Green Clean Cleaning Services

What Green Clean Cleaning Services does

Green Clean Cleaning Services, trading as Green Clean Australia, is a privately held Australian cleaning-services company founded in 2005 by Michael Girowal and headquartered in Sydney, operating across Sydney, Melbourne and Brisbane with over 200 professionals and franchise distribution spanning NSW, QLD, VIC, NT and WA. The company positions itself as Australia's first and leading green-cleaning company, applying proprietary methodologies including the trademarked 24-Step Green Cleaning System™ (residential) and 8-Step Green processes (carpet and upholstery), using non-toxic, plant-based chemistry, HEPA-filter vacuums, and microfiber technology. Service revenue spans recurring residential subscriptions (weekly/fortnightly/monthly regular cleans, once-off, end-of-lease, spring), commercial contracts (offices, medical centres, childcare, gyms, strata, hospitality/retail, advertising/PR agencies), and textile cleaning (carpet, mattress, upholstery), supplemented by franchise fees and royalties and an e-commerce social-enterprise product line (Clean Mission) where 100% of profits are donated to charity.

The business model combines four go-to-market motions: enterprise field sales with free onsite assessments for commercial clients, inside phone sales (1300 825 427) for quote requests, self-serve web quotes, and a franchise/licensed-operator channel that provides territories, equipment, non-toxic products, scheduling-center support, CRM, and marketing infrastructure to franchisees. Green-cleaning credentials are institutionalized via Green Seal company accreditation, Woolsafe Mark product certification, IICRC technician certification, and NDIS Registered Provider status; the company also reports having planted 359,987 trees through a One 4 One initiative (targeting 1 million by 2025). Headline accounts include Canva, Ticketmaster, DDB Sydney, Coty, Wella, AMP, Kounta, Pollinate, and the National Cancer Council, and the company cites 500% franchise growth across an 18-month window and a 50% post-COVID rise in domestic demand. Pricing is quote-based and customized to property size and service scope, with a commercial price-match guarantee, no-lock-in performance contracts, and free phone or onsite obligation-free quotes.

No external funding rounds, parent company, subsidiaries, M&A activity, or quantitative revenue, ARR, or churn disclosures were present in the source materials; growth and scale claims are derived from corporate commentary, franchise marketing collateral, and third-party press coverage rather than audited financial statements.

Name

Green Clean Cleaning Services

Legal name

Green Clean Australia

Website

https://greenclean.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Clean Cleaning Services is a privately held Australian green-cleaning company (founded 2005, Sydney) that delivers residential subscriptions, commercial facility cleaning, and textile cleaning across Sydney, Melbourne and Brisbane using non-toxic, HEPA-filtered, microfiber-based proprietary processes, supported by a national franchise network.

Ownership category

akta.pro rank

Product category

Commercial & Residential Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (561740), Carpet and Upholstery Cleaning Services (56174), Janitorial Services (56172)

SIC

Sanitary Services (4950)

akta.pro primary industry

Residential Green Recurring Cleaning (HSAEAGAA)

akta.pro secondary industries

Green Deep Cleaning (Whole-Home) (HSAEAGAB), Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH), Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL), Spring Cleaning (Seasonal Refresh) (HSAEAFAB)

Keywords

• Residential cleaning services
• Commercial cleaning services
• Eco-friendly cleaning
• Green cleaning products
• Carpet cleaning services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Residential Cleaning Services: Recurring home cleaning services including regular cleans (weekly, fortnightly, monthly), once-off cleans, end of lease cleaning, spring cleaning. Pricing varies by home size and cleaning requirements.
2. Commercial Cleaning Services: Comprehensive office and commercial facility cleaning including daily office cleaning, strata cleaning, medical centre cleaning, childcare facility cleaning, gym/fitness centre cleaning, hospitality and retail cleaning, advertising/PR agency cleaning. Typically recurring contracts with 8-week cancellation notice for commercial clients.
3. Carpet & Textile Cleaning: Specialized carpet cleaning using 8-step green process, upholstery cleaning with 8-step system, and mattress cleaning with anti-allergen treatment.
4. Clean Mission Products Sales: Ecofriendly cleaning products sold through company shop. 100% of profits donated to charities including clean water initiatives, education programs, and community organizations.
5. Franchise Fees: Initial franchise investment with low entry cost including tools, territory, cleaning machines, nontoxic products, and ongoing scheduling center support.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Green Clean Cleaning Services is an Australian eco-friendly cleaning company providing recurring and one-time residential home cleaning (regular, once-off, end of lease, spring) and commercial cleaning (offices, medical centres, gyms, strata, childcare, advertising agencies, hospitality and retail) using non-toxic plant-based products and proprietary 24-Step Green Cleaning System™ and 8-step carpet/upholstery processes. The company also sells a line of certified organic cleaning products under the Clean Mission social enterprise sub-brand and offers franchise opportunities across Australia.

Product overview

Green Clean Cleaning Services is a cleaning service provider offering a comprehensive portfolio of residential and commercial cleaning services across Sydney, Melbourne, and Brisbane. The core offerings include Home Cleaning services (Regular, Once-Off, End of Lease, Spring Clean) and Commercial Cleaning services (Office, Carpet, Hospitality/Retail, Medical Centre, Gym/Fitness Centre, Strata, Childcare/Educational Facilities, Advertising/PR Agencies). Additionally, the company provides specialized Textile and Fabric Cleaning services including Carpet, Mattress, and Upholstery Cleaning using proprietary 8-step green processes. Green Clean also operates Clean Mission, a social enterprise sub-brand selling eco-friendly cleaning products with charitable donations. All services emphasize non-toxic, plant-based products and environmental sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Home Cleaning A recurring 24-point green cleaning program for homes, offered weekly, fortnightly, or monthly, covering dusting, mopping, vacuuming, wiping, and sanitizing all rooms using eco-friendly products. Targets residential homeowners and renters seeking non-toxic recurring service.
• Once-Off Clean
• End of Lease Cleaning
• Spring Clean
• Office Cleaning
• Commercial Carpet Cleaning
• Hospitality & Retail Cleaning
• Medical Centre Cleaning
• Gym Centre Cleaning and Fitness Centre Cleaning
• Strata Cleaning
• Childcare Centre and Educational Facility Cleaning
• Advertising Agency & PR Agency Cleaning
• Carpet Cleaning
• Mattress Cleaning
• Upholstery Cleaning
• Clean Mission Products A social enterprise product line of non-toxic, certified organic, Woolsafe Mark certified cleaning products sold to consumers via e-commerce, with all profits donated to charitable causes.
• Green Clean Franchise Opportunities Franchise program offering residential and commercial cleaning franchises across NSW, QLD, VIC, NT & WA. Franchisees receive territories, cleaning machines, non-toxic products, scheduling center support, marketing programs, CRM systems, and training in exchange for an initial franchise investment.

Quantifiable outcome

• Up to 97% fewer chemicals used compared to traditional cleaning
• +5 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• National Disability Insurance Scheme (NDIS)coreOthersRegistered NDIS Provider offering cleaning services to participants under the National Disability Insurance Scheme.
• Institute of Inspection, Cleaning and Restoration Certification (I-CART/IICRC)coreOthersTechnicians certified by IICRC for carpet and upholstery cleaning, ensuring professional standards and expertise.
• Human Appeal AustraliacoreStrategic or Co-development PartnerPartnership to build water wells in Bangladesh providing clean water to entire villages of over 100 people. Addresses global water crisis in partnership with HAA.
• The Good BoxminorStrategic or Co-development PartnerSocial enterprise partnership donating personal dental kits (toothbrush and toothpaste) for 500 people experiencing homelessness.
• Indigenous Literacy FoundationminorStrategic or Co-development PartnerDonated 40 book packs (160 books) in indigenous languages to support literacy in over 400 remote Indigenous communities.
• Coast ShelterminorStrategic or Co-development PartnerDonated 400 reusable face masks and hand sanitisers to support homelessness services on NSW Central Coast during COVID-19 pandemic.
• Greenacre Community CentreminorStrategic or Co-development PartnerProvided $1000 worth of WHO approved hand sanitisers to support community vaccination hub operations during pandemic.
• Paul Ramsay FoundationminorStrategic or Co-development PartnerProvided $1000 worth of WHO approved hand sanitiser to support foundation's team during return to office after lockdown.
• Nature Conservation Council NSWminorStrategic or Co-development PartnerDonated $1000 worth of WHO approved hand sanitiser to support environmental advocacy and conservation work for over 65 years.
• Flourish AustraliaminorStrategic or Co-development PartnerDonated $1000 worth of WHO approved hand sanitiser to support mental health services for people with lived experience of mental health issues.
• Cleaning for a ReasoncoreStrategic or Co-development PartnerNonprofit partnership providing 30 hours of FREE house cleaning to any household with a person battling cancer. Focuses on improving lives and making a difference in society.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Molly Maid Australia: Global residential cleaning franchise operating in Australia, competing in recurring home cleaning with similar subscription-style offerings and franchised go-to-market.
• Jim's Cleaning: Australia's largest franchise cleaning network offering residential and commercial cleaning across all states. Closest direct competitor to Green Clean's franchise-led model and geographic footprint.
• Fantastic Services: Australian-founded home services platform covering cleaning alongside other home services, competing for the same residential and small-commercial cleaning customers with a tech-enabled booking model.
• Clean Group Australia: Australian commercial and office cleaning provider serving SMEs and enterprises in Sydney and other metros, directly comparable to Green Clean's commercial cleaning service line.
• Maid2Clean Australia: Franchise-based domestic cleaning provider in Australia offering regular and one-off home cleans, directly comparable to Green Clean's recurring residential service.
• Office Cleaning Group: Australian commercial cleaning specialist focused on offices and facilities, competing for the same enterprise and strata customers Green Clean serves in Sydney, Melbourne and Brisbane.
• The Cleaning Company Australia: Australian commercial and residential cleaning provider offering regular and one-off cleans, comparable on service mix, pricing model and target customer base to Green Clean.

Broad incumbents

• ServiceMaster Clean: Global commercial cleaning and janitorial franchise network with Australian presence; broader incumbent in commercial and janitorial cleaning that overlaps with Green Clean's commercial offering but at greater scale.

Regional players

• Greenstone Cleaning Services: Australian eco-friendly cleaning provider with a comparable green-cleaning positioning, competing in adjacent Australian geographies for similar eco-conscious residential and commercial customers.

Emerging players

• Helpling: Online marketplace for booking residential cleaning services in Australia; competes with Green Clean's recurring home cleaning offering via a different, marketplace-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/green-clean-cleaning-services

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Clean Cleaning Services