Greenlobby

What Greenlobby does

Greenlobby is a Paris-based non-profit association (Association Greenlobby) founded in 2019 by Valérie Gramond and Hugo Cartalas. It operates as a public affairs consultancy exclusively serving actors of ecological and social transition — non-profits, impact startups, certification bodies, and mission-driven enterprises that lack the in-house resources to influence French and European legislation. The firm delivers three core service lines: a 10-module strategic accompaniment covering the full lobbying cycle from risk/opportunity identification through legislative drafting; 3-to-4 month strategic audits; and training programs from €3,000 HT, plus short advisory-hour packs. Operating revenues are not disclosed; pricing is quote-based with a flexible tariff grid adapted to clients whose business models may not yet be financially stable.

Technically, Greenlobby combines traditional lobbying methodology (insider institutional knowledge, coalition orchestration, parliamentary amendment drafting) with one notable data asset: an open-source tool co-developed in 2025 with Data For Good that quantifies conservative lobby influence in adopted legislation. The tool demonstrated that 25% of amendments in three major French environmental laws (AGEC, Industrie Verte, Loi d'Orientation Agricole) replicate verbatim arguments from lobbying contrary to the general interest. In June 2025, Greenlobby launched ALIG (Alliance pour un Lobby d'Intérêt Général), a coalition-building initiative aiming to mobilize a counter-lobby of approximately 50,000 organizations across French industrial sectors.

The customer base spans renewable energy (Ekwateur, France Hydro Électricité, Sublime Énergie), mobility (Zenride, Karos), fair trade and agriculture (Commerce Equitable France, Max Havelaar France, C'est qui le Patron, La Ferme à Feuilles), circular economy (MB Pack, Clear Fashion), certification (Ecocert), and solidarity (Emmaus, Oxfam France, La NEF, Empreintes, Label Vie). Distribution is entirely direct: engagements originate from HATVP registry referrals, partner-network introductions, and inbound event-driven contact at venues such as the Académie du Climat and the Assemblée nationale. The team has expanded from 2 volunteer founders to approximately 10 employees, with Gramond's 2024 Chevalier de la Légion d'honneur and Forbes feature materially elevating institutional credibility.

Name

Greenlobby

Legal name

Association Greenlobby

Website

https://greenlobby.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenlobby is a Paris-based non-profit public affairs consultancy, founded in 2019, that exclusively serves ecological and social transition actors by providing legislative advocacy, strategic accompaniment, audits, and training to NGOs, impact startups, and mission-driven enterprises across France.

Ownership category

akta.pro rank

Product category

Public Affairs Consulting

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Management Consulting Services (8742), Services-Social Services (8300)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Public affairs consulting
• Government relations services
• Advocacy and lobbying
• Regulatory strategy consulting
• Legislative drafting services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting and Accompaniment: 10-module accompaniment programs tailored to help ecological and social transition actors influence public policy. Includes services ranging from risk/opportunity analysis, positioning, collective formation, local experimentation, financing acquisition, solution deployment, event organization, regulatory blockage removal, political meetings, and law drafting.
2. Training Services: Training programs on advocacy and public affairs mastery, regulatory issues mastery, ranging from half-day to two-day sessions. Prices starting from 3,000 € HT, on personalized quote.
3. Strategic Audit: 3 to 4-month strategic audit engagement with deliverables including a dashboard with key political proposals and detailed action plan by priority axes.
4. Advisory Hours Pack: 5 to 10 hours of personalized advisory services for organizations in transformation or transition, with 48-hour appointment turnaround.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Greenlobby is a public affairs consulting firm that helps organizations active in the ecological and social transition influence public policy and legislation. Its core offering is a structured 10-module accompaniment program covering the full lobbying cycle — from political risk/opportunity analysis, positioning and narrative development, coalition building, local experimentation, and financing access, through to event organization, regulatory blockage removal, political meetings, and legislative drafting. Complementary offers include a 3–4 month strategic audit and training programs on advocacy and regulatory frameworks.

Product overview

Greenlobby operates as a public affairs consultancy firm offering three main service lines: (1) Accompagnement stratégique et opérationnel — a 10-module engagement covering the full lobbying cycle from analysis to legislative drafting; (2) Audit stratégique — a 3-to-4-month strategic diagnostic and roadmap; and (3) Formations — training programs on advocacy and regulatory frameworks, priced from €3,000 HT. A short-term Pack d'heures (5–10 hours) is also available for quick advisory needs. The firm also runs the ALIG program, a structured coalition initiative to build a unified interest-general lobby in France, culminating in a June 2025 report and public event.

Differentiator

Problem solved

Functional benefit

Products and services

• Accompagnement stratégique et opérationnel (10 modules) 10-module consulting engagement covering the full lobbying cycle: risk and opportunity identification, positioning and narrative development, coalition building with competitors, local experimentation, financing acquisition, solution deployment, event organization, regulatory blockage removal, political meeting scheduling, and legislative drafting. Built as a customized engagement using 1 to 10 complementary modules per client.
• Audit stratégique 3-to-4-month strategic assessment delivered in four phases: defining organizational vision, identifying strengths/weaknesses/opportunities/risks, mapping the ecosystem and allies/opponents, and presenting a public affairs strategy with key recommendations, success indicators, and a detailed action plan by priority axes.
• Formations (Training Programs) Training programs covering advocacy and public affairs mastery, understanding sector-specific regulatory frameworks, and practical methods for organizations and project carriers. Sessions range from half-day to two-day formats, delivered in-person (preferred) or remotely, with prices starting from €3,000 HT on a personalized quote basis.
• Pack d'heures de conseil (Advisory Hours Pack) Short-term consulting package offering 5 to 10 hours of personalized advisory services, with appointments available within 48 hours. Designed for organizations in transition or redefining their positioning that do not yet need long-term engagement.

Quantifiable outcome

• 100+ organizations supported in 5 years
• +7 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

36 partnerships are on record, tiered core and minor.

• Data For GoodcoreStrategic or Co-development Partner · 1 January 2025Partnership to develop an open source tool enabling the quantification and documentation of conservative lobby influence in environmental and social setbacks. The tool demonstrated that 25% of amendments in three major laws replicate verbatim lobbying arguments contrary to general interest.
• CitecoopminorStrategic or Co-development PartnerGreenlobby's offices are located within the Citecoop cooperative, which groups several third places dedicated to environmental and citizen transitions.
• ContexteminorOthersFrench media outlet covering public policy and political affairs that has featured Greenlobby's work and published articles on lobbying and ecological transition.
• Sciences PominorOthersPrestigious French political science institute offering training programs. Greenlobby has provided training through Sciences Po.
• Antropia ESSECminorOthersESSEC's incubator for social and environmental innovation. Greenlobby supports project carriers within this incubator.
• Paris&CominorOthersParis City incubator. Greenlobby supports project carriers at this incubator, particularly for environmental and citizen transition projects.
• MakesenseminorStrategic or Co-development PartnerSocial entrepreneurship platform. Greenlobby supports project carriers and has collaborated on advocacy and public affairs training.
• Réseau Action ClimatcoreStrategic or Co-development PartnerMajor French climate network. Greenlobby trained all associations within the Réseau Action Climat during the Climate and Resilience Law mobilization, organizing 10 webinars with expert associations and co-drafting amendments.
• Le Grand DéfiminorStrategic or Co-development PartnerFrench initiative supporting ecological and social innovation. Partner featured in Greenlobby's client logos.
• Greenpeace FrancecoreStrategic or Co-development PartnerMajor environmental organization. Partnered with Greenlobby during Climate and Resilience Law mobilization, providing expert webinar content.
• FNH (Fondation pour la Nature et l'Homme)coreStrategic or Co-development PartnerFoundation for Nature and Humanity founded by Nicolas Hulot. Partnered with Greenlobby during Climate Law mobilization.
• Oxfam FrancecoreStrategic or Co-development PartnerInternational development organization. Oxfam France is featured in Greenlobby's trusted client logos.
• Emmaus SolidaritécoreStrategic or Co-development PartnerSocial inclusion and solidarity organization. Emmaus France is featured in Greenlobby's trusted client logos.
• EcocertcoreStrategic or Co-development PartnerCertification body for organic and environmental standards. Ecocert is featured in Greenlobby's trusted client logos, with testimonials about regulatory and public affairs support.
• Paris&CominorChannel Partner/ Reseller/ DistributorParis City development agency for innovation. Partner featured in Greenlobby's client ecosystem.
• OFB (Office Français de la Biodiversité)minorOthersFrench Office for Biodiversity. Partner featured in Greenlobby's trusted client logos.
• CD3minorOthersAssociation featured in Greenlobby's trusted client logos.
• AFEN (Association Française de l'Énergie Nucléaire)minorStrategic or Co-development PartnerFrench Nuclear Energy Association. Partner featured in Greenlobby's energy sector expertise page.
• France Hydro ElectricitéminorStrategic or Co-development PartnerAssociation for hydroelectric energy in France. Partner featured in Greenlobby's energy sector expertise page.
• Opale EnergiesminorStrategic or Co-development PartnerEnergy transition company. Partner featured in Greenlobby's energy sector expertise page.
• Sublime EnergieminorStrategic or Co-development PartnerRenewable energy company. Partner featured in Greenlobby's energy sector expertise page.
• Enosis EnergiesminorStrategic or Co-development PartnerEnergy efficiency company. Partner featured in Greenlobby's energy sector expertise page.
• La Ferme à FeuillesminorStrategic or Co-development PartnerSustainable agriculture company. Partner featured in Greenlobby's agriculture sector expertise page.
• C'est qui le PatroncoreStrategic or Co-development PartnerConsumer-driven agriculture label. Partner featured in Greenlobby's agriculture sector expertise page.
• Planet ScorecoreStrategic or Co-development PartnerEnvironmental scoring system for products. Partner featured in Greenlobby's agriculture sector page, with testimonial about collaboration success.
• Max Havelaar FrancecoreStrategic or Co-development PartnerFair trade certification organization. Partner featured in Greenlobby's agriculture sector page.
• En VéritéminorStrategic or Co-development PartnerSustainable consumption company. Partner featured in Greenlobby's agriculture sector page.
• CultivéminorStrategic or Co-development PartnerSustainable agriculture platform. Partner featured in Greenlobby's agriculture sector page.
• La NEFcoreStrategic or Co-development PartnerEthical finance company. Partner featured in Greenlobby's solidarity sector page, with testimonial about collaboration.
• Label ViecoreStrategic or Co-development PartnerSustainable retail group. Partner featured in Greenlobby's solidarity sector page, with CEO testimonial about scaling support.
• Sol RéseauminorStrategic or Co-development PartnerSocial and solidarity economy network. Partner featured in Greenlobby's solidarity sector page.
• EmpreintescoreStrategic or Co-development PartnerBereavement support organization. Partner featured in Greenlobby's solidarity sector page, with testimonial about end-of-life law advocacy achieving ministerial support.
• BotanickelcoreStrategic or Co-development PartnerPhytomining startup. Founding partner of the ALIG coalition, working on metal extraction from plants for sustainable mining.
• Redeem MedicalcoreStrategic or Co-development PartnerMedical device reprocessing company. Founding partner of the ALIG coalition, advocating for regulatory approval of reprocessed medical devices.
• Clear FashioncoreStrategic or Co-development PartnerFashion sustainability scoring platform. Founding partner of the ALIG coalition.
• MB PackcoreStrategic or Co-development PartnerSustainable packaging company. Founding partner of the ALIG coalition.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Carbone 4: French climate strategy and sustainability consultancy providing carbon strategy, climate reporting, and policy support. Thematically adjacent given ecological transition focus; supports corporates and institutions in navigating climate regulation rather than direct lobbying.
• BeCitizen: French consulting firm specialized in climate economics and policy advising public and private actors on carbon and ecological transition. Thematically adjacent to Greenlobby given shared ecological transition focus; complements but does not directly compete in lobbying mandates.

Direct peers

• Taddeo: Paris-based public affairs and strategic communications consultancy offering stakeholder engagement, legislative monitoring, and advocacy services. Comparable in service model and target buyers, with overlap in policy advocacy engagements.
• Image Sept: Paris-based public affairs and strategic advisory firm working with corporates and institutions on influence strategy. Overlaps with Greenlobby in policy advocacy and stakeholder engagement.
• Antidox: French public affairs firm specializing in influence strategy, stakeholder mapping, and advocacy campaigns. Similar boutique positioning and Paris footprint; competes for similar corporate and association mandates.
• Tilder: French independent public affairs consultancy advising corporations and institutions on legislative and regulatory strategy. Directly comparable as a Paris-based public affairs firm competing for influence strategy mandates, though it serves corporate rather than exclusively general-interest clients.
• Ricol Lasteyrie Conseil: French economic intelligence and public affairs consultancy advising on regulatory and legislative issues. Comparable offering to Greenlobby's institutional advisory services for organizations navigating French policy.

Broad incumbents

• Havas Paris (Public Affairs): Global communications group with public affairs and influence capabilities in France. Broader incumbent offering corporate public affairs services alongside advertising and communications.
• FGS Global: Global strategic communications and public affairs firm (formerly Finsbury) with a Paris office. Larger incumbent offering public affairs services across sectors; competes for high-profile influence mandates though not specialized in ecological transition.
• Publicis Consultants / Publicis Live: Major French/global communications group with public affairs practice. Broad incumbent providing stakeholder engagement and public affairs services as part of larger integrated communications offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenlobby

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenlobby