What Greforce Tire does

Shandong Greforce Tire Co., Ltd. (also operating as Shandong Kaixuan Tire Co., Ltd.) is a privately-held Chinese tire manufacturer and exporter headquartered in Qingdao, Shandong Province, with a stated factory history of more than 30 years and an active footprint spanning over 150 countries. The company produces tires across four categories — Truck & Bus Radial (TBR), Passenger Car Radial (PCR), Agriculture, and Off-The-Road (OTR) — under two in-house brands: GREFORCE (premium, with established presence in North America) and LANWOO (secondary). The stated annual export volume exceeds 1,000,000 tires, supported by a catalog of more than 100 developed patterns. The business is run through a lean corporate entity of approximately 13 employees, suggesting an export-trading and brand-management model rather than a fully vertically integrated manufacturing operation at the legal-entity level.

The technology base centers on the company's proprietary Balanced Contour Theory combined with Finite Element Analysis (FEA) simulation for tread and carcass design, alongside a "customized service system" that matches product specifications to customer use cases across long-haul highway, regional mixed-road, and mining applications. Recent product launches (G-PILOT X1/X3, GR998, GRD33, GR777) demonstrate ongoing SKU development, though no AI/ML, software, or digital platform capabilities are evidenced.

Go-to-market is event-driven and export-led: the company maintains a continuous presence at major international tire exhibitions (SEMA Show, Automechanika Dubai, Latin Tyre Expo, Russian tires & rubber, China Tire Expo, Central Asian exhibitions, EQUIP AUTO ALGERIA) and supplements this with an English/Russian/Spanish website and social media channels (Facebook, TikTok, WeChat). The pricing model and revenue mechanics are not publicly disclosed; there is no disclosed enterprise sales motion beyond direct export to international tire dealers and fleet operators. No funding rounds, M&A activity, regulatory actions, or certifications are disclosed.

Name

Greforce Tire

Legal name

Shandong Greforce Tire Co.,Ltd.(Shandong Kaixuan Tire Co.,Ltd.)

Website

https://greforcetire.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Shandong Greforce Tire Co., Ltd. is a privately-held Chinese tire manufacturer exporting more than 1 million tires annually to 150+ countries across TBR, PCR, OTR, and Agriculture categories under its GREFORCE and LANWOO brands.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Commercial Truck & Bus Tires Manufacturing (IMANAKAC)

akta.pro secondary industries

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Tires Manufacturing (IMACAIAK)

Keywords

• Truck bus tires
• Passenger car tires
• Agricultural tires
• Off-the-road tires
• Tire manufacturing

Headquarters

HQ city

Qingdao

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Manufacturing and exporting of tires including Truck & Bus, Passenger Car, Agriculture, and Off-The-Road tires to international markets

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shandong Greforce Tire Co., Ltd. manufactures and exports radial tires across four product categories — Truck & Bus Radial (TBR), Passenger Car Radial (PCR), Agriculture, and Off-The-Road (OTR) — under its own brands GREFORCE and LANWOO. The company has developed more than 100 tire patterns and exports over 1,000,000 tires annually to more than 150 countries, with specialization in long-haul highway, regional mixed-road, mining, and agricultural applications.

Product overview

Shandong Greforce Tire Co., Ltd. is a tire manufacturing company with over 30 years of factory history, producing more than 100 tire patterns and exporting over 1,000,000 tires per year to more than 150 countries. The company operates two main tire brands: GREFORCE (premium brand) and LANWOO, offering four major product categories: Truck & Bus Tires (TBR), Passenger Car Tires (PCR), Agriculture Tires, and Off-The-Road Tires (OTR). The product portfolio includes specialized patterns such as G-PILOT X1 and X3, long-haul highway tires, regional mixed-road tires, and mining tires, all designed for various applications with features like wear resistance, low rolling resistance, and high load capacity.

Differentiator

Problem solved

Functional benefit

Brands

• GREFORCE: High-end tire brand of GreForce Tire, deeply cultivated in the North American market for many years with excellent quality and professional after-sales service.
• LANWOO

Products and services

• GREFORCE brand tires Premium tire brand featuring high-quality, high-performance products for trucks, buses, and commercial vehicles, offered with professional after-sales service and a long-standing presence in the North American market.
• LANWOO brand tires Secondary tire brand under the Greforce Tire portfolio, offering diversified high-quality tire products.
• Truck & Bus Tires (TBR) Radial tires for trucks and buses with large elasticity, good wear resistance, small rolling resistance, good cushioning performance, large bearing capacity, and puncture resistance. Sub-applications include Long Haul/Highway, Regional/Mixed Road, and Mining.
• Passenger Car Tires (PCR) Radial tires for passenger vehicles with characteristics including large elasticity, good wear resistance, small rolling resistance, good cushioning performance, large bearing capacity, and puncture resistance.
• Agriculture Tires Tires designed for agricultural equipment with high elasticity, wear resistance, low rolling resistance, and high load capacity for farming machinery operations.
• Off-The-Road Tires (OTR) Heavy-duty tires for off-road and mining applications with reinforced construction for challenging conditions.
• G-PILOT X1 tire pattern Tire pattern designed for excellent comfort and noise reduction performance, allowing drivers and passengers to enjoy a quieter and more comfortable journey.
• G-PILOT X3 tire pattern Tire pattern designed for safer and more reliable driving through excellent grip and stability performance.
• GR777 tire pattern High-performance tire pattern in 385/65R22.5 specification, adopting advanced technology and processes with excellent wear resistance, handling, and safety.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered primary and secondary.

• GREFORCEprimaryOthersGREFORCE is the company's own high-end tire brand, positioned in the premium segment of the market with strong presence in the North American market.
• LANWOOsecondaryOthersLANWOO is one of the company's own tire brands, offered alongside GREFORCE to provide diversified product options.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kenda Rubber: Multi-segment tire manufacturer with PCR, TBR, OTR, and agricultural products distributed internationally; comparable horizontal product strategy.
• Jinyu Tire: Chinese manufacturer of PCR, TBR, and OTR tires selling into replacement and emerging markets; similar mid-tier Chinese exporter profile.
• Doublestar Tire: Chinese tire maker with TBR, PCR, and OTR offerings competing in both domestic and international replacement channels; comparable multi-product export positioning.
• Triangle Tire: Chinese manufacturer of commercial, passenger, and OTR tires with established global OEM and replacement channels; closely mirrors Greforce's product breadth.
• Sailun Group: Chinese tire maker with strong TBR and PCR presence and significant international export footprint; directly comparable product mix and customer segments.
• Linglong Tire: Major Chinese tire manufacturer producing TBR, PCR, and OTR tires with global distribution; highly comparable multi-segment export model to Greforce.
• Wanli Tire: Chinese tire manufacturer producing passenger, truck/bus, and off-road tires for global replacement and OEM markets; similar product categories and export focus.
• Westlake Tire (ZC Rubber): Chinese tire producer covering TBR, PCR, OTR, and agricultural applications with significant North American distribution; comparable portfolio and export-oriented strategy.

Emerging players

• Boto Tyre: Smaller Chinese tire maker focused on TBR and PCR export to emerging markets; comparable in scale and trading-led model to Greforce.

Broad incumbents

• Sumitomo Rubber Industries (Falken/Continental-adjacent): Established global tire manufacturer with overlapping TBR, PCR, and OTR products; serves as a benchmark for the premium tier Greforce aspires to compete in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/greforce-tire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greforce Tire