)minorNon-profit association of electric boat operators. Collaborates with Green & Human on promoting sustainable nautical tourism and marine decarbonization. Organized awareness activities at the Copa del Rey Vela-Mapfre regatta.
- Aceite SolidariominorNon-profit waste management organization that collects and recycles used cooking oil at no cost for businesses. Partnering with Biosphere (Green & Human's methodological partner) to support member companies' sustainable certification with free waste management solutions.
- Fundació Mallorca TurismeminorMallorca tourism foundation supporting NEST ESG Mallorca activities and the Galardones Green & Human awards presented at FITUR.
- Eulen BalearesminorFacility management company; lead partner of an environmental ESG project in NEST ESG Mallorca focused on creating a carbon sink forest.
- Garden HotelsminorMallorca-based hotel chain; lead partner of a governance ESG project in NEST ESG Mallorca focused on identifying local products and their challenges.
- Cambra de Comerç de MallorcaminorChamber of Commerce of Mallorca; lead partner of a social ESG project in NEST ESG Mallorca focused on integrating professionals over 45 years old in the tourism sector, in collaboration with Fundación ASPAS and Escuela Regenerativa Competitiva.
- Govern BalearmoderateRegional government of the Balearic Islands operating the citizen sustainability platform 'Pacte per a la Sostenibilitat de les Illes Balears.' Green & Human encourages its members and island residents to share proposals and practices for full sustainability.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Green & Human competitors and assessment
Company assessmentDirect peers
- EarthCheck: EarthCheck is a sustainability certification and advisory company serving hotels, tour operators and destinations globally. It competes with Green & Human's methodology and Biosphere partnership in delivering certification, benchmarking and ESG programs to tourism businesses.
- Global Sustainable Tourism Council (GSTC): GSTC sets and manages global standards for sustainable travel and tourism. Green & Human's methodology, anchored in Biosphere and aligned with UN Global Compact, competes for the same role of defining and certifying tourism sustainability standards, making GSTC a direct international peer.
- Travelife: Travelife provides sustainability certification and training specifically for hotels and tour operators, with strong presence in Europe and emerging markets. Its focus on tourism ESG training and certification overlaps directly with Green & Human's (in)fórmate program and NEST ESG training offerings.
- Biosphere (Instituto de Turismo Responsable): Biosphere is Green & Human's methodological partner and operates the leading sustainability certification system for tourism entities worldwide. Both organizations promote Biosphere-aligned ESG standards in Spanish tourism and collaborate on Hotel Sustainability Basics with WTTC, making them direct peers in tourism sustainability certification and methodology.
- Turistec: Turistec is a Spanish tourism and technology cluster with over 100 member companies. Green & Human signed a strategic collaboration agreement with Turistec in July 2025 to develop joint sustainable tourism technology projects, making Turistec a direct peer cluster operating in the same tourism ecosystem in Spain.
- GreenDestinations: GreenDestinations is a foundation that certifies and promotes sustainable destinations worldwide, operating destination-level sustainability programs similar to Green & Human's NEST ESG hub model.
Broad incumbents
- World Travel & Tourism Council (WTTC): WTTC is the global industry council for the travel and tourism sector and co-developer (with Biosphere) of Hotel Sustainability Basics covering 2,500+ hotels. As a broader incumbent it overlaps with Green & Human on tourism sustainability thought leadership but at global rather than local destination level.
Peers
- European Travel Commission (ETC): ETC is the European umbrella organization for national tourism boards that runs sustainability initiatives for European destinations. It is a broader incumbent working on sustainable tourism governance at EU level, comparable to Green & Human's public-private sustainability work in Spain.
Emerging players
- Schöolers: Schöolers is a sustainability education and training firm that co-developed the NEST ESG methodology with Green & Human. While strategically aligned, it also operates adjacent sustainability training programs that overlap with (in)fórmate and NEST ESG training.
Regional players
- Visit Finland / Sustainable Travel Finland: Visit Finland runs the Sustainable Travel Finland program, a national destination-level sustainability certification and training scheme that closely mirrors Green & Human's NEST ESG hub approach. It is a regional peer operating a comparable model outside Spain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Green & Human social profiles
Digital presenceGreen & Human compliance and trust
Trust signalCompliance1 record
Green & Human financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green & Human leadership team
Management profileNumber of profiles
Profiles3 records
Green & Human funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green & Human M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green & Human
What does Green & Human do?
Green & Human is a non-profit association that operates a collaborative sustainability platform for the Spanish tourism sector. It runs NEST ESG territorial hubs (Mallorca, Costa Daurada) where member companies, public administrations, and knowledge entities co-create ESG projects; delivers the (in)fórmate micro-training program; administers Galardones Green & Human awards; and provides members with access to a private resource area, EU funding opportunities, and regulatory guidance.
Is Green & Human a public or private company?
Green & Human is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Green & Human founded?
Green & Human was founded in 2021. It employs 1 to 10 people.
Where is Green & Human based?
Green & Human is headquartered in Palma, Spain, in the Europe region.
How does Green & Human make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are collaborative Project Funding.
Who are Green & Human's main competitors?
Direct peers on record are EarthCheck, Global Sustainable Tourism Council (GSTC), Travelife, Biosphere (Instituto de Turismo Responsable), Turistec and GreenDestinations. World Travel & Tourism Council (WTTC) is listed as a broad incumbent. European Travel Commission (ETC) is listed as a peer. Schöolers is listed as an emerging player. Visit Finland / Sustainable Travel Finland is listed as a regional player.
Does Green & Human have an API?
No public API is recorded for Green & Human.
What industry is Green & Human in?
Green & Human's product category is Sustainable Tourism Services. Its primary akta.pro industry code is BPAHACAK, Sustainability & ESG Consulting, with a secondary code of BPAHAFAJ, ESG Governance, Sustainability Reporting & Assurance Advisory. Its NAICS code is 54162 and its SIC code is 8600.