Name

GreenSouls Global

Legal name

GreenSouls Global

Website

https://greensoulsglobal.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sustainability Consulting and ESG Marketing Services

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Sustainability consulting
• ESG strategy services
• Experiential brand marketing
• Environmental restoration services
• Corporate volunteering programs

Headquarters

HQ city

Colombia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sustainability Consulting and Project Execution: Full-service sustainability projects for brands including strategic planning, execution, and impact measurement aligned with ESG standards. Projects include urban regeneration (Kia Parks), coral reef restoration, reforestation, and circular economy initiatives.
2. Branded Experiential Events: Design and execution of purpose-driven brand activations and signature events (GAIA, AQUA, OASIS, VITA) that integrate sustainability with brand storytelling and community engagement.
3. ESG Diagnostics and Reporting: Sustainability diagnostics and reporting services under international standards (GRI, ISO, Global Compact) to help brands measure, manage, and communicate their environmental and social impact.
4. Corporate Volunteering Programs: Internal volunteering and culture programs that strengthen employee purpose while generating positive community and environmental outcomes for corporate clients.
5. Audiovisual Content Production: Professional audiovisual content creation documenting sustainability projects, creating authentic storytelling for brand communication and ESG reporting purposes.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

GreenSouls Global is a sustainability marketing collective that designs and executes end-to-end environmental and social impact projects for enterprise brands. The company integrates ESG strategy with experiential marketing through signature events (GAIA, AQUA, OASIS), corporate volunteering programs, ESG diagnostics and reporting under GRI/ISO/Global Compact standards, and professional audiovisual content production that turns impact work into authentic brand storytelling across Latin America.

Product overview

GreenSouls Global is a sustainability marketing agency that integrates environmental and social causes into brand assets through measurable impact programs. The portfolio consists of three signature event brands (GAIA, AQUA, and OASIS), two strategic platforms (Reef Souls for marine coral restoration and Green Loop for circular economy waste transformation), plus supporting services including ESG diagnostics and reporting, corporate volunteering programs, and audiovisual content production. The company operates as a project-based service provider rather than a software platform, helping brands align ESG objectives with tangible actions through experiential marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Reef Souls: Coral reef restoration platform integrating science, experience, and brand participation for sustainable marine ecosystem recovery toward 2030.
• Green Loop
• GAIA
• AQUA
• OASIS

Products and services

• GAIA

Quantifiable outcome

• Over 35,000 coral fragments planted
• +6 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Kia ColombiaflagshipStrategic or Co-development PartnerStrategic partnership for urban regeneration projects including the Kia Parks initiative in Santa Marta. Kia provides vehicles and funding while GreenSouls handles project design, execution, and community engagement. The partnership has produced sustainable public spaces with inclusive playgrounds, sports courts, and furniture made from recycled materials.
• ISDINflagshipStrategic or Co-development PartnerPartnership for marine ecosystem restoration including coral reef nurseries in San Andrés and green barrier installations in Antioquia. GreenSouls provides project execution, community relations, and environmental technical oversight. The collaboration aims to plant over 2,000 corals and protect marine biodiversity.
• UPScoreStrategic or Co-development PartnerRegional partnership across Latin America for tree planting and ecosystem restoration. UPS contributes funding and employee volunteers (UPSers) while GreenSouls handles logistics, experience design, and audiovisual production. Projects span Colombia, Ecuador, Chile, and Mexico contributing to UPS's goal of planting 50 million trees by 2030.
• Blue RestorerscoreTechnology or IntegrationTechnical and scientific support partner for ecosystem restoration projects. Blue Restorers provides scientific expertise and validation for reforestation and marine restoration initiatives, ensuring technical rigor in environmental restoration work.
• Corporación Ambiental CoralinacoreStrategic or Co-development PartnerGovernment environmental authority in San Andrés providing technical oversight and regulatory authorization for coral reef restoration projects. Partnership ensures compliance with environmental regulations and scientific validation of restoration activities.
• Colgate-PalmolivecoreStrategic or Co-development PartnerPartnership for social impact campaigns including the 'Historias de Sonrisas' campaign reaching 2+ million people, oral hygiene donations to communities, and environmental activations in Colombian coastal areas.
• JetSMARTminorStrategic or Co-development PartnerAirline partner providing eco-efficient flights for event logistics, reducing carbon footprint of international sustainability events and travel.
• HD ÓpticasminorStrategic or Co-development PartnerHealthcare partner providing vision health donations and optical kits to communities during sustainability events and activations.
• CEIPAminorStrategic or Co-development PartnerEducational institution providing scholarship programs for youth from island communities. Partnership includes university scholarships (55%) for students from Santa Cruz del Islote and Isla Múcura.
• Hotel AimarawaminorStrategic or Co-development PartnerLocal hospitality partner for GAIA event, providing accommodation and support for sustainability event logistics in island communities.
• Fundación Tortugas Del MarminorStrategic or Co-development PartnerEnvironmental foundation partner for sea turtle conservation, enabling turtle release activities during sustainability events and marine ecosystem education.
• Task (Virutex)coreStrategic or Co-development PartnerManufacturing company partnership for purpose-driven campaigns including beach cleanups and sustainability activations. Task contributes to environmental cleanup initiatives and brand purpose campaigns.
• Virutex-IlkominorStrategic or Co-development PartnerManufacturing partner for PRĀYA Fest event in Mexico, supporting beach cleanup activities and sustainability initiatives in Huatulco and Mazunte.
• DislicoresminorStrategic or Co-development PartnerDistributor partner supporting sustainability initiatives and environmental campaigns in Colombia.
• Tetra PakminorStrategic or Co-development PartnerPackaging company partnership for VITA race event and sustainability initiatives focused on responsible consumption and recycling.
• American EagleminorStrategic or Co-development PartnerApparel brand partnership for environmental initiatives and sustainability campaigns in Colombia.
• El TesorominorStrategic or Co-development PartnerReal estate and retail partner supporting sustainability events and community initiatives.

Scale indicators21 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Real Chemistry: Real Chemistry is a large global health and communications firm with a growing ESG/sustainability practice serving enterprise clients, including purpose-driven brand activations and impact storytelling — directly overlapping with GreenSouls' brand activation and content model.
• South Pole: South Pole is a global climate solutions and sustainability services firm offering consulting, project development, and ESG advisory — overlapping with GreenSouls' project execution (reforestation, carbon, ecosystem restoration) but at significantly larger scale and with deeper climate-finance expertise.
• Ketchum: Ketchum is a major global PR and communications firm with a dedicated Purpose & Sustainability practice serving enterprise brand clients with ESG strategy, reputation, and purpose-driven campaigns — broader incumbent peer of GreenSouls in the brand-purpose space.
• Edelman: Edelman is a global communications firm with a dedicated Purpose practice that handles sustainability, ESG storytelling, and brand purpose for major multinationals. It competes with GreenSouls for ESG communications mandates but operates at vastly larger scale and across geographies.
• Porter Novelli: Porter Novelli is a global communications agency with a Purpose & Sustainability practice that helps brands integrate ESG into marketing and stakeholder communications, comparable to GreenSouls' sustainability + brand storytelling offering but operating at global incumbent scale.

Others

• Workiva: Workiva is an ESG reporting and compliance software platform used by enterprises for sustainability disclosures (CSRD, GRI, SASB). It is a complementary tooling provider to GreenSouls' ESG reporting services rather than a direct competitor.
• Sphera: Sphera is an ESG software and data platform providing enterprise sustainability reporting and EHS management. It is an adjacent technology provider to the ESG diagnostics and reporting service line GreenSouls delivers manually for its brand clients.
• B Lab: B Lab is the nonprofit certifying body for B Corp companies, including GreenSouls. It is an ecosystem enabler rather than a competitor, but is materially relevant because B Corp certification is a core trust signal in GreenSouls' positioning with enterprise buyers.

Direct peers

• Futerra: Futerra is a global sustainability communications agency that helps brands tell credible purpose-driven stories and integrate ESG into marketing — closely matching GreenSouls' integrated sustainability + storytelling + execution model. Both are boutique agencies serving enterprise brand clients.
• Brands with Purpose: Brands with Purpose is a LATAM-focused marketing agency that helps brands build purpose-driven strategies and ESG-aligned campaigns, with a similar regional focus and brand-activations model to GreenSouls' signature events (GAIA, AQUA, OASIS).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjUqsbUFTVtZ_Qp0ClFuosg
• LinkedInlinkedin.com/company/greensoulscol
• Instagraminstagram.com/greensouls.colombia
• TikToktiktok.com/@greensoulsglobal?lang=es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenSouls Global